Tuesday, May 16 4:00 PM - 5:15 PM Session B: Internet Media & Women = E-Content + E-Commerce In the future world of information, entertainment and technological convergence, women will play a more important role then men. That is the fact and as Internet Appliances take over from the PC, as websites become more content specific, as the technology becomes more integrated into the everyday issues and needs of our lives, the marketplace of users will be significantly dominated by women. Therefore it is the media companies who are now laying the groundwork in understanding and designing communications systems and content for women who will be the big winners of the future. E-commerce and e-content for women is not a sprint to define a brand, it is about developing mindshare and infrastructure and in this session we are pleased to welcome the executives building those long term models of the future. Danielle Paquin, Executive Producer and Editor-in-Chief, Elle.com Sarah Bartlett, Editor-in-Chief, Oxygen Media Lisa Kraynak, Vice President of Strategic Marketing, iVillage Nancy Dickenson, Scient Lynda Keeler, VP and General Manager of Columbia TriStar Interactive Courtney Pulitzer, President Courtney Pulitzer Creations, The Cyber Scene Alice O’Rourke, Executive Director, New York New Media Association, Moderator Sarah Bartlett, Editor-in-Chief, Oxygen Media: In her unique position as editor-in-chief, Sarah Bartlett is responsible for the overall content of Oxygen Media’s growing family of online sites and its integration with the network’s television programming. Prior to taking her post at Oxygen, Bartlett spent almost seven years as assistant managing editor at Business Week. In her position, she supervised the coverage for numerous Business Week departments, including the corporation, legal affairs, marketing, media, people, management and social issues. She also oversaw "Enterprise," Business Week’s small business edition. She had previously worked at Business Week from 1983 to 1988 as an associate editor and as a writer and editor in the international business and finance departments. From 1988 to 1992, she was a business reporter at The New York Times, covering the finance beat. Bartlett is also the author of The Money Machine (Warner Books, 1991), a book about Kohlberg Kravis Roberts & Co. Bartlett began her career as a film producer in London, making documentaries for European television. She subsequently joined Fortune as a banking reporter. An American citizen, Bartlett holds both Bachelor’s and Master’s degrees from the University of Sussex in England. She currently resides in New York with her husband and two children. Lisa Kraynak, Vice President of Strategic Marketing for iVillage is responsible for creating and executing the strategy of how to attract and retain active customers to the iVillage network. Prior to this role, Ms. Kraynak served as Vice President of Network Programming, where she was responsible for the development and management of key new areas of iVillage content, community and services. During this time, iVillage page views doubled and membership grew to over 4.2 million registered users. Ms. Kraynak joined iVillage in 1998 as the creator and Executive Director of MoneyLife, iVillage’s highly successful personal finance area. MoneyLife is one of the most popular content areas of the iVillage network, and has been recognized by Money Magazine, the Wall Street Journal and most recently, Forbes, as on the best financial management sites on the Internet. Prior to joining iVillage., Ms. Kraynak worked in the Silicon Valley at Intuit in a Senior Marketing Management role responsible for the customer acquisition strategy for Quicken/Quicken.com Personal Finance business. In this capacity she spearheaded an industry-leading initiative to specifically understand and address the financial management needs of women. Before Intuit, Ms. Kraynak spent 10 years with Del Monte Foods, in a progression of consumer product sales and brand management roles where her award winning sales and marketing efforts increased sales volume and profitability for a variety of national consumer product lines. Her unique blend of experience in technology, consumer products, and new media helps make Village one of the leading destinations on the Web. Nancy Dickenson, Managing Director for Customer Experience, Scient: Nancy Dickenson began her career at Apple Computer in the 1980’s where she was a founding member of the Product Marketing Multimedia Group in Cupertino, California. After assisting in the launch of the first multimedia products, including QuickTime, Nancy left Apple in 1990 to become a founding member of ABC News Interactive in New York. Working with producers and correspondents from World News Tonight, Nightline and 20/20, Nancy managed the production and marketing of ground-breaking Web sites, interactive Laserdiscs and CD-ROMs targeted to the education market. In 1993, Nancy left ABC to establish HarperCollins Interactive in New York. As Vice President of Interactive Media, Nancy lead the development of e-Businesses for HarperCollins and its parent company, News Corporation. In 1997, Nancy returned to California to lead the Creative Integration group for Studio Archetype, San Francisco. In the Spring of 1998, Nancy lead Studio Archetype’s designers in a successful partnership with Scient’s engineering team to develop Realtor.com. Nancy joined Scient in November of 1998 to found the Customer Experience Innovation Center. Lisa Crane is CEO and President of Soundbreak.com, the interactive Internet music destination featuring professional "digital jocks" who host live 24-hour global webcasts and interact with users online. Crane joined Soundbreak.com in September 1999, bringing with her a distinguished resume of Internet experience that is unrivaled in today’s burgeoning industry. At the helm of Soundbreak.com, Crane spearheads day-to-day business operations, strategic planning, investment partnerships and new business development. Prior to joining Soundbreak.com, Crane was Vice President of NBC Interactive and General Manager of NBC.com, the network’s flagship entertainment website. While at NBC.com, Crane developed and executed highly successful strategies for e-commerce, promotions, content and program development. She was also responsible for NBC Interactive’s West Coast operations and creative teams and served as liaison for NBC’s strategic investment partners, including Snap.com, iVillage, Talk City, Launch, Intervu and others. Crane also oversaw online and interactive programs and services for NBC’s Entertainment division and helped steer the overall strategy for convergence of traditional and new media. Prior to NBC, Crane served as Vice President of Universal Studios Online where she ran UniversalStudios.com, the company’s aggregate web presence encompassing its music, video, theatrical, television and theme park units, as well as Spencer gifts. Her previous roles at Universal included: Vice President of Marketing for New Media, Vice President of Specialty Licensing for Consumer Products and Director of Animation Art. Crane sits on the board of advisors to Acacia Launchpad, eStar, On2.com and Pulse Entertainment. She is also VP of the Los Angeles Digital Coast Roundtable, board member of the LA District Attorney’s Crime Prevention Foundation and active in the Motion Picture and Television Fund and the Venice Interactive Community. Crane holds an MBA from Pepperdine University and a bachelor’s degree from UCLA. Courtney Pulitzer is the president of Courtney Pulitzer Creations, an organization which focuses on informing and bringing together the companies and people of Silicon Alley and beyond. Through a weekly newsletter and Web site--The Cyber SceneTM and monthly cocktail parties--Cocktails with CourtneySM, Ms. Pulitzer reaches and acquaints industry influencers, executives, media and investors with cutting-edge concepts and business ideas as well as with one another. Having worked in the Silicon Alley industry as a Web site designer and producer, writer and as an interactive marketer, Ms. Pulitzer has a well-rounded knowledge base and expertise in the new media/technology industry. Courtney Pulitzer Creations has two properties that advance its mission of global networking: The Cyber Scene and Cocktails with Courtney. The Cyber Scene is a popular, influential weekly newsletter tracking the companies, people, community and culture in Silicon Alley and beyond. This newsletter reaches a targeted group of plugged-in new media executives, insiders, analysts, marketers, designers and programmers. As a result of her writing, Ms. Pulitzer and her newsletter are a trusted, witty, fun, valued resource.