Tuesday, May 16 9:00 AM - 10:15 AM Session A: The TV and PC Internet Connection - Technology, Content, Commerce & Mass Deployment Entertainment, News, Sports, Stock Reports - the content is flowing from the Internet into the home, landing on TVs, PCs and new forms of big and small personal Internet appliances - and with the number of broadband homes just beginning to take on speed, the flood of information is barely beyond a trickle. This is truly the start of the digital revolution that everyone has predicted. This is where the TV, the Internet, Content and Commerce all meet. In this session we will bring together various segments of the convergent industries, from the traditional TV industry, the technology industry that provides everything from the set-top boxes, microprocessors and broadband infrastructure to entertainment content and e-commerce providers who will turn all of these interactive relationships into gold. Cindy Johanson, Senior Vice President, Internet and Broadband Services, PBS Public Broadcasting Service William J. Moses, Vice President, Broadband Distribution, IBM Telecommunications Industry Eric Chu, Group Marketing Manager, Software Products and Platforms, Sun Microsystems America Online, speaker to be announced Alan Yates, Director, TV Platform Marketing, Microsoft Corporation Charlie Tritschler, Vice President, Marketing, Liberate Technologies Vincent Grosso, CEO, Into Networks Hari Sreenivasan, Host, CNET TV.COM, Moderator Cindy Johanson, Senior Vice President, Internet and Broadband Services, Public Broadcasting Service: Cindy Johanson is PBS senior vice president of Internet and broadband services, overseeing the development, production and day-to-day operation of PBS Online (www.pbs.org) and PBS’s broadband initiatives. As PBS expands its brand into new media and digital television, it is pioneering the integration of broadcast television and data into a complete multimedia learning service for homes and schools. Ms. Johanson has managed PBS Online since its launch in September 1995. Through partnerships with PBS stations and producers, PBS Online has grown to become one of the premier sites on the World Wide Web, attracting more than six million visits each month, winning three Webby Awards and earning hundreds of new media accolades. PBS Online includes PBS KIDS, PBS TeacherSource and more than 400 content sub-sites. Working with Intel Corporation, Ms. Johanson directed the development of interactive content for the world’s first enhanced television broadcast: the November 1998 airing by PBS stations of Frank Lloyd Wright. During 2000, PBS and Intel will premiere the first round-the-clock enhanced television service delivering data to viewers with PCs and set-top boxes. Before coming to PBS in 1993, Ms. Johanson was the manager of the National Teacher Training Institute for Math, Science & Technology at New York’s WNET. In 1989, Ms. Johanson joined WNET to coordinate customer support for its text-based Learning Link online service. Ms. Johanson holds an M.A. in education from Columbia University’s Teachers College and a bachelor’s degree in communications from Ohio University. Vincent Grosso, CEO, Into Networks, Inc.: Grosso is a telecommunications and entertainment industry veteran. An early proponent of interactive television at AT&T, he has been widely recognized as a pioneer on the forefront of new media for more than two decades. Under his leadership, Into Networks has launched its PlayNow interactive software service, and is securing distribution agreements with broadband partners around the world. Most recently Grosso was Vice President and General Manager of NBC Interactive. As general manager of NBC Television Network's Interactive Neighborhood, Grosso extended NBC's leadership into the local Internet marketplace by creating a network of more than 100 local affiliate Web sites. Previously, he was with AT&T for nearly two decades in a variety of executive positions, most recently, as president of AT&T's Downtown Digital Solutions division, where he developed leading-edge software applications, programming and custom Internet hosting. Grosso is credited with initiating the first two-way interactive television trials in Chicago in 1990. Later, he led AT&T's interactive television trials with Viacom, GTE and PacTel. Grosso received a Bachelor of Arts degree in communications from Loyola University in New Orleans. William J. Moses, Vice President, Broadband Distribution, IBM Telecommunications Industry William J. Moses is vice president, broadband distribution, IBM Global Telecommunications Industry. He is responsible for worldwide business relationships and the development and implementation of IBM strategy and marketing for companies involved in broadband distribution of content. Mr. Moses joined IBM in July 1995 as vice president, sports and broadcasting for the IBM Telecommunications and Media Industry. Prior to joining IBM, he served as Vice President of Worldwide Distribution for the National Football League beginning in 1992, where he acted as the co-head of new media development and supervised the development, production and distribution of programs and game telecasts for the international television markets. From 1987 to 1992, Mr. Moses was Senior Vice President of Corporate Finance for Entertainment and Media, Credit Lyonnais Securities, the investment banking subsidiary of Credit Lyonnais, one of the world?s leading banking institutions. He supervised the merger and acquisition activity of the affiliated investment banking operations in the U.S. and Europe. He has also served as General Counsel of the Time Inc. subsidiary, Time Life Films, Inc.; a partner in the Philadelphia law firm of Dilworth, Paxson, Kalish, Levy and Coleman; and Executive Vice President and General Counsel to Lincoln National Company, the holding company of Lincoln Bank. Mr. Moses is a Phi Beta Kappa graduate of the University of Virginia (1968). He graduated from the University of Pennsylvania School of Law in 1971. He currently serves on the board of directors of NHL Interactive Cyber Enterprises (NHL ICE) and PGA Interactive (PGA of America) and is an Associate on the International Council, National Academy of Television Arts & Sciences. HARI SREENIVASAN, Host, CNET TV.COM: Hari Sreenivasan joined CNET Television in 1996 as a tech reporter. Currently, he's the host of CNET TV.com and senior correspondent for CNET's newest show for CNBC, CNET News.com, along with veteran journalists Richard Hart and Gina Smith. Hari is CNET's resident expert on Y2K, MP3, and Broadband, and he has won repeated awards from the South Asian Journalist's Association for his excellent reporting. He is often showcased as a guest on national radio programs such as NPR and CBS Radio, lending his expertise and consumer appeal to the most complex technology issues. Prior to joining CNET Television, Hari was the general assignment reporter for WNCN in Raleigh, North Carolina. At WNCN, he covered breaking news stories and eventually was drawn to the high-tech stories about Raleigh's own Silicon Valley, "Triangle Park." You can drop him a line at hari@cnet.com. Alan Yates, Director of Marketing, TV Platform Marketing, Microsoft Corporation: Alan has been with the Microsoft Corporation for the last 9 years, and now works out of the Microsoft TV Platform product division as one of the key leaders behind Microsoft’s business to provide software for the worldwide television marketplace. In the last several years Alan was one of the founders of the Windows CE operating system project, which led to becoming Director of Digital Television Strategy. Alan has been involved as a marketing leader for Microsoft’s television and game platform software efforts, spanning back to 1994. Prior to that, Alan architected and launched the Solution Provider program, which enables thousands of third parties around the world to build businesses around Microsoft products. Alan holds a B.A. from Harvard University, and both M.A. and MBA degrees from Stanford University. Charlie Tritschler, Vice President of Marketing, Liberate Technologies: Mr. Tritschler is vice president of marketing, with responsibility for all product strategy, marketing communications, developer services, and creative services. Previously, Mr. Tritschler was the director of product marketing, where he oversaw the development and shipment of Liberate's first information appliance software products. Before joining Liberate, Mr. Tritschler held support, sales, and marketing positions for nine years at Apple Computer, Inc. In his role as the product line manager for the PowerBook division, he was responsible for the PowerBook 500 series in 1994, and oversaw the PowerBook 1400 in 1995, and the 3400 family of notebooks in 1997. He began his career as a marketing consultant in Boston, working for companies such as Kodak, Reebok, and ConAgra to develop growth strategies for new business. Mr. Tritschler received his B.A. in Economics from Dartmouth College in 1987. Eric Chu is the Group Marketing Manager for Strategic Markets in Sun Microsystems' Consumer and Embedded technologies area. In this role, he manages Sun's product strategies for driving Java technologies in four key market areas: mobile devices, digital television, residential gateways and automotive. Additionally, he has lead efforts to drive the adoption of Java technologies in various standard bodies and industry forums, including MExE for wireless phones, ISRF for screenphones, DVB and ATSC for digital television, OSGi for residential gateway, and AMIC for automotive in-vehicle multimedia. Previously, he was responsible for the Java Development Kit (JDK) product line and managed the successful launch and market acceptance of JDK 1.1. Prior to joining Sun, Mr. Chu was responsible for strategic planning for Hewlett-Packard's Enterprise Objects group and also served as the product line manager at NeXT Computer responsible for the NeXTStep operating system and OpenStep environment.