Thursday, May 18 2:30 PM - 3:45 PM Session C: Gen Y on the Net - Teen Sites Strategies for Entertainment and Commerce Everybody’s talking about Generation Y. Teens have got more disposable income then any group of kids has ever had. So the bad news is that we may be spoiling our youth, but the good news is that we are becoming expert at figuring out how to service their marketplace. Teen sites are the perfect mixture of entertainment, services and e-commerce and they present a great challenge. This is an audience that is demanding and can’t be fooled but at the same time, it will reward it’s favorites with more than loyalty, massive word of mouth. In this session, we bring together the experts on Generation Y and they can tell us what it’s all about. Stephen Kahn, President, CEO & Chairman, iTurf Matthew Diamond, co-founder and CEO, Alloy Online Alan Schulman, Executive Vice President, Managing Director, Pittard Sullivan Kristi Kaylor, President, Voxxy Margaret Gould Stewart, General Manager, Lycos Angelfire Teresa Crummett, Vice President Marketing, Snowball.com Rich Battista, CEO & co-Founder, iFUSE Joyce Schwarz, co-founder, Mayday Interactive.com, Moderator Teresa Crummett, Vice President, Marketing and Product Management, Snowball.com: As head of marketing and product management, Teresa manages all public relations, marketing and product development efforts. One of her primary initiatives is to develop opportunities which leverage snowball.com's brand across the participating networks. Before joining snowball.com, Teresa lead marketing initiatives for a number of Internet start-ups, including BuyDirect.com, allapartments.com and NetSage. She is well versed in all aspects of marketing and public relations, including positioning, branding and strategic market development. After stints with The Walt Disney Company and American Express, Teresa was director of corporate marketing for CyberCash and vice president of direct marketing for Interactive Network, Inc. Teresa holds an MBA from Stanford University and a Bachelor of Arts in Government from Harvard University. As a guest lecturer, she speaks frequently on "Marketing in the Digital Age" at UC Berkeley's Haas School of Business. Stephen I. Kahn, Chairman of the Board, President and Chief Executive Officer, iTurf: Stephen I. Kahn has served as Chairman of the board of directors, President and Chief Executive Officer of iTurf since its incorporation in 1997. He has served as Chairman of the board of directors and Chief Executive Officer of our parent since October 1996. Mr. Kahn is a director of Danier Leather Inc., a Toronto-based company. Kahn has successfully built dELiA*s into one of the most popular teen fashion brands and iTurf into the most popular proprietary teen network on the Internet today. Alan Schulman, Executive Vice President and Managing Director of Pittard Sullivan's New York office. In 1995, acclaimed producer Alan Schulman launched Pittard Sullivanís New York Office in the company’s efforts to further reach out to the New York broadcast and advertising communities. Since its inception, under Alan’s leadership, Pittard Sullivan’s bi-coastal approach has truly paid off, as the company has been involved in highly visible branding campaigns and commercials, originating on the East Coast, for a wide variety of clients. These have included CBS, CTV of Canada, MCI, The Movie Channel, Delta Airlines, CNN’s Headline News, Bell South, The Learning Channel, Ulta 3 Salons, and Discovercard, among many others. Alan Schulman originally broke into the world of advertising as a copywriter, quickly becoming a broadcast producer and creative director for Foote, Cone and Belding in Chicago, one of the world’s leading ad agencies. During his tenure there, he was involved in campaigns for everything for AT&T to Canada Dry, but it was his prized campaign for the Diners Club Card which brought him a second CLIO Award. Since that time, he has earned many other prestigious industry honors, including CLIO’s, ADDY’s. TELLY’s and TEMPO’s. In addition to his talents as a writer/director/producer, Alan has even composed music, including that for the theme song to the hit ABC TV series, "Dinosaurs".