Thursday, May 18 11:15 AM - 12:30 PM Session C: Consumers Interact with Computing - TV Devices - The Future of Commerce Understanding how a consumer navigates a website, responds to hard or soft advertising or interacts with new technologies intended to entice or help satisfy curiosity will play a tremendously significant role as we persevere through and enter the world of e-commerce. There is much more that we don’t understand about consumer acceptance, values and choice-making than what we do know. In this session we will explore how “vision technologies” and other interactive techniques are revolutionizing the way consumers interact with computers, next generation TVs and other interactive devices. We will try to understand the landscape of a future world where computers can see into the "real" world, make sense of what they see and respond accordingly. Gerard Kunkel, Senior Vice President, Worldgate Roxanne Gryder, Manager, Media Platform Capability, Intel Corp. Anthony J. Wasilewski, Chief Scientist, Subscriber Networks Sector, Scientific-Atlanta Paul Mitchell, Senior Group Manager, Interactive Television, Microsoft Corporation James Brown, Senior Vice President, Strategic Development, OpenTV Judith Keenan: Strategic Marketing & Broadband Development, OVEN Digital, Moderator Anthony J. (Tony) Wasilewski is Chief Scientist with the Subscriber Networks Sector of Scientific-Atlanta, Inc. In 1976, as a Phi Beta Kappa graduate, he received a B.A. in Physics with Honors from Gettysburg College in Pennsylvania. He went on to receive a Ph.D. in Astronomy from Case Western Reserve University in 1982, specializing in extra-galactic spectroscopy. Before coming to Scientific-Atlanta in 1984, he was a software engineer with Nuclear Data, Inc. and a post-doctoral research associate at Penn State University. At S-A, he has designed, developed and managed the development of CATV addressable control computer systems which have included National Language Support for international markets and Conditional Access systems. He has directed the development of control systems for interactive, multimedia systems including support for digital video and signaling standards. He also wrote software for radar-cross-section data acquisition systems. A special area of interest has been the introduction of software design/development tools. Tony's areas of concentration are in real-time control system design, interactive communications systems, conditional access/cryptography, and software development using object-oriented and structured techniques. Tony lead the effort to develop the first commercial public-key-based conditional access system in the CATV industry: PowerKEY‘. Tony was an active member of the MPEG-2 Systems Group, chairing two Ad Hoc groups and serving as coordinator of U.S. National Body comments leading to the Draft International Standard (DIS). He has worked in the MPEG DSM-CC group as well and has attended both DVB and DAVIC meetings. He holds numerous patents in the pay-TV, multimedia transport and conditional access areas. Currently Tony has responsibilities as both a technical adviser and system architect to both the Digital Subscriber Networks and Advanced Subscriber Networks business units of Scientific-Atlanta, Inc. He has been an invited speaker at both Comdex and the National Communications Forum on multimedia and security topics and has received an Engineering Emmy Award for "pioneering work in the development of digital video compression systems for digital television" from the Academy of Television Arts and Sciences at the 48th Emmy Awards ceremony. Recently Tony participated in the 3rd Annual Frontiers of Engineering Symposium by invitation from the National Academy of Engineering, Washington, D.C. Judith Keenan: Strategic Marketing & Broadband Development, OVEN Digital: Judith Keenan is a pioneer in the field of new media marketing. Beginning with the first wave of Internet use in 1994, she has successfully launched many entrepreneurial enterprises in the emerging technologies industry, several of which have become market leaders in their special interest niche. As Director of Strategic Marketing for OVEN, Ms. Keenan is currently building the marketing division in order to extend client projects into further delivery platforms such as broadband and wireless, as well as develop original properties for syndicated distribution. Ms. Keenan launched consumer sites SonicNet and E-Town at their first inception, implementing seminal content partnerships and strategic alliances that eventually lead to their acquisition by Viacom and investment by BestBuy respectively. She developed the business plan and expansion strategy for multimedia production company Planet Theory (www.planettheory.com) growing the firm from $600K to over $4million in gross sales using business-to-business sales channels and strategic alliances. She launched Planet Theory's consumer entertainment division ChoicePoint Media, and was co-Executive Producer of the first, and profitable, interactive movie on DVD, I'm Your Man (www.imyourman.com). Ms. Keenan was Interim CEO of OurYearbook Corp. (www.ouryearbook.com) where she wrote the business plan, created the organizational infrastructure, and instigated strategic alliance models that are bringing the firm its current success. Speaking engagements include NYU Stern School of Business, ShowEast for NY Women in Film and Television, and Digital Hollywood. She has written articles for Promotion Marketing Association of America, Phillips iJumpstart, and Access Online Newsweb. Judith was also a marketing committee member of New York New Media Association, and American Marketing Association, NY Chapter Interactive Marketing. Paul Mitchell is the Senior Group Manager for Interactive Television, responsible for content and services for the Microsoft TV Platforms. He and his team manage a collection of evangelism and training programs for interactive content developers seeking to deploy their content and services on the new interactive television platforms, as well as for television programmers and executives looking for ways to expand their traditional businesses. He is also responsible for the development of developer tools for the TV Platforms. Mitchell was instrumental in the creation of the Advanced Television Enhancement Forum (ATVEF), and organization now involving over 70 companies worldwide, representing all aspects of television production, distribution, consumer electronics, and software, and is Microsoft’s Founder representative to the ATVEF. A veteran of Interactive TV, Mitchell formerly worked in Microsoft’s Advanced Consumer Technology group during the early experimentation with interactive technologies in the early 90s. Prior to that he worked in Microsoft’s developer division, where he launched several successful tools products, including Visual C++, and Visual C++ for Windows NT, the company’s first professional toolset for the Windows NT operating system. Roxanne Gryder, Manager, Media Platform Capability, Intel Architecture Labs, Intel Corporation: Roxanne Gryder is a Manager with the Media Platform Capability, a key enabling capability within the Digital Entertainment initiative in the Intel Architecture Labs at Intel Corporation. The Media Appliances capability is tasked with capitalizing on the conversion of entertainment formats to digital. In her current position, Ms. Gryder coordinates market research, engineering technologies, and business models to accelerate Intel's entrance into the analog consumer electronics space. Prior to her current position, Ms. Gryder worked in Intel's Content Group, where she was responsible for evangelizing enhanced digital broadcast and other Intel technologies to the entertainment industry. Before Intel, Ms. Gryder worked for eight years in the post production industry in Chicago, concentrating primarily on special effects and graphics for television commercials. Ms. Gryder received a Bachelor of Science degree in film and television from Northwestern University and an MBA from Cornell University. Ms. Gryder is past president of Chicago's Women in Film association and a member of the Interactive Peer Group of the Academy of Television Arts & Sciences. James Brown, Senior Vice President, Strategic Development, OpenTV Corporation: James joined OpenTV as senior vice president, strategic development in July 1999. Prior to joining OpenTV, James had been a partner in the law firm of McDermott Will & Emery and in the law firm of Pillsbury Madison & Sutro. James' practice focused on transactions involving emerging growth companies, primarily in the cable television, telecommunications, software and digital technology areas, and encompassed corporate finance, mergers and acquisitions, strategic investments, joint ventures and software licensing matters. James graduated magna cum laude from BYU Law School, where he served as Executive Editor of the BYU Law Review. James is the author of a number of books and articles. James is also a Certified Public Accountant.