1:00 PM - 2:30 PM
Session C:
Digital Commerce: Monetizing, Managing & Maximizing Digital Content: Part II
In Part II of Digital Commerce, we will concentrate on the techniques and solutions available in enhancing the ability to distribute and sell digital content online in a secure and controlled manner. Security is issue one and the massive volume of data traffic to manage only exacerbates the problem. There are many fascinating solutions now in practice attacking the global problem of digital commerce, and with the proliferation of new Internet devices, from the PC to handhelds, the rules and standards which define this game must become absolutely clear.
Daniel Schreiber, CEO & co-founder, Alchemedia
Peter Beverley, CEO, Magex
John Engel, CEO, e-Media
Scott Bowen, President and Chief Operating Officer, Artesia Technologies
Patricia Bridges, VP Global eCommerce, Factiva (Dow Jones/Reuters Joint Venture)
Mischelle Weedman, Director Product Marketing, Qpass, Moderator
John Engel, President, e-Media, LLC: As chief executive and founder of e-Media, John Engel, 32, is an anomaly among Internet CEOs. A Military Intelligence platoon leader fighting on the front line in Desert Storm, Engel has focused on assembling an extraordinary team of specialists and making his mission the building of a dominant yet profitable business in broadband services, application development and delivery. Since founding e-Media in May of 1995, he has overseen the transformation of the company from simple e-builder to one which manages the hosting and distribution of more targeted advertising (25 million daily), more merchandising (90,000 sessions daily) and more video streaming (10 million monthly) than that of the top three Internet agencies combined. In each of the last two years he has doubled the company's talent base, tripled revenues and evangelized the power of offering clients a single source for strategy, creative and technology expertise, all centered around one goal of maximizing clients’ ROI. Prior to founding e-Media, Engel previously served as VP Business Development at Shareholder Graphics a leading provider of annual reports design and production for clients such as ITT, AIG and General Reinsurance. Prior to that he worked at King-Casey Inc, a leading marketing and merchandising design consultancies where he worked on the Rollerblade, Denny’s and Wilson Sporting Goods accounts. With a resume that included 3 years of leading troops in Germany and in the Desert during wartime, and 3 years of business development experience for professional services firms, Engel left in February 1995 - eager to run his own company and begin to build as yet undiscovered systems of automated publishing, merchandising and commerce on the Internet. Engel holds a Bachelor's degree in English Literature from Davidson College. He is the father of identical twin girls, Charlotte and Lillian, and serves on the board of directors for 6figurejobs.com, an emerging jobs portal for high-end professionals. He is an avid sailor, art and architecture enthusiast, and devoted husband.
Daniel Schreiber is CEO and co-founder of Alchemedia: Turning a lifelong passion into market reality, Daniel Schreiber has not only created one of the most innovative companies in high technology, he has responded to a vital need of some of the industry's most creative talent. Daniel not only co-founded Alchemedia, but also molded its strategy, raising venture capital finance and, for the first few years of the company's operations, representing it on press tours, analyst tours and venture capital road shows as its CEO. As leader of the company's product management function, Daniel oversees the design for Alchemedia's current and planned product lines, and helps secure the partnership agreements necessary for their back-end functionality. Daniel's keen understanding of the most important issues facing the high technology industry was gained through his years of experience as an attorney at Herzog, Fox & Ne'eman, Israel's foremost law firm, where he specialized in high tech mergers and acquisitions. In this capacity he worked closely with many high-tech companies ranging from newborn start-ups to Fortune 500 enterprises such as Microsoft, Siemens, Phillips and Hitachi.
Cornelius Willis, Vice President of Marketing, Qpass: Prior to joining Qpass, Cornelius was Director of Platform Marketing at Microsoft Corporation, managing the team responsible for marketing Microsoft’s overall systems strategy, including its Internet strategies. In this role, Cornelius was one of the most visible spokespersons for Microsoft, crafting and articulating its position and messages on a number of critical industry issues. As a nine-year veteran at Microsoft, Cornelius served in a series of increasingly responsible evangelism and technical marketing positions, including launching the Multimedia PC platform and managing the Visual Basic family of development tools. A graduate of Stanford University, Cornelius has over 14 years of experience in the IT industry.
Scott Bowen is President and Chief Operating Officer of Artesia Technologies and is responsible for the overall operations of the company, as well as strategy formulation and execution. Scott was the founder and general manager of the TEAMS software division of the U.S. $6 billion Thomson Corporation, a division that Artesia purchased from Thomson in a venture-backed management buyout in the spring of 1999. Prior to founding TEAMS in 1996, Scott held a variety of managerial positions in a startup technology consulting firm called Thomson Consulting, helping to grow the firm from five people to over 200 professionals. Earlier, Scott worked as a technology consultant wit Price Waterhouse. Scott holds a Bachelor of Science degree in Economics and Electrical Engineering from Yale University and has completed senior executive coursework at Stanford Business School. He is a member of the Association of American Publishers Enabling Technology Committee and several subcommittees; is involved with GCA's PRISM (Publishing Requirements for Industry Standard Metadata) Working Group; and is a frequent speaker at industry conferences, the most recent being Seybold Boston 2000.
Patricia Bridges is Vice President Global eCommerce for Factiva, a Dow Jones & Reuters company. She is responsible for Factiva’s content ecommerce initiatives in the business to consumer marketplace. Ms. Bridges is responsible for the strategic direction and development of content ecommerce through worldwide affiliates and is the driving force behind expanding the reach of Factiva’s ecommerce services to the small business user and business consumer. Prior to her current appointment, Ms. Bridges served as Vice President of Marketing and Alliances at Reuters NewMedia where she was responsible for Reuters business information services in the Americas. She was fundamental in developing strategic partnerships that aided in the expansion and recognition of the brand. Ms. Bridges joined Reuters in 1996 as head of marketing in the Americas for Reuters Business Briefing for corporate intranets. In 1997, her role expanded, taking charge of marketing for the entire suite of Business Briefing services. Previously, Ms. Bridges was Sales and Marketing Manager for a division of Competitive Media Reporting, responsible for managing the rollout of an online database service and launching their first Internet tracking service, eWatch. Prior to that, she led Revelation Software’s international marketing and channel distribution throughout Europe. Prior to 1991 Ms. Bridges spent eight years in the film and television industry as a producer and correspondent. Ms. Bridges has an MBA from Pace University and a Bachelor of Arts degree in from Hampshire College. Patricia.bridges@Factiva.com212-603-3738
Peter Beverley, Managing Director, Magex: Peter joined Magex in May 1999, following two years as an independent consultant on the implications of the new digital economy for both large and small organizations. Previously, he was Managing Director at Teledata, Sales and Marketing Director at Prestel Online and a management consultant at McKinsey & Co. He complements Magex's knowledge of the new digital economy and brings an in depth understanding of the convergence of IT, the Internet, media and telecommunications industries to this position.