3:00 PM - 5:00 PM
Session B:
Streaming Media: Content Creation Within the Limits of Technology
As the demands of what we are asking of our streaming video production partners becomes more critical, from needed improvement of video quality, to the increase in audience reach, the decisions in matching up the right kind of programming with a specific technological infrastructure must be addressed. Let’s face it, even a great NASCAR chassis running on an Indy track is not going to make it. Streaming video can emanate from a live source, from an archived source, serving the needs of a few to potentially serving millions of viewers. In this session, a group of experts in streaming technology will help us to better understand the problems inherent in the current generation of technology and how to match the right tools and services to the right video broadcasting problem.
Halley Bock, Managing Producer Take5, Manager Media Lab, RealNetworks
Steve Sklepowich, Product Manager, Microsoft Digital Media Division
Rob McQueen, Managing Director, LOADtv
Greg Lowitz, Director Webcasting Solutions Business, Pinnacle Systems
Jason Danielson, Director of Marketing, SGI Silicon Graphics
Leslie Schwartz, Senior Product Manager QuickTime, Apple Computer
Walt Trotta, Streaming Specialist, Globix
Peggy Miles, President, InterVox Communications, Moderator
Jason Danielson is director of marketing for SGI's broadband and Internet solutions business unit, where he is responsible for product and solution development. Since joining SGI in 1993, he has led partnership efforts in the broadcast and cable television markets with such industry-leading companies as Oracle, Panasonic, and Philips. Danielson has been involved in the development of server-based video and digital media products since their inception at SGI. Danielson began his professional career as an editor on a nationally-syndicated magazine show. He then moved into post production at another company. Later, Danielson joined Via Video, where he pioneered the development of the first open-platform video paint system, followed by the first video workstation. The development of the video workstation won a technical engineering EMMY award. Danielson holds a B.A. degree in Communications from Stanford University.
Rob McQueen, Managing Director of LOAD Media Network’s New York office, comes to the Internet with an extensive background in sales and marketing in traditional media and events. Most recently, Rob was corporate Senior Vice President of Kaleidoscope Sports & Entertainment, a sports, entertainment and site-based marketing company owned by the Interpublic Group of Companies. A member of the management committee, Rob was responsible for sales, marketing and new business development for Kaleidoscope’s various divisions and satellite offices. Rob also co-founded ROI Research, a sports and entertainment research agency working with clients such as General Motors, McCann Erickson, NFL International and FOX Broadcasting (FOX/ROI Sports Poll). Prior to Kaleidoscope, Rob was Vice President of Sales and Marketing at Golden Bear International, the business entity of "golfer of the century" Jack Nicklaus. Rob was instrumental in Golden Bear’s purchase of event management company Executive Sports International and sat on the executive committee of both companies. Rob joined Golden Bear from Madison Square Garden Corp., where he focused on advertising and sponsorship sales. This was preceded by stints at People & Properties, Inc. as Marketing Manager and Director of Athlete Representation, and Backer Spielvogel Bates Advertising as Supervisor in the Local Sports and Promotional Merchandising department. Rob is also a principle of Tybalt Entertainment, a television and theatrical production and marketing company, and is a General Partner of Romeo & Juliet, The Musical, a new musical production based on Shakespeare’s classic play.
Peggy Miles is an Internet Pioneer, specializing in consulting, content and advisement of
webcasting, internet broadcasting, e-commerce database marketing for Fortune 500 companies. Industry trades have mentioned her on the Top 10 of new media individuals to watch… and also the top consultant for broadcasting and digital, Internet convergence issues. She is on the founding board of the International Webcasting Association, Author of Internet World Guide to Webcasting (Wiley & Sons), The National Association of Broadcasters Book titled Internet Age Broadcaster and has executed Internet programs, and presentations, keynotes for leading broadcasting and entertainment companies around the world. She has presented, trained and given keynotes to prestigious organizations including Belo Broadcasting, CBS, NANBA, the National Association of Broadcasters, Canadian Association of Broadcasters, Digimedia-Mims in Montreux, Broadcast@Internet London, e-screen @ Monte Carlo TV Festival, International Telecommunications Union and many Broadcast, Industry and Net Conferences. She is a member of the National Academy of Television Arts and Sciences - International Board of Directors.Halley Bock, Managing Producer Take5, Manager Media Lab, RealNetworks, Inc.: Halley came to RealNetworks in June of 1997 and has since created, designed and produced a variety of original web-based programming and content for several of RealNetworks' RealPlayer Channels, Web sites, and affiliates. She has also produced and directed a number of successful large-scale live webcasts, ranging from music events to film festivals. Currently Halley is Managing Producer for Take5 -- the first daily programming service providing consumers with one-click access to the best audio and video on the Internet. In addition, Halley manages the Media Lab, which is responsible for much of the company's audio/video production, editing, and encoding needs.
Greg Lowitz, Director Webcasting Solutions Business, Pinnacle Systems: As Director of the newly formed Webcasting Solutions Business, Greg brings over 17 years of communications and broadcast industry experience to Pinnacle Systems. Prior to joining Pinnacle in December of 1999, Greg was Vice President of Sales for privately-held Louth Automation in Palo Alto, which was recently acquired by Harris Corporation in Cincinnati. While at Louth, Greg developed the market and distribution channels throughout the U.S., Canada, Latin America and Asia-Pacific for the company's world-leading automation products and professional consulting services. Greg's strong customer orientation was key in winning multi-million dollar automation projects with the Fox Network, USA Broadcasting, News Broadcast Japan, Sony Systems Integration, DirecTV Latin America, and more. Prior to joining Louth in mid-1996, Greg held a variety of engineering, marketing, and sales management positions at Hewlett-Packard. While at HP, he played a key business development role in helping to launch and growing HP’s Video Communications Division, which was subsequently acquired by Pinnacle during 1999. Greg has a BSEE and MSEE from Stanford University and is named as co-inventor on two U.S. patents in the field of video capture, imaging, and printing. In his spare time, Greg enjoys time with his family as well as pursuing his personal passion for writing, homebuilding, and the Internet. During 1999 he launched BuildersWebsource in association with Amazon.com to provide online advice and technical resources for the residential construction and home improvement industry. He lives with his wife and two children in the home they built together - an entertaining experience he shares in his online e-book: Building a Dream.