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Monday, March 27th Agenda

Attendee Registration Information - Click Here

Digital Hollywood Spring
Loews Santa Monica Beach Hotel
Santa Monica, California

March 27-30, 2006



For full length videos of selected conference sessions from Digital Hollywood Spring - Click Here

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Monday Seminars & Receptions - Click Here
Tuesday Seminars & Receptions - Click Here
Wednesday Seminars & Receptions - Click Here
Thursday Seminars & Receptions - Click Here

Digital Hollywood Spring
Special Events, Consortium Dinners, Awards & Workshops
I.
Launch at Digital Hollywood - Click Here
II. OnDemand Content & Technology Consortium: Cable, Mobile, Broadband, Telco & Satellite
III. Mobile Film, TV and Video Content Development Track Info and Consortium at Digital Hollywood
IV. Digital Home Track & Hollywood and the Digital Consumer: Music, Movies, TV, News & Sports - Consortium at Digital Hollywood
V. Digital Music Consortium at Digital Hollywood: Mobile, Broadband, PODs & TV
VI. Reinventing & Branded Advertising Track and Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium at Digital Hollywood
VII. DVD Association Consortium at DigitalHollywood
VIII. DRM, Content Rights & Piracy Consortium at Digital Hollywood Dinner
IX. Casual, Multiplayer & Broadband Games Consortium Advisory Committee
X. The University Project at Digital Hollywood
XI. Venture, Private Equity and M&A Consortium at Digital Hollywood
XII. Digital Realism Consortium at Digital Hollywood (Advisory Committee in formation) – Defining the Future of Visual Creativity
XIII. Chips, Microprocessors & Optical Technology Consortium at Digital Hollywood (Advisory Committee in formation)

Special Pre-Event Day Special Conference
Open to All Conference Registrants
Mobile Film, TV, Music & Games - Content & Technology
Monday, March 27
1:00 PM – 2:15 PM
Session A:
Mobile as the Dominant Video & Broadband Experience – Building a Network and Interface for Entertainment and Communications
Bruce Gersh, Senior Vice President Business Development, ABC Entertainment Group
Jeremiah Zinn, Senior Director, Wireless Product Development, MTV Networks
Mark Bercow, SVP Business Development, Palm, Inc.
Michael Boyd, Senior Director of Programming, QUALCOMM MediaFLO
Dr. Phillip Alvelda, Chairman & CEO, co-founder, MobiTV
Tom Parrish, Senior Vice President, Business Development and Content, Mobliss
Ken Rutkowski, founder, KenRadio Broadcasting, Moderator
For Session Description & Speaker Bios Click Here

Session B - Hosted by MEF Mobile Entertainment Forum
Content Creators: Taking your Trade Mobile
Robert Tercek, co-founder, MultiMedia Networks LLC
Lauren Cole, President, Cole Media
Stephen Davis, President, Mobile Media, Infospace, Inc.
Simon Buckingham, CEO, Mobile Streams
Frank Chindamo, President and Chief Creative Officer, Fun Little Movies
Bryan Biniak, Senior Vice President and General Manager, Mobile division of American Greetings Interactive (AG Interactive), Moderator
For Session Description & Speaker Bios Click Here

2:35 – 3:45 PM
Session A:
Mobile Music – Business Models – Downloads, Subscriptions & Ringtunes
Richard Conlon, Vice President, Marketing and Business Development, Media Licensing, BMI
KamranV, Artist Manager, CyKiK

Ted Cohen, Senior Vice President, D3 – Digital Development & Distribution, EMI Music
Adrian McAloon, Senior Director of Content and Licensing, WiderThan
Nicolas Pelletier, Chief Executive Officer, Musiwave
Bill Valenti, CEO, Melodeo
Scott Campbell, US Media & Communications Industry Advisor, British Consulate-General, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Mobile Film & TV – Technology & Platforms that Make the System Go
Gary Deutsch, General Manager, Mobile Applications, Bell Labs
Larry Smith, Chief Operating Officer, ARCHOS
Paul Werp, Mobile Connectivity Solutions Business Director, Wireless Terminals Business Unit, Semiconductor Group, Texas Instruments
Dan Monahan, Global Infotainment Segment Manager, Mobility Products Group, Intel, Inc
Boris Fridman, CEO, Crisp Wireless
Ahmad Ouri, President, Chief Technology Officer, Thomson Services Division
Peg Jackson, Managing Director, NeoCarta Ventures, Moderator
For Session Description & Speaker Bios Click Here

4:10 PM – 5:15 PM
Session A:
Mobile TV & Film – Programming & Creativity for a Transforming Medium
Jordan Levin, Founding Partner, Generate
Rich Cusick, Senior Vice President and General Manager, Digital Media, TV Guide
Bill McLean, Mobile Products, E! Networks
John Smelzer, Senior Vice President of Business Development, Fox Interactive Media
Mike Bailey, Senior Director, Programming, MediaFLO USA, Inc.
Brent Weinstein, Games & Interactive Dept, United Talent Agency, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Mobile Video: Ready for Primetime
Cassandra Cummings, Windows Digital Media Music & Filmed Entertainment Marketing, Microsoft
Chris Anderson, Product Manager, IGN, Direct to Drive
Gregory Berkin,
co-founder, Think Mobile
Heidi Lehmann,
Vice President, Content Acquisition and Strategy, Third Screen Media
Scott Stemmerman, Product Marketing Marketing Manager, Entertainment, Sprint/Nextel
Daniel Harris, CEO MediaPass® Network, Moderator
For Session Description & Speaker Bios Click Here

Session C:
Strategic Technology & Content Workshop - Sponsored Workshop

5:15 PM End-of-Day Reception

7:00 PM - The Consortium Dinner
Mobile Film & TV Consortium Dinner -
(for members only)
Hosted by MediaFlo, A Qualcomm Company




Click Here for the Next Day's Agenda
Tuesday, March 28th





Sponsor & Media Sponsor Links, Click Here
































































2008 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 6-9, 2008, Las Vegas Convention Center, Click Here
Media Summit, New York - March 12-13, 2008 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles May 5-8, 2008, Grand Ballroom at Hollywood & Highlands - Click Here
Advertising 2.0, June 3-5, 2008, New York City, A Joint AdvertisingAge - Digital Hollywood Event - Click Here
Building Blocks, August 5-7, 2008, San Jose, California - A Joint CEA - Digital Hollywood Event Click Here
Digital Hollywood Fall, Los Angeles, October 27-30, 2008, Loews Santa Monica - Click Here



Sponsor & Media Sponsor Links, Click Here





















































Event: Digital Hollywood Spring
Date: March 27-30, 2006
Location: Santa Monica, Calif., Loews Santa Monica Beach Hotel
Hotel Information: Click Here
Registration: The All-Access Conference fee will be $695 per. To register, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here

Conference Fees
$695 - All-Access Registration
$425 - One Day Digital Hollywood Conference Ticket
$495 - Academic and Analyst Discount Registration - All-Access to All Sessions



Monday, March 27th
5:00 PM
-
Poolside Reception at the Loews - Open to All Attendees

6:45 PM Advisory Committee Dinner – Click Here
Mobile Film, TV and Video Content Development Consortium
Hosted by MediaFlo USA, a Qualcomm Company

Tuesday, March 28th
Open to All Attendees
5:00 PM - Poolside Reception at the Loews
Hosted by: mTLD, dot mobi

6:45 PM - Advisory Committee Dinner - Click Here
Hollywood and the Digital Consumer Consortium -
Dinner hosted by MSN Entertainment, Video Services, Microsoft

6:45 PM - Advisory Committee Dinner - Click Here
OnDemand Content & Technologies Consortium
Dinner Co-Hosted by Seachange International and Entriq

6:45 PM - Advisory Committee Dinner - Click Here
Digital Music Consortium
Dinner Hosted by: Motorola

6:45 PM - Open to all attendees
University Project Dinner
Hosted by Sun Microsystems

6:45 PM -
Advisory Committee Dinner - Click Here
Venture, Private Equity and M & A Consortium

Wednesday, March 29th
5:00 PM -
Poolside Reception at the Loews - Open to All Attendees

6:45 PM – Advisory Committee Dinner - Click Here
Reinventing Advertising Consortium

Hosted by: Zap2it, A Tribune Media Services Company

6:45 PM – Advisory Committee Dinner - Click Here
Digital Rights, Content Rights & Anti-Piracy Consortium
Hosted by Savvis

6:30 PM - Private Executive Dinner
Entertainment in the Digital Home - Hosted Parks Associates - click here

6:45 PM – Consortium Dinner - Click Here
Casual, Broadband and Multiplayer Games


6:45 PM – Consortium Dinner
Chips, Microprocessors & Optical Technology Consortium at Digital Hollywood


Track & Strategic Sessions

The Track
Digital Rights Management, Content Rights & Piracy
Wednesday, March 29

9:00 AM - 10:15 AM
Rightsholder Options: Evaluating Rights & Licensing
10:45 AM - Noon
Piracy and Digital Rights Management: Legal, Legislative
Digital Music & its Transformation
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
DRM Interoperability Challenge
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
Protecting Your Intellectual Property
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:00 PM
Music Industry Innovates and Morphs


Mobile Entertainment Track
co-Sponsored by:

Mobile Entertainment: Film, TV, Music & Games - Content & Technology
Monday, March 27
1:00 PM – 2:15 PM
Mobile as the Dominant Video-Broadband Experience
Session B - Hosted by MEF Mobile Entertainment Forum
Content Creators: Taking your Trade Mobile
2:35 – 3:45 PM
Mobile Music – Business Models – Downloads, Subscriptions & Ringtunes
Mobile Film & TV – Technology & Platforms that Make the System Go
4:10 PM – 5:15 PM
Mobile TV & Film – Programming & Creativity for a Transforming Medium
Mobile Video: Ready for Primetime

Tuesday, March 28
9:00 AM - 10:15 AM
Embracing the Connected Consumer
Mobile Commerce and Content
10:45 AM - Noon
Mobile Video & Music Make-Over
Video Bling! Audio Bling
12:30 PM – 1:45 PM
Mobile Music: New Platforms + New Technology
2:15 PM – 3:30 PM
Movies, TV and Video for Mobile
Mobile Games: In-Game Advertising
3:50 PM - 5:00 PM
Strategies in Wireless Devices and Services
Thursday, March 30th
2:15 PM - 3:30 PM
Track III:
Personalized Mobile Experience


The Digital, Broadband and Networked Home Agenda
Tuesday, March 28th
9:00 AM - 10:15 AM
Embracing the Connected Consumer
10:45 AM - Noon
Hollywood and the Digital Consumer
12:30 PM - 1:45 PM
IPTV Emergence
2:15 PM - 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Next Generation DVD

Wednesday, March 29
9:00 AM - 10:15 AM
The Telco Advantage and the IPTV Digital Home
10:00 AM - 11:30 AM
Next Generation DVD - Content Makers
10:45 AM - Noon
The Networked Entertainment Home
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
2:15 PM - 3:30 PM
The Digital Home Entertainment Complex
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
IP Video, Broadband Connectivity
11:05 AM - 12:20 PM
DTV, Broadband, Set-Top and Interactive Content
12:50 PM - 2:00 PM
Telcos, IPTV & the Technology Food Chain
Personalized Video Media: ITV Advertising and Content