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Scroll Down for Complete Agenda with Speaker Listings
Digital Hollywood Fall, Santa Monica, California
Date: October 18-21, 2010
Location: The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700
Attendee & Press Registration Information - Click Here
Click and View Agenda by Day:
Monday, October 18th - Click Here
Tuesday, October 19th - Click Here
Wednesday, October 20th - Click Here
Thursday, October 21st - Click Here
Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.

For Conference Videos of the recently held Digital Hollywood Events - Click Here
The Digital Hollywood Dinners - Each Night at 6:15 PM
Sign Up for Dinners on the Registration Page - $75 per ticket - this fee applies to all attendees and speakers - Each dinner will have special guest speakers, tba
Co-Located Events:
Digital Hollywood is Host to a number of co-located Events
I. The Variety Entertainment and Technology Summit - Monday, October 18th - Variety Summit Keynote is Michael Eisner - Click Here
II. The Hollywood Content Summit - Click Here
Affiliated Organizations
Writers Guild of America Screen Actors Guild AFI Digital Content Lab Academy of Television Arts & Sciences KCET International Documentary Association
Affiliated Companies: Adobe Imdb IndieWire SnagFilms Withoutabox IndieGoGo Eqal
Summit Produced by:
Gerber Rigler Producing and Executive Consulting for Digital Hollywood
III. BMI and Digital Hollywood present: A One-Day Symposium on the Evolution of Media in the Digital World Wednesday, October 20th - Click Here
IV: Entertainment Telco Alliance: Monday, October 19th Welcome Dinner and Tuesday, October 20th All-Day Sessions and Private Meetings
Track Codes:
I. Digital Hollywood Finance - DHFi
II. Hollywood 2.0 Disruption and Transformation H2.0
III. The Advertising Platform The Upfronts - AdvUp
IV. Hollywood Content Summit - HwdSummit
V. The Smartphone - Tablet Summit SmPh, TbLT
VI. Investment, Funding Strategies and Deal Flow DEALS
VII. Digital Money, Virtual Currencies & Virtual Goods DMny
VIII. Hollywood, Kids & Games HGmz
IX. The Video Platform - ViDeo (Over-the-Top (OTT), Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming)
X. Hollywood Apps - APPs
XI. Music 2.0 Music2.0
XII. Content Rights - Digital Rights Program - DiRghts
XIII: Entertainment Telco Alliance, EntTelco
The Complete Agenda
Digital Hollywood Fall
October 18-21, 2010
Loews Santa Monica Beach Hotel
Pre-Day Events - The Strategic Sessions
Monday, October 18th
10:00 AM 11:15 AM
Track I: SmPh-1, TbLT-1, HGmz-1, APPs-1
iPad-Tablet-SmartPhone-Gaming TouchIt - Roundtable on the Immersive Consumer Experience
Ted Theocheung, GM of the PC and Digital Home Ecosystem of Synaptics
Judd Schoenholtz, User Experience Lead, HUGE
Dr. Christophe Ramstein, Chief Technology Officer, Immersion
Adi Berenson, VP Business Development and Marketing, PrimeSense (Technology inside Kinect)
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here
Track II: DHFi-1
VALUING 3D CONTENT: Movies, Television and Games
Hosted by: Media Valuation Partners
Larry Gerbrandt, Principal, Media Valuation Partners, Moderator
Kris Brown, VP Worldwide High Def Marketing, Warner Home Video
Warren Littlefield, founder/president, The Littlefield Company
Lisa Farries, founder/CMO, IMC
Rob Hummel, CEO, Prime Focus
Seth Shapiro, Principal, New Amsterdam Media LLC
For Session Description & Speaker Bios Click Here
Hollywood Content Summit - HwdSummit
10:15 AM - 11:00 AM
Going Pro A Guide to Making your Web Series with the Guilds
Moderator: Brandon Martinez, head New Media Department ,Abrams Artists Agency
Speakers:
Bob Jensen, Director New Media Contracts, Screen Actors Guild
Nayla Wren, Director of Organizing, Screen Actors Guild
Ruth Livier, Actress / Writer / Producer, Ylse; Resurrection Blvd.
Elisabeth Flack, New Media liaison, Writers Guild of America-West
Presented by: SAG and WGA-West
11:30 AM 12:15 PM
Comedy Crossovers: Sitcoms, Virals, Pilot Season
Glasgow Phillips, Author, The Royal Nonesuch, Moderator
Panelists:
Oren Katzeff, VP and GM of Demand Media and Cracked.com
Susanna Brisk, Creator, Malibu Mom
Eric Spiegelman, Co-creator, Old Jews telling Jokes
Danila Koverman, Director of Development, Break.com
12:45 PM 1:30 PM
Filmmakers Lunch Session and presentation
DH Presents: Omelet.
Advertising sucks. Make entertainment. Create fans, not ads: Oscars, Samsung, and Ok Go
Mike Wallen - Fox Mobile
Jamie Kitman - Manager OK Go
Janet Weiss - Director of Marketing, Academy of Motion Pictures Arts
and Sciences
Steven Amato - Founder, Omelet
1:00 PM 2:15 PM
Track I: DHFi-2, H2.0-1
The New Hollywood Equation Content Owners, New Platforms, Agents & Commerce
Jerry Kowal, Senior Vice President, Digital Media, Endemol USA
Kevin Yen, Director of Strategic Partnerships, YouTube
Greg Kampanis, Senior Vice President, Content Strategy & Operations, South Park Digital Studios
Dave Martin, SVP, Media, ignited
Douglas De Luca, Co-Executive Producer, "Jimmy Kimmel Live''
Oren Katzeff, Vice President, General Manager, Entertainment, Demand Media
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here
Track II: AdvUp-1
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
David Zinman, Vice President & GM, Display Advertising, Yahoo!
Beth Greve, Head of Display-Automotive, Google
Colleen Quinn, Sr. Program Director, Interactive Advertising and Media & Entertainment, Teradata Corporation
Neeraj Kochhar, President, Varick Media Management
James Colborn, Director, Microsoft Advertising
Scot McLernon, Chief Revenue Officer, YuMe
Eric Mark, Principal, Deloitte Consulting LLP, Moderator
For Session Description & Speaker Bios Click Here
Track III: SmPh-2, TbLT-2, HGmz-2, APPs-2
iPhone Apps, iPad Apps, Twitter Apps - Phone and Tablet Apps - as the Next Platform: Communication, Games and Commerce in Mobile, Social Media, Broadband & Music
Stephanie Bohn, Vice President, Marketing Warner Bros. Digital Distribution
Sean Nolan, VP Online Operations and External Online Marketing, Rodale
Ray Anderson, CEO, Bango
Jennifer Cooper, Founder and Principal, Rocket Spark Media
Paul Lee, Head of Digital Ventures, Playboy, former founding partner at NBC's Peacock Equity
Sun Jen Yung, Managing Director, Headwaters MB, Moderator
For Session Description & Speaker Bios Click Here
2:00 PM 2:45 PM
Hollywood Content Summit - HwdSummit
Comedy Masters: Superstars and Hidden Gems Success & Failure
Moderator: Barry Katz, Executive Producer, Last Comic Standing, New Wave Entertainment
Panelists:
David Tochterman, Head of Digital, Innovative Artists
Ralph Farquhar, The Parkers, The Proud Family, Happy Days
John Andrews, executive producer/creative director, ka-chew!
David Zucker, David Zucker, director, producer, writer, comedy grandmaster; Airplane!, The Naked Gun, Scary Movie 3
2:30 PM 3:30 PM -
Track I DMny-1, HGmz-3
Social Gaming: Online and Mobile - Design, Distribution, Virality, Cross-Promotion & Monetization
Mike Goslin, Vice President Product Development, Hangout, former VP Disney Online
Randall Lloyd, SVP, Advertising Sales for RockYou
Lisa Paulson, VP, Business Development, Roiworld
Jennifer Taylor, Senior Director of Product Management, Rich Media Solutions, Adobe Systems Incorporated
Bruce Grove, Director of Business Relations, OnLive
Randy Shaffer, West Region Business Development Manager, Interactive Entertainment Business, Microsoft Advertising
Steve Poehlein, Director, Media & Entertainment Solutions, Hewlett-Packard, Moderator
For Session Description & Speaker Bios Click Here
Track II - AdvUp-2
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Dax Callner, VP, Digital Strategy, Momentum Worldwide
Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business
Simon Kelly, Chief Operating Officer, Story Worldwide
Chris Tolles, CEO, Topix
Pip Marquez de la Plata, SVP of Marketing, Meebo
Peter Levin, co-founder, GeekChicDaily
Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator
For Session Description & Speaker Bios Click Here
Track III - H2.0-2, TbLT-3, SmPh-3, APPs-3
Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices
Richard Gingras, Chief Executive Officer, Salon
Lee Shirani, Director of Business Product Management, Google
Bill Jensen, Director of New Media, Village Voice Media
Sarah Lumbard, Senior Director, Product Strategy and Development, NPR Digital Media
Mark Ghuneim, CEO, Wiredset
Russell P. Reeder, President and CEO, LibreDigital, Inc., Moderator
For Session Description & Speaker Bios Click Here
3:15 PM 4:00 PM - HwdSummit
Web Series Development Pilot season without a Net.
Moderator: Kevin Winston, Founder, LA Digital.
Peter Murrieta, Creator, Wizards of Waverly Palace
Will Marks, Co-Founder, Monkey Wrangler
Miles Beckett, Eqaul, Lonely Girl 15
Chris Hampel, Co-Founder, Big Fantastic
3:45 PM 5:00 PM
Track I - H2.0-3, ViDeo-1
Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC
Bill Brand, Executive Vice President of Programming, Marketing and Business Development, HSN
Paul Levine, President, New Media, Current TV
Duccio Donati, Executive Vice President, Comcast International Media Group
Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM)
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here
Track II HGmz-4, AdvUp-3, H2.0-3
The Kids Revolution - Brands, Games, Education and TV
Hemanshu (Hemu) Nigam, founder, SSP Blue, former Chief Security Officer for News Corporation
Jonathan Anastas, Vice President, Global Head of Marketing, Atari, Inc.
David Lord, President and CEO, Knowledge Adventure
Ann My Thai, Assistant Director, Joan Ganz Cooney Center @ Sesame Workshop
Sara DeWitt, Vice President, PBS KIDS Interactive
Michael Ross, Executive Director, Development & HasLab, Hasbro Studios
Don Levy, Vice President, Marketing and Communications, Sony Pictures Digital Entertainment (SPDE), Moderator
For Session Description & Speaker Bios Click Here
Track III - AdvUp-4
Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile
William A. Lederer, CEO, Kantar Video
Eric Forst, Head, West Coast Business Development, Visible Technologies
Charlie Rahilly, President of National Advertiser Platforms, Clear Channel Radio
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Mel Carson, Community Manager, Microsoft Advertising
Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation
Patrick Hayes, Vice President, CSMG Global, Moderator
For Session Description & Speaker Bios Click Here
4:30 PM 5:15 PM
Hollywood Content Summit - HwdSummit
DH Presents: Casestudies, Showcase, Screenings
Day 1: Comedy
BABELGUM ORIGINAL COMEDY
Produced and Presented by Babelgum Comedy.
5:00 PM
End-of-Day Poolside Reception
Open to all attendees
5:30 PM 7:00 PM
Cocktail Gala Reception and Program Screenings Presented by Babelgum.com.
In the Lobby Apsis Room overlooking the Ocean (beyond the bar).
6:15 PM - DHFi-3 - Tickets Available
The Finance Dinner:
Hollywood & Technology - Finance and Strategy: Private Equity, VC and Investment
Richard Yen, Director, Private Equity, Saban Capital Group
Rob Marcolina, Partner, Media & Entertainment, Bain & Company
David Min, Principal, Steamboat Ventures
Yair Landau, Partner, MK Capital, former Vice Chairman of Sony Pictures Entertainment
Ron Grover, Reporter, Bloomberg BusinessWeek, Moderator
For Speaker Bios Click Here
6:30 PM The Digital 25: 2010
Leaders in Emerging Entertainment PGA Producers Guild of America and Variety (by invitation)
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The Dinners:
Monday, October 18th
6:15 PM - DHFi-3 - Tickets Available
The Finance Dinner:
Hollywood & Technology - Finance and Strategy: Private Equity, VC and Investment
Richard Yen, Director, Private Equity, Saban Capital Group
Rob Marcolina, Partner, Media & Entertainment, Bain & Company
David Min, Principal, Steamboat Ventures
Mark Terbeek, Partner, MK Capital
Ron Grover, Reporter, Bloomberg BusinessWeek, Moderator
For Speaker Bios Click Here
6:30 PM The Digital 25: 2010
Leaders in Emerging Entertainment PGA Producers Guild of America and Variety (by invitation)
Tuesday, October 19th
6:15 PM - By Invitation
The Adobe Dinner: (by invitation)
"Multi-Screen Applications, Monetization and Promotion
Presented by Adobe". An NDA will be required.
For Additional Info - Email - jcooper@adobe.com

6:15 PM Dinner -Tickets Available
Hollywood and Kids - Investing in the Cross Platform Revolution - TV - Games - Education - HGmz-9, DHFi-10
Deborah Forte, President, Scholastic Media
Tim Chang, Principal, Norwest Venture Partners
Cynthia Neiman, Marketing and Product Development, Mattel, Inc.
LeVar Burton, Executive Producer, ReadingRainbow 2.0, Actor
Andy Heyward, co-founder and CEO, A Squared Entertainment (A2)
Chris Hewish, Head of Global Interactive Licensing, DreamWorks Animation
Farnaz M. Alemi, Attorney, Jenner & Block LLP, Moderator
Speaker Bios Click Here
6:15 PM 8:30 PM - DHFi-9
Evening Finance Dinner Tickets
The $1 Billion Challenge - Private Equity and VC Fund Strategy
Mark Mangiola, Managing Director, Canaan Partners
Jim Armstrong, Managing Director, Clearstone Venture Partners
Frank Johnson, Principal, Wilshire Media Group
Alan Edgett, Digital Media Innovator
Don Kurz, Managing Director, Diamond Capital Partners
Josh Gutfreund, General Partner, Clarity Partners
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
Speaker Bios Click Here
Wednesday, October 20th
6:15 PM 8:30 PM
The Video Dinner Tickets on Registration Page
Over-the-Top - Connected TV Dinner
Shalini Pai, Group Manager, Partner Technologies & Strategy, Google TV & YouTube
Nick Colsey, Vice President, Network Promotion, Sony Electronics Inc.
Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network
David Ulmer, VP Content and Services, LG Electronics
Marc Goldberg, CTO, EPIX
Kris Alexander, Chief Strategist, Connected Devices and Gaming, Akamai Technologies, Moderator
Speaker Bios Click Here

Event: Digital Hollywood
Date: October 18-21, 2010
Location: The The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700
Hotel Sleeping Room Reservation Information: Click Here
Registration: Fees and registration, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here
Email Announcement List, Click Here
Speaker Selection Info - Click Here
Conference Fees - Registration - Click Here
$685 - All-Access Registration
$365 - One Day Digital Hollywood Conference Ticket
$535 - Analyst Discount
$425 - Academic Discount
$95-135-465 - see Special Rates and Discounts - Click Here

















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Variety Entertainment and Technology Summit, October 17, 2011, Ritz Carlton, Marina del Rey - Click Here
Digital Hollywood Fall, October 17-20, 2011, Ritz Carlton, Marina del Rey
Digital Hollywood New York City, November, 17-18, 2011 - Media Disruption: McGraw-Hill Building, 49th St. & 6th Ave.
2012 CES - SmartPhone & Tablet at CES, Cable Conference at CES & DH at CES, January 9-11, 2012, Las Vegas Convention Center, Click Here
Media Summit, New York - March 7-8, 2012 New York City Registration Click Here
Digital Hollywood Spring, Los Angeles April 30-May 3rd, 2012, Ritz Carlton, Marina del Rey - Click Here
Variety Entertainment and Technology Summit, April 30th, 2012, Ritz Carlton, Marina del Rey - Click Here

Sponsor & Media Sponsor Links, Click Here








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