Monday, September 19th
Full Day Track, Reception and VIP Dinners
Mobile Entertainment & Technology – The Audio, Video and Text-Based Experience

Co- Sponsored by
MEF Mobile Entertainment Forum and MediaFlo USA, a Qualcomm Company



The Mobile TV and Film Production Consortium at Digital Hollywood
Consortium Advisory Committee Members
Bruce Gersh,
Senior Vice President Business Development, ABC Entertainment Group
Ralph Simon, Mobile Entertainment Forum, U.S. Chair Americas
Bill Sanders, VP, Programming, Sony Pictures Digital Entertainment
Michael Boyd, Director, Business Development, QUALCOMM
Lucy Hood, President, Fox Mobile Entertainment, and Senior Vice President, Content and Marketing for News Corporation
Manish Jha, Senior Vice President, ESPN Mobile
Greg Clayman, V.P. Wireless Strategies and Operations, MTV Networks
Lewis Henderson, Senior Vice President, William Morris Agency
Kevin Wall, CEO, Network LIVE (Executive-Producer Live 8)
Bill Stratton,
Vice President, Business Development, Turner Broadcasting System, Inc.
Graeme Ferguson, Director Global Content Development, Vodafone Group
Louis K. Gump, Vice President, Mobile, The Weather Channel Interactive
Hans Ku, Program Manager, DreamWorks Animation
Dr. Phillip Alvelda, Chairman & CEO, Co-Founder, Idetic, Inc. MobiTV
Tom Parrish, Senior Vice President, Business Development and Content, Mobliss
Larry Shapiro, EVP and General Manager, North American Mobile Walt Disney Internet Group
Mark Desautels, Vice President, Wireless Internet Development, CTIA-The Wireless Association™
David Bluhm, Chief Executive Officer, GoTV Networks
Janet Pearce Stenzel, Director, Mobile Media Institute, USC
Shahid Khan, Managing Director, BearingPoint, Inc.
Dan Monahan, Global Segment Manager – Infotainment, Intel Mobility Group (LPIA), Intel, Inc.
Marcia Zellers, Director, AFI Digital Content Lab, American Film Institute
Michael Bonner, VP, New Media, NBC Universal Cable

The Goal: It is the intent of the The Mobile TV and Film Production Consortium to help facilitate mobile film and TV production as a significant entry in the great tradition of innovation from Hollywood, the entertainment and information industries. The "Consortium" will seek to accelerate mobile projects, through meetings and "Creative Retreats" throughout the year. The efforts of this "Consortium" will focus on the "Content" in Mobile TV and Film rather than the "Technology." To that end, the "Consortium" will be holding its first VIP Dinner (by invitation) at Digital Hollywood, on Monday, September 19th at 7:00 PM - at the Loews Santa Monica Beach Hotel.

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Day Long Mobile Entertainment & TechnologyTrack - Open to All Conference Attendees
Monday, September 19th
9:00 AM - 10:15 AM
Embracing the Connected Consumer - Entertainment, Content and Technology - From the Digital Home to the Mobile and Wi-Fi Universe
Claudia Ceniceros, Senior Director, Media and Content Strategy, Cisco Systems, Inc.
Scott Smyers, Chairman, DLNA Board of Directors, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics
Tom Powledge, Director, Product Management, Consumer and Client Product Delivery, Symantec Corporation
Julian Humphreys, Vice President, Marketing, TV & STB, Philips Semiconductors
Tami Guy, Vice President, Marketing, Internet Home Alliance, and Worldwide Consumer Marketing Strategist, Hewlett-Packard
Trevor Kaufman, CEO, Schematic
Brian Cooley, Editor-at-Large, CNET.com, Moderator
For Session Description & Speaker Bios Click Here

Getting the Bling Bling: From Ringtones, Ringtunes, Advertainment to Games & Custom Branded Experience
Bryan Biniak, Senior Vice President/General Manager of Wireless, AGInteractive & President, Agmobile, American Greetings Corporation
Michael Pinto, President, CEO, mobZilla
Carolynne Schloeder, CEO, Moderati Inc.
Scott Jensen, Vice President, Licensing & Brand Partnerships, MFORMA
Tony Rovello, Product Marketing Manager, Danger
Ken Rutkowski, founder, KenRadio Broadcasting, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
• Mobile Music & Video Make-Over – As Mobile and Entertainment Industry Merge – TV, Music and Movies
Bruce Gersh, Senior Vice President Business Development, ABC Entertainment Group
Lucy Hood, President, Fox Mobile Entertainment, and Senior Vice President, Content and Marketing for News Corporation
Rob Chandhok, Vice President Engineering, QUALCOMM, MediaFLO
George Linardos, Sr. Business Development Manager, Branded Content, Nokia
David Bluhm, Chief Executive Officer, GoTV Networks
Ralph Simon, Co-founder Zomba/Jive & Chairman, The Mobilium Group, Los Angeles & Chairman, Mobile Entertainment Forum, Americas, Moderator
For Session Description & Speaker Bios Click Here

Mobile Games: Advertainment & the Custom Branded Experience
Jeff Nuzzi, Director, Global Marketing, THQ Wireless
Steven Hoffman, Executive Producer, InfoSpace Mobile
Minard Hamilton, Executive Vice President of Sales and Brand Partnership, JAMDAT Mobile Inc.
John Cahill, Director, Games Operations, Yahoo! Inc.
Julian Corbett, Vice President of Business Development and Brand Partnerships, IN-FUSIO
Disney Mobile, speaker to be announced
Russell G. Weiss, Partner, Morrison & Foerster LLP, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
• Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace
Alberto Moriondo, Worldwide Director, Entertainment Solutions, Mobile Devices Business, Motorola
John Pollard, Senior Director, Applications and Services, Mobile Devices Marketing, Microsoft
Jay Samit, General Manager, Sony Connect
Linda Young, Executive Vice President, Global Sales, Marketing and Business Development, Loudeye
KamranV, Marketing, Universal Music Mobile
Thomas V. Ryan, Senior Vice President, Mobile and Digital Development, EMI Music North America
Molly Wood, Section Editor, CNET.com, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
• Movies and TV for Mobile - Original Entertainment & Information Programming Jumpstarts the Revolution

Alice Kim, Senior Director of Carrier Relations and Distribution, MTV Networks
Bill Stratton, Vice President, Business Development, Turner Broadcasting System, Inc.
Bill Sanders, Vice President Programming, Sony Pictures Digital Sales and Marketing
Michael Boyd, Director, Business Development, QUALCOMM
Dr. Phillip Alvelda, Chairman & CEO, Co-Founder, Idetic, Inc. MobiTV
Frank Chindamo, President/Chief Creative Officer, Fun Little Movies
Chris Marlowe, Editorial Director, Digital Media, The Hollywood Reporter, Moderator
For Session Description & Speaker Bios Click Here

• Mobile Content & Commerce: Off Deck and MVNO Options
John Harran, Director Business Development, Turner Broadcasting System, Inc.
John Zehr, Vice President Product Development, ESPN Mobile
Scott Nichols, Director MVNO Business Development, North America, Ericsson North America
Eric Harber, VP of Corporate and Business Development, Qpass
Robin Abrams, CEO, Firefly Mobile, Inc.
Shahid Khan, Managing Director, BearingPoint, Inc., Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
• Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion

Gilles Babinet, CEO and Founder, Musiwave
Ken Wirt, Senior Vice President, Worldwide Marketing, palmOne, Inc.
Louis K. Gump, Vice President, Mobile, The Weather Channel Interactive
Paul Werp, Mobile Connectivity Solutions Business Director, Wireless Terminals Business Unit, Semiconductor Group, Texas Instruments
Tom Parrish, Senior Vice President, Business Development and Content, Mobliss
Ian Blaine, Chief Executive Officer, thePlatform
Luis Ubinas, Director, West Coast Media Practice, McKinsey & Co, Moderator
For Session Description & Speaker Bios Click Here

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