Digital Hollywood is honored and pleased to announce:

LIMALicensing Industry Merchandisers’ Association

Tuesday, October 21st Marina Vista Room, 6:15 PM

The Evening Keynote Roundtable

“The Hollywood Brand and Licensing Global Strategy”

Roz Nowicki, Executive Vice President, Global Sales & Retail, Fox Consumer Products at Twentieth Century Fox Entertainment

Greg Economos, Senior Vice President Sony Pictures Entertainment

Brian Maeda, Vice President of Licensing, Saban Brands

Jim Fielding, Global Head Consumer Products and Retail, Awesomeness TV

Paul Flett, Licensing and Brand Management Agent, UTA, Moderator

The LIMA Licensing Industry Merchandisers’ Association Digital Hollywood Evening Keynote Roundtable

Special thanks to:

Charles Riotto, President & CEO, LIMA:  Charles M. Riotto is President and CEO of the International Licensing Industry Merchandisers’ Association (LIMA), the world’s leading trade group for licensing marketing professionals, with over 1,100 member companies worldwide.  LIMA is recognized globally as the authoritative voice of the licensing industry.  Under Mr. Riotto’s leadership, LIMA became the exclusive association sponsor of Licensing Expo, the world’s largest marketplace for licensed properties, attracting more than 17,000 visitors from around the globe.  He has expanded LIMA’s global footprint by growing international membership more than 90%, establishing offices in London, Munich, Tokyo, Hong Kong and Melbourne, as well as representation in seven countries around the globe.  He has expanded LIMA’s global footprint by growing international membership more than 90%, establishing offices in London, Munich, Tokyo, Hong Kong and Melbourne, as well as representation in seven countries – and counting.  Mr. Riotto is responsible for the day-to-day operation of the association, including serving as an industry spokesperson to the trade and consumer media, as well as interaction with the Board of Directors, which includes representation by some of the world’s largest corporations, entertainment studios and sports leagues.  He has guided the association through a period of unprecedented growth in the licensing industry.  In 2013, revenues from the sales of licensed merchandise reached an estimated $115 billion at retail in the United States, and about $195 billion worldwide.  Mr. Riotto has spent over 35 years in association management.  Prior to joining LIMA, he served as Executive Director of the International Recording Media Association and previously as Marketing Director and Executive Director of the Toy Manufacturers of America, Inc.


Victoria Cushey, Senior Brand Strategy and Business Development Consultant, LIMA:  Providing extensive expertise in entertainment, toys, licensing, digital media and consumer products, Victoria has over 20 years of worldwide experience in brand strategy, marketing, product management and business development for leading agency, television, publishing, toy, technology, video game and entertainment companies.  Victoria comes to the International Licensing Industry Merchandisers’ Association (LIMA) with seasoned experience working for entertainment firms and consumer packaged goods companies including: APA, Daily Variety, Mattel, Disney, Bain Capital, Sprint, Activision and Marvel Entertainment.  At these corporations, she managed and executed innovative brand strategies, as well as developed marketing, sales and digital media initiatives.  In addition, she created and launched lucrative business development alliances for various successful entertainment properties.   Over the past few years, Victoria used her strengths to identify new revenue streams to increase entrepreneurial productivity and profitability for leading businesses including:  Encore Entertainment, Funosophy, McHale Design, Dynamic Designworks (DDW) and Richard Gottlieb’s Global Toy Experts.  Victoria earned two Bachelor of Arts degrees in both Economics and Psychology from the University of California Irvine. She also studied abroad at Cambridge University in England and successfully completed the International Business Management Program at Mattel.

Victoria is also highly involved with various academic, professional and charitable organizations including Scripps Hospital, Children’s Hospital Los Angeles, St. Jude Children’s Research Hospital and the John Wayne Cancer Institute.  In addition, she has mentored for the MBA program at Pepperdine University, is an active member of Women In Film, the Academy of Television Arts and Sciences, Women In Toys and a Founder of the Music Center Los Angeles.


LIMA – Licensing Industry Merchandisers’ Association: is the leading trade organization for the global licensing industry.  LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

Founded in 1985, LIMA maintains offices in New York, London, Munich, Tokyo, Hong Kong, and Melbourne, with representatives in India, Italy, Korea, Spain, Turkey and the

Middle East.  Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, and worldwide networking events.


LIMA is the exclusive sponsor of Licensing Expo, the industry’s largest trade event, in addition to shows in London, Hong Kong and Shanghai.  In addition, LIMA offers significant education opportunities through our popular webinar series and our annual Certificate of Licensing Studies (CLS) program, as well as valuable networking opportunities around the globe.


Greg Economos – Senior Vice President, Global Consumer Products for Sony Pictures Consumer Products:  Greg Economos is Senior Vice President, Global Consumer Products for Sony Pictures Consumer Products. This division of Sony Pictures Entertainment oversees and manages the licensing, merchandising and location based entertainment efforts for some of the best film and television brands in the industry and works closely with its manufacturing partners, retailers, and international agents to create quality products and experiences that extend the consumers’ relationship with each of its properties in an exciting and innovative manner. Prior to joining Sony in 1999, he worked at Saban Entertainment during the height of the “Power Rangers” years and at Fox Kids and Fox Family Worldwide overseeing business and legal affairs for its consumer products, marketing and internet groups. He was associated with the law firm of Fulwider, Patton, Lee and Utecht in Los Angeles specializing in intellectual property matters. He earned his JD from American University’s Washington School of Law, his Masters in Business Administration from George Washington University and his BSE from Duke University.


Paul Flett – Licensing and Brand Management Agent at United Talent Agency:  Paul Flett is an agent in United Talent Agency’s Branding, Licensing and Endorsement Department.  Flett focuses on licensing and brand management for both talent and corporate clients such as Harajuku Lovers, L.A.M.B. Frank Sinatra Enterprises, The Elizabeth Taylor Trust and Bruce Lee Enterprises.  Prior to joining UTA, Flett was the Senior Vice President Global Branding at Skechers USA Inc.  At Skechers USA Inc., Flett was responsible for globally licensing the Skechers brand to third parties.  During his tenure there, Flett expanded the licensee business from 5 to 58 licensees and executed an unparalleled partnership with Li & Fung, the world’s largest sourcing company, to design and market a full line of fitness and fashion apparel around the Skechers fitness lines GoRun and GoWalk.   Prior to Skechers, Flett was the Senior Vice President, Worldwide Marketing and Promotions at MGM Studios, where he was responsible for property development, licensing and merchandising for MGM and third party properties, including the Pink Panther franchise and the films James Bond, Legally Blonde and Rocky.  Over his multi-year tenure, Flett is best known for the landmark deal with the Owens Corning Corporation to license the Pink Panther character as their corporate mascot, making it one of the largest single character licensing deals of its kind.   Prior to MGM, Flett held various senior positions at Warner Bros., Sega Europe, Mattel, L’Oréal and Munchkin Inc., where he was responsible for marketing, brand management and licensing. At Warner Bros., Flett developed licensing programs for well-known franchises including Harry Potter, Batman and Looney Tunes. Flett began his career at Nestlé in the UK within the frozen food division, overseeing the launch of Lean Cuisine in the UK. Flett graduated with a joint honors degree in Marketing and French from the University of Lancaster in the UK.   He is married with five children and lives in Los Angeles.


Brian Maeda – Vice President, Licensing at Saban Brands:  Brian Maeda serves as Saban’s Vice President of Licensing.  In this role, he is responsible for managing global relationships with our partners headquartered in Asia, focusing on key toy and videogame licensees. He also works on digital planning and strategy as well as the licensing-out of digital IP rights to licensees.  With 20 years of experience working with companies in Asia, Maeda has gained expertise across the media industry, including work in print publishing, film/TV acquisition, online content distribution, L&M/third party promotions and videogames.  Prior to Saban Brands, he worked in the Global Third Party Publishing group at Microsoft, managing top Japanese videogame publishers. He also built the worldwide L&M program for the Xbox division of the Halo videogame franchise. Prior to that, he was the International Licensing Manager at Lucasfilm, focusing on their Asia-Pacific and Latin America business.  After earning a BA from UCLA, Brian began his career in advertising sales at Time, Inc.


Jim Fielding – Global Head of Consumer Products & Retail at AwesomenessTV:  Jim has over 25 years experience in Consumer Products and Retail.  Jim has built some of the most successful teen and tween entertainment brands in the business including, Stuff by Duff, That’s So Raven, High School Musical, Hannah Montana, Wizards of Waverly Place among many more.  Most recently, Jim worked with Katy Perry on the “Prism” accessories line exclusively at Claire’s Accessories.  Prior to Jim’s senior executive roles at Claire’s and Disney, Jim spent much of his career as a marketer and merchant at The Gap, Lands End and Marshall Fields (now part of the Target Corporation).


Roz Nowicki – Executive Vice President, Global Sales & Retail at Twentieth Century Fox Consumer Products:  Nowicki is responsible for overseeing licensing sales and major retail programs on a global scale for Fox’s diverse film and television portfolio which includes: Ice Age, Rio, Diary of a Wimpy Kid, Alvin and the Chipmunks™, AVATAR, Sons of Anarchy, The Strain, 24, The Simpsons, Family Guy and Fox Sports. Nowicki manages the global sales, promotions, E-commerce and retail divisions as well as international offices including London and Singapore.  Nowicki joined Fox Consumer Products after serving as Executive Vice President, Global Marketing & Licensing at 4Kids Entertainment, Inc. During her 11 years at the company, she was responsible for introducing the Yu-Gi-Oh! brand to all markets outside of Asia,  successfully growing the franchise to achieve “evergreen” status and over $4 billion at retail. Nowicki also was responsible for driving the international expansion and reinvigoration of key brands including Teenage Mutant Ninja Turtles and The Cabbage Patch Kids.  Prior to 4Kids Entertainment, Nowicki’s wealth of entertainment experience included serving as Vice President of Softlines Licensing at Universal Studios, overseeing programs for The Lost World: Jurassic Park and the Hercules and Xena television brands, as well as developing a breakthrough retail program for Walgreens, utilizing Universal’s classic characters. Previously, Nowicki held key management positions at GUESS? and The Walt Disney Company.