Tuesday, September 26 10:45 AM - 12:15 PM Session B: Personal TV Recorders Redefine Content & Commerce The idea of the personal TV recorder, a distinct concept, something seemingly understandable so recently, now appears to be morphing into a whole new hybrid category which will not only redefine how the consumer will receive audio and video data, but is threatening to revolutionize the way they relate to it as well. And all this is happening before most of us have even touched one of the new personal TV devices. As usual, it is Internet technology that is working its way into the picture, making it possible for viewers, for example, to get secondary companion programming in addition to their favorite shows. Is the set-top box and the personal recorder ultimately headed in the same direction? In this session we will find out that and more. Rob Schoeben, Senior Director of Market Planning, Microsoft WebTV Networks Rob Kenneally, Executive Vice President, ReplayTV Bill Loesch, VP & GM Consumer Products, Pinnacle Systems Kishore Manghnani, Vice President Marketing, Teralogic Manu Mehta, founder, President & CEO, Metabyte Networks Mark Snowden, Sr. Research Analyst, Media & Entertainment, GartnerGroup e-Business Intelligence Svcs. Richard Johnson, President & CEO, CacheVision, Moderator Rob Kenneally, Executive Vice President, ReplayTV Service: Rob Kenneally joins ReplayTV from IZ.COM, a multimedia Internet company, which was recently purchased by Popmail. As president at IZ.COM, Kenneally was responsible for programming, website direction, strategic relationships and affiliate site negotiations. As president of television at Rysher Entertainment, Kenneally was involved with the first HBO hour-long drama series and the development of the CBS series Nash Bridges. Kenneally also oversaw the production for Judge Mills Lane, Sex and The City, Arliss and Relic Hunter. Prior to Rysher, Kenneally served as executive vice president of network programming for Reeves Entertainment, where he was involved with the ABC series Covington Cross and NBC's Homicide: Life on the Street. Kenneally was also executive vice president of the FOX Broadcasting Co., where he was responsible for all creative affairs and the network's program scheduling. The Simpsons, In Living Color, COPS, Beverly Hills 90210 and Married With Children were developed during his watch. Kenneally attended University of Southern California where he studied political science. Bill Loesch, VP & GM Consumer Products, Pinnacle Systems: Bill Loesch, vice president and general manager of Consumer Products, joined Pinnacle Systems in May 1994. Mr. Loesch has brought his entrepreneurial spirit to Pinnacle Systems and has driven the company’s efforts to develop a name for itself in the consumer market. The company’s headquarters are in Mountain View, California. For the third straight year, the San Jose Business Journal named Pinnacle Systems one of the top 100 fastest growing public companies in Silicon Valley and the company was recently named as one of the 500 fastest growing technology companies in the United States. The company has grown ten-fold in the last four years. Before leading the Consumer Products division of the company, Loesch served as vice president of new business development. Prior to joining Pinnacle Systems he worked as an independent business consultant. From June 1990 to November 1992, Mr. Loesch co-founded and served as President of SHOgraphics Inc., a 3D graphics systems company, and from November 1992 until July 1993, acted as its executive vice president and chief technical officer. Bill Loesch additionally co-founded and served as chief executive officer and president of IKOS Systems, Inc., a computer aided engineering company. Kishore Manghnani, Vice President Marketing, Teralogic: Kishore joined TeraLogic in 1996 as a member of the core founding team. He has been responsible for defining the company’s business strategy, strategic alliances and product roadmaps. He also has been instrumental in positioning the company into three market segments: digital TV, data broadcasting and personal TV. Prior to joining TeraLogic, Kishore was marketing director for consumer products at LSI Logic Corp., where he was responsible for the company's set-top decoder, DVD and video games. He received an MBA from Santa Clara University, a master's degree in electrical engineering from the University of Hawaii and a bachelor's degree in electrical engineering from the University of Jodhpur. Kishore has spoken at several venues, including COMDEX, Digital TV, MultiTech, CES and Convergence. Rob Schoeben, Senior Director of Market Planning, Microsoft WebTV Networks, Inc.: Rob Schoeben’s greatest professional challenge is to keep Microsoft at the forefront of the enhanced television market. In his current position as Senior Director of Market Planning for Microsoft WebTV Networks, Inc., Schoeben seeks to make the next generation of television more personal and interactive. By studying the marketplace and following consumer trends, Schoeben and his team prioritize what’s most important to TV viewers and determine how Microsoft can deliver "a better television experience." When Schoeben left the Windows marketing group at Microsoft after five years to join the crusade for better television, he was excited to shift his emphasis from technology for personal and business productivity to technology for learning, communicating and just having fun. In his former position, Schoeben was responsible for brand management, integrated marketing, and web development. Before joining Microsoft, Schoeben worked at Ogilvy & Mather as a Senior Vice President/Worldwide Account Director heading up the IBM software advertising account. He had previously managed the agency team responsible for all of Microsoft’s direct marketing activities. Schoeben, who speaks frequently on the future of enhanced television, received his Bachelor of Science in Computer Science, with an emphasis on Business Management, from Duke University. Manu Mehta, founder, President and CEO of Metabyte Networks, Inc.: Mr. Mehta is a seasoned CEO who founded Metabyte, Inc., an entertainment and information technology firm, in 1993 using a personal investment of $150K. He grew the company's licensing and consulting business into a profitable enterprise employing over one hundred people. He invested company profits to incubate the development of technologies such as Wicked3D and MbTV. Wicked3D, the stereoscopic viewing technology, holds a dominant share of the worldwide market of PC gaming. MbTV was spun out as a separate company called Metabyte Networks, Inc. in 1999. Mr. Mehta continues to serve as the CEO of both companies. Before founding Metabyte, Inc., Mr. Mehta was with Texas Instruments from 1984 to 1993 in various marketing, business development and management positions. Prior to Texas Instruments, he was a design engineer with Micro-Link Corporation, an industrial control company. Mr. Mehta holds a BS degree in Electrical Engineering and an MS degree in Computer Engineering from The Ohio State University. Richard C. Johnson, President & CEO, CacheVision: Richard Johnson joined Seagate in April 2000 as Vice President, Consumer Solutions. Johnson has more than 20 years of management experience in the high tech and consumer electronics industries. He joined Seagate from SkyTune Corporation, a company focused on digital TV and databroadcasting, where he was president and CEO. Prior to SkyTune, Richard held management positions with leaders such as NEC and NCR. During these years, developed an extensive understanding of Internet andbroadcasting technologies and built strong relationships with leaders in the industry. Johnson earned his Masters in Business Administration at the University of Southern California, where he majored in the Entrepreneurial Program. Johnson is an avid skier and tennis player. He is a private pilot with instruments and rating. Johnson is fluent in Spanish and has a working knowledge of Portuguese.