Thursday, September 28 9:30 AM - 10:45 AM Session B: Personalized E-Commerce Sites for the Consumer The key to success in the web business, just like the brick and mortar trade, is bringing your customer back. But on the Internet, it’s sometimes harder to keep a customer in place after he’s parked the car in your mall than it is in the “real world,” simply because with a click of the mouse, he’s out of here. Making the customer at home and making him bond with your site is the key to success. To that end, advanced e-commerce sites have developed highly sophisticated techniques in personalization to satisfy the customer’s needs, from providing calendars, e-mail, local weather reports, personalized stock summaries, as well as personalized shopping aides such as those that secure the lowest price on a host of products and services that “know” your customer’s wants and needs. It not only makes good business sense to provide all of these useful “features,” it’s what makes the Internet so great. Customer satisfaction combined with continual technological innovation is the key to personalized e-commerce success. Michael Dubelko, CEO & founder, Express.com Rick Dutta, Chairman and co-CEO of Nexgenix Erik Josowitz, Vice President Product Strategy, Vignette Deborah Goslin, Executive Vice President of Sales, Marketing, and Business Development, beautyjungle.com Mai-lan Tomsen, Director of Ecommerce, Digeo Broadband Judith Keenan: Strategic Marketing & Broadband Development, OVEN Digital, Moderator Michael Dubelko, CEO & founder, Express.com: As founder and CEO of Express.com, Michael Dubelko is responsible for directing the company's corporate strategies and operations. He has been CEO and chairman of the board at DVD Express, Inc. since founding the company in October 1996. Formerly, Dubelko was president of Cannell Studios, a film entertainment company. In his role at Cannell, Dubelko oversaw the production and distribution of over 30 prime time television series including 21-Jump Street, Hunter, A-Team, and Wiseguy; developed the largest motion picture and television studio in Canada, and formed a broadcast group of independent television stations. Under his direction, the company grew to become one of the largest privately held film entertainment companies, prior to its sale to New World Entertainment in 1995, which was shortly thereafter acquired by News Corp. Prior to joining Cannell Studios, Dubelko was employed by Jess S. Morgan, an entertainment business management firm. In addition, Dubelko began his professional career as a public accountant at Touche Ross & Co. Rick Dutta, Chairman and co-CEO of Nexgenix: Rick Dutta has more than 20 years experience in technology and high-tech management. As chairman of the board of directors and co-CEO of Nexgenix, Rick oversees the day-to-day management and strategic direction of the delivery organization, program/product management, finance and people strategy. Rick is accountable for building Nexgenix's consulting, marketing, branding and interactive agency from the ground level into a global organization. Prior to Nexgenix, Rick spent more than 10 years in various management positions with Hewlett-Packard and Unisys. He currently serves on a number of advisory committees, including the University of California, Irvine Chief Executive Roundtable, and as a Board of trustee member for Girls Inc. Rick earned an MBA from UCLA and has both a master's and bachelor's degree in engineering. Erik Josowitz, Vice President Product Strategy, Vignette: Erik Josowitz focuses on the direction the company and its products will take to maintain leadership in a fast moving marketplace. Prior to joining Vignette, Josowitz consulted global companies on strategies for building successful online businesses. Before that he held positions as Producer, Art Director, and Creative Director managing business-to-business print and interactive projects for primarily high-tech clients. He holds a B.A. in architecture from the University of Texas. Deborah Goslin, Executive Vice President of Sales, Marketing, and Business Development, beautyjungle.com: Deborah Goslin is responsible for sales, marketing, strategic partnerships and business development at beautyjungle.com. With 25 years of experience, Goslin brings a diverse background in high-tech sales and marketing, consumer packaged goods marketing, pharmaceutical sales and education, and an expertise in holistic health care. Before beautyjungle.com, she was executive vice president of worldwide business development for Platinum Technology and was a member of the merger & acquisition team, which completed more than 70 acquisitions in five years. Goslin directed the strategic relationships with industry leaders, such as Microsoft and Intel. Goslin has held top management posts at Comdisco, Ingres, Metaphor, SMS, Cutter Labs and the University of Miami School of Medicine. She has a bachelor of science in nursing from Florida State University, an MS in nurse practitionership from the University of Miami School of Medicine and attended the Executive MBA program at Duke University's Fuqua School of Business. Mai-lan Tomsen, Director of Ecommerce at Digeo Broadband Inc.: Mai-lan joined digeo in March 2000 to lead the team that is building the next generation of broadband commerce for interactive television and personal computers. Mai-lan is the author of Killer Content: Strategies for Web Content and Ecommerce (Addison Wesley Longman, April 2000), a popular guide for business and technical managers struggling to implement revenue-generating content on Web sites. Mai-lan has also contributed technical articles and business editorials to numerous industry publications. Since 1995, Mai-lan has been developing her expertise in commerce infrastructure and storefront presentation so that she may help invent new commerce experiences. Mai-lan began her career in commerce at Microsoft, working on the first versions of Microsoft Commerce Server, Transaction Server, and COM+ technology. Mai-lan then used her technology experience to help Qpass build its infrastructure for positive and repeatable consumer experiences in buying digital goods on the Web. Her recent work with broadband commerce allows Mai-lan to apply the lessons learned in real-world online commerce to the new paradigm of a persistent cable connection. Judith Keenan is a pioneer in the field of new media marketing. Beginning with the first wave of Internet use in 1994, she has successfully launched many entrepreneurial companies in the emerging technologies industry, several of which have become market leaders. Ms. Keenan launched consumer sites SonicNet and E-Town, implementing content partnerships and strategic alliances that lead to their acquisition by Viacom and investment by BestBuy respectively. She developed the business plan and expansion strategy for multimedia production company Planet Theory (www.planettheory.com), growing the firm exponentially using business-to-business sales channels and strategic alliances. She launched Planet Theory&Mac226;s consumer entertainment division ChoicePoint Media, and was Executive Producer of the first, and profitable, interactive movie on DVD, I’m Your Man (www.imyourman.com). Ms. Keenan was Interim CEO of OurYearbook Corp. (www.ouryearbook.com) where she wrote the business plan, created the organizational infrastructure, and instigated strategic alliance models. Ms. Keenan is a co-founder of New and Kewl Intertainment Corp., and President of Judith Keenan Communications, Inc. Previous clients include OVEN Digital, (www.oven.com), an international Internet development and consulting firm where she served as Lead Marketing Strategist moving client projects into further marketing platforms such as broadband. She also represents artists and creators in the sale of original media properties to entertainment distributors online and offline. Clients included Rock Œn&Mac226; Roots (www.rocknroots.com) and a number of filmmakers and authors. Judith’s speaking engagements include NYU Stern School of Business, ShowEast for NY Women in Film and Television, and Digital Hollywood. She has written articles for Promotion Marketing Association of America, Phillips iJumpstart, and Access Online Newsweb. Judith was also a marketing committee member of New York New Media Association, and American Marketing Association, NY Chapter Interactive Marketing.