9:30 AM - 10:45 AM
Session A:
Getting Sticky - Game Shows & Dialogue Marketing on the Net
Keeping your site "sticky" isn’t just a marketing objective, it is an integral part of the Internet experience. Every business needs more than traffic and revenue. Where is the value in a consumer visiting your site once? Site traffic does not mean much by itself, but if you can learn about consumers’ wants and needs by building relationships with them and creating a dialog over time, it will produce significant ROI. Dialog Marketing in the form of Game Shows and other interactive experiences have proven to be an essential element to successful online promotions. The goals are understood, but execution is difficult; to develop stronger penetration on a Web site; to leverage the "Opt-in" process, the cornerstone in the dialog; to build loyalty for life by learning consumers’ wants and needs over time, and how to incentivize consumers to take action with an assortment of contests, games, prizes, and rewards. In this session, the experts will address this task.
Temple Fennell, EVP Corporate Strategy, Boxerjam
Tyrone Lam, President, Buzztime
Colin Ritchie, VP of Sales and Marketing, Mixed Signals Technologies
Steve Barlow, co-founder & Chairman/CTO, Thingworld.com
Peter Clemente, Vice President, Cyber Dialogue
Daniel Payomo, Jr., Partner, Promotions.com, Moderator
Temple Fennell, EVP Corporate Strategy, Boxerjam: Temple Fennell, has been EVP Corporate Strategy, since the inception of the company in 1995. He has also served as the Director of Development, where he managed the development and the launch of the first two original Boxerjam gameshows: Strike A Match and Out of Order. He brings over 10 years of entertainment experience to Boxerjam.com. Previously, Mr. Fennell owned and operated a film production company, Boxer Films, from which he created, wrote, and directed commercials, music videos and films. The company worked primarily with freelance writers and film professionals and merged with Jam Productions after its first year in business. Jam Productions then emerged into Boxerjam in 1995. Mr. Fennell has always had a love for film and was a directing fellow at the American Film Institute in. Mr. Fennell's film background enhances his ability to create and develop eye-catching and entertaining formats for Boxerjam gameshows. Temple has previously spoken at Ziff-Davis Broadband Media Conference; E3 Expo, Advertising and Marketing on the Internet, and IIR's Marketing to Women on the Web.
Tyrone Lam, President, Buzztime: Tyrone Lam has more than eight year's experience in the Interactive TV industry. He joined NTN Communications in December 1994 and was promoted to vice president and general manager in September 1997; a year later he was appointed to the position of executive vice president of the company. In December 1999, Lam, who previously ran NTN Communications' hospitality division, was appointed to president of BUZZTIME, Inc., NTN's wholly-owned Internet subsidiary that owns one of the world's largest trivia game show libraries and offers the unique "TV Play-Along" sports game. Under his direction, the BUZZTIME.com(tm) new game Website was officially launched in May 2000. Before joining NTN, Lam managed sports and games development for EON Corporation, a pioneer in the interactive television industry formerly known as TV Answer. Previously, Lam served in several sales and marketing management positions within the software industry. He is the former chairman of the Interactive Services Association's Interactive Television Council and has published several articles on interactive television, sales and marketing strategies. Lam received a Bachelor's degree in political science from Virginia Tech.
Daniel Payomo, Jr., Partner, Promotions.com (www.promotions.com) since November, 1998, is responsible for sales and strategic partnerships for the award-winning promotion portal and media property - Webstakes.com. Dan brings19 years of advertising, promotion, and direct marketing experience to Promotions.com, from a variety of media companies. At Knight-Ridder’s San Jose Mercury News, Dan was responsible for non-traditional advertising initiatives for the leading publication in the areas of niche publications, pre-prints, sampling, and Internet advertising. Dan then joined BigBook, a leading online directory, and top online media properties Digital City and America Online where he was responsible for managing regional advertising sales. Dan has spoken at the Promotion Marketing Association conference titled Successful Online Promotion Marketing ’99 on the topic "Start Me Up" – The Growth of Internet Organizations and how they leverage Internet Promotions, in addition to the eMediatainment World June conference on the topic - "Games and Stickiness" Mr. Payomo was also invited to participate at a ClickZ conference on some of the initiatives Webstakes.com has developed recently. Dan holds a B.S. degree from the University of California, Berkeley.