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Digital Hollywood Fall - Ritz Carlton Hotel, Marina del Rey, California

What follows is an archive
of the May 2011 Digital Hollywood Spring Event

Digital Hollywood Spring, Marina del Rey, California
Date: Monday, May 2nd - Thursday, May 5th, 2011
New Location: The Ritz Carlton Hotel, 4375 Admiralty Way, Marina del Rey, Califorina 90292
Phone: (310) 823-1700


The Ritz Carlton
has a Digital Hollywood special discount Sleeping Room Rate - Call them - 310-823-1700

Attendee & Press Registration Information - Click Here

Note:
Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.

Click and View Agenda by Day:
Monday, May 2nd - Click Here
Tuesday, May 3rd - Click Here
Wednesday, May 4th - Click Here
Thursday, May 5th - Click Here
All Four Days - Complete Agenda - Click Here

Special Co-Located Event:
I. The Variety Entertainment and Technology Summit - Monday, May 2nd - - Click Here

Track Codes:
I.
Digital Hollywood Finance: Investment, Funding Strategies and Deal Flow - DHFi
II.
The Connected TV – Hollywood Alliance - TV-2011
III. Hollywood 2.0 – Disruption and TransformationH2.0
IV.
The Advertising & Commerce – The Digital Upfronts - AdvUp
V.
Hollywood Content Summit - HwdSummit
VI.
The Smartphone - Tablet SummitSmPh-TbLT
VII.
The Video Platform - ViDeo – (Over-the-Top (OTT), Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming)
VIII. Content Rights - Digital Rights Program - DiRghts
IX.
Hollywood, Kids & Games HGmz
X:
Entertainment Telco Alliance, EntTelco

Special Co-located Event
EPPS: Entertainment Publicist Professional Society
Wednesday, May 4th - One Day Conference - Click Here

Special Addition
Thursday, May 5th
Breakfast Keynote
Evolving the Dream
Jimmy Wales, Founder of Wikipedia and Wikia


Special Primer - All Day
Thursday, May 5th
The Social Media Primer – Using Twitter
Basic Entertainment Marketing Primers - Apps, Social Media, Mobile

Special Event
"The Content Summit" - All Four Days
Read Lefthand column of this page

The Complete Agenda
Digital Hollywood Spring
The Digital Future has Arrived!
May 2-5, 2011
The Ritz Carlton Hotel, Marina del Rey, California

Pre-Day Events - The Strategic Sessions
Monday, May 2nd
10:00 AM – 11:15 AM
Track I: SmPh-TbLT-1, HGmz-1, Ballroom Terrace
iPad-Tablet-SmartPhone-PC-Game – TouchIt - Roundtable on the Immersive Consumer Experience
David Gill, Sr Director, Mobile Media & Marketing, The Nielsen Company
Michael Brown, VP Media & Entertainment, Digitaria
Ted Theocheung, VP of PC & Digital Home Divisions, Synaptics
Pedro Vargas, Senior Director, Corporate Marketing, Atmel
Steve Kingsley-Jones, Director of Product Management, Immersion Corporation
Matt Joe, Vice President of Technology, POP
Joyce Schwarz, Author and Business Development Advisor, JCOM
For Session Description & Speaker Bios Click Here

Track II: DHFi-1, The Admiralty
Valuing Entertainment CONTENT: Movies, Television and Games
Hosted by: Media Valuation Partners
Moderators:
Larry Gerbrandt,
Principal, Media Valuation Partners and Managing Director of Janas Consulting
Seth Shapiro, Principal, New Amsterdam Media
Panelists:
Chuck Bush, CEO, Great Road Capital
Scott Ehrlich, CEO, Agility Studios
Clark Hallren, Managing Partner, Clear Scope Partners
Schyler Moore, Partner, Strook & Strook & Lavan
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
Opening Day: The Comedy Summit, Marina Vista Room
Hosted by Amber J. Lawson, Bablegum Comedy, AOL Video, Comedy Impressaria Extraordinaire
10:15 AM - 11:00 AM
Breakfast Comedy Event - tba
11:30 AM - 12:15 PM
Comedy Crossovers: Standups, Sitcoms, Virals, Pilot Season
The YouTube generation on their way to world comedy domination in the name of low-budget quirkiness.
Moderator: Linda Nicolai, President, Executive Alliance Group
Carrie Seim, Writer, Actress, Girl About Town
Presented by IAWTV

11:30 AM – 12:30 PM SmPh-TbLT-2, AdvUp-1, Ballroom Terrace
The Facebook Factor – A Discussion of Facebook as an Entertainment Product and Communications Platform – Building Buzz, Building Community, Building Brand Loyalty, Building a Commerce Engine
Mitch Feinman, General Manager, Stargreetz
Chris Carvalho, Chief Operating Officer, Kabam, Inc.
Dilip Venkatachari, CEO and co-founder, Compass Labs
Mike Doernberg, Chief Executive Officer, ReverbNation
Lisa Marino, Chief Executive Officer, RockYou
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
12:45 PM - 1:30 PM
Comedy Showcase: Maker Studios - Pranksters, indies, YouTube stars or...

Moderator: Eddie Schmidt, Filmmaker/Commentator Danny Zappin, Co-Founder, Maker Studios
Lisa Nova (Lisa Donovan)
, Co-Founder, Maker Studios
Kassem Gharaibeh (KassemG), Co-Founder, Maker Studios
Ben Donovan, Co-Founder, Maker Studios
Ezra Cooperstein,
Head of Sales, Maker Studios

1:00 PM – 2:15 PM
Track I: DHFi-2, H2.0-1, Salon III
The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
Danny Fishman, President, Digital Broadcasting Group
Greg Kampanis, Senior Vice President, Content Strategy & Operations, South Park Digital Studios
Douglas De Luca, Co-Executive Producer, "Jimmy Kimmel Live''
Mike Siegenthaler. EVP/Experience Architect, Universal McCann
Jared Tobman, Partner, Citizen Entertainment
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-2, Ballroom Terrace
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Benjamin Chen, Chairman/CEO, Mochila
Jeff Hochberg, VP of Sales, Audience Targeting Product Suite, AOL
James Colborn, Director, Microsoft Advertising
Jeremy Hlavacek, VP of Strategic Partnerships & Client Services, Varick Media Management
James Semenak, Principal Industry Consultant, Media and e-Business Consulting, Teradata Corporation
Scott Lippstreu, Principal, Deloitte Consulting LLP, Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-TbLT-3, HGmz-2,
Screening Tent, Poolside
Smartphone and Tablet Apps as the Next Platform for Communication, Information, Entertainment and Commerce
Matt Bean, AVP, Mobile, Social and Emerging Media, Rodale
David Goldstein, Director of Business Development, Bottle Rocket Apps
PJ Gurumohan, CEO and Co-founder, GENWI
Dan Lee, Director of Mobile Audience Measurement Solutions, The Nielsen Company
Preston Rutherford, Business Development, Cooliris
Howard Tiersky, President, Moving Interactive, Inc.
Brandon R. Lucas, VP and GM, Mobile, Black Entertainment Television
Harshul Sanghi, Managing Director | Motorola Mobility Ventures, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
2:00 PM - 2:45 PM
The Creative and Business Secrets to Cross-Platform Content
Moderator: Corey Moss, VP of Digital, Principato-Young Entertainment Rob Corddry, Creator and Star, “Children's Hospital” on Adult Swim
Peter Principato, Co-Founder, Principato-Young Entertainment
Jon Stern,
Executive Producer, Funny or Die Presents…on HBO
Laura Caraccioli, EVP of Advertising, Electus Presented by Principato-Young Entertainment

3:15 PM - 4:00 PM- HwdSummit
Comedy Masters: Superstars and Hidden Gems, Success & Failure and how to become a cross-platform phenomenon.
Moderator: Barry Katz, President, Talent Management, New Wave Entertainment
David Zucker, Director, Producer, Writer, Comedy Grandmaster, “Airplane!”, “The Naked Gun”, “Scary Movie 4”
Jason Sklar,
Actor, Comedian, “Back on Topps”, “Held Up”, “Sklarbro Country”
Randy Sklar,
Actor, Comedian, “Back on Topps”, “Held Up”, “Sklarbro Country
Tim Gibbons,
Executive Producer, Director, “Curb Your Enthusiasm”
Mike Farah, President of Production, Funny or Die

2:30 PM – 3:30 PM
Track I – ViDeo-1, TV-2011-1,
H2.0-2, Salon III
Social Television - The Merger of Content, Social Interaction and the Video Platforms
Mark Mangiola, Venture Partner, Canaan Partners
T.J. Marchetti, Vice President of Social Media, MTVN
Brandon DiMassa, Senior Vice President, Business Development, TV Guide Digital
Tania Yuki, VP Advertiser Solutions, Visible World
Sean Atkins, Head of Product, Marketing and Content, MyDiscovery, Discovery Communications
Gil Wolchock, Group Account Director for the New York office, Definition 6
Greg Johnson, Executive Creative Director, William Morris Endeavor Entertainment, Moderator
For Session Description & Speaker Bios Click Here

Track II - AdvUp-3, Ballroom Terrace
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Adam Weiler, Director of Media Research, DraftFCB/MC Media
Scott Donaton, president-CEO, Ensemble
Louisa Shipnuck, Director, Marketing and Strategy, Verizon Digital Media Services
Simon Hayhust, Sr. VP Promote Marketing, Autonomy
Chris Tolles, CEO, Topix
Jason Gruber, Global Director, Business Development, Microsoft
Simon Kelly, Chief Operating Officer, Story Worldwide
Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator
For Session Description & Speaker Bios Click Here

Track III - H2.0-3, SmPh-TbLT-4, Screening Tent, Poolside
Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices
Matt McMahon, VP Mobile, Fox Digital Entertainment
Richard Gingras, Chief Executive Officer, Salon
Pallavi Shah, General Manager, BookPrep Business, Hewlett-Packard
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent
James Crawford, Engineering Director, Google Books and Google One Pass
RJ Kirkland, Vice President, Weather Channel
Russell P. Reeder, President and CEO, LibreDigital, Inc., Moderator
For Session Description & Speaker Bios Click Here

3:45 PM – 5:00 PM
Track I - H2.0-4, ViDeo-2, TV-2011-2, Salon III
Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC
Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM)
David Cohn, General Manager, Creation Studios, Current TV
Mark Marvel, Senior Director, MSNBC.com
Ashley Swartz, Senior Vice President Marketing / Co-leader, iTV practice, Digitas
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II – AdvUp-4, Ballroom Terrace
Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile
Holly Brown, Chief Innovation Officer, R2integrated
Graham Mudd, Vice President Media and Search, comScore
Jennifer Cooper, Director, Media and Entertainment Strategy, Adobe
Eric Forst, Head, West Coast Business Development, Visible Technologies
Kyle Johnson, Director of Media Products, Compete
Ben Carlson, President and Co-creator, Fizziology
Patrick Hayes, Vice President, CSMG Global, Moderator
For Session Description & Speaker Bios Click Here

Track III - SmPh-TbLT-5, AdvUp-5,
TV-2011-3, Screening Tent, Poolside
The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce
Gregg Spiridellis, Co-founder & CEO Guy, JibJab Media
Michael Lazerow, CEO, Buddy Media
Harry Kargman, founder and CEO, Kargo
Marc Ruxin, Chief Innovation Officer, Universal McCann
Sandy Jen, Co-Founder and Engineer Chief, Meebo
Marcelino Ford-Livene, General Manager, Interactive Content and Advanced Advertising Development, Digital Home Group, Intel Corporation
Lizzie Widhelm, Regional VP, National Advertising Sales, Pandora
Patrick Kennedy, President and CEO, Sidebar, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
4:30 PM - 5:30 PM
Comedy Dockside Chat: Live Snarking Top Comedy professionals talk shop from the frontlines of TV, Hollywood and the web.
Moderator: Amber J. Lawson, Bablegum Comedy, AOL Video, Comedy Impressaria Extraordinaire
David Zucker, Director, Producer, Writer, Comedy Grandmaster, “Airplane!”, “The Naked Gun”, “Scary Movie 4”
Kevin Pollak, Actor, Producer, Writer

5:00 PM
End-of-Day Poolside Reception
Open to all attendees

6:15 PM - DHFi-3 - Tickets Available
The Finance Dinner:
Digital Media Venture:
New Business Models and Investment Opportunities in Entertainment, Media and Technology
Mark Terbeek, Partner, MK Capital
Dana Settle, Partner, Greycroft LLC
Michael Yang, Managing Director, Comcast Interactive Capital
David Min, Principal, Steamboat Ventures
Mamoon Hamid, Partner, US Venture Partners
Ivana Ma Kirkbride, Google/YouTube, Moderator
For Speaker Bios Click Here

6:15 PM – Dinner - TV-20111-4, ViDeo-4, H2.0-5 - Tickets Available
The CTAM - Digital Hollywood Dinner
TV Everywhere – Studios, Cable, Broadband and Mobile
Anthony E. Zuiker, creator, CSI
Ahmad Ouri, Global CMO, Technicolor
Conrad Ricketts, Executive Producer, Extreme Makeover
Julie Simon, SVP, Advanced Services, Fox Networks Group
Ted Kenney, Director of Production, 3ality Digital
Bob Gold, President, Bob Gold & Associates, Moderator

Tuesday, May 3rd
Breakfast Session
7:45 AM - 9:00 AM,
DHFi-4, H2.0-6, Ballroom Terrace
3D in TV and Film- Analysts and Investment: A View from the Street
Marla Backer, Managing Director, Hudson Square Research
James Marsh, Senior Research Analyst - Piper Jaffray & Co.
James Dix, Vice President, Equity Research, Media & Entertainment, Wedbush Morgan Securities
Jeffrey Logsdon, BMO CAPITAL MARKETS-US
Richard LaBerge, Executive Vice-President and Chief Marketing Officer, SENSIO Technologies
Warren Franklin, CEO, Rainmaker
Marty Shindler, CEO, The Shindler Perspective, Inc., Moderator
For Speaker Bios Click Here

SuperSessions
9:00 AM - 10:15 AM
Track I: AdvUp-6, Salon I
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands
Angela Courtin, EVP, Convergence, Aegis Media North America
Scott Kurnit, Chairman, CEO and Founder, AdKeeper
Anna Kassoway, Vice President of Global Marketing & Creative Solutions, Vibrant
Daniel Olson, Managing Director, Wunderman
Microsoft, speaker to be announced
Doug Scott, President, OgilvyEntertainment, Moderator
For Session Description & Speaker Bios Click Here

Track II:
ViDeo-5, TV-2011-5. Salon II
Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood
Jim Louderback, CEO, Revision3
Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal
John Griffin, Director, Connected Electronics, Dolby Laboratories
Jody Stark, Partner Media & Entertainment Verizon Digital Media Services
Edgar Villalpando, SVP Marketing, ActiveVideo Networks
Jay Fehnel, Senior Vice President & COO, Tribune Media Services
Tracy Geist, Senior Vice President, Strategic Initiatives, Nagra-Kudelski
Amy Friedlander Hoffman, President, Priority Digital Media, Moderator
For Session Description & Speaker Bios Click Here

Track III: HGmz-3, Salon III
The Gaming Addiction - Game Networks and Social Gaming - Massive User Communities and Commerce
Don Daglow, CEO and Creative Director, Daglow Entertainment LLC
Saul Berman, Global Strategy & Change Leader, IBM
Chris Petrovic, GM, Digital Ventures, GameStop
Jeff Pray, VP/Director, Starcom USA
Bill Clifford, SVP and GM, WildTangent Media
Randy Shaffer, West Region Business Development Manager, Interactive Entertainment Business, Microsoft Advertising
Mari Baker, CEO, PlayFirst, Inc.
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-6,
ViDeo-6, Ballroom Terrace
Maximizing Content Value - From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription
Brian Lakamp, EVP, Digital Medi, Premiere Radio Networks
Ed Bunnell, SVP Content & Programming, FOX Sports Interactive Media
Greg Letourneau, CEO, Knowlera Media
Stephen Baker, Chief Revenue Officer, RAMP, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
Day 2: Television Day, Marina Vista Room
Hosted by Glasgow Phillips,
Author, The Royal Nonesuch, South Park
9:00 AM - 9:45 AM
The Future of Reality Television Panel
Rob Weller, Executive Vice President, Programming and Production, MUSL-TV
Adam Reed, Executive Producer “Gene Simmons Family Jewels,” “Mounted in Alaska” “

9:00 AM - 9:45 AM
Writers Boot Camp - Mini Camp -
(Director's Room)
A hands-on workshop for screenwriters, television and web series writers.
Writers Boot Camp founder Jeffrey Gordon

10:00 AM - 12:00 PM HwdSummit (Director's Room)
Copyright Workshop with Michael Donaldson, Donaldson & Califf, LLP

10:15 AM - 11:00 AM HwdSummit Marina Vista Room
Television Showrunners: War stories from the writers room
Moderator: Michael Oates Palmer, Supervising Producer, “Rubicon” (AMC), Producer, “Cupid” (ABC), Writer, “The West Wing,” (NBC),
Hart Hanson, Showrunner/Creator, “Bones” (FOX)
Liz Tigelaar, Showrunner/Creator, "Life Unexpected" (The CW)
Nicole Yorkin, Co-Executive Producer, "The Killing" (AMC), Showrunner "The Riches" (FX)
Rob Long, Comedy Showrunner/Creator, "KCRW's Martini Shot", "Showrunner "Cheers" (NBC)
Jonathan E. Steinberg, Showrunner/Creator, "Human Target" (FOX), Co-Creator, "Jericho" (CBS)

10:45 AM - Noon
Track I: H2.0-7, ViDeo-7, TV-2011-6, Salon I
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
John Penney, EVP, Strategy & Business Development, Starz LLC
Jason Spivak, Senior Vice President, Worldwide Digital Distribution, Sony Pictures Home Entertainment
Curt Marvis, President of Digital Media, Lionsgate
Robert Nashak, EVP of Digital Entertainment, BBC Worldwide
Aubrey Freeborn, Senior Vice President of Marketing and Product Management, Worldwide Video On Demand and Electronic Sell-Through, Twentieth Century Fox
Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-7,
ViDeo-8, Salon II
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Beth Greve, National Head of Display, Automotive Vertical, YouTube and Google
Charley Shoemaker, Director, Video Product Leadership, The Nielsen Company
Suzanne McDonnell, Senior Vice President, Digital Fusion, MTV Networks Digital
Brad Elders, Vice President of Video Sales, AOL
Nick Barrionuevo, Microsoft
Tod M. Sacerdoti, CEO & Founder, BrightRoll, Inc.
Jeff Mischka, Principal, Deloitte Consulting LLP, Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-TbLT-6, Salon III
The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession
Andrew Stalbow, Senior Vice President, Mobile, Fox Digital Entertainment
Mark Young, Vice President, Strategy and Business Development, Mobile, Comcast Interactive Media
Cameron Friedlander, VP, Director of Creative technology, Designkitchen
Bruce Davis, CEO and Chairman of the Board of Directors, Digimarc
Michael Haggerty, SVP, Director of Marketing Accountability and Research, Universal McCann
Jordan Kobert, Strategic Partnerships, Mobile, Google
Steven L. Canepa, General Manager, Global Media & Entertainment Industry, IBM
Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
ViDeo-9, TV-2011-7, Ballroom Terrace
Ubiquitous Video via TV, Broadband, Smartphones, IPTV & Tablets - Strategies for ConnectedTV Technology & Content
Kirk Dulaney, Executive Director, Strategic Business Development, Sony Electronics
Sam Heidari, Ph.D., Interim Chief Executive Officer and Vice President of Research and Development, Quantenna Communications
Mark Jeffery, Senior Director, Cable Video Solutions, Alcatel-Lucent
Josette Bonte, Executive Digital Media Strategist, Cisco IBSG, Global Media & Entertainment Practice
Chris Wong, Senior Vice President, Business Development, Ooyala
Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA), Moderator
For Session Description & Speaker Bios Click Here

Special Workshop II, Screening Tent, Poolside
10:45 AM – Noon
- DHFi-5
Investment, Funding Strategies and Deal Flow
A Primer for Content and Technology Companies
I. Understanding Funding and Strategy
Greg Akselrud, Partner, Stubbs Alderton & Markiles, LLP
David Travers, Partner, Rustic Canyon Partners
Richard Hull, Producer & Financier
Jeff Steele, Owner, Film Closings, Inc.
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
11:30 AM - 12:15 PM
Digital Content: For Profit Pilots Case study on Machinima's "Bite Me"
Moderator: Lydia Antonini, Consultant, Digital Content Strategy
Ralph Sanchez, Senior Vice President of Production, Machinima
Andy Shapiro, Vice President of Creative Development, Machinima
Heath Corson, Co-Creator/Co-Writer/Executive Producer, "Aim High"
Richie Keen, Co-Creator/Co-Writer/Executive Producer, "Aim High"

12:30 PM – 1:45 PM
Track I: H2.0-8, ViDeo-10, TV-2011-8, Salon I
Hollywood and Media – Always Connected – Always On - Traditional Media Transformed! IPads, SmartPhones to Cable and TV
Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide Brands
Alex Limberis, COO, VP, Business Development, Next Issue Media
David L. Kang, Creative Director, Content Extensions - Hearst Magazines
Bruce Perlmutter, Senior Vice President, NBCUniversal - E! Network
Neil Davis, Head of Corporate and Digital Development, Blockbuster
Andrew Wallenstein, Television Editor, Variety, Moderator
For Session Description & Speaker Bios Click Here

Track II: H2.0-9,
ViDeo-11, TV-2011-9, Salon II
The 3D Industry: The Explosion of 3D in Feature Films and Television
John Rubey, President, AEG
Jon Shapiro, President, Spectacle 3D
Greg Stoner, Head of Technology, Digital Domain
Rick Dean, Senior Vice President at THX LTD, Chairman, 3D@Home Consortium
Chuck Comisky, 3-D Stereo VFX Supervisor, Avatar
Jonathan Dern, President, Cinedigm, Entertainment Group
Marty Shindler, CEO, Oculus3D Corporation, Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-TbLT-7,
Salon III
The Apps - The Smartphone and Tablet – Entertainment, News, Music, Games, Location-Based, Communication and Community
Jeffrey Litvack, General Manager, Global Product Development, Associated Press
Marc N. DeBevoise, Senior Vice President - Digital Media, Business Development & Strategy, Starz Media
Jason Seiken, SVP for Interactive, PBS
Mike Scogin, VP, Wireless, MTV Mobile, MTV Networks
Josh Mendelsohn, Director of Business Operations, TuneIn
EJ Laratta, Mobile Specialist, Microsoft
Sun Jen Yung, Managing Director, Headwaters MB, Moderator
For Session Description & Speaker Bios Click Here

Track IV: DHFi-6, Screening Tent, Poolside
Investment, Funding Strategies and Deal Flow
Digital Media Venture, Investment and Funding: New Business Models in Entertainment, Media and Technology
Ajay Chopra, General Partner, Trinity Ventures
Sharon Wienbar, Managing Director, Scale Venture Partners
Clifford H Friedman, Managing Director and Founding Partner, Constellation Growth Capital, Highbridge Principal Strategies LLC
Baris Karadogan, Chief Executive Officer, Hip Digital Media
Len Rand, Managing Director, Granite Ventures, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
12:30 PM - 1:45 PM
SAG New Media Mini-Summit:
The Actor in the New Entertainment Economy - The New Working Partnerships Actor - Writer - Director
Moderator: Jeanne Wolf, Host, Jeanne Wolf's Hollywood
Mark Gantt, Creator, The Bannen Way
Diedrich Bader, Actor, “Outsourced”, “Drew Carey Show”, “Office Space”
Ruth Livier, Actress, Writer, Producer, Livier Productions, Inc Ylse.net RuthLivier.com
Karen Murphy, Producer, Waiting for Guffman, This is Spinal Tap

12:30 PM – 1:45 PM, Ballroom Terrace
Special Workshop - DHFi-7, H2.0-9
"Made in Israel- Where Technology Meets Creativity"
Rob Tercek, Industry Luminary, Moderator
Guy Frenkel, Co-Founder, Melody Street
Ori Neidich, Technical Director, Dreamworks
Uri Dromi, Director General, Mishkenot Sha'ananim
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
2:00 PM - 2:45 PM
The Art of the Deal - Pointers, advice and hands-on tools from Master
Negotiators
Moderator: David Tenzer, Managing Director, Personalities & Lifestyle Division, Generate
Michael Tenzer, Head of Comdey Central Business Affairs, West Coast
Michael Donaldson, Founder, Donaldson & Califf
Gary Delfiner, Senior Vice President, Digital Distribution, Screen Media Ventures, LLC.
Rob Weller, Executive Vice President, Programming and Production, MUSL-TV

2:00 PM - 4:00 PM HwdSummit -
Workshop - The Director's Room
Careers in the Digital Age
Moderator: Linda Nicolai, President, Executive Alliance Group
Todd Davis, Executive Director Worldwide Recruitment, Warner Bros Entertainment
Sandy Gould, Head of Recruiting, Disney-ABC Television Group
Tawni Cranz,
Vice President HR, NETFLIX
Angela Gardner,
SVP, Talent Acquisition, Fox Entertainment Group

2:15 PM – 3:30 PM
Track I: H2.0-9, ViDeo-11, TV-2011-10, Salon I
Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition
Eric Fitzgerald Reed, Vice President - Market Issues and Policy, Verizon Communications
Emil Rensing, CTO, EPIX
John Caldwell, President, National Geographic Digital Media
Pankaj Gupta, Director, IP Video Marketing, Cisco
Stephen White, Senior Vice President - Product and Content Management, Gracenote
Eric Shih, Director of Business Development, Digital business unit, Scripps Networks
Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: H2.0-10, Salon II
Broadcasting without Borders: Players in the New Guard of Broadcasting Networks
Joe Michaels, Senior Director, Business Development, Microsoft Corporation
Adam Carolla, podcast host, writer, producer
David Beebe, Director, ABC Digital Studio
Mark Koops, Partner, Citizen Entertainment
Kim Moses, principal, Sander/Moses Productions
Philip Nelson, SVP - Strategic Development, NewTek
Jason Kirk, VP, Content & Distribution /Ustream
Ronald Grover, Media and Entertainment Reporter, Bloomberg Businessweek, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-8, Salon III
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Mike Wiese, Director of Branded Entertainment, JWT
Lewis Henderson, CEO, Davie Brown Entertainment
Jeff Joaquin, Vice President of Business Development, Clear Channel Outdoor - Western Region
Jay Samit. CEO, SocialVibe
Erin Foxworthy, Entertainment Category Director, Microsoft Advertising
Debbie Menin, Entertainment Practice Head, AOL
Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi
Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-TbLT-8,
ViDeo-12, TV-2011-11, EntTelco-6, Screening Tent, Poolside
Video on the Smartphone and Tablet - Programming, Content Relationships, Dealmaking and Commerce
Caroline Giegerich, Director, Innovations, Initiative
Beth Clearfield, SVP Digital, Media & Business Development, BBC Worldwide
Frank Barbieri, Senior Vice President, Emerging Platforms, YuMe
Natalie Farsi, Head of Mobile, Warner Bros. Digital Distribution & Warner Bros. TV Group
Cynthia Hargrave, Filmmaker, AFRICA DIARY
Clark Pierce, Vice President, Emerging Technologies, FOX Sports
Frank Chindamo, President & Chief Creative Officer, Fun Little Movies, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Special Workshop - DHFi-7, Ballroom Terrace
Investment, Funding Strategies and Deal Flow
The Technology and Content Package: Film, TV, Net, Mobile, Social, DVD Development and Funding
Yale H. Yee, Internet & Digital Media group at Montgomery & Co.
Greg Fischbach, Founder and Managing Partner, HamptonFarms Venture
David O. Higley, Managing Partner, Bond Lane Partners LLC, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop B: HGmz-4, The Admiralty
Social Gaming and Virtual Currencies: Tablets and SmartPhones to PCs and Consoles
Roger Pavane, Senior Vice President, PaymentOne
Teemu Huuhtanen, Executive VP, Business Development and Communications, Sulake Corporation and President, North America, Sulake
Chris Davis, SVP, Gaia Online
Lee Clancy, SVP of Product Management and GM of Direct Revenue, IMVU
Jeff Ulin, Executive Vice President, Autumn Games
Charles Harper, Vice Presient of Business Development, DoubleDown Interactive
Hill Ferguson, Vice President, Product Management & Marketing, Zong
David Traub, VP Business Development, DigitalSportsMedia, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
3:15 PM - 4:00 PM
The Writers P.O.V.: Multi-Platform Storytelling
Tamara Krinsky, New Media Program Manager, WGA, West Zak Kadison, Chariman & Chief Executive Officer, Blacklight
Nina Bargiel, Writer, Transmedia Producer, “Lizzie McGuire,” “Valemont”, “Bar Karma”
Flint Dille, Writer, Producer, Game Designer, “Tomorrow Never Dies video game”, “Transformers: The Game”, “An American Tale: Fievel Goes West”
Presented by WGA, West

3:50 PM - 5:00 PM
Track I: AdvUp-9, Salon I
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.
Chip Meehan, West Regional Vice President Spotlight Integrated Media Sales, Comcast Spotlight
Jim Turner, SVP Business Development, Canoe Ventures
David Prager, founder, Revision3
Kashif Ali, Director, Business Development, Advertiser and Publisher Solutions (APS), Microsoft
Bill Stratton, Media Consultant, SAS Institute
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-10, H2.0-11, Salon II
The Personal Brand – Media Celebrity, Actor, Musician, Author, Director from Celebrity to Brand Relationships; from Blog to Digital Platform Monetization
Kevin Frazier, co-host The Insider
Rick Sanchez, News Anchor
Steven D. Binder, Co-Executive Producer, NCIS
Shira Lazar, EP/Host of What's Trending on CBSNews.com
Cristian Cussen, Managing Director of Business Development, Ning
Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator
For Session Description & Speaker Bios Click Here

Track III: HGmz-5, AdvUp-11, Salon III
The Kids Revolution - Brands, Games, Education and TV – from iPads to TVs
Cynthia Neiman, Marketing and Product Development, Mattel, Inc.
David Lord, President and CEO, Knowledge Adventure
Hemanshu (Hemu) Nigam, founder, SSP Blue, former Chief Security Officer for News Corporation
Matthew Warneford, CTO, Dubit Limited
Kenneth Locker, Kids Digital Media Specialist
Don Levy, Vice President, Marketing and Communications, Sony Pictures Digital Entertainment (SPDE), Moderator
For Session Description & Speaker Bios Click Here

Track IV: H2.0-12, Screening Tent, Poolside
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Scott Ehrlich, CEO, Agility Studios
Michael Arreita, CEO, Big Air
Amber J. Lawson, Media Expert, Global Transmedia Corp
Ashok Amritraj, CEO and Chairman, Hyde Park Entertainment
Mike Rotman, Founder & CEO, Streamin' Garage
David Tochterman, Head of Digital Media, Innovative Artists, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Workshop A -
DHFi-8 - The Finance Track, Ballroom Terrace
The DNA of the Digital Entrepreneur: Start-Up War Stories
Todd Sawicki, Chief Revenue Officer, Cheezburger Network
Nolan Bushnell, Founder: Atari, Chuck E. Cheese
Scott Painter, Founder: Zag.com, TrueCar.com, PriceLock.com
Donna Estes Antebi, Founder: International Film Promotions, Auto Impressions, Founding Chair of Cedars Sinai's C.O.A.C.H. For Kids, Board Member of Cedars-Sinai's Board of Governors and NY-based Children's Health Fund's Board of Advisors.
Michael Weiss, President, PersonalWeb; Founder: WebRadio.com, Morpheus, That's Entertainment
Brock Pierce, co-founder, Xfire, RevenueApex
Brian Deagon, Technology Journalist, Investor's Business Daily, Moderator
For Session Description & Speaker Bios Click Here

Workshop B: ViDeo-13, TV-2011-12, The Admiralty
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Michael Goldfine, CEO, AEG Digital Media
Ran Harnevo, Senior Vice President of AOL Video & Co-Founder of 5min Media
Marc Scarpa, CEO, SimplyNew
Mariana Danilovic, Managing Director, Hollywood Portfolio
Erik Anderson, Founder and CEO, Premiere Digital Services
Frank H. Nein Jr., Founder; Sr. Industry & Market Research Analyst, 9Sight2020.com
Ken Zamkow, Director of Sales and Marketing, LiveU
Steve Bradbury, Principal, Vlocity Digital, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit

4:30 PM - 5:15 PM
Creative's Dockside Chat:
Celebrating the Masters of the Television Industry
Moderator: Seth Shapiro, Principal, New Amsterdam Media, LLC.
Michael Rymer, Director, “Battlestar Galactica”
Ken Hertz,
Senior Partner, Goldring, Hertz & Lichtenstein LLP
Presented by the Academy of Television Arts and Sciences

5:15 PM - 6:00 PM
SAG New Media Mini-Summit -
Poolside Tent
Actors, Social Media and Celebrity - Communications and Commerce
Jessica Mills, Creator/Co-Star, “Awkward Embraces” (web series)
Matthew Arevalo, Founder, Master Works
Stephanie Thorpe, Actor/Producer/Multi-hyphenate Creator
Paula Rhodes, Actor, “Hollywood Wasteland

Tuesday, May 3rd
5:00 PM at the Ritz Carlon
End-of Day Poolside Reception

Tuesday, May 3rd
6:15 PM – 8:30 PM
The Adobe Dinner

" Minority Report No Longer: Harnessing the power of understanding online consumer behavior" - by invitation - for further information contact Jen Cooper, jcooper@adobe.com

6:15 PM - 8:30 PM - Tickets Available
The Lionsgate - Digital Hollywood Dinner
Television - Connected TV - Video Everywhere
Introduction: Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Moderated by: Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc.
John Penney, EVP, Strategy & Business Development, Starz
Mahesh Vereena, Vice President, Product Development, Motorola
Mobility
Bruce Eisen, Vice President of Online Content Development and
Strategy, DISH Networks
Michael Aragon, Vice President & General Manager, Global Digital Video Distribution and Operations, Sony Network Entertainment

Digital Hollywood
Wednesday, May 4th
9:00 AM - 10:15 AM
Track I: AdvUp-12, Salon II
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Nick Troiano, President, BlackArrow
Keith Bonnici, Vice President, Corporate Development, Evolve Media Corp.
Richard Fisher, President and CEO, PRN
Raj Amin, CEO and co-founder, HealthiNation
Michelle Cox, Vice President, Marketing Communications & Sales Development, Metacafe
Michael Knott, VP/EP, Parents TV, Meredith Video Studios
Michael Griffin, Executive Vice President of Marketing and Strategic Development, EyeWonder
Steve Robinson, President & Founder, Panache, Moderator
For Session Description & Speaker Bios Click Here

Track II:
ViDeo-15, TV-2011-14, Salon III
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
David Maher Roberts, CEO, The Filter
Alan Messer, Member of the DLNA Board of Directors and Senior Director of Connected Consumer Technologies and Standardization, Samsung Electronics
Nate Williams, Senior Director of Strategy and Business Development, Motorola Mobility
Sachin Sathaye, Senior Marketing Manager for Video Solutions, Service Provider Group, Cisco
Stuart McKechnie, Director Strategic Marketing, Zoran Corporation
Brandon Stander, Director of Marketing, PlayStation Network
Radek Zemel, Sr. Product Planner, Rich Media & Video, Microsoft
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-TbLT-9, Screening Tent, Poolside
iPhone Apps – Tablet Apps - Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising
Steve Polsky, President & COO, Flixster
Sean Nolan, VP, General Manager, Rodale Digital
Brian Wong, Founder, Kiip
Walker Fenton, General Manager, NewsGator Media & Data Services
John Kim, Head of Product Development, Pelago
Lisa Sullivan-Cross, VP of Marketing and Business Development, Dictionary.com
Barb Dybwad, Director of Programming, Tecca
Tony Hoskins, Principal, POP, Moderator
For Session Description & Speaker Bios Click Here

Track IV: DiRghts-1,
ViDeo-16, TV-2011-15, Ballroom Terrace
DRM in Question: Studios, Networks & Platforms - Enabler for the as-yet Languishing Online Digital Distribution
Brad Hunt, President, Digital Media Directions, LLC
Wendy Aylsworth, Senior Vice President of Technology, Warner Bros.
Greg Gewickey, Vice President, Technology Strategy, Deluxe
Albhy Galuten, Vice President of Digital Media Strategy for Sony Network Entertainment
Scott Smyers, President, Sunrise Digital Strategies, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
9:00 AM - 10:15 AM
Keepin' it Legal - DiRghts, The Admiralty
Online Marketing - Basics for Developing Legally Compliant Sweepstakes, Contests, User-Generated Content Promotions, Privacy Policies and Terms of Use"
Anne Moebes, Law Office of Anne Moebes, Moderator
Amy Ruskin, Senior Director, Business and Legal Affairs, Myspace, Inc.
Charles Hurr, Disney Interactive Media
Seth Weisberg, Chief Legal Officer and Secretary, Stamps.com
For Session Description & Speaker Bios Click Here

The EPPS Conference, Salon I
Open to all Digital Hollywood Attendees
9:00 AM – 5:00 PM
Special Co-located Event
EPPS: Entertainment Publicist Professional Society
The One Day Conference
Session I:
The new role of the internet and social media for CRISIS COMMUNICATIONS involving companies, products and/or celebrities.
Howard Bragman, 15 Minutes PR, Moderator
Panelists:
Joann Killeen, President, Killeen Furtney Group
Stan Rosenfield, Stan Rosenfield & Associats
Erik Deutsch: Crisis communications consultant

"The Content Summit" - HwdSummit
Day 3: Transmedia Summit
Hosted by Flint Dille,
Novelist, Screenwriter, Game Creator, Franchise Master, Transmedia Pioneer
9:00 AM - 9:45 AM
Transmedia Workshop with Flint Dille

"The Content Summit" - HwdSummit
Special Workshop
10:00 AM - 12:00 PM
Create Your Own Web Series with Business Savvy Workshop
Damian Pelliccione, Creative-Producer-Teacher-Events-Actor, Stella Entertainment, Web TV Workshop
Diahnna Nicole Baxter, Actress/Writer/Executive Producer, “SATACRACY 88”
Presented by Web TV Workshop

"The Content Summit" - HwdSummit
10:15 AM - 11:00 AM
Transmedia Production - Inventing the Language of Cross-platform, non-linear narration
A matter of perspective: Switching lanes between books, web, movies, songs, art and commerce to create a new reality.
Moderator: David Gale, EVP, New Media, MTV Networks
Christopher Lehman, Director of Communications, Eventful, Inc.
Neil Strum, EVP, Metan Development Group
Mariana Danilovic, Co-Founder, President & CEO, Director, Ultralivetv
Mark Netter, Regional Sales Director - West, New Media Strategies
Chris McCaleb, Director, Writer. Producer and Co-Founder, Big Fantastic

10:45 AM - Noon
Track I: ViDeo-17, TV-2011-16, Salon II
Inventing TV 2.0 - Defining the Set Top, Connected TV, Streaming Media Adapter, Downloadable Consumer Experience
Jay Endsley, Chair of DLNA Project Proposal Subcommittee and Principal Engineer/Director, Samsung Electronics Co., Ltd
Brian Miller, Director of Business Development for Branded Products, Western Digital
Kurt Hoppe, Director of Smart TV Innovation and Alliances, LG Electronics
Dounia Turrill, Senior Vice President, Client Insights, The Nielsen Company
Travis Parsons, Vice President of Corporate Development, Sezmi
Timothy Dodd, Vice President and General Manager, Neustar Media
Jan Steenkamp, Vice President, Americas, founding member, Irdeto
Jeffrey Binder, General Partner, Genovation Capital, Moderator
For Session Description & Speaker Bios Click Here

Track II: H2.0-14, AdvUp-13, Salon III
Media, Entertainment and Brand Ubiquity – Sports, Comedy, Reality & News – TV, PC, The Tablet, The Smartphone – Understanding the Content and Commerce Equation
Aaron Lassila, Director, Global Media Sales, Electronic Arts
Lori H. Schwartz, Chief Technology Catalyst, NA, McCannWorldgroup
Andrew Solmssen, General Manager and EVP, Possible Worldwide
Michele DiLorenzo, CEO/founder, JumpTime
Daniel Blackburn, VP of Mobile, LEVEL, a Rosetta Company
Miriam Alexander, Insights and Metrics Consultant, Qlipso
Arlene Zeichner, Principal, Selavy Associates, Moderator
For Session Description & Speaker Bios Click Here

Track III:
ViDeo-18, TV-2011-17, Ballroom Terrace
Over the Top Video - TV, iPad – Tablet - SmartPhone - PC – Connecting into the Future
Randa Minkarah, Senior Vice President of Revenue and Business Development, Fisher Communications
Eric Anderson, VP Content and Product Solutions, Samsung
David Strehlow, Director of Marketing, Media Solutions, Huawei Consumer Software
Jim Taylor, Chief Technologist, Rovi Corporation
Paul Sweeting, founder and principal, Concurrent Media Strategies
Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry
James M. Burger, Attorney at Law, Dow Lohnes, Moderator
For Session Description & Speaker Bios Click Here

Track IV: DHFi-10, Screening Tent, Poolside

Digital Music: Strategy and Investment
Ted Mico, Executive Vice President, Interscope Geffen A&M
Alan Goodstadt, Partner, Redwood Capital
Christopher Allen, General Manager, Napster
Brad Gelfond, Principal, Strike up the Brand, former, SVP Brand & Content Partnerships and Strategic Development, Warner Bros. Records
Ted Cohen, Managing Partner, TAG Strategic llc
Sam Kling, VP of A&R and Film & Television, peermusic
Leo Griffin, Principal, Clarity Partners
John Loken, Director of Partner Marketing, Goldstar.com, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon - Special Workshop
Workshop I:
DiRghts-2, The Admiralty
Drafting the Next New Media Contract - Outlines and Contours - Content Creators - Guilds - The Entertainment Industry
Dan Rozansky, Partner, Stroock & Stroock & Lavan LLP
Jeffrey R. Glassman, Partner, Ervin Cohen & Jessup LLP
Michelle Parker, Senior Vice President, Business & Legal Affairs - Distribution, Starz Entertainment
Mani Alibadi, Google
Chris Dominguez, CEO Sodahead
James Lively, COO, DIY Media
Joleen Winther Hughes, Founder and Principal, HUGHES MEDIA LAW GROUP, Moderator
For Session Description & Speaker Bios Click Here

The EPPS Conference
10:45 AM- Noon, Salon I
Internet & Social Media for Promotions & Marketing of Movies, TV & DVDs
Erik Bright, CEO & President, Prodigy PR
Todd Gold, Executive Editor, XFINITY TV
Karen Herman, Director of the Archive for American Television
Jennifer Fader, Vice President, eMedia, Rogers and Cowan
Eric Schwartzman, Schwartzman Public Rleations
Jason Wonacott, Wonacott Communications

"The Content Summit" - HwdSummit
11:30 AM - 12:15 PM
Transmedia Storytelling - Crossing the Line towards Infinity and Beyond
Moderator: John Couch, Creative Director, Writer, Transmedia Storyteller
Lenny Rachitsky, Founder, Local Mind
Susan Johnston, Founder/Director, New Media Film Festival
Alex Barkaloff, Executive Producer, Lionsgate Digital
Blermie “Blu” Topalli, Transmedia Strategist, Hasbro
Karina Grotz, Business Development, InComm, Inc.
Nick DeMartino, Media & Technology Consulting, Nick DeMartino Consulting

12:30 PM - 1:45 PM
Track I: AdvUp-14, Salon II
Branded Media Marketing – Across Platforms - TV, Film, Broadband, Mobile, Games and Music – Reinventing the Commerce & Media Model
Christian Busch, General Manager, Alloy Digital, a division of Alloy Media + Mktg
Bruce Gersh, President-CEO, FishBowl Worldwide Media
Richard Shore, President, RedLever
Christina Martin, CEO, Backstage Artist Lounge
Jeffrey Thompson, EVP, Business Development & New Media Strategy, Spark Alliance Marketing
Chris Fenton, GM, North America, DMG
Neil McGinness, CEO, Weekly World News, Moderator
For Session Description & Speaker Bios Click Here

Track II: H2.0-15,
ViDeo-19, TV-2011-18, Salon III
The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps
Brad Beale, VP, Business Development, Peel
Trevor Stout, CEO, yap.TV
Alex Vikati, Executive Director, Product Strategy and Innovation, Tribune Media Services
Greg Goldman, Chief Creative Officer, Philo
Mustafa Ozgen, Vice President DTV, Zoran Corporation
Jim Gable, Head of Kylo, Hillcrest Labs
Fraser Kelton, COO, GetGlue.com
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speaker Bios Click Here

Track III: DiRghts-3, H2.0-16,
ViDeo-20, TV-2011-19, Screening Tent, Poolside
Digital Deals - The Networks, Studios and Producers - Monetizing Content Across Platforms
Peter Ward, Senior Vice President, Information Operations and Content Licensing, Sony Pictures Entertainment (SPE)
Jon Ferro, former, EVP Digital & On-Demand, LIONSGATE
Erick Opeka, VP VOD and Digital Distribution, New Video
Gary Delfiner, Senior Vice President, Digital Distribution, Screen Media Ventures, L.L.C.
Carey Kolaja, Senior Director of Operations, Digital Goods
Greg Siegel, SVP Entertainment Development, Break Media
Richard Sussman, VP, Digital Media & Entertainment, The Nielsen Company, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
ViDeo-21, TV-2011-20, AdvUp-15, Ballroom Terrace
TV, Movies & Video – Downloads, Streaming, DVDs – Everywhere Video to the Consumer
Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company
Kate Neligan, Vice President, On Demand & Digital Marketing, LIONSGATE
Marc Sokol, Executive Vice President, Marketing and Business Development, NeuLion
Jim Funk, Vice President, Business Development, Roku
Ajay Dugar, Director, Business Development, Content, DTS, Inc
Kirt McMaster, CEO, SYN
Steve McKay, CEO, Entone, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
12:30 PM - ViDeo-22, TV-2011-21, The Admiralty
Cloud Media & the Connected PC-TV-Mobile Universe: The New Face of the Digital Consumer
Gregory T. Willis, Business Development Executive, HP Enterprise Services Communications Media & Entertainment
Russ Schafer, Senior Director, Product Marketing Digital Home, Yahoo!
Charlie Mitchell, Partner, Verizon Digital Media Services
David Frerichs, Strategic Consultant, Pioneer Electronics
Tom Sauer, VP - Corporate Strategy, AT&T
Noam Geri, co-founded and president U.S.A, AMIMON
Mike West, CTO, Genos Corporation
Adam Powers, Vice President, Technology, Rovi Corporation
David Snead, Ecommerce Attorney & Internet Lawyer, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
12:45 PM - 1:30 PM
Transmedia Showcase:
Glee's Super Bowl Chevrolet commercial and episode
Case study about the Super Bowl episode and 2 minute Busby Berkeley-style commercial
Presented by Wikia

2:00 PM - 2:45 PM HwdSummit
The Future of Enhanced Book Experiences - eBooks, Apps, Book Trailers and Immersive Storylines.

Will the lessons learned from the collapse of the music industry revolutionize the publishing industry? The opportunities are here.
Moderator: Lisa Napoli, Author, Radio Shangri-La; commentator Huffington Post, New York Times, PBS Marketplace
Dani Klein, Author & Actor, Afterbirth Charles Stack, Founder and CEO, Sideways
Daniel Tibbets, SVP Programming, GoTV Networks, Premier Digital Publishing
Glasgow Phillips, Author, The Royal Nonesuch
Nina Lassam, Marketing Evangelist, Wattpad.com
Christopher Kenneally, Director, Author & Creator Relations, Copyright Clearance Center

The EPPS Conference
1:45 PM - 3:00 PM, Salon I
How to Create Online Communities: To inform and involve users with entertainment products in advance of distribution.
Zach Colvin, Allison Partners SF office, Moderator
Brian Altounian, CEO, WOWIO
Anne Driscoll, Vice President, Business Operations, Ning
Ajay Shah, CEO/Founder, Spot411
Rosabel Tao, MySpace

Wednesday, May 4th - TV-2011-22
Connected TV Hollywood Alliance Briefing
2:15 PM - 3:30 PM - The Plaza Room
Hosted by: VTM

"The importance of consortia in fostering digital ecosystem interoperability"
Scott Smyers, President, Sunrise Digital Strategies, LLC, Moderator
Nicole Gray, President, VTM, Inc.
Brad Hunt, President, Digital Media Directions, LLC
Ariel Sobelman, Vice President, Corporate Alliances, Valens Semiconductor
Pat Griffis, Senior Director, Technology Strategy, Office of CTO, Dolby Laboratories
Dean Marks, Senior Vice President, Intellectual Property, Warner Bros. Entertainment Inc.
Don Leake, Program Director, Copy Protection Business Development, IBM Research Division
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I: AdvUp-16, ViDeo-23, TV-2011-23, Salon II
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Nick Roveta, Product Director, goviral
Drew Lewis, New Media Director, Wunderman
Adam Kasper, EVP/Head of Digital Investments, Havas
Harry Kargman, founder and CEO, Kargo
Steve Moriya, VP West Coast Sales, Dailymotion
Steve Woolf, Vice President of Content, blip.tv
David E. Leibowitz, Managing Partner, CH POTOMAC, Moderator
For Session Description & Speaker Bios Click Here

Track II: DHFi-11, Salon III
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Kushal Saha, Managing Director, Cascadia Capital
Len Rand, Managing Director, Granite Ventures
Larry Marcus, Managing Director, Walden Venture Capital
Steve Masur, Managing Partner, MasurLaw
Derek L. Norton, Managing Partner, Watertower Group
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-TbLT-10, Ballroom Terrace
Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization
Robert (Leo) Rodgers, Sr. VP & Label Liaison, Bungalo Records
Larry Miller, founder - Chairman, ROBA Interactive
Michael Schneider,CEO, Mobile Roadie
Les Borsai, founder, Gridmob
KamranV, CyKiK
Timo Poijärvi, co-founder, Hitlantis
John Rudolph, CEO, Bug Music
Nik Miskov, VP of Business Development, CamUp
Kelli Richards, President, The All Access Group, Moderator
For Session Description & Speaker Bios Click Here

Track IV: H2.0-16, SmPh-TbLT-11, Screening Tent, Poolside
The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce
David Jones, Executive Vice President Marketing, Shazam
Jesse Redniss, Vice President, Digital, USA Network, NBC Universal
Tricia Han,
General Manager, DailyCandy Deals
Glenn Kiladis, VP of Global Marketing, HeyWire
James Field, Director of Technology, NDS
Chia-Lin Simmons, VP of Marketing & Content, Harman International, Aha Radio
David Goodrich, Executive Vice President, Director Digital, Initiative
Jonathan Weitz, Partner, IBB Consulting, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
2:15 PM - 3:30:
AdvUp-17, The Admiralty
Branded Advertising Strategies – Content and Platform Integration
Doug Greiff, Chief Creative Officer, HIP Entertainment Group
Justin Archer, VP, Group Creative Director, Moxie Interactive
Jim Stanley, VP of Products & Marketing, Zoove
Roger Katz, founder and CEO, Friend2Friend
Jim Knopf, Head of Entertainment, Specific Media
Tom Ellsworth, CEO, GOTV
Karl House, VP, Sales, Deca
Chase Norlin, CEO, AlphaBird
Anthony Bontrager, President & CEO | Soda Media, Moderator
For Session Description & Speaker Bios Click Here

The EPPS Conference
3:15 PM - 4:30 PM, Salon I
Using Internet and Digital Media to COMMUNICATE Key Messages to Promote Movies, TV shows & DVD's
Sallie Olmsted, SVP, Rogers and Cowan
Cindy Ronzoni, Founder and CEO, Social Spread Media
Alexis Howerton, Shoehorn Enterprises
Karen Woodward, Freelance social media manager and writer
Jon Vidar, Executive Director, Counterspill

"The Content Summit" - HwdSummit
3:15 PM - 4:00 PM
Creative Process across Platforms
Playtone's Digital Slate and Bad Hat Harry's "H+" - Case study
Moderator: Lydia Antonini, Director, Digital Content, Warner Bors.
Brendan Burch, Animator, “Electric City”
Josh Feldman, Producer, Playtone, "Electric City" Second Producer, Playtone, "Electric City"
Bo Stevenson, Second Producer, Playtone, "Electric City" Jason Taylor, Producer, Bad Hat Harry, "H+"
Stewart Hendler, Director, Bad Hat Harry, "H+"
John Cabrera, Creator/EP, Bad Hat Harry, "H+"

3:50 PM - 5:00 PM
Track I: AdvUp-18, H2.0-17, Salon II
TV Programming, Video and Brands - Managing Product in the New Hollywood - TV-Mobile-PC & Social Media
Fernando Rodriguez, Chief Executive Officer, Terra USA
Alison Provost, CEO, Touchstorm
Kevin Silverman, VP of Digital, Questar Entertainment/New Dimension Media
Sue Norton, SVP & Head of Television, Lonely Planet Television
Adam Ware, President and CEO, Mnet Media
Marcia Zellers, Director, FIDM Digital, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-19, SmPh-TbLT-12, Salon III
iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform
Sid Gorham, EVP, Strategy & Business Development, Media-Sync
Dan Neumann, Emerging Platform Strategist, Organic
Craig Etheridge, VP of Mobile Advertising Sales, Gannett Digital Network
Paul Kultgen, Director Mobile Media & Marketing, The Nielsen Company,
Kelvin Rowlette, General Manager, July Systems
Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation
Tanya Davies, Director of Ad Sales, Jumptap
Lauren Cole, President, Cole Media, Moderator
For Session Description & Speaker Bios Click Here

Track III: DiRghts-4, Ballroom Terrace
Protecting the Product: Content Rights and Technology Solutions in Media and Entertainment: Implementation of Technology Strategies
Mike Petrocelli, VP Business Development, Civolution
Mark Isherwood, Director and co-founder, Rightscom Ltd
Shawn Ambwani, Vice President, Marketing and Business Development, Intertrust
Petr Peterka, CTO, Verimatrix
Graham M. Oakes, CEO, Media Science International, Ezee Studios, Chairman, Digital Watermarking Alliance
Mayank Agarwal, Sr. Manager, Business Development Strategy, RSG
Rajan Samtani, former Senior Director, Business Development, Digimarc, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
ViDeo-24, TV-2011-24, Screening Tent, Poolside
Video Everywhere - Technologies & Platforms - Enabling the Next Generation of Over-the-Top TV
Thierry Fautier, Senior Director, Harmonix
Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA)
Jaspal Bhasin, Chief Operating Officer, itaas, Inc.
Tim Sale, Director, Technical Sales, thePlatform
Matt Milne, Executive Vice President, CE Sales, Rovi
Doug Sylvester, CSO, Avail-TVN
Gianluca Ferremi, VP of Sales, Motive Television
Todd Bender, Vice president of North American Business Development, TIdalTV
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Special Workshop,
ViDeo-25, AdvUp-20, The Admiralty
Internet Video and Advertising Strategies – Relationships between Content, Advertisers and Technology
Graham Sharp, CEO, Xtranormal
Maryse Thomas, CEO, POKEWARE
Ben Crawford, CEO, CentralNic
Brent Horowitz, VP of Business Development, FreeWheel
Jake Engwerda, Director of Business Development, MediaMind
Keith Nissen, Principal Analyst, In-Stat, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
4:30 PM - 5:10 PM
Transmedia Dockside Chat:
Moderator: Suzanne Stefanac, Transmedia Maverick, Former Director AFI Digital Content Lab
Flint Dille, Novelist, Screenwriter, Game Creator, Franchise Master, Transmedia Pioneer
Brent Friedman, VP Technology, Mass Hysteria
Matt Kozlov, Creative Mobile Labs
Keith Tralins, Founder/President

Wednesday, May 4th
5:00 PM
– The Ritz Carlton
End-of Day Poolside Reception

6:15 PM – 8:30 PM - ViDeo-26, TV-2011-25 Tickets Available
Television: The Connected TV Platform Dinner

The Content, the Technology and Monetization
Nick Colsey, Vice President, Sony TV Division, Sony Electronics of America
Sam Chang, General Manager, LG Electronic
Sean Besser, VP Business Development, Rovi
Kris Alexander, Chief Strategist, Connected Devices and Gaming, Akamai Technologies, Moderator


Thursday, May 5th
8:30 AM - 9:30 AM
Breakfast Keynote and Reception
Keynote Address: Evolving the Dream
Jimmy Wales, Founder of Wikipedia and Wikia

Strategic Investigation - Drill Down Day
9:30 AM - 10:45 AM
Track I: AdvUp-21, HGmz-6, Salon I
Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest
Lee Clancy, SVP Product Management & GM Direct Revenue, IMVU Inc.
Steve Klebe, Vice President of Business Development and Strategy, BilltoMobile
Brian McKelvey, CEO, Worlize
Paul Rothkopf, Director of Advertising Sales - Exent
Will Akerlof, President, Liquid Advertising
Maura Sparks, President, KissAppGames
Bob Holmes, CEO, Sudden Industries, Moderator
For Session Description & Speaker Bios Click Here

Track II:
ViDeo-27, TV-2011-26, Salon II
Content Delivery - Rich Media – Managing the Three Screen Challenge: PC, TV and Mobile
Randy Levine, Senior Vice President, Digital Partnerships, iStreamplanet
Eric Klinker, Chief Executive Officer, BitTorrent
Matthew Feldman, President and CEO, Versaly Entertainment
Devon Copley, Managing Director of Media and Entertainment, Kaltura
Vivek Pathela - Executive Vice President, Products/Marketing/Operations, ZiXi
Pete Mastin, Senior Director, CDN Engineering, Internap
John Burnette, Director of Engineering, Opanga
Katherine L. Parker, Director of Business Development at North Plains Systems, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-22, H2.0-18, SmPh-TbLT-13, Salon III
The Social Media Primer – Using Twitter – The Real Time Web – Content, Communication, Advertising
Richard Jalichandra, President & CEO, Technorati Media
Mari Ghuneim, Vice President, Bravo Digital Media
Dounia Turrill, Senior Vice President, Client Insights, The Nielsen Company
Michael Weiss, Partner/CEO, imagistic
Ben Straley, CEO, Meteor Solutions
Sean Casey, Founder and CEO, SocialGuide.com
Ben Wiener, CEO, WDCW
Marissa Gluck, founder, Radar Research, Moderator
For Session Description & Speaker Bios Click Here

Track IV - AdvUp-23, SmPh-TbLT-14, Ballroom Terrace
The Entertainment App Primer: A Basic Users Roundtable – Benefits of Apps, Development of Apps, Marketing of Apps
Dr. Natalie Petouhoff, Chief Strategist, Digital Communications, Social Media, Measurement and ROI practice, Weber Shandwick
Pavan Mandhani, CEO, Mobifusion
Adam Blum, CEO, Rhomobile
Mark Adams, VP North America, Accedo Broadband
Arlo Gilbert, CEO and founder, iCall
Gary Yentin, Consultant, Global Media and Entertainment, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
Brands Summit
Hosted by Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Erickson
10:00 AM - 10:45 AM
Doing Good is Good Business
Brands, marketing and the New Asporational Business Model.
Moderator: Mark Vega, Libertas Law Group
Kyle Ruddick - Creator - OneDayOnEarth.Org
Adam Glickman - Founder/CEO - The IdeaLists
Patrice L. Smith, Director of Public Relations, Kaiser Permanente Program Offices

11:05 AM - 12:20 PM
Track I: AdvUp-24, Salon I
Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting
Michael Benedek, President, Data Division, AlmondNet
Andrew Lerner, Co-Founder, Trust Metrics
Nick Pahade, CEO, TRAFFIQ
David Kopp, SVP Advertising & Network Services, Healthline Networks
Justin Merickel, Vice President of Marketing and New Product Development, Efficient Frontier
Shaukat Shamim, CEO & Co-Founder, Buysight
Jeff Smith, CMO & SVP of Client Services, Vizu Corporation
Daina Middleton, Chief Executive Officer, Performics, Moderator
For Session Description & Speaker Bios Click Here

Track II - AdvUp-25, H2.0-19, Salon II
Marketing Primetime Hollywood Content – Using Twitter, Facebook, Smartphone and Tablets – Building Audience – Building Buzz - Understanding the Metrics and Measurement of Success
Jarrod Moses, Founder and CEO, United Entertainment Group (UEG)
Will Price, CEO, Widgetbox
Sheldon Owen, SVP & General Manager, EpicSocial
Eddie Rehfeldt, Vice President Experience Design, WE Studio D, Waggener Edstrom Worldwide
Ross Glick, CEO, iNDELIBLE
Sam Decker, Founder & CEO, Mass Relevance
Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator
For Session Description & Speaker Bios Click Here

Track III:
ViDeo-28, TV-2011-27, AdvUp-26, Salon III
All Video-All the Time: Content & Advertising - Next Generation in Media Technologies – Broadband and Mobile
Zvika Netter, CEO, INNOVID
Michael Shehan, CEO, SpotXchange
AJ McGowan, CTO, Unicorn Media
Jonathan Cobb, GM and CTO, Mobility and Monetization Solutions, Limelight Networks
Will Bunker, CEO & co-founder, vChatter
Dan Greenberg, CEO, Sharethrough
Roy Baharav, Co-Founder and CEO, SeamBI
Luke McDonough, Co-Founder and CEO, RealGravity
Allison Dollar, CEO, Interactive TV Alliance, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-27,
Ballroom Terrace
Advertising Innovation! Ad Targeting and Hypertargeting, In-Video, In-Game, Social Networks and Blogs
Dennis Franczak, President & CEO, Fusideas
Aaron Lassila, Western Regional Director of Global Media Sales, Electronic Arts
Greg Kahn, Executive Vice President, Business Development Director, Optimedia
Ari Jacoby, CEO and Co-Founder, Solve Media
Greg Davis, General Manager, Total Immersion
Bryan Gernert, CEO, Resonate
Wes Nichols, co-founder and CEO, MarketShare
David Bloom, Principal, Words & Deeds, Moderator
For Session Description & Speaker Bios Click Here

"The Content Summit" - HwdSummit
11:15 PM - 12:00 PM
The Agency Dilemma: Case Studies, Thought Leaders, Brand Stewards.

Content, marketing, ownership, distribution - where to go from here and how to arrive there with all creativity intact.
Moderator: Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Erickson
Damon Berger, Co-Founder, Disrupt/Group http://disruptgroup.com/
Austin Lau, Partner Management, YouTube
John Heinsen, President and Executive Producer, Bunnygraph Entertainment, Inc.
Joel Mayne, Co-Founder & Acting Planning Director, Eclectic Communications
Karina Grotz, Business Development, InComm, Inc.

12:30 PM - 2:00 PM - HwdSummit
Dockside Chat: Brand Stewards Social, Cause, and the Brands that Make it Work
.
Moderator: Juan Devis, Director of Development, KCET
Erin DeRuggiero, CMO, Social Reality
Justin Winters, Executive Director, Leonardo DiCaprio Foundation
Lynn Hirshfield, Sr. VP Participant Media, “Waiting for Superman”, “Food Inc.”, “The Cove”, “Inconvenient Truth”
Casey Caplowe, Creative Director and Co-Founder, GOOD, Inc.
Kamala Lopez, President, Heroica Films
Ryan Stoner - Founder/CEO - MoPix
Moj Mahdara - Founder - Made With Elastic

12:50 PM - 2:00 PM
Track I: AdvUp-28, Salon I
Twitter, Facebook & Social Media - Transforming Video - Transforming Marketing, Transforming the World
Leonard Brody, President, Clarity Digital Group
Pauline Malcolm-John, EVP of Strategic Partnerships, WeeWorld.com
Fraser Kelton, COO, GetGlue.com
Steve Smith Jr., Senior Director of Sales, yfrog
Kamal Kaur, President and General Manager, RadiumOne
Clay McDaniel, Manging Director and Founder, Spring Creek Group
Markus Almer, President and co-founder, Almer/Blank
Soniya Monga, Global Marketing Solutions at LinkedIn, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-29, H2.0-20, Salon II
Marketing Primetime Hollywood Content, Part II – Using Twitter, Facebook, Smartphone and Tablets – Building Audience – Building Buzz - Understanding the Metrics and Measurement of Success
Eric Litman Chairman and CEO, Medialets
Sheigh Crabtree, VP of Audience Development, Perfect Market
Jonathan Green, Lead Producer, Trigger
Dan Pellegrino, SEO Channel Lead, Rise Interactive
Jordan Glazier, Chief Executive Officer, Eventful
Kai Buehler, Chief Executive Officer, U.S. Operations, mobile messaging solutions (mms)
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-30, Salon III
Content, Commerce, Aggregation and Syndication Strategies Across Platforms: Broadband, Mobile and TV
Dan Aronson, Founder, Chairman, and CEO, Fandor
Dimitri Villard, CEO, Peer Media Technologies
Martin Kristiseter, VP of Mobile Solutions, Marketron
Greg McAllister, Director of Sales, West, ADTECH
Tim Street, Vice President Mobile Video, mDialog
Jordan Berman, Founder & CEO, OFC: Office Entertainment Network
Daniel Punt, VP of Business Development, AnyClip, Ltd.
Robert Gonsalves, Consultant in Online Operations, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-31, Ballroom Terrace
Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce
Jack Krawczyk, Sr. Product Marketing Manager | Ads & Publisher Tools, StumbleUpon
Matt Goddard, CEO, R2integrated
Jani Penttinen, Co-Founder and CEO, Xiha
Stephanie Piche, CEO, Executive Producer Mingle Media TV Network
David Barad, VP of Marketing, Fan Appz
Nicole Skogg, CEO, SpyderLynk
Kris Duggan, CEO and founder, Badgeville
Laura Allen Phillips, Research Analyst, Parks Associates, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I: H2.0-21, AdvUp-32, SmPh-TbLT-15, Salon I
The Facebook Factor – A Discussion of Facebook as a Product and Communications Platform – Building Buzz, Building Community, Building Brand Loyalty, Building a Commerce Engine
Jeff French, CEO, Loud Door/Big Prize
Caroline Winnett, NeuroFocus
Jennifer Sullivan, President, Membrain Licensing, LLC
Evan Bailyn, President, First Page Sage
Luigi Picarazzi, President, Digital Media Management
Linda Sherman, Co-Founder, The Courage Group, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-33, SmPh-TbLT-16, Salon II
Personalized Media: Entertainment & Commerce - Social Television, Video, Music and Communications
Mark Anderson, CEO, HipLogic
Mark Vrieling, CEO, SCREENPLAY, INC.
Yosi Glick, CEO and co-founder, Jinni
Gabe Adiv, Founder & CEO, TuneUp Media
Dirk Brown, Chairman & CEO, Pandoodle Corp.
Nick DeMartino, former, Senior Vice President, American Film Institute, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-34, SmPh-TbLT-17, Salon III
Advertising, Commerce & Content Innovation on Tablets and SmartPhones – the Immersive or Location-Based Commerce and Communication Experience
Kenneth M. Harlan, co-founder and President, MobileFuse
Joel Roodman, Managing Partner, Angry Villagers
John Clancy, CEO, Azuki Systems
Mark Dixon, Vice President, Mobile, JiWire
Srini Dharmaji, CEO and Founder, GoldSpot Media
Glenn Pingul, VP of Products & Mobile Strategies, Globys
David C. Tice, Vice President and Group Account Director, Media Team, Knowledge Networks, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-35, Ballroom Terrace
Social Media, Brands and Target Markets, Part II: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce
Julie Craft, VP, Business Development, Heyzap
Michael Palmer, Executive Producer, Clevver Media
Cliff Boro, Co-Founder and CEO, KidZui
Jennifer Kelton, Founder and CEO, Badonlinedates.com
Mark Simpson, Founder and President, Maxymiser
Jimmy Hendricks, CEO and Co-Founder, Deal Current
Shawn Schwegman, Chief Marketing Officer, ChaCha
Chas. Salmore, CEO, MWKS, Moderator
For Session Description & Speaker Bios Click Here










Sponsor & Media Sponsor Links, Click Here































































Attendee & Press Registration - Click Here

DH PDF - Download to Your, PC, iPad-iPhone - Read in iBooks






Special Events:
Monday, May 2nd
6:15 PM – Dinner
- Tickets Available
The CTAM - Digital Hollywood Dinner
TV Everywhere – Studios, Cable, Broadband and Mobile
Conrad Ricketts, Executive Producer, Extreme Makeover
Anthony E. Zuiker, creator, CSI
Ahmad Ouri, Global CMO, Technicolor
Julie Simon, SVP, Advanced Services, Fox Networks Group
Ted Kenney, Director of Production, 3ality Digital
Bob Gold, President, Bob Gold & Associates, Moderator

Monday, May 2nd
6:15 PM - DHFi-3 - Tickets Available
The Finance Dinner:
Digital Media Venture: New Business Models and Investment Opportunities in Entertainment, Media and Technology
Richard Yen, Director, Private Equity, Saban Capital Group
Mark Terbeek, Partner, MK Capital
Dana Settle, Partner, Greycroft LLC
Michael Yang, Managing Director, Comcast Interactive Capital
David Min, Principal, Steamboat Ventures
Mamoon Hamid, Partner, US Venture Partners
Ivana Ma Kirkbride, Google/YouTube, Moderator
For Speaker Bios Click Here

Tuesday, May 3rd
The Adobe Dinner
" Minority Report No Longer: Harnessing the power of understanding online consumer behavior" - by invitation - for further info contact Jen Cooper, jcooper@adobe.com

6:15 PM - 8:30 PM - Tickets Available
The Lionsgate - Digital Hollywood Dinner
Television - Connected TV - Video Everywhere
Introduction: Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Moderated by: Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc.
John Penney, EVP, Strategy & Business Development, Starz
Mahesh Vereena, Vice President, Product Development, Motorola
Mobility
Bruce Eisen, Vice President of Online Content Development and Strategy, DISH Networks
Gavin Kim, VP Content, Samsung
Michael Aragon, Vice President & General Manager, Global Digital Video Distribution and Operations, Sony Network Entertainment

Wednesday, May 4th
Connected TV Hollywood Alliance Briefing
2:00 PM - 3:00 PM - Ritz Carlton Board Room
Hosted by: VTM

"The importance of consortia in fostering digital ecosystem interoperability"

Wednesday, May 4th
6:15 PM – 8:30 PM - ViDeo-26, TV-2011-25 Tickets Available
Television: The Connected TV Platform Dinner

The Content, the Technology and Monetization
Nick Colsey, Vice President, Sony TV Division, Sony Electronics of America
Sam Chang, General Manager, LG Electronic
Sean Besser, VP Business Development, Rovi
Kris Alexander, Chief Strategist, Connected Devices and Gaming, Akamai Technologies, Moderator

Speakers to be announced


Event: Digital Hollywood
Date: May 2-5, 2011
Location: The Ritz Carlton Hotel, 4375 Admiralty Way, Marina del Rey, Califorina 90292
Phone: (310) 823-1700

Hotel Sleeping Room Reservation Information: Click Here
Registration: Fees and registration, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here
Email Announcement List,
Click Here
Speaker Selection Info - Click Here
Conference Fees - Registration - Click Here
$735 - All-Access Registration
$365 - One Day Digital Hollywood Conference Ticket
$535 - Analyst Discount
$425 - Academic Discount
$95-135-465 - see Special Rates and Discounts - Click Here
















































































The EPPS Conference
Wednesday, May 4th
Special Co-located Event
EPPS: Entertainment Publicist Professional Society
9:00 AM – 10:15 AM
Session I:
The new role of the internet and social media for CRISIS COMMUNICATIONS involving companies, products and/or celebrities.
Howard Bragman, 15 Minutes PR, Moderator
Panelists:
Joann Killeen, President, Killeen Furtney Group
Stan Rosenfield, Stan Rosenfield & Associats
Erik Deutsch: Crisis communications consultant

The EPPS Conference
10:45 AM- Noon
Internet & Social Media for Promotions & Marketing of Movies, TV & DVDs
Erik Bright, CEO & President, Prodigy PR
Todd Gold, Executive Editor, XFINITY TV
Jennifer Fader, Vice President, eMedia, Rogers and Cowan
Karen Herman, Director of the Archive for American Television
Eric Schwartzman, Schwartzman Public Rleations
Jason Wonacott, Wonacott Communications

The EPPS Conference
1:45 PM - 3:00 PM
How to Create Online Communities: To inform and involve users with entertainment products in advance of distribution.
Zach Colvin, Allison Partners SF office, Moderator
David Andrusia: Former head of marketing for Withoutabox and consultant for Breakthrough Distribution
Rosabel Tao, MySpace
Reps from Ning and Gowalla

The EPPS Conference
3:15 PM - 4:30 PM
Using Internet and Digital Media to COMMUNICATE Key Messages to Promote Movies, TV shows & DVD's
Sallie Olmsted, SVP, Rogers and Cowan
Michael Liskin, Online Social Networking and New Media Consultant
Cindy Ronzoni, Founder and CEO, Social Spread Media
Alexis Howerton, Shoehorn Enterprises
Karen Woodward, Freelance social media manager and writer
Jon Vidar, Executive Director, Counterspill





Digital Hollywood Fall, October 21-24, 2013, Ritz Carlton, Marina del Rey
Variety Entertainment and Technology Summit, October 21st, 2013, Ritz Carlton, Marina del Rey - Click Here
Big Hollywood, October 21-24, 2013 - Ritz Carlton, Marina del Rey
Hispanic Media Summit, October 21-24, 2013 - Ritz Carlton, Marina del Rey
2014 DH Events at CES, January 6-8, 2014, Las Vegas Convention Center, Click Here
Media Summit, New York - March 4-5, 2014 • New York City Registration Click Here
Digital Hollywood Spring, Los Angeles May 5th - May 8th, 2014, Ritz Carlton, Marina del Rey - Click Here


Sponsor & Media Sponsor Links, Click Here












































Variety Entertainment & Technology Summit - Click Here




Digital Hollywood New York City: Media Disruption: TV, Film & Video, Magazines, News, Books, Games, Commerce & Advertising - Click Here


Special co-Located Event
Digital Hollywood Content Summit - Click Here - HwdSummit
Open to All Digital Hollywood Attendees
Monday, May 2nd
Opening Day: The Comedy Summit, Marina Vista Room
Hosted by Amber J. Lawson, Bablegum Comedy, AOL Video, Comedy Impressaria Extraordinaire

10:15 AM - 11:00 AM
Breakfast Comedy Event - tba

11:30 AM - 12:15 PM
Comedy Crossovers: Standups, Sitcoms, Virals, Pilot Season
The YouTube generation on their way to world comedy domination in the name of low-budget quirkiness.
Moderator: Linda Nicolai, President, Executive Alliance Group
Carrie Seim, Writer, Actress, Girl About Town
Presented by IAWTV

12:45 PM - 1:30 PM
Comedy Showcase: Maker Studios - Pranksters, indies, YouTube stars or...

Moderator: Eddie Schmidt,
Filmmaker/Commentator Danny Zappin, Co-Founder, Maker Studios
Lisa Nova (Lisa Donovan)
, Co-Founder, Maker Studios
Kassem Gharaibeh
(KassemG), Co-Founder, Maker Studios
Ben Donovan, Co-Founder, Maker Studios
Ezra Cooperstein,
Head of Sales, Maker Studios

2:00 PM - 2:45 PM
The Creative and Business Secrets to Cross-Platform Content
Moderator: Corey Moss, VP of Digital, Principato-Young Entertainment Rob Corddry, Creator and Star, “Children's Hospital” on Adult Swim
Peter Principato, Co-Founder, Principato-Young Entertainment
Jon Stern,
Executive Producer, Funny or Die Presents…on HBO
Laura Caraccioli, EVP of Advertising, Electus Presented by Principato-Young Entertainment

3:15 PM - 4:00 PM
Comedy Masters: Superstars and Hidden Gems, Success & Failure and how to become a cross-platform phenomenon.
Moderator: Barry Katz, President, Talent Management, New Wave Entertainment
David Zucker, Director, Producer, Writer, Comedy Grandmaster, “Airplane!”, “The Naked Gun”, “Scary Movie 4”
Jason Sklar,
Actor, Comedian, “Back on Topps”, “Held Up”, “Sklarbro Country”
Randy Sklar,
Actor, Comedian, “Back on Topps”, “Held Up”, “Sklarbro Country
Tim Gibbons,
Executive Producer, Director, “Curb Your Enthusiasm”
Mike Farah, President of Production, Funny or Die

4:30 PM - 5:30 PM
Comedy Dockside Chat: Live Snarking Top Comedy professionals talk shop from the frontlines of TV, Hollywood and the web.
Moderator: Amber J. Lawson, Bablegum Comedy, AOL Video, Comedy Impressaria Extraordinaire
David Zucker, Director, Producer, Writer, Comedy Grandmaster, “Airplane!”, “The Naked Gun”, “Scary Movie 4”
Kevin Pollak, Actor, Producer, Writer

Tuesday, May 3, 2011
Day 2: Television Day, Marina Vista Room
Hosted by Glasgow Phillips,
Author, The Royal Nonesuch, South Park

9:00 AM - 9:45 AM
Writers Boot Camp - Mini Camp

A hands-on workshop for screenwriters, television and web series writers.
Writers Boot Camp founder Jeffrey Gordon

9:00 AM - 9:45 AM
Writers Boot Camp - Mini Camp -
(Director's Room)
A hands-on workshop for screenwriters, television and web series writers.
Writers Boot Camp founder Jeffrey Gordon

10:00 AM - 12:00 PM HwdSummit (Director's Room)
Copyright Workshop with Michael Donaldson, Donaldson & Califf, LLP

10:15 AM - 11:00 AM HwdSummit Marina Vista Room
Television Showrunners: War stories from the writers room
Moderator: Michael Oates Palmer, Supervising Producer, “Rubicon” (AMC), Producer, “Cupid” (ABC), Writer, “The West Wing,” (NBC),
Hart Hanson, Showrunner/Creator, “Bones” (FOX)
Liz Tigelaar, Showrunner/Creator, "Life Unexpected" (The CW)
Nicole Yorkin, Co-Executive Producer, "The Killing" (AMC), Showrunner "The Riches" (FX)
Rob Long, Comedy Showrunner/Creator, "KCRW's Martini Shot", "Showrunner "Cheers" (NBC)
Jonathan E. Steinberg, Showrunner/Creator, "Human Target" (FOX), Co-Creator, "Jericho" (CBS)

11:30 AM - 12:15 PM
Digital Content: For Profit Pilots Case study on Machinima's "Bite Me"
Moderator: Lydia Antonini, Consultant, Digital Content, Strategy
Ralph Sanchez, Senior Vice President of Production, Machinima
Andy Shapiro, Vice President of Creative Development, Machinima
Heath Corson, Co-Creator/Co-Writer/Executive Producer, "Aim High"
Richie Keen, Co-Creator/Co-Writer/Executive Producer, "Aim High"

12:30 PM - 1:45 PM
SAG New Media Mini-Summit:
The Actor in the New Entertainment Economy - The New Working Partnerships Actor - Writer - Director
Moderator: Jeanne Wolf, Host, Jeanne Wolf's Hollywood
Mark Gantt, Creator, The Bannen Way
Diedrich Bader, Actor, “Outsourced”, “Drew Carey Show”, “Office Space”
Ruth Livier, Actress, Writer, Producer, Livier Productions, Inc Ylse.net RuthLivier.com
Karen Murphy, Producer, Waiting for Guffman, This is Spinal Tap

2:00 PM - 2:45 PM
The Art of the Deal - Pointers, advice and hands-on tools from Master
Negotiators
Moderator: David Tenzer, Managing Director, Personalities & Lifestyle Division, Generate
Michael Tenzer, Head of Comdey Central Business Affairs, West Coast
Michael Donaldson, Founder, Donaldson & Califf
Gary Delfiner, Senior Vice President, Digital Distribution, Screen Media Ventures, LLC.
Rob Weller, Executive Vice President, Programming and Production, MUSL-TV

2:00 PM - 4:00 PM HwdSummit - Workshop - The Director's Room
Careers in the Digital Age
Moderator: Linda Nicolai, President, Executive Alliance Group
Todd Davis, Executive Director Worldwide Recruitment, Warner Bros Entertainment
Sandy Gould, Head of Recruiting, Disney-ABC Television Group
Tawni Cranz,
Vice President HR, NETFLIX
Angela Gardner,
SVP, Talent Acquisition, Fox Entertainment Group

3:15 PM - 4:00 PM
The Writers P.O.V.: Multi-Platform Storytelling
Tamara Krinsky, New Media Program Manager, WGA, West Zak Kadison, Chariman & Chief Executive Officer, Blacklight
Nina Bargiel, Writer, Transmedia Producer, “Lizzie McGuire,” “Valemont”, “Bar Karma”
Flint Dille, Writer, Producer, Game Designer, “Tomorrow Never Dies video game”, “Transformers: The Game”, “An American Tale: Fievel Goes West”
Presented by WGA, West

4:30 PM - 5:15 PM
Creative's Dockside Chat:
Celebrating the Masters of the Television Industry
Moderator: Seth Shapiro, Principal, New Amsterdam Media, LLC.
Michael Rymer, Director, “Battlestar Galactica”
Ken Hertz,
Senior Partner, Goldring, Hertz & Lichtenstein LLP
Presented by the Academy of Television Arts and Sciences

5:15 PM - 6:30 PM
SAG New Media Mini-Summit:
Actors, Social Media and Celebrity - Communications and Commerce
Poolside Screening Tent

Wednesday, May 4, 2011
Digital Hollywood Content Summit - Click Here - HwdSummit
Open to All Digital Hollywood Attendees, Marina Vista Room
Day 3: Transmedia Summit
Hosted by Flint Dille,
Novelist, Screenwriter, Game Creator, Franchise Master, Transmedia Pioneer

9:00 AM - 9:45 AM
Transmedia Workshop with Flint Dille

Special Workshop
10:00 AM - 12:00 PM
Create Your Own Web Series with Business Savvy Workshop
Damian Pelliccione, Creative-Producer-Teacher-Events-Actor, Stella Entertainment, Web TV Workshop
Diahnna Nicole Baxter, Actress/Writer/Executive Producer, “SATACRACY 88”
Presented by Web TV Workshop http://www.webtvworkshop.com

10:15 AM - 11:00 AM
Transmedia Production - Inventing the Language of Cross-platform, non-linear narration
A matter of perspective: Switching lanes between books, web, movies, songs, art and commerce to create a new reality.
Moderator: David Gale, EVP, New Media, MTV Networks
Christopher Lehman, Director of Communications, Eventful, Inc.
Neil Strum, EVP, Metan Development Group
Mariana Danilovic, Co-Founder, President & CEO, Director, Ultralivetv
Mark Netter, Regional Sales Director - West, New Media Strategies
Chris McCaleb, Director, Writer. Producer and Co-Founder, Big Fantastic

11:30 AM - 12:15 PM
Transmedia Storytelling - Crossing the Line towards Infinity and Beyond
The Fabric of Dreams: Games, Graphic Novels, Animation, Social Marketing, Web, Social TV, Movies, Apps
Moderator: John Couch, Creative Director, Writer, Transmedia Storyteller
Lenny Rachitsky, Founder, Local Mind
Susan Johnston, Founder/Director, New Media Film Festival
Alex Barkaloff, Executive Producer, Lionsgate Digital
Blermie “Blu” Topalli, Transmedia Strategist, Hasbro
Karina Grotz, Business Development, InComm, Inc.
Nick DeMartino, Media & Technology Consulting, Nick DeMartino Consulting

12:45 PM - 1:30 PM
Transmedia Showcase:
Glee's Super Bowl Chevrolet commercial and episode
Case study about the 2 minute Busby Berkeley-style, Chevrolet commercial airing during Super Bowl 2011, featuring the cast of Glee.

2:00 PM - 2:45 PM
The Future of Enhanced Book Experiences - eBooks, Apps, Book Trailers and Immersive Storylines.

Will the lessons learned from the collapse of the music industry revolutionize the publishing industry? The opportunities are here.
Moderator: Lisa Napoli, Author, Radio Shangri-La; commentator Huffington Post, New York Times, PBS Marketplace
Dani Klein, Author & Actor, Afterbirth Charles Stack, Founder and CEO, Sideways
Daniel Tibbets, SVP Programming, GoTV Networks, Premier Digital Publishing
Glasgow Phillips, Author, The Royal Nonesuch
Nina Lassam, Marketing Evangelist, Wattpad.com
Christopher Kenneally, Director, Author & Creator Relations, Copyright Clearance Center

3:15 PM - 4:00 PM
Creative Process across Platforms
Case study on Playtone's "Electric City" and Warner Bros "H+"
Moderator: Lydia Antonini, Director, Digital Content, Warner Bors.
Josh Feldman, Producer, Playtone, "Electric City" Second Producer, Playtone, "Electric City"
Jason Taylor, Producer, Bad Hat Harry, "H+"
Stewart Hendler, Director, Bad Hat Harry, "H+"
John Cabrera, Creator/EP, Bad Hat Harry, "H+"

4:30 PM - 5:30 PM
Transmedia Dockside Chat:
Reports from the Frontline of the Media Industry.
Moderator: Suzanne Stefanac, Transmedia Maverick, Former Director AFI Digital Content Lab
Flint Dille, Novelist, Screenwriter, Game Creator, Franchise Master, Transmedia Pioneer

Special co-Located Event
Digital Hollywood Content Summit - Click Here - HwdSummit
Open to All Digital Hollywood Attendees, Marina Vista Room
Thursday, May 5, 2011
Digital Hollywood Content Summit Day 4:
Brands Summit
Hosted by Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Erickson

8:30 AM - 9:30 AM
Breakfast Keynote and Reception
Keynote Address: Evolving the Dream
Jimmy Wales, Founder of Wikipedia and Wikia

10:00 AM - 10:45 AM
Doing Good is Good Business
Brands, marketing and the New Asporational Business Model.
Moderator: Mark Vega, Libertas Law Group
Patrice L. Smith, Director of Public Relations, Kaiser Permanente Program Offices

11:15 PM - 12:00 PM
The Agency Dilemma: Case Studies, Thought Leaders, Brand Stewards.

Content, marketing, ownership, distribution - where to go from here and how to arrive there with all creativity intact.
Moderator: Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Erickson
Damon Berger, Co-Founder, Disrupt/Group http://disruptgroup.com/
Austin Lau, Partner Management, YouTube
John Heinsen, President and Executive Producer, Bunnygraph Entertainment, Inc.
Joel Mayne, Co-Founder & Acting Planning Director, Eclectic Communications
Karina Grotz, Business Development, InComm, Inc.

12:30 PM - 2:00 PM
Dockside Chat: Brand Stewards Social, Cause, and the Brands that Make it Work
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Moderator: Juan Devis, Director of Development, KCET
Erin DeRuggiero, CMO, Social Reality
Kamala Lopez, President, Heroica Films TBD:
Rahul Raj, Lynn Hirshfield, Sr. VP Participant Media, “Waiting for Superman”, “Food Inc.”, “Inconvenient Truth”