 Scroll Down for Complete Agenda Digital Hollywood Spring, Santa Monica, California Date: May 3-6, 2010 Location: The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700 Attendee & Press Registration Information - Click Here Speaker Submission Info & Procedure - Click Here Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.  For Conference Videos of the recently held Digital Hollywood Events - Click Here Co-Located Events: Digital Hollywood is Host to a number of co-located Events I. The Variety Entertainment and Technology Summit - Monday, May 3rd - Click Here II. The Hollywood Content Summit - Click Here Affiliated Organizations • Writers Guild of America • Screen Actors Guild • AFI Digital Content Lab • Academy of Television Arts & Sciences • KCET, a PBS Affiliate • International Documentary Association Affiliated Companies: • Adobe • Imdb • IndieWire • SnagFilms • Withoutabox • IndieGoGo • Eqal Summit Produced by: Gerber Rigler Producing and Executive Consulting for Digital Hollywood Track Codes: I. Digital Hollywood Finance - DHFi II. Hollywood 2.0 – Disruption and Transformation – H2.0 III. The Advertising Platform – The Upfronts - AdvUp IV. Hollywood Content Summit - HwdSummit V. The Smartphone – SmPh VI. Digital Money, Virtual Currencies & Virtual Goods DMny VII. Hollywood & Games – HGmz VIII. The Video Platform: ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming) IX. Hollywood Apps - APPs X. Music 2.0 – Music2.0 XI. New Ideas, New Visions – NuVIS XII. Content Rights - Digital Rights Program - DiRghts XIII. Human Resource Strategies - Job Placement, Recruitment and Job Training - JOBS XIV. Start-Up Boot Camp - Entertainment & Technology Primer - Money and Strategy – START The Complete Agenda Digital Hollywood Spring May 3-6, 2010 Loews Santa Monica Beach Hotel Pre-Day Events - The Strategic Sessions Monday, May 3rd 10:00 AM – 11:15 AM Track I: AdvUp-1, DiRghts-1 Consumer Privacy, Tracking & Targeting: Consumer Rights and Enhanced Technology and Commerce Services Track II: DHFi-1 Media & Entertainment Valuation Symposium Hosted by: Media Valuation Partners 10:15 AM - 11:00 AM - HwdSummit Comedy Masters: Superstars and Hidden Gems 11:30 AM – 12:15 PM - HwdSummit Comedy Crossovers: Sitcoms, Virals, Pilot Season 12:45 PM – 1:30 PM - HwdSummit Online Distribution for Docs - Lunch Session sponsored by SnagFilms / IndieWire 1:00 PM – 2:15 PM Track I: DHFi-2, H2.0-1 The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce Track II: AdvUp-2 Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Track III: SmPh-1, HGmz-1, NuVIS-1, APPs-1 iPhone Apps, iPad Apps, Twitter Apps and Mini-Apps as the Next Platform: Communication, Games and Commerce in Mobile, Social Media & Broadband & Music Track IV: Co-Located Event Variety Entertainment & Technology Summit 2:00 PM – 2:45 PM - HwdSummit The Digital Documentarian Part 1 – DIY all the way 3:15 PM – 4:00 PM - HwdSummit The Digital Documentarian Part 2 – Crowd Funding, Alternative Distribution, Community Building and Social Marketing 2:30 PM – 3:30 PM Track I – DMny-1, HGmz-2, NuVIS-2 Social Gaming: Online and Mobile - Design, Distribution, Virality, Cross-Promotion & Monetization Track II - AdvUp-3 Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games Track III - H2.0-2, SmPh-2, APPs-2 Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices Track IV: Co-Located Event Variety Entertainment & Technology Summit 3:45 PM – 5:00 PM Track I - H2.0-3, ViDeo-1 Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices Track II - AdvUp-4 Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile Track III – DMny-2, HGmz-3, DHFi-3, APPs-3 Digital Money - Virtual Currencies: Experimenting and Developing a Micropayment Economy Track IV: - Co-Located Event Variety Entertainment & Technology Summit 4:30 PM – 6:00 PM - HwdSummit DH Pitch Camp Part 1 – Pitching your Documentary, Reality Show and Non-Fiction Web series. Presented by IndieGoGo 5:00 PM - 6:00 PM End-of-Day Poolside Reception 6:15 PM - DHFi-4 - Evening Dinner – by invitation Digital Hollywood Finance Dinner: Private Equity, VC and Investment 6:15 PM - DMny-3, HGmz-4, DHFi-5, APPs-4 - Evening Dinner – by invitation Virtual Currencies, Virtual Goods, Social Gaming Dinner Tuesday, May 4th SuperSessions 9:00 AM - 10:15 AM Track I: AdvUp-5 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms Track II: AdvUp-6, DMny-4 Freemium – Free Vs. Pay - The Conundrum of Content Monetization – Addressing the Economics of Abundance Track III: ViDeo-2 Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV Track IV: HGmz-5, DMny-5, APPs-5 Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce 9:00 AM – 9:45 AM - HwdSummit TV Track - Academy of Television Arts and Sciences Mini-Summit: Next TV and Beyond 10:15 AM – 11:00 AM - HwdSummit Academy of Television Arts and Sciences The Return of the Sponsor: Programming and Brand Integration 10:45 AM - Noon Track I: H2.0-4 Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience Track II: AdvUp-7, ViDeo-3 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Track III: SmPh-3, APPs-6 The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession Track IV: HGmz-6 Games and Hollywood: Games, Feature Animation, Brands, Advertising and Commerce: Establishing the Cross Platform Business Strategy 10:45 AM - Noon - Special Workshops Workshop A: Master Class in Creativity, H2.0-5, HGmz-7 Avatar and Beyond: GCI, Digital Imagining – The Artist - The Writer – The Director – The Producer Workshop B: DHFi-6 Global Finance: Israel - Investment, Partnering and Development 11:30 AM – 12:15 PM - HwdSummit The 3D Revolution – Avatar and YouTube coming to the Rescue of the Theatrical Experience 12:30 PM – 1:45 PM Special Presentation - DHFi-7, NuVIS-3 Demos at Digital Hollywood – Breakthroughs in Entertainment and Technology 12:30 PM – 1:45 PM Track I: AdvUp-8 Digital Hollywood Upfronts Cross Platform Advertising - Agency, Networks, Content Partners, Brands Hosted by: Microsoft Advertising Track II: H2.0-6 Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business Track III: H2.0-7, ViDeo-4 Beyond Avatar: The Explosion of 3D - 3D Platform for Feature Films and Television Track IV: SmPh-4, APPs-7 SmartPhone as Lifestyle: The Communicator, the Entertainer, the Social Experiential Network and Device 12:45 PM – 1:30 PM - HwdSummit Software Revolutions for digital and analog Filmmakers - Lunch Hosted by Adobe Systems 2:00 PM – 2:45 PM - HwdSummit Web Indies Explosion 2:15 PM – 3:30 PM Track I: H2.0-8, ViDeo-5 Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition Track II: H2.0-9 Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce Track III: AdvUp-8 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment Track IV: SmPh-5, Video on the Smartphone - Entertainment & Information Programming Jumpstarts the Revolution Special Workshops 2:15 PM – 3:30 PM Workshop A: ViDeo-6, DiRghts-2 Network Neutrality – The Implications of FCC, Industry and Consumer Mobilization Workshop B: HGmz-8, DMny-6 Virtual Economies, MMOs, Virtual Worlds & Virtual Goods 3:15 PM – 4:00 PM - HwdSummit Web Series Development – Pilot season without a Net 3:50 PM - 5:00 PM Track I: AdvUp-9 Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR Track II: HGmz-9 Games: 360 IP Development - From Casual to Immersive: Full-Spectrum Development Across Movies, Toys, Games, Virtual worlds and TV Track III: H2.0-10 The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams Track IV: SmPh-6, HGmz-10, APPs-8 SmartPhone, iPad, Tablets and Games - the Strategies, the Market, the Rewards 4:30 PM – 6:00 PM - HwdSummit DH Pitch Camp Part 1 – Pitching your Web series - Presented by IndieGoGo 3:50 PM - 5:00 PM Workshop A: ViDeo-7 Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience Workshop B: DHFi-6 Global Finance: India - Investment, Partnering and Development Tuesday, May 4th - 5:00 PM End-of Day Poolside Reception - Loews Hotel 6:15 PM – 9:00 PM - HGmz-10 Hollywood and Games Dinner 7:00 PM – 9:00 PM - HwdSummit Digital Hollywood Excellence Tribute Digital Hollywood - Day Two Wednesday, May 5th 9:00 AM - 10:15 AM Track I: AdvUp-10 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Track II: ViDeo-8 The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience Track III: DiRghts-3, ViDeo-9 Creating a Viable Digital Content Sell-through Ecosystem Track IV: AdvUp-11, NuVIS, , APPs-9 The Twitter Effect and the Real-Time Web - Monetization of the Social Graph 9:00 AM – 9:45 AM - HwdSummit Writers Guild of America - West The Writer as Entrepreneur 10:15 AM – 11:00 AM- HwdSummit Writers Guild of America - West Going Pro – A Guide to Making your Web Series with the Guilds. 10:45 AM -12:30 PM Special Research Presentation Hosted by Parks Associates “Cloud Media & Connected TVs: The New Face of Digital Entertainment.” 10:45 AM - Noon Track I: ViDeo-10 Inventing TV 2.0 - Broadband Enriches Channelized Content - Defining the Set Top Box, Streaming Media Adapter, Downloadable Consumer Experience Track II: AdvUp-12 Brands, Deals and Monetization Across Platforms - Video, Broadband, Music, Games & Mobile Track III: DiRghts-4, ViDeo-12 Video Distribution Across Platforms – Developing a Consumer – Entertainment Industry Consensus Track IV: Music2.0-1, SmPh-7, APPs-10 Music Power Shift: iPhone & iPad and other App Platforms - Empowering the Artist, Label, Technologies & Management 10:45 AM - Noon Special Workshop Workshop I: DiRghts-3 Drafting the Next New Media Contract - Outlines and Contours - Content Creators - Guilds - The Entertainment Industry 11:30 AM – 12:15 PM - HwdSummit Presented by Screen Actors Guild of America The Multi-Hyphenate Actor: Writer - Director – Facebook Expert 12:30 PM - 1:45 PM Track I: AdvUp-13 Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model Track II: ViDeo-13 Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content Track III: ViDeo-14, DiRghts-5 Digital Deals - The Networks and the Studios - Monetizing Content Across Platforms Track IV: Music2.0-2 Digital Music: Strategy and Investment 12:30 PM Special Workshop - ViDeo-15 Workshop A: Video Traffic Jam: The Bandwidth Overload - All Devices - Addressing Over the Top Streaming - Entertainment and Communication Special Workshop - DiRghts-3, Music2.0-3 Workshop B: From France to Free: ISP Licensing, Three Strikes You’re Out Laws, and Everything In Between Hosted by: Steve Masur, Managing Partner, MasurLaw 2:00 PM – 2:45 PM - HwdSummit AFI Digital Content Lab –13 years of Experimentation and bottleing the Genie 2:15 PM - 3:30 PM Track I: ViDeo-16, AdvUp-14 Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Track II: DHFi-9 Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games Track III: DiRghts-6, Music2.0-4 Content Rights and Technology Solutions in Media and Entertainment: From Standardization to Implementation of New Technology Strategies Track IV: Music2.0-5, HGmz-12, APPs-11 Music, Social Media and Social Gaming – Innovating & Monetizing the Explosive Space 2:15 PM - 3:30 PM Special Workshop, ViDeo-17, AdvUp-15 Monetizing Broadband Video, Part I. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? 3:15 PM – 4:00 PM - HwdSummit Transmedia Storytelling I – Crossing the Line towards Infinity and Beyond: The Fabric of Dreams: Games, Graphic Novels, Social Marketing, Web, TV, Movies, Apps 3:50 PM - 5:00 PM Track I: ViDeo-18 Downloads, Movies, DVDs – “Over the Top” and Everywhere Video to the Consumer Track II: AdvUp-16, ViDeo-19 Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities Track III: Music2.0-6, SmPh-8, APPs-12 Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization Track IV: SmPh-9, HGmz-13, APPs-13 iPhone Apps – Tablet Apps - Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising 3:50 PM - 5:00 PM Special Workshop, ViDeo-18, AdvUp-16 Monetizing Broadband Video, Part II. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? 4:30 PM – 6:00 PM - HwdSummit DH Pitch Camp Part 1 – Pitching your Transmedia Project. Presented by IndieGoGo Wednesday, May 5th 5:00 PM - End-of Day Poolside Reception - Loews Hotel Thursday, May 6th Strategic Investigation - Drill Down Day 9:00 AM – 9:45 AM - HwdSummit Transmedia Storytelling II – Inventing the Language of Cross-platform, non-linear narration with Panoramic Point of View 9:30 AM - 10:45 AM Track I: SmPh-10, NuVIS-4 The Real Time Web: News and Information, GPS, Personal Communication and Preferences Track II: AdvUp-17, HGmz-13, APPs-14 Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest Track III: ViDeo-20 Content Delivery - Rich Media - The Three Screen Challenge: PC, TV and Mobile Track IV: AdvUp-18, NuVIS-5, APPs-15 Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events 10:15 AM – 11:00 AM - HwdSummit Enanced Book Experiences – eBooks, Apps and Downloads in Service of Authors and Publishing Industry? 11:05 AM - 12:20 PM Special Day-Long Workshop - START-1, DHFi-11 Start-Up Boot Camp - A Primer for Content and Technology Companies I. Understanding Funding and Strategy 11:05 AM - 12:20 PM Track I: AdvUp-19 Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting Track II - AdvUp-20, SmPh-11, APPs-16 Twitter – The Real Time Web – Content, Communication, Advertising Track III: ViDeo-21 All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising Track IV: AdvUp-21, APPs-17 Strategizing the Campaign: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV 11:30 AM – 12:15 PM - HwdSummit Brands with Causes – Brand Stewards and Corporate Citizens for the greater Good 12:50 PM - 2:00 PM Workshop - START-2, DHFi-11 Start-Up Boot Camp I. Structuring the New Company: Targets & Threshholds - What Funders Need to See in Place - Project Development, Cash Flow - Revenue Projections 12:50 PM - 2:00 PM Track I: AdvUp-22, SmPh-12, APPs-18 Twitter Analytics – Collective Intelligence and Business Intelligence - Investing in the Exploding Platform Track II: AdvUp-23 Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts Track III: AdvUp-24 Social Media and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Track IV: SmPh-13, APPs-19 SmartPhone - Smart Consumers - Location-Based Real-Time Marketing 2:00 PM – 2:45 PM - HwdSummit Presented by AFI Digital Content Lab The Art of the Deal – Pointers, advice and hands-on tools from Master Negotiators 2:15 PM - 3:30 PM Workshop - START-3, DHFi-12 Start-Up Boot Camp I. The Content Package: Web-TV-Film Development and Funding 2:15 PM - 3:30 PM Track I: ViDeo-22 Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience Track II: AdvUp-25, APPs-20 Social Media and Target Markets, Part II - The Apps: Dating, Comedy, News, Music, Kids, Teens, The Arts, Women, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Track III - ViDeo-23, AdvUp-26 Monetizing Original Media: Broadband, Viral, Episodic Programming, Content & Advertising Track IV: ViDeo-24, Music2.0-7 Next Generation P2P - Music, TV and Film |
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 Click on the Image - This is an Archive of the Fall 2009 Digital Hollywood Flip - when the Image has come up on your computer, click on the right edge of the page and it will function like a printed magazine      Entertainment Law Program at Digital Hollywood - California MCLE Accredited - Click HereHosted by: Goldring, Hertz & Lichtenstein, LLP   Event: Digital Hollywood Date: May 3-6, 2010 Location: The The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700 Hotel Sleeping Room Reservation Information: Click Here Registration: The All-Access Conference fee will be $685 per. To register, Click Here Exhibit and Sponsor Information - Click Here Volunteers - Click Here Email Announcement List, Click Here Speaker Selection Info - Click Here Conference Fees - Registration - Click Here $685 - All-Access Registration $365 - One Day Digital Hollywood Conference Ticket $535 - Analyst Discount $425 - Academic Discount $95-135-300 - see Special Rates and Discounts - Click Here Exhibits Only - $25 (and End-of-Day Poolside Reception) Thursday, May 6th Co-Located Event DCIA Conference P2P Games Summit - Click Here               |
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Media Summit, New York - March 10-11, 2010 • McGraw Hill Building • Registration Click Here Digital Hollywood Spring, Los Angeles May 3-6, 2010, Loews Santa Monica Hotel - Click Here Variety Entertainment and Technology Summit, May 3, 2010, Loews Santa Monica - Click Here Advertising 2.0, June 7-8, 2010, New York City, A Co-Hosted IAC - Digital Hollywood Event - Click Here Digital Hollywood Fall, October 18-21, 2010, Loews Santa Monica - Click Here 2010 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 5-8, 2011, Las Vegas Convention Center, Click Here Sponsor & Media Sponsor Links, Click Here      |
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Variety Entertainment & Technology Summit - Click Here
CodeSpace Hollywood: A Place for Developers, Code Artists, Hackers and Content Programmers - Click Here
Digital Hollywood Upfronts: The Future of Advertising, Screenings, Demos, Seminars - Click Here