Sponsored by:
1:00 PM - 2:30 PM
Track D:
Development of Streaming Video Programming: The Launch of an Information or Entertainment Channel
What seemed like a new idea, even revolutionary, six months ago now seems practically old hat. The idea of broadband information and entertainment networks is now not only an accepted model of programming, it’s becoming a staple in Net communication. If you are among those who still think that streaming video has a problem because it is too herky-jerky and doesn’t compare to a broadcast signal, forget about it. Because, like the overnight arrival and popularity of MP3 technology, this is the year of streaming video programming. Every television and film production entity had better figure out how to implement this technology and get its content streaming if it wants to play a part in the future. This is an exciting time to be in the entertainment industry, and in this session we bring together Internet programmers producing on the front lines.
Eric Scholl, Executive Producer and Director, Yahoo! Finance Vision, Yahoo! Inc.,
Douglas Warshaw, EVP, Content Programming, Sr. Vice President, Content Programming, Interactive Video Technologies (IVT)
Jeffrey A. Stern, CEO, Lineup Technologies (Former Publisher Details Magazine)
Marc Chalom, Vice President Programming, EXBTV.com
Neil McGinness, Sr. Vice President Business Development, Burly Bear Network
Leigh McMillan, Director of Programming Partnerships and Business Development, RealNetworks, Inc.
Allan McLennan, Sr. Vice President of Strategic Development & Chief Marketing Officer, Media Station, Moderator
Eric Scholl is the executive producer and director of Yahoo! FinanceVision. In this role, Scholl oversees the development of streaming video and data content for Web distribution. Prior to his arrival at Yahoo! in September 1999, he was the executive producer of CNNfn where he headed up the production team which launched the network in December 1995 and was subsequently responsible for programming, daily news coverage, and editing. The programs Scholl created for CNNfn included the first daily show devoted to technology and technology investing, as well as the first daily show devoted to deal-making and initial public offerings. In addition, Scholl served as the executive producer of MONEYLINE WITH LOU DOBBS, CNN’s flagship nightly business program. Before starting up CNNfn, Scholl had been with NBC Hong Kong, where he was responsible for launching its new Asia networks. He had previously been managing editor for NHK Television in Tokyo for 5 years, where he developed news programs that were seen on ABC, CNBC, SkyTelevision and ABN, on every continent around the globe. Scholl began his television career with CNN Business News in 1981 and worked as a producer, news editor and supervising producer before going to Asia in 1990. In addition to his television work, Scholl has had articles published in The New York Times, TJFR (financial news trade publication,) and Playboy. He received a George Foster Peabody Award for coverage of the 1987 stock market crash. Scholl holds a B.A. in English from Columbia University
Douglas Warshaw, EVP, Content Programming, Interactive Video Technologies (IVT): Mr. Warshaw oversees content strategy and development at IVT. A four-time, Emmy award-winning television producer, writer and director, Mr. Warshaw is a founding member of Classic Sports Network, where he served as Executive Producer and Senior Vice President Programming & Production from 1994-1998 and managed the company's programming and production operations. Before joining Classic Sports Network, which was acquired in October of 1997 by ESPN for $175-million, Mr. Warshaw produced and developed programs for ESPN, and produced for ABC News, ABC Sports, NBC Sports and NBC Olympics. Mr. Warshaw, whose writings have appeared in The New York Times and Gentleman's Quarterly magazine, holds a B.A. in Political Science (Magna Cum Laude) from Princeton University.
Neil McGinness is Senior Vice President for Business Development at the Burly
Bear Network, the nation's largest college cable television network. In this role he plans and creates strategic relationships which benefit Burly Bear Network's efforts on-air, on-campus, and online at www.burlybear.com. Prior to joining Burly Bear Network, Mr. McGinness was Vice President for Business Development at Burly Bear Network's parent company Broadway Video Entertainment. Owned by "Saturday Night Live" creator Lorne Michaels, Broadway Video Entertainment develops and produces entertainment in television, recorded music, and new media. Mr. McGinness began his career at Broadway Video Entertainment in 1992. He holds a master's degree from NYU's Tisch School of the Arts' Institute of Film and Television and received a bachelor's degree from Georgetown University.Jeffrey A. Stern, the founder and CEO of Lineup.com, spent 20 years in the upper
management of several top-drawer publishing companies before launching one of the premiere web guides. After graduating Harvard University in 1980, Stern, a Los Angeles native, stayed in the Boston area and founded City Limits, an entertainment magazine. Next, Stern was off to New York, where he launched Newsweek On Campus and, later, was business manager of Newsweek magazine. Ziff Davis then recruited Stern to be general manager of its Special Markets Group. From that position he ran Unique Homes magazine and University Communications. In 1986, Stern was named president and publisher of the groundbreaking Details magazine, where he worked closely with venture capitalist Alan Patricof to turn the publication around. After leading Details into the black and establishing the brand as a major twenty-something lifestyle publication, the magazine was successfully sold to Conde Nast. Stern moved back to Los Angeles in 1990 and founded the JSA Group, which among other things published the entertainment guide for Ticketmaster. Later it expanded into publishing and direct marketing to the burgeoning Hispanic market. In 1999, JSA launched InternetMercado, a website that works in tandem with JSA’s other direct marketing ventures. Earlier this year, Stern observed that it was getting harder and harder to sort through all the new offerings on the internet. So, in February he launched Lineup Technologies to develop a site utilizing next-generation technology to allow for the easiest and most comprehensive personalization features available. The web site, Lineup.com, debuts in August 2000. Because of the breadth and depth of his experience in old and new media, Stern is often asked to address a wide range of public forums. Stern lives in Santa Monica with his wife Lisa, a pediatrician, their young daughters, Alexa and Grace, and a chocolate lab named Coco.Leigh McMillan, Director of Programming Partnerships and Business Development RealNetworks, Inc. is responsible for media programs and partnerships for Real.com Network, including the recently launched GoldPass subscription service. Held several previous positions at RealNetworks and elsewhere in production, business development, PR and marketing.
Allan McLennan, Sr. Vice President of Strategic Development & Chief Marketing Officer, Media Station: Mr. McLennan brings to his position more than 18 years dedicated to strategic