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Digital Hollywood Fall, Santa Monica, California
Date: October 18-21, 2010
Location: The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700

Attendee & Press Registration Information - Click Here

Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.

Click and View Agenda by Day:
Monday, October 18th - Click Here
Tuesday,
October 19th - Click Here
Wednesday,
October 20th - Click Here
Thursday,
October 21st - Click Here

The Digital Hollywood Dinners - Each Night at 6:15 PM
Sign Up for Dinners on the Registration Page - $75 per ticket - this fee applies to all attendees and speakers - Each dinner will have special guest speakers, tba

Co-Located Events:
Digital Hollywood is Host to a number of co-located Events
I.
The Variety Entertainment and Technology Summit - Monday, October 18th - Click Here

II. The Hollywood Content Summit - Click Here
Affiliated Organizations
• Writers Guild of America • Screen Actors Guild • AFI Digital Content Lab • Academy of Television Arts & Sciences • KCET, a PBS Affiliate • International Documentary Association
Affiliated Companies: • Adobe • Imdb • IndieWire • SnagFilms • Withoutabox • IndieGoGo • Eqal
Summit Produced by:
Gerber Rigler
Producing and Executive Consulting for Digital Hollywood

III. BMI and Digital Hollywood present:
A One-Day Symposium on the Evolution of Media in the Digital World – Wednesday, October 20th - Click Here

IV: Entertainment Telco Alliance:
Monday, October 19th Welcome Dinner and Tuesday, October 20th All-Day Sessions and Private Meetings

Track Codes:
I.
Digital Hollywood Finance - DHFi
II.
Hollywood 2.0 – Disruption and TransformationH2.0
III.
The Advertising Platform – The Upfronts - AdvUp
IV. Hollywood Content Summit - HwdSummit
V.
The Smartphone - Tablet SummitSmPh, TbLT
VI.
Investment, Funding Strategies and Deal Flow DEALS
VII.
Digital Money, Virtual Currencies & Virtual Goods DMny
VIII.
Hollywood & Games HGmz
IX.
The Video Platform - ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming)
X. Hollywood Apps - APPs
XI.
Music 2.0Music2.0
XII.
Content Rights - Digital Rights Program - DiRghts
XIII:
Entertainment Telco Alliance, EntTelco

The Complete Agenda
Digital Hollywood Fall
October 18-21, 2010
Loews Santa Monica Beach Hotel

Pre-Day Events - The Strategic Sessions
Monday, October 18th
10:00 AM – 11:15 AM
Track I:
SmPh-1, TbLT-1, HGmz-1, APPs-1
iPad-Tablet-SmartPhone-Gaming – TouchIt - Roundtable on the Immersive Consumer Experience
Ted Theocheung, GM of the PC and Digital Home Ecosystem of Synaptics
Angel Anderson, Senior Interaction Designer, HUGE
Dr. Christophe Ramstein, Chief Technology Officer, Immersion
Uzi Breier, EVP Worldwide Sales and CMO, PrimeSense (Technology inside Kinect)
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II: DHFi-1
Media & Entertainment Valuation Symposium
Hosted by: Media Valuation Partners

Hollywood Content Summit - HwdSummit
10:15 AM - 11:00 AM
Going Pro – A Guide to Making your Web Series with the Guilds.
11:30 AM – 12:15 PM
Comedy Crossovers: Sitcoms, Virals, Pilot Season
12:45 PM – 1:30 PM
Filmmakers Lunch Session and presentation

1:00 PM – 2:15 PM
Track I:
DHFi-2, H2.0-1
The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
Jerry Kowal, Senior Vice President, Digital Media, Endemol USA
Kevin Yen, Director of Strategic Partnerships, YouTube
Greg Kampanis, Senior Vice President, Content Strategy & Operations, South Park Digital Studios
Dave Martin, SVP, Media, ignited
Douglas De Luca, Co-Executive Producer, "Jimmy Kimmel Live''
Oren Katzeff, Vice President, General Manager, Entertainment, Demand Media
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-1
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
David Zinman, Vice President & GM, Display Advertising, Yahoo!
Beth Greve, Head of Display-Automotive, Google
Colleen Quinn, Sr. Program Director, Interactive Advertising and Media & Entertainment, Teradata Corporation
Neeraj Kochhar, President, Varick Media Management
James Colborn, Director, Microsoft Advertising
Scot McLernon, Chief Revenue Officer, YuMe
Scott Lippstreu, Principal, Deloitte Consulting LLP, Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-2, TbLT-2, HGmz-2, APPs-2
iPhone Apps, iPad Apps, Twitter Apps - Phone and Tablet Apps - as the Next Platform: Communication, Games and Commerce in Mobile, Social Media, Broadband & Music
Stephanie Bohn, Executive Director of iPhone Apps and Marketing, Warner Bros. Digital Distribution
Matt Bean, Brand Editor, Men’s Health and Women’s Health, Rodale
Ray Anderson, CEO, Bango
Matt Van Horn, Business Development, Digg
Jennifer Cooper, Founder and Principal, Rocket Spark Media
Paul Lee, Head of Digital Ventures, Playboy, former founding partner at NBC's Peacock Equity
Sun Jen Yung, Managing Director, Nightwood Capital, Moderator
For Session Description & Speaker Bios Click Here

2:00 PM – 2:45 PM
Hollywood Content Summit - HwdSummit
Comedy Masters: Superstars and Hidden Gems Success & Failure

2:30 PM – 3:30 PM -
Track I – DMny-1, HGmz-3
Social Gaming: Online and Mobile - Design, Distribution, Virality, Cross-Promotion & Monetization
Mike Goslin, Vice President Product Development, Hangout, former VP Disney Online
Sandy Diep, Vice President of Ad Products and Operations, RockYou
Kris Soumas, Head of Games, AETN Digital Media, a division of A&E Television Networks
Jennifer Taylor, Senior Director of Product Management, Rich Media Solutions, Adobe Systems Incorporated
Bruce Grove, Director of Business Relations, OnLive
Sam Shrauger, VP, Global Product Strategy, PayPal
Xbox, Microsoft, speaker to be announced
Steve Poehlein, Director, Media & Entertainment Solutions, Hewlett-Packard, Moderator
For Session Description & Speaker Bios Click Here

Track II - AdvUp-2
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Rebecca Paeoletti, Video Strategy & Programming, Yahoo!
Dax Callner, VP, Digital Strategy, Momentum Worldwide
Bryan Perez, SVP/GM, NBA Digital
Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business
Simon Kelly, Chief Operating Officer, Story Worldwide
Chris Tolles, CEO, Topix
Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator
For Session Description & Speaker Bios Click Here

Track III - H2.0-2, TbLT-3, SmPh-3, APPs-3
Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices
Richard Gingras, Chief Executive Officer, Salon
Josh Cohen, Senior Business Product Manager, Google
Bill Jensen, Director of New Media, Village Voice Media
Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media
Mark Ghuneim, CEO, Wiredset
Russell P. Reeder, President and CEO, LibreDigital, Inc., Moderator
For Session Description & Speaker Bios Click Here

3:15 PM – 4:00 PM - HwdSummit
Web Series Development – Pilot season without a Net.

3:45 PM – 5:00 PM
Track I -
H2.0-3, ViDeo-1
Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC
Bill Brand, Executive Vice President of Programming, Marketing and Business Development, HSN
Paul Levine, President, New Media, Current TV
Duccio Donati, Executive Vice President, Comcast International Media Group
Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM)
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II – HGmz-4, AdvUp-3, H2.0-3
The Kids Revolution - Brands, Games, Education and TV
Hemanshu (Hemu) Nigam, founder, SSP Blue, former Chief Security Officer for News Corporation
Jonathan Anastas, Vice President, Global Head of Marketing, Atari, Inc.
David Lord, President and CEO, Knowledge Adventure
Ann My Thai, Assistant Director, Joan Ganz Cooney Center @ Sesame Workshop
Sara DeWitt, Vice President, PBS KIDS Interactive
Hasbro, speaker to be announced
Don Levy, Vice President, Marketing and Communications, Sony Pictures Digital Entertainment (SPDE), Moderator
For Session Description & Speaker Bios Click Here

Track III - AdvUp-4
Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile
William A. Lederer, CEO, Kantar Video
Eric Forst, Head, West Coast Business Development, Visible Technologies
Mark Yesayian, Managing Director, Digital West, MEC Interaction
Charlie Rahilly, President of National Advertiser Platforms, Clear Channel Radio
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Mel Carson, Community Manager, Microsoft Advertising
Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation
Patrick Hayes, Vice President, CSMG Global, Moderator
For Session Description & Speaker Bios Click Here

4:30 PM – 5:15 PM
Hollywood Content Summit - HwdSummit
DH Presents: Casestudies, Showcase, Screenings. Day 1: Comedy

End-of-Day Poolside Reception
Monday October 18th
Open to all attendees

6:15 PM - DHFi-3 - Tickets Available
The Finance Dinner:
Hollywood & Technology - Finance and Strategy: Private Equity, VC and Investment
Richard Yen, Director, Private Equity, Saban Capital Group
David G. Sanderson, Partner and Director, Bain & Company
Additional speakers to be announced

6:15 PM - Tickets Available
The Advertising Dinner:

Studios, Networks and Global Branding & Strategic Marketing
Speakers to be announced

6:15 PM - Entertainment Telco Alliance, EntTelco-1
Welcome Reception and Dinner with Speakers (by Invitation)

6:30 PM The Digital 25: 2010
Leaders in Emerging Entertainment – PGA Producers Guild of America and Variety (by invitation)

Tuesday, October 19th
SuperSessions
9:00 AM - 10:15 AM
Track I:
AdvUp-5
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Amy Carney, President of Advertiser Sales, Sony Pictures Television
Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business
John Partilla, Executive Vice President and President of Global Media Sales, Clear Channel Media Holdings
John Capano, SVP, Director of Digital Strategy, Wunderman
Gabe Vehovsky, Executive Vice President, Strategy & Client Solutions, Digital Media, Discovery Communications
Microsoft, speaker to be announced
Doug Scott, President, OgilvyEntertainment, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-2, EntTelco-2
Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood
Jim Lanzone, CEO, Clicker
Simon Morris, CMO, LOVEFiLM
David Habiger, President & CEO, Sonic Solutions, CinemaNow
Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry
Jim Funk, Vice President, Development, Roku
Stuart McKechnie, Director Strategic Marketing, Zoran
Amy Friedlander Hoffman, President, Priority Digital Media, Moderator
For Session Description & Speaker Bios Click Here

Track III: HGmz-5, DMny-2, APPs-4
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
Ian Ali, National Sales Manager, Massive, Microsoft
Don L. Daglow, President and CEO, Stormfront Studios
Jesse Redniss, Vice President of Digital, USA Network, division of NBC Universal
Brad Foxhoven, co-founder & CMO, Ogmento
Andrew Schneider, Co-founder & President, LiverGamer
Nishad Pai, Manager, Business Development, Entertainment Group, Google
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
9:00 AM – 10:15 AM - DHFi-4, DEALS-1
Investment, Funding Strategies and Deal Flow
Digital Media Venture, Investment and Funding: New Business Models in Entertainment, Media and Technology
Michael Yang, Venture Partner, Comcast Interactive Capital
Dana Settle, Partner, Greycroft Partners
Mark Suster, General Partner, GRP Partners
Tim Chang, Principal, Norwest Venture Partners
Jason Krikorian, General Partner, DCM
Ivana Kirkbride, New Media Advisory Group, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
9:00 AM – 9:45 AM - HwdSummit
DH Pitch Camp: Pitching your Documentary and Indie Film
Presented by: IndieGoGo
10:15 AM – 11:00 AM - HwdSummit
The Digital Documentarian - DIY All the Way
Presented by: IDA International Documentary Association

10:45 AM - Noon
Track I:
H2.0-4, ViDeo-3, EntTelco-3
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
John Penney, EVP, Strategy & Business Development, Starz LLC
Curt Marvis, President of Digital Media, Lionsgate
James A. Pitaro, Vice President, Yahoo! Media
John Calkins, Executive Vice President, Global Digital and Commercial Innovation, Sony Pictures Home Entertainment
Hardie Tankersley, Vice President, Innovation, Fox Broadcasting Company
Paul Yanover, EVP & Managing Director, Disney Online
Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-6, ViDeo-4
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Payam Shodjai, Product Manager, DoubleClick Video, Google
Suzanne McDonnell, Senior Vice President, Digital Fusion, MTV Networks Digital
Drew Lewis, New Media Director, Wunderman Southern California
Tod Sacerdoti, Chief Executive Officer, BrightRoll
Andy Atherton, COO, Brand.net
Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab
Tim Hanlon, CEO/Managing Director, Greenhaus, Mediabrands
Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator
For Session Description & Speaker Bios Click Here

Track III: SmPh-4, TbLT-4, APPs-5, EntTelco-4
The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession
Matthew Fix, Principal, Vodafone Ventures
Steven L. Canepa, General Manager, Global Media & Entertainment Industry, IBM
Michael Rice, Senior Vice President, Director of Digital, McCann Erickson Los Angeles
Cameron Friedlander, VP, Director of Creative technology, Designkitchen
Matthew Cowan, Managing Director, Bridgescale Partners
Microsoft, speaker to be announced
Steve Bradbury, Vice President, GoTV Networks, Moderator
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-5, EntTelco-5
Four Screens to the Consumer: Ubiquitous Video via TV, Broadband, Smartphones, IPTV & Tablets
John Watson, Executive Director, Digital Media Solutions, AT&T
Gregg Bernard, Senior Director - Business Development, Sony Corporation Of America
Marc Goldberg, Chief Technology Officer, EPIX
John Davi, Engineering Director for the Cisco Media Solutions Group
Larry Aidem, President and CEO, RayV, former president, Rainbow Ventures
Mark Walsh, CEO and chairman, GeniusRocket, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
10:45 AM – Noon - DHFi-5, DEALS-2
Investment, Funding Strategies and Deal Flow
A Primer for Content and Technology Companies
I. Understanding Funding and Strategy
Greg Akselrud, Partner, Stubbs Alderton & Markiles, LLP
Jim Labe, CEO, TriplePoint Capital
Richard Hull, Producer & Financier
Art Chang, founder and CEO, Tipping Point Partners
Gee Leung, Director, MESA Global
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
11:30 AM – 12:15 PM
The Digital Indie Producer
- Crowd Funding, Alternative Distribution, Community Building and Social Marketing

12:30 PM – 1:45 PM
Track I:
H2.0-5, ViDeo-6
Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business
Roy Sekoff, founding editor, Huffington Post
Gregg Spiridellis, co-founder and CEO Guy, JibJab Media Inc.
Eric Berger, SVP Digital Networks and GM of Crackle.com, Sony Pictures Television
Bill Bradford, Senior Vice President, Digital Media, Fox Broadcasting Company
Kevin Arrix, Executive Vice President, Advertising Sales, MTV Networks Digital
Craig Parks, Vice President, Digital Media, IFC
Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: DHFi-6, DEALS-3
Private Equity – The Investor Strategy – Studios, Networks, Tech Companies, Venture Funds – Entry and Exit Strategies
Speakers to be announced
For Session Description & Speaker Bios Click Here

Track III: H2.0-6, ViDeo-6
Beyond Avatar: The Explosion of 3D - 3D Platform for Feature Films and Television
Phil Lelyveld, Program Manager, Consumer 3D Experience Lab, Entertainment Technology Center at USC
Tom Cosgrove, President and CEO, Sony-Discovery Communications-IMAX, Joint Venture 3D Television Network
John Rubey, President, AEG LIVE
Greg Foster, Chairman and President of Filmed Entertainment of IMAX Corporation
Jim Hannafin, SVP - Business Development - North America, Reliance MediaWorks USA, A Reliance MediaWorks LTD Company
Pete Routhier, Vice-President, 3D Product Strategy & Business Development, Technicolor
Marty Shindler, CEO, Oculus3D Corporation, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-5, TbLT-5, APPs-6, EntTelco-6
SmartPhone and Tablet as Lifestyle: The Communicator, the Entertainer, the Social Experiential Network and Device
Brandon R. Lucas, VP and GM, Mobile, Black Entertainment Television
Dan Monahan, Global Internet Segment Manager of Ultra Mobility, Intel
Mark Young, Vice President, Strategy and Business Development, Mobile, Comcast
Patrick Moorhead, VP, Director of Mobile Platforms, Draftfcb Chicago
Chris Hoerenz, Chief Marketing Officer, Bitbop, (Fox Mobile Group)
Ivan Dwyer, Global Alliances Manager, ACCESS Systems Americas, Inc.
Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
12:30 PM – 1:45 PM -
Workshop A- H2.0-7, AdvUp-7
Hyper Relevance – Content - Recommendations in Broadband & Mobile to TV – Enhancing the Personal and Commerce Relationships
Jay Fehnel, SVP and COO, Entertainment Products, Tribune Media Services
Ted Woodbery, Vice President, Wireless Data & Voice Products, AT&T Mobility
David Maher Roberts, CEO, The Filter
Eduardo Hauser, Founder & CEO, DailyMe, Board of Directors, NPR (National Public Radio)
Daren Gill, Vice President and General Manager of Veveo, vTap
Micah Green, Principal and Co-Founder, Stratique Partners, former, SVP of Strategy and Business Development, AOL, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
12:45 PM – 1:30 PM
Filmmakers Lunch Session
2:00 PM – 2:45 PM
The Art of the Deal
– Pointers, advice and hands-on tools from Master Negotiators

2:15 PM – 3:30 PM
Track I:
H2.0-8, ViDeo-8, EntTelco-7
Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition
Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network
Eric Fitzgerald Reed, Vice President - Market Issues and Policy, Verizon Communications
Claudia Ceniceros, Senior Director of Content Strategy and Partnerships, Cisco Media Solutions Group
Mark Wurtzel, Regional Sales Manager, Google TV Ads
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent
Richard Bullwinkle, Chief Evangelist, Rovi
Alma Derricks, Director, Deloitte Consulting LLP , Moderator
For Session Description & Speaker Bios Click Here

Track II: H2.0-9
Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce
Lance Podell, Chief Executive Officer, Next New Networks
Jared Tobman, Executive Vice President of Digital and Production, Reveille LLC
Roy Bank, President, Television, Merv Griffin Entertainment
Vince Messina, Regional Sales Director, Western United States, Microsoft Advertising
Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide Brands
Sharon Waxman, Editor in Chief, TheWrap, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-8
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Lewis Henderson, CEO, Davie Brown Entertainment
Adam Stewart, Industry Director of Media & Entertainment, Google
David Kang, Senior Vice President and General Manager of Subscription Services, Rodale
Devery Holmes, President & CEO, Spark Alliance Marketing
Brandon Berger, Senior Strategist for Digital Innovation, MDC
Yahoo!, speaker to be announced
Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-6, TbLT-6, EntTelco-7
Video on the Smartphone and Tablet - Programming, Content Relationships, Dealmaking and Commerce
Endemol, speaker to be announced
Natalie Farsi, Head of Mobile, Warner Bros Digital Distribution and Warner Bros TV Group
Joanne Waage, Vice President of Strategic Media Partnerships and Programming, MobiTV
Jerry Rocha, Vice President of Mobile Media, The Nielsen Company
Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Matthew Feldman, President and CEO, Versaly Entertainment
Frank Chindamo, President & Chief Creative Officer, Fun Little Movies, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
2:15 PM – 3:30 PM - DHFi-7, DEALS-4
Investment, Funding Strategies and Deal Flow
The Content Package: Film, TV, Web, Mobile, DVD Development and Funding
Art Levitt, Partner, Jerusalem Venture Partners
Ajay Chopra, General Partner, Trinity Ventures
David Travers, Partner, Rustic Canyon Partners
Jim Jones, Managing Director, Scale Venture Partners
Len Rand, Managing Director, Granite Ventures, Moderator
For Session Description & Speaker Bios Click Here

Workshop B: HGmz-6, DMny-3
The Gaming Addiction: Virtual Goods, MMOs, Virtual Worlds – From Tablets and SmartPhones to PCs and Consoles
Donna Powell, President and COO, Meteor Games
David Fleck, Vice President of Marketing, IMVU
Rob Uhrich, Senior Director, Digital Markets, PaymentOne
Teemu Huuhtanen, Executive VP, Business Development and Communications, Sulake Corporation and President, North America, Sulake
Karl Mehta, Co-Founder & CEO, PLAYSPAN, Inc.
Matt Hannus, co-founder, Sleepy Giant Entertainment, Inc.
Chris Davis, Senior Vice President, Gaia Interactive
David Traub, VP Business Development, DigitalSportsMedia, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
3:15 PM – 4:00 PM
The Multi-Hyphenate Generation:
Actor - Writer - Director – Facebook Expert

3:50 PM - 5:00 PM
Track I:
AdvUp-9
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
Michele Edelman, Vice President of Marketing and Content Acquisition, Warner Bros. Digital Distribution
Scott L Brown, SVP Strategy & Digital Platforms, The Nielsen Company
Tom Straszewski, Vice President of Interactive Sales, Comcast Spotlight
Craig Woerz, Managing Partner, Media Storm L.L.C.
Microsoft, speaker to be announced
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-10, H2.0-10
The Personal Brand – Media Celebrity, Actor, Musician, Author, Director – from Celebrity to Brand Relationships; from Blog to Digital Platform Monetization
Sibyl Goldman, VP Entertainment, Yahoo!
John Caplan, Founder and CEO, OpenSky, former CEO, Ford Models
Frank Nein, Executive Vice President, Development, David Caruso Television, Inc.
Scott Brown, Director of Marketing Strategy, Cisco Media Solutions Group
Cristian Cussen, Director of Business Development, Ning
Mike Church, Vice President, Custom Solutions, AOL
Andrew Wallenstein, Editor, Digital Media, Hollywood Reporter, Moderator
For Session Description & Speaker Bios Click Here

Track III: HGmz-7, AdvUp-11
Games: 360 IP Development - From Casual to Immersive: Full-Spectrum Development Across Movies, Toys, Games, Virtual worlds and TV
Jim Veevaert, President of Production, Jerry Bruckheimer Games
David Luner, SVP of Digital and Consumer Products, FremantleMedia Enterprises
Paul Lee, Head of Digital Ventures, Playboy, former founding partner at NBC's Peacock Equity
Marty Poulin, CEO, ShadyLogic Studios, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track IV: H2.0-11
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Daniel Rosenberg, co-founder Piro, executive produced INSIDE MAN
Larry Tanz, President, Vuguru
Scott Ehrlich, CEO, Agility Studios
Amber J Lawson, Comedy Publisher, Babelgum International
David Tochterman, Head of Digital Media, Innovative Artists, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Workshop A
Investment, Funding Strategies and Deal Flow - DHFi-8; DEALS-5
I. The Technology and Entertainment Based Company: From First Round to Implementing the Revenue Growth Target Strategy
David Grove, Managing Director, Internet & Digital Media Investment Banking Group, Needham & Company
Alex Knight, CEO, Edge Labs
Bob Lisbonne, CEO, Pixazza, Venture Partner, Matrix Partners
Greg Fischbach, Founder and Managing Partner, HamptonFarms Venture
David O. Higley, Managing Partner, Bond Lane Partners LLC
For Session Description & Speaker Bios Click Here

Workshop B: ViDeo-9
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Marc Scarpa, CEO, SimplyNew
Cynthia Hurley Ray, Director of Programming, FLO TV
Mariana Danilovic, Co-Founder, President & CEO, Director, ultralivetv
John J. Petrocelli, VP, Sales and Business Development, AEG Digital Media
Thomas Ellsworth, CEO, GOTV Networks
Erik Anderson, Founder and CEO, Premiere Digital Services
Jason Kirk, VP of Media & Web Distribution, Ustream
Ted Cohen, Managing Partner, TAG Strategic llc, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
4:30 PM – 5:15 PM
DH Presents: Casestudies, Showcase, Screenings.
Day 2: The Documentary & Indie Feature multi-platform Experience

Tuesday, October 19th
5:00 PM
End-of Day Poolside Reception - Loews Hotel

5:15 PM, EntTelco
Entertainment Telco Alliance – Closing Reception (by Invitation)

6:15 PM - By Invitation
The Adobe Dinner:
(by invitation)
"Multi-Screen Applications, Monetization and Promotion”
Presented by Adobe". An NDA will be required. For Additional Info - Email - jcooper@adobe.com


6:15 PM - H2.0-12, HGmz-8
Evening Dinner
– Tickets Available
Hollywood and Kids - The Content - Cross Platform Revolution - Movies - TV - Games - Education

6:15 PM – 8:30 PM - DHFi-9
Evening Finance Dinner
– tickets available
The $1 Billion Challenge - Private Equity and VC Fund Strategy
Mark Mangiola, Managing Director, Canaan Partners
Jim Armstrong, Managing Director, Clearstone Venture Partners
Frank Johnson, Principal, Wilshire Media Group
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
Additional speakers to be announced

Digital Hollywood
Wednesday, October 20th
9:00 AM - 10:15 AM
Track I:
AdvUp-12
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Erick Hachenburg, CEO, Metacafe
Michael Griffin, Executive Vice President of Marketing and Strategic Development, EyeWonder
Shamim Samadi, Product Manager for DoubleClick Rich Media, Google
Paul Santello, SVP Brand Sales and Marketing, Evolve Media
Michael Knott, VP/EP, Parents TV, Meredith Video Studios
Microsoft, speaker to be announced
Steve Robinson, President & Founder, Panache, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-10
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
Alan Messer, Member of the Board of Directors of DLNA and Senior Director of Connected Consumer Technologies and Standardization, Samsung Electronics
Larry Yang, Product Manager, Google TV
Greg Gudorf, General Manager, Technicolor Digital Delivery
Dale Pistilli, Vice President of Marketing - Branded Products Group, Western Digital Corp.
Jaspal Bhasin, Chief Operating Officer, itaas, Inc.
Padmashree Koneti, Product Management, Cisco Media Solutions Group
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

Track III: ViDeo-11, DiRghts-1
The Future of Electronic Content Distribution - Rights Locker in the Cloud
Rich Berger, Sr. VP of Global Digital Strategy & Operations, Sony Pictures Home Entertainment
Ben Crosby, Chief Technology Officer, Technicolor
Arnaud Robert, Senior Vice President of Distribution Technology, Disney
Albhy Galuten, Vice President of Digital Media Technology Strategy, Sony Corporation of America
Tim Dodd, Vice President, Media and Entertainment, Neustar
Brad Hunt, President, Digital Media Directions, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: HGmz-9, DHFi-10
Investing in Games and Education – The Explosive Future of Kids and the New Technologies
Deborah Forte, President, Scholastic Media
Tim Chang, Principal, Norwest Venture Partners
Cynthia Neiman, Marketing and Product Development, Mattel, Inc.
LeVar Burton, Executive Producer, ReadingRainbow 2.0, Actor
Dreamworks Animation, speaker to be announced
Farnaz M. Alemi, Associate, Jenner & Block LLP, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
9:00 AM – 9:45 AM
DH Pitch Camp:
Pitching your web series, ARG and Game Idea
Presented by IndieGoGo
10:15 AM – 11:00 AM
Transmedia Storytelling – Crossing the Line towards Infinity and Beyond

9:30 AM - 10:00 AM
BMI and Digital Hollywood present:
A One-Day Symposium on the Evolution of Media in the Digital World
Welcome and Keynote Address

BMI Symposium
10:00 AM - 11:15 AM
Music Downloads vs. Streaming: Who’s the Winner?

10:45 AM - Noon
Track I:
ViDeo-12
Inventing TV 2.0 - Defining the Set Top, Connected TV, Streaming Media Adapter, Downloadable Consumer Experience
Ashish Arora, Vice President & General Manager, Logitech Digital Home Group (Companion Box for Google TV)
Phil Wiser, co-founder, chairman and president, Sezmi
Matt Milne, Executive Vice President, Sales and Marketing, DivX
Mitch Weinraub, (Former) Executive Director - Product/Business Development, Comcast Media Center
Anthony Simon, Vice President, Marketing, Zoran
Jan Steenkamp, Vice President, Americas, founding member, Irdeto
Jeffrey Binder, General Partner, Genovation Capital, Moderator
For Session Description & Speaker Bios Click Here

Track II: H2.0-13, AdvUp-13
Media, Entertainment and Brand Ubiquity – Sports, Comedy, Reality & News – TV, PC, The Tablet, The Smartphone – Understanding the Content and Commerce Equation
Jim Louderback, CEO, Revision3
Jay Sampson, Senior Director, Emerging Media, Microsoft
Tivo, speaker to be announced
Jeremy Lockhorn, Director, Emerging Media & Video Innovation Razorfish, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track III: DiRghts-2, ViDeo-13
Over the Top Video - TV, iPad – Tablet - SmartPhone - PC – Connecting into the Future
Monika Gadhammar MSc, Marketing Director Open IPTV Forum e.V., Senior Marketing Manager, Ericsson Multimedia
Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America
Colleen Brown, CEO, Fisher Communications, Inc.
Scott Fierstein, Senior Director, Interoperability Policy and Standards, Microsoft
Alan E. Bell, Ph.D., former, Executive Vice President and Chief Technology Officer Paramount Pictures
Paul Sweeting, founder and principal, Concurrent Media
James M. Burger, Attorney at Law, Dow Lohnes, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Music2.0-1, SmPh-7, TbLT-7, APPs-7
Music Power Shift: iPhone & iPad and other App Platforms - Empowering the Artist, Label, Technologies & Management
Sam Wick, SVP Monetization & Strategy, Music, MySpace
Dale (Ty) Roberts, Senior Vice President and Chief Technology Officer, Gracenote
Dave Lory, Chairman/CEO, DJL Artist Services, Executive Director and Producer, New Music Seminar, Tour Manager, Lady Gaga
Peter Young, CEO, Alive Drive Interactive
Andrew Mains,
VP of Artist Relations & Marketing, TopSpin Media
Kelli Richards, President, The All Access Group, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon - Special Workshop
Workshop I:
DiRghts-3
Drafting the Next New Media Contract - Outlines and Contours - Content Creators - Guilds - The Entertainment Industry
Dan Rozansky, Partner, Stroock & Stroock & Lavan LLP
Jeffrey R. Glassman, Partner, Ervin Cohen & Jeffup LLP
Steve Woolf, West Coast Director of Content Development, Blip.tv
Virginie L. Parant, partner, ARTech Law
Alan Friel, Partner, Wildman, Harrold, Allen & Dixon LLP
Joleen Winther Hughes, Founder and Principal, HUGHES MEDIA LAW GROUP
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
11:30 AM – 12:15 PM
Transmedia Production – Inventing the Language of Cross-platform, non-linear narration
12:45 PM - 1:30 PM
Filmmakers Lunch Session

BMI Symposium
11:30 AM - 12:45 PM
Disruption and Innovation: How to Change the Model and the Market

12:30 PM - 1:45 PM
Track I:
AdvUp-14
Branded Media Marketing – Across Platforms - TV, Film, Broadband, Mobile, Games and Music – Reinventing the Commerce & Media Model
Andy Meyers, President, M3 Creative
Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media
Mike Weise, Director of Branded Entertainment, JWT
Chip Meehan, West Regional Vice President, Spotlight Integrated Media Sales, Comcast Spotlight
Dan Mintz, Chief Executive Officer and founder, DMG Dynamic Marketing Group
Microsoft, speaker to be announced
Neil McGinness, CEO, Weekly World News, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-14, H2.0-14
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Todd Merkow, President of Digital Media, Outdoor Channel
Tracy Geist, SVP Strategic Initiatives, OpenTV-Kudelski Group
Paul Levine, Senior Vice President, National Geographic Television
Pankaj Gupta, Director, IP Video Marketing, Cisco
Sean Bunner, Operating Vice President, Advanced Services, HSN Home Shopping Network
Colleen Brown, CEO, Fisher Communications, Inc.
Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator
For Session Description & Speaker Bios Click Here

Track III: ViDeo-15, DiRghts-4, H2.0-15
Digital Deals - The Networks and the Studios - Monetizing Content Across Platforms
Kyle McDoniel, Vice President of Business Development, FOX Sports Interactive Media
Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal
Joel Vanderkloot, Senior Director, Business & Legal Affairs, Media Rights Capital, MRC
Jon Vlassopulos, CEO, skyrockit
Jonathan Roth, Director, Siemer & Associates, LLC
Grant Michaelson, Vice President, Business Affairs, ABC Entertainment, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Music2.0-2, DHFi-11
Digital Music: Strategy and Investment
John Rubey, President, AEG LIVE
Brad Navin, CEO, The Orchard
Ted Mico, Executive Vice President, Interscope Geffen A&M
Alan Goodstadt, Partner, Redwood Capital
Christopher Allen, General Manager, Napster
John Loken, Director of Partner Marketing, Goldstar.com, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
12:30 PM -
ViDeo-16
Cloud Media & the Connected PC-TV-Mobile Universe: The New Face of the Digital Consumer
Josette Bonte, Chief Digital Media Strategist, Cisco IBSG
Russ Schafer, Senior Director, Product Marketing Digital Home, Yahoo!
Edgar Villalpando, SVP Marketing, ActiveVideo Networks
Tom Sauer, VP - Corporate Strategy, AT&T
Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA)
Richard Bullwinkle, Chief Evangelist, Rovi
David Bloom, Principal, Words & Deeds, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
2:00 PM – 2:45 PM
The Interactive Emmys: Selection, Nominees and Winners
Presented by: Academy of Television Arts & Sciences.

2:15 PM - 3:30 PM
Track I:
ViDeo-17, AdvUp-15
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Kristine Shine, Vice President, PopSugar Media
Jon Goldman, CEO, Qlipso, former CEO, Foundation 9
Jason Glickman, CEO, Tremor Media
Joy Marcus, US General Manager, Dailymotion
Andrew Budkofsky, SVP Sales & Partnerships, Break Media
Sean Horvath, EVP, Branded Entertainment Alloy Digital, a division of Alloy Media + Marketing
Microsoft, speaker to be announced
David E. Leibowitz, Managing Partner, CH Potomac, Moderator
For Session Description & Speaker Bios Click Here

Track II: DHFi-12
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Kevin Spain, Principal, Emergence Capital Partners
Len Rand, Managing Director, Granite Ventures
Megan Jones, Director, Hadley Partners
Kushal Saha, Managing Director, Cascadia Capital
Joseph C. Sherwood III, Senior Managing Director, McGladrey Capital Markets LLC
Derek L. Norton, Managing Partner, Watertower Group
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III: Music2.0-3, SmPh-8, TbLT-8, APPs-8
Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization
Robert (Leo) Rodgers, Sr. VP & Label Liaison, Bungalo Records
Albin Serviant, CEO, MXP4
Les Borsai, founder, Gridmob
KamranV, CyKiK
Alan Juristovski, CEO and co-founder, MetroLyrics
Arlene Zeichner, Principal, Selavy Associates, Moderator
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-18, AdvUp-16
Monetizing Broadband Video, Part I. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working?
Moritz Lowe, Senior Director of Sales, msnbc.com
Steve Robinson, President & Founder, Panache
Sean Knapp, Co-founder and CTO, Ooyala
Tania Yuki, Director, Product Management, comScore, Inc., Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

BMI Symposium
2:30 PM - 3:45 PM
Getting Paid, Getting it Made: Creating a Viable Music Business within the New Digital Media Ecosystem

Special Workshop
2:15 PM - 3:30:
AdvUp-17, ViDeo-19
OTT for Retailers - Over the Top Entertainment Services for the Retail Space
Anthony Bay, Chairman, Chief Executive Officer and Co-founder, MOD Systems
Jens Horstmann, Vice President of Technology, NCR Entertainment Solutions
Mark Ely, EVP of Strategy, Sonic Solutions
Scott Francis, Chief Technical Officer and Senior Vice President of Engineering, PRN
Heather Way, Research Analyst, Parks Associates, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
3:15 PM – 4:00 PM
The Future of Enhanced Book Experiences – eBooks, Apps, Book Trailers and Immersive Storylines.

3:50 PM - 5:00 PM
Track I:
ViDeo-20, H2.0-16
Downloads, Movies, DVDs – “Over the Top” and Everywhere Video to the Consumer
Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company
Bruce Anderson, SVP and GM Blockbuster
Steve McKay, CEO, Entone, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track II: AdvUp-18, ViDeo-21
Maximizing Content Value - From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription
Tom Wilde, Chief Executive Officer, RAMP
Jamie Voris, Chief Technology Officer, National Football League (NFL)
Andrew Hossom, Vice President Marketing, FoxSports.com
John Moakley, Executive Vice President of Data Services, Rovi
For Session Description & Speaker Bios Click Here

Track III: DiRghts-5, Music2.0-4, ViDeo-22
Content Rights and Technology Solutions in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Andy Nobbs, CCO, Civolution
Shawn Ambwani, Vice President, Marketing and Business Development, Intertrust
Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix
Graham M. Oakes, CEO, Media Science International, Ezee Studios, Chairman, Digital Watermarking Alliance
Mridula Palat, Director, Sales, RightsLogic, RSG Media Systems, LLC
Kent Sahin, President, Real Software Systems
Amena Ali, Chief Marketing Officer, Arxan Technologies, Inc.
Rajan Samtani, former Senior Director, Business Development, Digimarc, Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-9, TbLT-9, HGmz-10, APPs-9, Music2.0-5
iPhone Apps – Tablet Apps - Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising
Lisa Sullivan-Cross, Vice President, Marketing and Business Development, Dictionary.com
Darren Cross, Head of Business Development, Fandango/Comcast Interactive Media
Saurabh Bhatia, co-founder and Chief Business Officer, Vdopia
Brian Burke, Executive Director and General Manager, Mobile and Devices, Smashing Ideas
Jeff Holden, Founder and CEO, Pelago (makers of Whrrl)
Walker Fenton, General Manager, NewsGator Media & Data Services
Tony Hoskins, Principal, POP, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Special Workshop,
ViDeo-23, AdvUp-19
Monetizing Broadband Video, Part II. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working?
Adam Cahan, CEO, Auditude
Richard Sussman, Director, Media & Entertainment, Nielsen Online
Brent Horowitz, Vice President, Business Development, FreeWheel
Marc Krigsman, CEO, Cross Media Works
Wright Steenrod, Principal, Chrysalis Ventures
Frank Sinton, Chief Executive Officer and co-founder, MeFeedia
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator
For Session Description & Speaker Bios Click Here

BMI Symposium
4:00 PM - 5:15 PM
The Digital Globe: Copyright Landscape Around the World

Hollywood Content Summit - HwdSummit
4:30 PM – 5:15 PM
DH Presents: Casestudies, Showcase, Screenings.
Day 3: Alternate reality Games and Transmedia projects.

Wednesday, October 20th
5:00 PM - Loews Hotel
End-of Day Poolside Reception

6:15 PM – 8:30 PM
The Video Dinner
– Tickets on Registration Page
Over-the-Top - Connected TV Dinner
Shalini Pai, Group Manager, Partner Technologies & Strategy, Google TV & YouTube
Additional speakers to be announced

6:30 PM - Dinner - by Invitation - - HwdSummit
2nd Annual
"Media for Social Change" - Dinner @ Digital Hollywood

Thursday, October 21st
Strategic Investigation - Drill Down Day

Hollywood Content Summit - HwdSummit
9:00 AM – 9:45 AM
DH Pitch Camp: Pitching content to your favorite brand. Presented by IndieGoGo.

9:30 AM - 10:45 AM
Track I:
AdvUp-20, HGmz-11, APPs-10
Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest
John Maffei, President and CEO, Titan
Gerardo Guzman, Director Media Product Leadership for The Nielsen Company
Kenny Rosenblatt, CEO, Arkadium
Ranah Edelin, Vice President, Marketing, Raptr
David Baszucki, CEO & founder, ROBLOX
Rick Marazzani, Director of Content and Programming, Exent
Ian Swanson, co-founder and CEO, Sometrics
Chia-Lin Simmons, GM, Americas, PlayPhone
Jeff Ulin, Executive Vice President, Autumn Games, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-23
Content Delivery - Rich Media - The Three Screen Challenge: PC, TV and Mobile
Ron Yekutiel, Chairman & CEO, Kaltura
Jeff Malkin, President, Encoding.com
Marty Roberts, Vice President of Sales and Marketing, ThePlatform
Gianluca Ferremi, VP Product Strategy and Planning, Bestv
Brian Walsh, CEO and founder, Castfire
Yoel Zanger, CEO, Giraffic
Dave Gibbons, CEO, Opanga
Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, former, Sun Microsystems, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-21, APPs-11
Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events
Tom Adamski,
CEO, LEVEL Studios
Pete Blackshaw, EVP Digital Strategic Services, NM Incite, A Nielsen/McKinsey Company
Terry Dry, President, Fanscape
David Roemer, Co-Founder, Campus MovieFest
Jonathan Azu, EVP, Business Development & Marketing, Superfly Presents
Jon Morris, CEO, Rise Interactive
Ben Fine, The Fine Brothers
Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV - AdvUp-22, APPs-12
Twitter – The Real Time Web – Content, Communication, Advertising
Adam Zbar, CEO, Tap11
Jodee Rich, CEO, People Browser
Sean Whiteley, Chief Operating Officer, Tigertext
Brian Zisk, Collecta
Tommy Means, co-founder and Creative Director, Mekanism
Husni Khuffash, CEO, Thoora
Mike Harkey, Managing Director, ImageShack
Marissa Gluck, founder, Radar Research, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
10:15 AM – 11:00 AM
The Return of the Sponsor: The Television Brand as the ultimate Brand Extension.
Presented by: The Academy of Television Arts & Sciences.

11:05 AM - 12:20 PM
Track I:
AdvUp-22
Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting
Kevin Lee, CEO, Didit
Hooman Radfar, CEO, ClearSpring
David Kopp, Senior Vice President, Network and Advertising Services, Healthline Networks
Peter Kellis, Chief Product Officer, MarketShare
Justin Merickel, Vice President of Marketing and New Product Development, Efficient Frontier
Moataz Rashad, founder & CEO, vufind Inc
Mike Balducci, Senior Vice President and General Manager, Experian
Michael Goodman, Senior Director, Research & Analytics, Mercury Media, Moderator
For Session Description & Speaker Bios Click Here

Track II - ViDeo-24
Media in the Cloud - Video, Music, Games and Information - For the Enterprise - For the Consumer
Chris Cali, co-founder and CEO, Panvidea
Mark Vrieling, founder and Chief Executive Officer, ScreenPlay, Inc
Arvind Venkateswaran, Sr. VP of Worldwide BD & Marketing and Americas & Asia GM, Geodesic
Vickie Nauman, Vice President-North America, 7digital
Immad Akhund, co-founder, Heyzap.com
Brian Marin, CEO, retail entertainment design
Lauren Cole, President, Cole Media, Moderator
For Session Description & Speaker Bios Click Here

Track III: ViDeo-25, AdvUp-23
All Video-All the Time: Content & Advertising - Next Generation in Media Technologies – Broadband and Mobile
Greg Ballard, Chief Executive Officer, Transpera
Pooja Midha, Group Vice President, Business Development, MTV Networks Digital
Matt Wasserlauf, CEO, BBE
Stephen Condon, Director, Digital Media Solutions, AT&T
Mike Dodge, President, AtomicOnline, LLC
Itzik Cohen, CEO, ClipSync
Allison Dollar, CEO, ITV Alliance, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-24
Strategizing the Campaign and the Entertainment Brand: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV
David R. Beebe, Director, Video Production, Post Production & Distribution, Disney/ABC Television Digital Video Group
Jeff Gomez, President & Chief Executive Officer, Starlight Runner Entertainment
Lisa Marino, Chief Revenue Officer, RockYou
Dimitry Ioffe, CEO & Founder, The Visionaire Group
Jason Yim, CEO, Trigger
David Niu, Founder, BuddyTV
Kieve Huffman, Founder, Dather
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
11:30 AM – 12:15 PM
Brand Advocacy – Corporate Citizens for the greater Good
12:45 PM – 1:30 PM
Filmmakers Lunch Session

12:50 PM - 2:00 PM
Track I:
AdvUp-25, ViDeo-26
Content, Commerce, Aggregation and Syndication Strategies Across Platforms: Broadband, Mobile and TV
Peter Berger, President and CEO, Suite101.com
Ron Frankel, president and CEO, Synacor
Brendan Condon, Chief Executive Officer, REVShare
Ran Harnevo, co-founder, CEO, 5min Media
Chase Norlin, CEO, AlphaBird
David Dowd, Founder & CEO, ViewPlay Media
Nick DeMartino, former, Senior Vice President, American Film Institute, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-27, Music2.0-6
Personalized Media: Entertainment & Commerce - Music, Video, Communications and Shopping
Jim Rondinelli, Senior VP of Strategic Development, Slacker Radio
Ben Patterson, founder, DashGo
Jon Siegal, CEO, Fan Appz
Edward Balassanian, CEO, Strings
Diego Prats, CEO, Border Stylo
Kurt Inderbitzin, Business Development, Radio time
Seth Salomon, VP, Finance & Business Development, Wiredset
Gary Yentin, Consultant, Global Media and Entertainment, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-26, HGmz-12
Advertising Innovation! In-Video, In-Game, Social Networks, Blogs and Podcasts – Broadband & Mobile
Richard Jalichandra, CEO, Technorati
Greg Philpott, President, mDialog
Ryan Steelberg, president and CEO, Brand Affinity Technologies, Inc. (BAT)
Paul Drew, Technology Director and Resident Gaming Expert, IMC
Dave Williams, CEO and Co-Founder, BLiNQ Media
Caleb Hill, Senior Vice President, Products, Unicast
Jarrod Moses, founder, President and CEO, United Entertainment Group (UEG)
Rick Mathieson, Award-Winning Writer and Author, Branding, Advertising & Marketing, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-27
Social Media, Brands and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications
Chris Parker, co-founder, Brandracket & BrandsForBands
Brendan Kane, Founder and CEO, SiteCanva
Aaron Meyerson, VP of Content, West Coast, Coincident TV
Todd Sawicki, Chief Revenue Officer, Cheezburger Network
Blair Harrison, former CEO, iFilm and CEO, Frequency Networks
Stephanie Piche, founder of Mingle Media TV Network
Pete Vlastelica, Chief Executive Officer, Yardbarker
Leslie Grandy, Contributing Writer, Technorati, Moderator
For Session Description & Speaker Bios Click Here

Hollywood Content Summit - HwdSummit
2:00 PM – 2:45 PM - HwdSummit
DH Presents: Casestudies, Showcase, Screenings.
Day 4:Brands and Agencies for the Greater Good.

2:15 PM - 3:30 PM
Track I: ViDeo-28
Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Todd Holmes,
CEO and co-Founder, Liquidus Marketing
Donna Cohen, VP Business Development, Ring World Networks
Matt Smith, Vice President, Chief Systems Architect, Inlet Technologies
Robert Cain, Head of Business Development, Exaimage
Josh Martin, Senior Analyst, Strategy Analytics, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track II: AdvUp-28, SmPh-9, TbLT-9,
Advertising and Commerce Innovation on Tablets and SmartPhones – the Immersive or Location-Based Commerce and Communication Experience
Kai Buehler, Chief Executive Officer Of U.S. Operations, mobile messaging solutions (mms)
David Staas, SVP of Marketing, JiWire
Rahul Sonnad, CEO, Geodelic
Michael Schneider, CEO, Mobile Roadie
Ben Davis, CEO, Phizzle
Justin Radeka, Head of Fishlabs Entertainment U.S
Heather Way, Research Analyst, Parks Associates, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-29
Social Media, Brands and Target Markets, Part II - The Apps: Dating, Comedy, News, Music, Kids, Teens, The Arts, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications
Dan Gellert, co-founder, Jitterbug.tv
Stacy DeBroff, CEO, Mom Central
Adam Boyden, President, Conduit
Scott Levine, Senior Vice President of Business Development, myYearbook
Chris Carvalho, Chief Operating Officer, Kabam
Sean Nichols, Interactive Account Strategist, Dailey
Michael Vos, Director-West Coast Sales at Appssavvy
Robert Gonsalves, Consultant in Online Operations, Moderator
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-29, AdvUp-30, H2.0-17
Monetizing Original Media: Broadband, Viral, Episodic Programming, Content & Advertising
Patrick Bardwell, founder and President, Slebisodes Web Series Guide
Josh Spector, Senior VP of Content and Marketing, Comedy.com
Jason Peterson, founder and president, GoDigital
Nathan Anderson, Managing Director, Envelop Entertainment (Australia)
Robin Rowe, Managing Editor, Hollywood Today, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here











Sponsor & Media Sponsor Links, Click Here






































































The Dinners:
Monday, October 18th
6:15 PM -
DHFi-3 - Tickets Available
The Finance Dinner:
Hollywood & Technology - Finance and Strategy: Private Equity, VC and Investment
Richard Yen, Director, Private Equity, Saban Capital Group
David G. Sanderson, Partner and Director, Bain & Company
Additional speakers to be announced

6:15 PM - Tickets Available
The Advertising Dinner:

Studios, Networks and Global Branding & Strategic Marketing
Speakers to be announced

6:15 PM - Entertainment Telco Alliance, EntTelco-1
Welcome Reception and Dinner with Speakers (by Invitation)

6:30 PM The Digital 25: 2010
Leaders in Emerging Entertainment – PGA Producers Guild of America and Variety (by invitation)

Tuesday, October 19th
6:15 PM
- By Invitation
The Adobe Dinner:
(by invitation)
"Multi-Screen Applications, Monetization and Promotion”
Presented by Adobe". An NDA will be required.
For Additional Info - Email - jcooper@adobe.com



6:15 PM Dinner
Hollywood and Kids - The Content - Cross Platform Revolution - TV - Games - Education - Tickets Available

Tuesday, October 19th
6:15 PM – 8:30 PM
- DHFi-9
Evening Finance Dinner
– Tickets
The $1 Billion Challenge - Private Equity and VC Fund Strategy
Mark Mangiola, Managing Director, Canaan Partners
Jim Armstrong, Managing Director, Clearstone Venture Partners
Frank Johnson, Principal, Wilshire Media Group
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator

Wednesday, October 20th
6:15 PM – 8:30 PM
The Video Dinner
– Tickets on Registration Page
Over-the-Top - Connected TV Dinner
Shalini Pai, Group Manager, Partner Technologies & Strategy, Google TV & YouTube
Additional speakers to be announced


Event: Digital Hollywood
Date: October 18-21, 2010
Location: The The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700
Hotel Sleeping Room Reservation Information: Click Here
Registration: Fees and registration, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here
Email Announcement List,
Click Here
Speaker Selection Info - Click Here
Conference Fees - Registration - Click Here
$685 - All-Access Registration
$365 - One Day Digital Hollywood Conference Ticket
$535 - Analyst Discount
$425 - Academic Discount
$95-135-465 - see Special Rates and Discounts - Click Here


































































Variety Entertainment and Technology Summit, October 18, 2010, Loews Santa Monica - Click Here
Digital Hollywood Fall, October 18-21, 2010, Loews Santa Monica
Digital Hollywood New York City, November, 10-12, 2010 - Media Disruption: TV, Film & Video, Magazines, News, Books Games & Advertising
2011 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 5-7, 2011, Las Vegas Convention Center, Click Here
Media Summit, New York - March 9-10, 2011 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles May 2-5, 2011, Ritz Carlton, Marina del Rey - Click Here
Advertising 2.0, June 7-8, 2011, New York City, A Co-Hosted IAC - Digital Hollywood Event - Click Here


Sponsor & Media Sponsor Links, Click Here













































Variety Entertainment & Technology Summit - Click Here


Digital Hollywood New York City: Media Disruption: TV, Film & Video, Magazines, News, Books, Games, Commerce & Advertising - Click Here


Digital Hollywood Upfronts: The Future of Advertising, Screenings, Demos, Seminars - Click Here