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Digital Hollywood Fall, Santa Monica, California
Date: October 27 - 30, 2008
Location: The The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700

Attendee & Press Registration Information - Click Here

Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.


For Conference Videos of the recently held Digital Hollywood Events - Click Here

Your Company Options at Digital Hollywood
a) Attendee Information - Click Here
b) Dinner Host - Invite Your Guests, Hold Screenings, Lead Strategic Discussions - Rooms for 20-100
c) Sponsorships
d) Exhibitor
Click Here for Dinner-Sponsor Concepts

Monday, October 27th
Pre-Day Events
The Strategic Sessions
1:00 PM - 2:15 PM
Monday, October 27th
1:00 PM – 2:15 PM
Track I - Money, Media, Entertainment & Technology
The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
Track II - The Advertising Platform
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Track III - Hollywood 2.0 – Platforms and Content
Social Networks, UGM and Traditional Media: Strategies in Content, Communications and Commerce
Track IV - The Personalized Media Experience – Mobile, Social Media & Search
The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience

2:30 PM – 3:30 PM
Track I - Hollywood 2.0 – Platforms and Content
Producing and Monetizing Content: The Online, Viral & Episodic Video Phenomenon
Track II - Reinventing Advertising
Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year!
Track III - Hollywood 2.0 – Platforms and Content
Innovation on the Web: Breakthroughs in Entertainment and Technology
Track IV - The Personalized Media Experience – Mobile, Social Media & Search
The Personalized Web; The Personalized Application; Personalized Television; Personalized Social Experience

3:45 PM – 5:00 PM
Track I - Money, Media, Entertainment & Technology
Celebrity Media Transforms Broadband, Mobile, Social Media and TV
Track II - Reinventing Advertising
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Track III - Hollywood 2.0 – Platforms and Content
The Exploding Appetite of Film, Cable, TV and Broadband Networks - The New Golden Age of Hollywood
Track IV - The Personalized Media Experience – Mobile, Social Media & Search
Personalized Media Platforms – Widgets, User Generated Media, News, Music & Blogs

Tuesday, October 28th
SuperSessions
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Track II:
Open Social Networking: Definition of an Industry
Track III:
Widgets as a Platform: Content, Advertising, Communications
Track IV
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce

10:45 AM - Noon
Track I:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Track II:
Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon
Track III:
Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV
Track IV:
Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising

10:45 AM - Noon - Special Workshops
Workshop A:
The Arrival of 3D - Digital 3D Platform for Feature Films and Television
Workshop B:
The Revolutionized Digital Workflow Experience: Understanding How Information Technology, Broadcast & Entertainment Production Merge

12:30 PM – 1:45 PM
Track I:
Hollywood Reinvented! Internet Video, Mobile, User Generated Media, IPTV and Broadband as Next Generation Mass Media Programming and Big Business
Track II:
Game Power: Entertainment and Branding as Franchise - As Games Integrate into the Movie, Music, TV, Mobile, Advertainment & Custom Branded Experience
Track III:
Embracing the Personalized Consumer - Entertainment, Technology and Commerce – Making the Transition to the AlwaysOn Home
Track IV:
Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options

Special Workshop:
12:30 PM - 1:45 PM
Disruption & Innovation – Demos at Digital Hollywood

2:15 PM – 3:30 PM
Track I:
Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications
Track II:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Track III:
Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce
Track IV:
Movies, TV and Video for Mobile - Entertainment & Information Programming Jumpstarts the Revolution

Special Workshops
2:15 PM – 3:30 PM
Workshop A: The Entertainment and Media Legal Issues
DRM 101 – The DRM Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision
Workshop B:
Virtual World and Multiplayer Gaming Explosion - PC, Console and Mobile

3:50 PM - 5:00 PM
Track I:
The Television, the PC, Online Video and the Digital Consumer Experience
Track II:
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Track III:
Advertising and Technology - Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management
Track IV:
Entertainment Marketing: Platforms, Brands, Image, Message, & Sell-Through

3:50 PM - 5:00 PM – Special Workshop
Workshop A:
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience

Digital Hollywood - Day Two
The Seminars
Wednesday, October 29th
Exhibits Open 9:00 AM – 5:00 PM
9:00 AM - 10:15 AM
Track I: The Entertainment, Media & Technology Legal Issues
The Digital Consumer: Digital Choice and Access to Digital Content - Balancing Consumer Rights with Technology, Regulation and Legal Principles
Track II:
Branded Media Marketing - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model
Track III:
The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
Track IV:
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale, Part I

10:45 AM - Noon
Track I: The Entertainment and Media Legal Issues
Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM and Anti-Piracy Implementation
Track II:
The Web: The All-Media, All-Consuming Phenomenon – PC, Mobile & TV
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve
Track IV:
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience

12:30 PM - 1:45 PM
Track I: The Entertainment and Media Legal Issues
DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Track II:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Track III:
Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile
Track IV:
Movies, TV & Video Programming to the Consumer – All Video All the Time: Broadband, Mobile, IPTV and DVD

Special Workshop
1:30 PM – 4:00 - Open to All Attendees
Hosted by DVD Forum

DVD Forum North America Promotional Conference
Speakers to be announced

2:15 PM - 3:30 PM
Track I: The Entertainment and Media Legal Issues
Digital Rights Management – How to Compete with "Free"
Track II:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Track III:
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Track IV:
Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network

3:50 PM - 5:00 PM
Track I:
The Television and the PC-Mobile: Technology Bridges the Digital Consumer Experience
Track II:
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale, Part I
Track III:
Social Media as a Content, Advertising and Commerce Platform
Track IV:
Online Video: TV-Broadband Programming, Content & Advertising Innovation

Wednesday, October 29th - Open to all Attendees
5:00 PM - End-of Day Poolside Reception - Loews Hotel
Hosted by DVD Forum


Thursday, October 30th
Strategic Investigation of the Issues
9:30 AM - 10:45 AM
Track I:
Content Delivery, IPTV and Internet TV Connectivity - Enabling the Connected Broadband and TV Universe
Track II:
Advertising Analytics and Social Media, Search, Video Search and HyperTargeting
Track III:
Advertising, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest
Track IV:
Performance-Based Advertising System – Technology Redefining Advertising Platforms

11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music, TV and Film - DRM, Paid for Pass-Along, Ad-Based and Other Legal Distributed Computing Models and the Entertainment Industries
Track II:
Advertising Innovation! Broadband, Mobile, In-Game, Social Networks, RSS, Blogs and Podcasts
Track III:
All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising
Track IV:
Platform Personalization: Video and Audio Preferences, Widgets, Search, Information & Commerce

12:50 PM - 2:00 PM
Track I:
Music Industry Innovates and Morphs: Mobile, Radio, Broadband, P2P, Ad Revenue Concepts, Cable/TV Innovation
Track II
Personalized TV: Exploring the True Power of IPTV
Track III:
Social Networks - The Future of Advertising, Marketing HyperTargeting & HyperSelecting - Search, Content and Aggregation
Track IV:
Strategizing the Campaign: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV

2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Track II:
Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World
Track III:
Social Media, Web and Mobile Applications - Advertising and Commerce: Monetizing the Interactive Experience
Track IV:
Contextual Media and Performance-Based Advertising Systems - Broadband and Mobile