Tuesday, September 26 Keynote Session 12:20 PM - International Ballroom Mika Salmi, Founder/CEO, AtomFilms Mika founded AtomFilms in September, 1998, establishing the leading next-generation entertainment company focused on discovering, creating, and enabling new entertainment formats and marketing and distributing them to a broad array of distribution channels. Mika has a vision and passion for short format entertainment and for discovering new talent and bringing them to a worldwide audience. Prior to launching AtomFilms, Mika was the Director of Business Development for Getty Images and PhotoDisc, Inc. where he was responsible for new business development, acquisitions, and strategic business partnerships. Prior to Getty, Mika was in charge of business development for the media and entertainment industries at RealNetworks. He also spent seven years in the music business in various international roles for both Sony and EMI, and has the distinction of discovering and signing two major artists: Nine Inch Nails and The Presidents of the USA. Mika graduated with honors and Phi Beta Kappa from the University of Wisconsin and earned his MBA from INSEAD in Fountainebleau, France.