Monday, September 19th - Wednesday, September 21
Multi-Day Track, Reception and VIP Dinner

Games - Branded Entertainment. Advertising & Integrated Marketing

"Casual and Multiplayer Games Consortium" Advisory Committee Dinner Hosted by GameTrust, Inc.


Casual, Multiplayer & Broadband Games Consortium at Digital Hollywood
Advisory Committee
Scott Cohen,
President, Game Trust, Inc.
Wade Tinney,
partner & founder, Large Animal Games
Drew Buckley,
SVP Business Development, Synacor
Romain Nouzareth,
President & CEO, BOONTY Inc.
Tal Kerret,
Chairman, Oberon Media, Inc.
Jay Smith:
Chairman & CCO, Play It Now
Dave Williams,
CMO and GM Chief Marketing Officer, General Manager, AtomShockwave
Greg Mills,
Director, Premium Games, AOL Games, America Online
Alexander Marquez,
Strategic Investment Manager, Media & Entertainment, Intel Capital
Patricia Fry,
Global Offering Executive, Digital Content Creation (DCC) and Online Games, IBM Corp.
Hassan Miah,
Managing Director, Media and Entertainment, Intel Capital
Steve Parkis,
Vice President, Premium Products, Disney Online
Matthew Bromberg,
Chairman and CEO, Davidson Media Holdings, LLC
Jason Hall,
Senior Vice President, Warner Bros. Interactive
John Welch,
President & CEO, PlayFirst
Mark Friedler,
CEO, GameDAILY
Margaret Wallace,
Co-Founder / CEO, Skunk Studios
Dave Walls,
President, Funkitron, Inc.
Jessica Tams,
Director of Partner Development, Trymedia Systems, a Business Unit of Macrovision
Chris Early,
Studio Manager, Microsoft Casual Games
James Glasscock,
Director, Business Development, TBS, Inc.
Shalom Mann, Vice President, Games Studio, Sony Pictures Digital
Gregory Lanz,
Director of Sales, Trymedia Games - A Business Unit of Macrovision
Mike Burns,
CEO, Chief Creative Officer, Fuel Industries
David Roberts,
Chairman & CEO, PopCap Games
Daniel James,
CEO, Three Rings
Neal Sinno,
Director of Sales, Game Trust
Michael Levit,
Chief Marketing Officer, PalTalk
Robert Ferrari,
Senior Director, Global Business Development, Turbine Inc.

The Goal: "Casual and Multiplayer Games Consortium at Digital Hollywood" is a group of future-looking industry leaders who are committed to shaping the future of "Games in the Broadband Universe" by bridging TV, PC, Console and Mobile experiences to create the next generation of games. To that end, we will be holding the first VIP Dinner of the Advisory Committee to the "Casual and Multiplayer Games Consortium at Digital Hollywood" on Tuesday, September 20th at 7:00 PM - at the Loews Santa Monica Beach Hotel. The Consortium will not only convene at trade events such Digital Hollywood and CES, but will also reach out and hold "Creative Retreats" to ensure that the best and brightest industry and creative partners are working towards the swift evolution of the rapidly growing gaming sector.

Wednesday, September 21st
12:50 - 2:00 PM
Broadband Games Expand – From the Casual to the Massively Multiplayer Universe

Dave Williams, CMO and GM Chief Marketing Officer, General Manager, AtomShockwave
Greg Mills, Director, Premium Games, AOL Games, America Online
Patricia Fry, Global Offering Executive, Digital Content Creation (DCC) and Online Games, IBM Corp.
Kevin Donovan, President, Planetwide Games
Scott Cohen, President, Game Trust, Inc.
Steve Parkis, Vice President, Premium Products, Disney Online
Matthew Bromberg, Chairman and CEO, Davidson Media Holdings, LLC, Moderator
For Session Description & Speaker Bios Click Here


The Full Track:
The Three Days of Sessions:
Games - Branded Entertainment. Advertising & Integrated Marketing
Monday, September 19th
9:00 AM - 10:15 AM
The Value of Celebrity Brands in Brand Integration
Benjamin R. Mulcahy, Partner, Entertainment & Media Group, Sheppard, Mullin, Richter & Hampton, LLP
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Ken Solomon, Chairman and CEO, Tennis Channel
Robert Hollander, President, Brand Sense Partners
Rick Dees, Legendary Radio Personality and Industry Executive
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC, Moderator
For Session Description & Speaker Bios Click Here

Getting the Bling Bling: From Ringtones, Ringtunes, Advertainment to Games & Custom Branded Experience
Bryan Biniak, Senior Vice President/General Manager of Wireless, AGInteractive & President, Agmobile, American Greetings Corporation
Matthew Feldman, co-founder, President and Chief Executive Officer, Versaly Entertainment
Carolynne Schloeder, CEO, Moderati Inc.
Scott Jensen, Vice President, Licensing & Brand Partnerships, MFORMA
Tony Rovello, Product Marketing Manager, Danger
Ken Rutkowski, founder, KenRadio Broadcasting, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
• Game Power - Entertainment as Franchise - Crossover into Music, TV, Cable, Movie, Mobile, Advertainment & Custom Branded Experience
Jonathan Epstein, United Talent Agency
Dario Spina, Vice President of Marketing & Promotions, Spike TV
Don L. Daglow, President and CEO, Stormfront Studios
Pascal Bonnet, Director of Licensing, Ubisoft North America
Germaine Gioia, Vice President, Licensing, THQ
Will Kassoy, Vice President, Global Brand Management, Activision, Inc.
Mark Friedler, CEO, GameDAILY/Gigex, Inc., Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
• Entertainment Concepts in Branded & Integrated Entertainment - Film, TV, Music, Cable, Wireless, Games & Broadband
Laura Caraccioli-Davis, Senior Vice President/Director Starcom Entertainment, Starcom MediaVest Group (SMG)
Robert Riesenberg, president & CEO, Full Circle Entertainment (an Omnicom Media Group company)
Deborah A. Forte, President, Scholastic Entertainment (SE), and Executive Vice President, Scholastic Inc.
David L. Kang, J.D., Ph.D., Senior Vice President, Strategic Development and New Media, The Firm
Jason Brown, Senior Vice President, Screenvision National Sales
Michael Kassan, Media and Entertainment Consultant, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
• Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Games and Mobile
Tracy Dolgin, president and CEO, YES Network
Rob Norman, CEO, MEC Interaction, Mediaedge:cia
David Ernst, Executive Vice President, Director, Futures & Technologies,
Initiative Worldwide
Todd Herman, Director of Media Strategy, MSN Video, MSN, Microsoft Corporation
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc
Vince Messina, Entertainment Category Development Officer, Yahoo!
Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management, Moderator
For Session Description & Speaker Bios Click Here

Tuesday, September 20th
9:00 AM - 10:15 AM
Branded Media Marketing - TV, Film, Broadband, Mobile, Music and Games – Reinventing the Commerce & Media Model
Matt White, Executive Vice President, Digital Motion Group, National Geographic Television & Film
John MacDonald, General Manager, FINE LIVING TV Network
Liz Jones, VP of Marketing, 20th Century Fox
Steven Yee, Vice President and General Manager, AOL Movies and Moviefone, America Online, Inc.
Neil McGinness, Vice President, National Lampoon
Maria Thomas, Vice President and General Manager, NPR Online
Jim Grannan, Managing Director, Cocojambo (USA) Inc., Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM

Broadband Advertising Power Surge– The Entertainment, Digital Publishing and Search Engines Emergence

Todd Unger, Senior Vice President of Brand Extensions and General Manager, Interactive, Lifetime Entertainment Services
Jamie Berger, Vice President & General Manager Consumer Products Division, IGN Entertainment, Inc.
Maria Mandel, Partner, Director of Digital Innovation, Ogilvy Interactive
Daniel Harris, CEO, MediaPass® Network
Kate Everett-Thorp, President, Interactive Advertising, AKQA
Simon Assaad, co-CEO, Heavy.com
Susan S. Bratton, Digital Marketing Consultant, Cendara, Inc., Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution

Gary Cohen, co-founder & President, MusicNow
Scott Roesch, VP Marketing, AtomShockwave Corp.
David Payne, Senior Vice President, General Manager, CNN.com
Brad Singer, Executive Vice President, Products and Markets, PaymentOne
David Pakman, CEO, eMusic & Managing Director, Dimensional Associates
Jan Steenkamp, CEO, Entriq, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Next Generation Entertainment and Media Realities: DTV, PVR, Broadband and Hollywood

Stacy Jolna, Senior Vice President, General Manager, TV Guide Television Group
Cory Treffiletti, SVP, Managing Director, Carat Interactive
Cory Mitchell, Executive Vice President, Business Development, National Cinemedia
Sinbad, comedian, actor & producer
Adrian Sexton, Vice President, Digital Media, Lions Gate Entertainment
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speaker Bios Click Here

Wednesday, Sept. 21st
9:30 AM - 10:45 AM
The Broadband Video Tipping Point: Availability of Vast Content and Portability - Broadband, ITV, Mobile & DTV
Dwight Marcus, founder and Chief Technical Officer, NPOWR Digital Media Inc.
Josh Goldman, CEO, Akimbo
Karl Quist, founder & President, TotalVid
Suranga Chandratillake, co-founder, blinkx
Doug Textor, Chief Executive Officer and Founder, The Cannery
Kris Alexander, Director of Media and Entertainment Solutions, Akamai
David E. Leibowitz, Managing Partner, CH Potomac, Moderator
For Session Description & Speaker Bios Click Here

11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach

Suzie Reider, Vice President, Sales and Marketing, CNET Networks' Games and Entertainment
Bradley Horowitz, Director of Media and Desktop Search, Yahoo!
Jeremy Allaire, founder, Brightcove
Greg Demetriades, CEO, Continental Vista Broadcasting Group
Paul Santello, SVP, Managing Director, Los Angeles, Carat Interactive
Jeff Brooks, Managing Director, Atmosphere BBDO
Scott Ehrlich, CEO, Red Tie, Inc., Moderator
For Session Description & Speaker Bios Click Here

12:50 - 2:00 PM
Broadband Games Expand – From the Casual to the Massively Multiplayer Universe

Dave Williams, CMO and GM Chief Marketing Officer, General Manager, AtomShockwave
Greg Mills, Director, Premium Games, AOL Games, America Online
Patricia Fry, Global Offering Executive, Digital Content Creation (DCC) and Online Games, IBM Corp.
Kevin Donovan, President, Planetwide Games
Scott Cohen, President, Game Trust, Inc.
Steve Parkis, Vice President, Premium Products, Disney Online
Matthew Bromberg, Chairman and CEO, Davidson Media Holdings, LLC, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting
Leonard Ostroff, CEO, Rovion, Inc
Shawn Gold, President/Publisher, Weblogs, Inc
Bill Flitter, founder and CMO, Pheedo
Willow Baum Lundgren, Head of Marketing, Umbria
Richard Sharp, CEO, PodChannels, Inc.
Jeffrey Dittus, Chief Executive Officer, Board of Directors. MediaBay, Inc.
John Zagula, Partner, Ignition
Brian Glicklich, Vice President Interactive Services, Premiere Radio Networks, Moderator
For Session Description & Speaker Bios Click Here

Building Brands, Hollywood Style - Word of Mouth and Community Marketing
Jim Scheinman, VP of Business Development, Friendster
Pete Snyder, Founder and CEO, New Media Strategies
Duane Dahl, President/Chief Executive Officer, PerfectMatch
Scott Meldrum, President/CEO, HypeCouncil
Dave Neupert, CEO, M80
Steve Bradbury, President, Marketing By Design, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here



Return to DH Fall Agenda - Click Here