Tuesday, October 2 1:30 PM - 2:45 PM Session A: The Digitized World – Technology Infrastructure as the Stimulus to Entertainment Content Distribution and Growth As the global technology infrastructure goes, so goes the entertainment industry. The link between the expansion of the digital world and the further penetration of entertainment industries is direct. As cable and telecommunications, broadband and Internet, satellite and wireless technologies become ubiquitous in a culture, the expansion of the entertainment industries can not be far behind. In this session we will test this proposition, placing it before representatives of the largest world technology organizations. As their companies invest in and partner with countries, their governments and industries around the world, we are likely to better understand how international entertainment growth will proceed. Steven L. Canepa, Vice President Media & Entertainment, IBM Global David Witus, Director of Content Programs, Microsoft TV Group Roger Chandler, Strategic Marketing Manager, Connected Consumers, Intel Architecture Labs Darcy M. Lorincz, Vice President Technology and Engineering, Global Crossing Media & Entertainment Pallavi Shah, Market Development Manager, Streaming and Video Infrastructure, Sun Microsystems Fran Helms, Director, PopTV Infrastructure Partnerships, Liberate Technologies Lindsay Allen, Director, Product Management, Worldwide Interactive Networks Division, Broadband Communications Sector, Motorola, Moderator Fran Helms, Director, PopTV Infrastructure Partnerships, Liberate Technologies: Ms. Helms is responsible for establishing and managing strategic partnerships with other technology companies in the rapidly growing interactive television space. Helms runs Liberate’s PopTV Infrastructure Partners Program, which enables third party technology companies to integrate with the Liberate TV Platform software. Current Liberate PopTV Infrastructure Partners include Cisco Systems for networking solutions, NDS for conditional access, SeaChange for video-on-demand, Sun Microsystems for JavaTV, and Wink Communications for broadcaster driven TV enhancements. Prior to her role in the PopTV Program, she served on Liberate’s corporate development team, which took the company through several financing rounds in 1999, including an initial public offering. Helms joined Liberate in 1997 as the start-up company’s first product manager, and brought to market Liberate TV Navigator, the company’s interactive software client for cable television. Prior to her tenure at Liberate, Helms held several product management roles within Apple Computer’s consumer hardware divisions. Her early career was spent as a litigation consultant defending technology companies involved in intellectual property and securities infringement lawsuits. Helms is the Chairperson of the recently formed TV Linux Alliance, an organization of 24 companies formed to support and standardize the use of Linux technology for digital TV set-top box operating systems. She holds a Bachelor of Science degree from Douglass College at Rutgers University, and a Masters of Business Administration from the Harvard Business School. Steven L. Canepa, Vice President Media & Entertainment, IBM Global: As Vice President Marketing and Strategy, Global Media and Entertainment Industry, Mr. Canepa is responsible for IBM's strategy, market-share, business attainment, industry solutions and product offerings for Entertainment, Sports, Broadcast, Cable, Publishing and Advertising customers worldwide. In addition to his management responsibilities, Mr. Canepa has participated in the structuring and negotiation of numerous consulting, services, product and partner agreements; leading the development of IBM's Global Media and Entertainment solutions business from startup to a profitable worldwide organization with over 250 members. In addition, he has developed the business strategy and plan for two Interactive WWW joint ventures and is a regular speaker at industry events, including keynote addresses at NAB and Broadcast Asia. Mr. Canepa has extensive knowledge of how the application of technology can be used to create value for an organization. He has consulted extensively with many senior executives regarding how they can enable new revenue sources, extend their brands, and create value by better managing, distributing and repurposing digital content; gaining better customer insights and knowledge by using interactive techniques -- linking their existing physical goods processes/infrastructure to their digital initiatives. Roger Chandler is the strategic marketing manager for consumer-oriented technologies within the Intel Architecture Labs, Intel's advanced research and technology innovation lab. Mr. Chandler's key areas of focus are on entertainment devices, multimedia on the Web, home networking, and 3D. Mr. Chandler's business development and marketing management experience ranges from projects like the joint development of Shockwave 3D with Macromedia and the 3D industry and the standardization of home networking communication protocols, to multi-user gaming technologies. Roger Chandler will speak in the Digitized World Session, addressing the future of "connected" consumer experiences, discussing Intel's findings on trends, barriers, and possible solutions to drive continued growth and mainstream adoption of better content, easier connectivity, and "cooler" devices. Lindsay Allen, Director, Product Management and Marketing Communications for the Worldwide Interactive Networks Division of the Broadband Communications Sector of Motorola Inc.. Lindsay is responsible for Product Development and Marketing Communications for Motorola’s International Advanced Interactive Digital Video Systems. He has been in the entertainment industry since 1983 with Motorola, General Instrument and Ampex Corporation. Lindsay holds BS in Chemical Engineering from University of Florida and an MBA from University of Central Florida. The Motorola Broadband Communications Sector is the newest sector within Motorola’s Communications Enterprise, focusing on delivering a full range of integrated and interactive broadband access solutions to the home. The sector will enhance Motorola’s leadership position in the convergence of broadband video, voice and data, and extend Motorola's communication reach into the home.