Wednesday, October 3 9:00 AM - 10:15 AM Track A: Enhanced TV Networks and Critical Mass Audience: Entertainment, Sports, News & Finance The definitions are confusing, but whether it’s Interactive TV programming or Internet/TV companion programming, it is all part of the evolution of what is being called Enhanced TV, and its day is near. Within the next year, every TV show will have a significant Internet presence and it may even come in the form of real-time companion programming. In this session we bring together the brand name programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space. What is this process really all about? Can you effectively mix entertainment with marketing? What about building a community with programming that keeps an audience coming back? What does it mean to be a TV/Internet hybrid programmer? We are pleased to welcome a distinguished panel of experts. Rick Mandler, Vice President & General Manager, Walt Disney Internet Group & ABC’s Enhanced TV Frederic Bien, Senior VP, New Media Technology, Turner Broadcasting Todd Tarpley, Vice President, A&E Television Network Interactive John Gilles, Director Strategic Development, TechTV Madeline Di Nonno, Vice President, Marketing Alliances & New Media, Hallmark Channel Nick DeMartino, Director of Strategic Planning, AFI American Film Institute Gene Falk, Senior VP, Showtime Digital Media Group, Showtime Networks Chris Swain, Vice President Programming, Spiderdance, Moderator Todd Tarpley, Vice President, A&E Networks, manages the company's four major websites: A&E Online (www.AandE. com), The History Channel Online (www.HistoryChannel.com), Biography Online (www. Biography.com) and History Channel Traveler Online (www.HistoryTravel.com). In addition, he oversees The History Channel's site on AOL (keyword "History Channel"). Mr. Tarpley is also responsible for the company's new online initiatives. Mr. Tarpley is based in New York. Since October of 1995, he had served as Manager of New Media. Mr. Tarpley joined A&E in 1993 as a consultant for The History Channel, and then became Manager, Research and Planning for The History Channel later that year. Prior to joining A&E, Mr. Tarpley was a production assistant on projects for Lifetime, ABC, NBC and HBO. Rick Mandler, Vice President, the Walt Disney Internet Group (WDIG), is responsible for all business development, production, technical, and integrated sales for Enhanced TV fare produced for all Disney-owned broadcast and cable network programming. WDIG & ABC’s Enhanced TV programming is delivered via an Internet-connected computer and is controlled by the user while watching the show simultaneously on television. It is neither a television experience nor an Internet computer experience, but truly both at the same time -- the first step towards in-home convergence programming. Prior to assuming his current position in March of 2001, Mandler had been vice president of WDIG Local and Broadcasting. In that position, he was responsible for developing and managing the Internet efforts of the ABC Broadcasting properties, including ABC-owned television and radio stations across the country, ABC Radio Networks, and the localization of WDIG’s Internet businesses. Earlier, Mandler was vice president, new media for ABC Broadcasting after serving as general manager, new media for ABC Radio Networks, where he had operational and strategic responsibility for the ABC Radio division's Internet efforts. Mandler joined Capital Cities/ABC, Inc. (now ABC, Inc.) in 1992 as a general attorney. He was named director of business affairs for ABC News in 1994, where he was responsible for negotiating talent and business agreements. Prior to coming to ABC, Mandler was an associate at the New York law firm of Patterson, Belknap, Webb and Tyler from 1989 to 1992, and a law clerk for the Honorable Leonard I. Garth, United States Circuit Judge for the Third Circuit Court of Appeals, from 1987 to 1989. Mandler is a graduate of Wesleyan University and New York University Law School. Nick DeMartino is Associate Director of the American Film Institute (Strategic Planning) and Director of the newly established AFI New Media Ventures division. DeMartino is responsible for creating and managing the components will become the "virtual AFI," including strategic partnerships with national corporations, especially those in technology and new media; operation and expansion of AFI Online, the institute's award-winning web site; the launch of www.AFIfilm.com, a new venture being produced in association with Intertainer, Inc.; enhanced and digital broadband television programming, teaching and production; and distance learning applications and alliances, including the recently announced relationship with Fathom.com, a learning portal developed by Columbia University and other educational and cultural institutions. Before his elevation to the Senior Vice President role, DeMartino served as Director of Strategic Planning for the American Film Institute since January, 1995, responsible for AFI's continuing expansion into digitally based information and education. He has created and managed AFI’s partnership programs with high technology companies including Intel Corporation, Apple Computer, Inc., Compaq Computer Corporation, Softbank/Ziff-Davis, and Internet startup FasTV and many others. Most recently he headed negotiations to productize AFI's short film library, forging an agreement with Intertainer, Inc., an on-demand broadband company. DeMartino has defined a new form of creative collaborative R&D between Hollywood and Silicon Valley with such programs as the AFI-Intel Enhanced Television Workshop, the California Digital Arts Workshop, the AFI Computer Media Salons, the AFI Millennium Council, and AFI’s Advanced Technology Programs. He was named one of twenty leaders in broadband technology in August, 1999, by the Los Angeles Business Journal. He made the top technology list of that publication in 1995, as well. DeMartino spearheaded the launch of AFI's World Wide Web site (http://www.afionline.org) in October, 1995. AFI is exploring a wide range of content publishing collaborations centered around its web and broadband production capabilities. In addition, DeMartino is responsible for AFI's online distance learning initiatives. He joined AFI in 1990 to direct the Cinetex trade show, conference and film festival. Prior to joining the AFI, DeMartino held a number of positions at the Labor Institute of Public Affairs, a media production and distribution unit for organized labor. He developed and managed a $20 million advertising and communications program, teleconferences, training programs and a cable television service. As an independent consultant and documentary television producer, DeMartino has produced television documentaries on such subjects as nuclear power, the abortion debate, prime time television comedy and other issues. He was a programming and educational consultant to Charles Dolan's Cablevision Systems. He is the author of two books on communications technology, and has been a consultant on emerging technology to broadcasters, producers, music companies, and nonprofits. DeMartino holds a Bachelor of Arts degree from the University of Louisville and a Master of Arts in Media Studies from Antioch College. Frederic V. Bien, Senior Vice President New Media Technology, Turner Broadcasting, Time-Warner: Frederic Bien oversees new media technology for the entertainment division of Turner: TBS, TNT, TCM, Cartoon Network, sports team, Nascar.com. In 1999-2000, Bien was Vice President Communities and Marketing Technology, then CTO of BigStar Entertainment http://www.BigStar.com. Bien is the CEO and founder of Belamo Corp., that produces and markets http://FLIRT.com, the Online Romance Channel, a commercial web site about romance and relationships. FLIRT.com was accessed by over 2 million people in 1999, mostly women. Partnerships with Elle and RoadRunner. In the first half of 1999, Bien was VP Business Development for Playboy.com and managed Playboy Online' Los Angeles office, helping the company in integration of new content partnerships. From 1993 to 1997, Bien founded and was CEO of Bien Logic Inc. an Internet software company that signed and fulfilled multimedia software contracts with Paramount Publishing, Franklin Electronic Publishers, and Apple Computer. Bien Logic developed and marketed web traffic analysis software: SurfReport and ProxyReport. Major customers included Netscape, Oracle, WalMart, ANS, Xerox, Hewlett-Packard, Smithsonian Institute. Bien Logic was sold to Netrics, Inc. in October 1997. Bien Logic was also the largest web design agency in San Diego and Orange County with over 30 major accounts. This agency division was sold to SiteLab International, LLC, in July 1997. Bien received a Ph.D. in Mathematics from MIT in 1986, was Assistant Professor at Princeton University, 1986-92 and was a tenured Associate Professor of Mathematics at University of California San Diego, 1992-96. Bien recorded rock albums in Belgium in 1979-81, as a drummer, composer and band manager. Bien's jazz fusion band, Spring, was the feature of an Amnesty International Concert in Europe in 1981. Bien toured in New England, Québec Canada and New York (Blue Note) in 1983-88. John Gilles is the director of strategic development at TechTV, a 24-hour cable network and family of websites, where he manages interactive television product development. Previously, Gilles was the senior broadband producer at ZDTV, managing the production of streaming video and broadband content offerings. Before that, he was an online producer for The Site, a television show on MSNBC. Gilles also was a technology columnist and reporter for Gannett Newspapers. He has published articles in Wired News, Web Review, Whole Earth Review, and many other magazines, websites, and newspapers. He is the former managing editor of Technology Access Report, and has been quoted as a broadband and convergence expert in many publications, including The Wall Street Journal and San Francisco Chronicle. Madeline Di Nonno, Vice President, Marketing Alliances & New Media, Hallmark Channel: Madeline Di Nonno is responsible for the development and execution of all marketing alliances and corporate partnerships, with an emphasis on on-air and off-channel marketing programs. She also spearheads Hallmark Channel’s interactive initiatives and web-site, odysseychannel.com. Ms. Di Nonno joined Odyssey Network after serving eight years at Universal Studios Home Video. As Vice President, Strategic Marketing, she was responsible for strategic alliances and added-value marketing programs to leverage Universal’s home video products. She also launched Universal’s DVD product line and was responsible for the division’s web-site and internet-related activities. She joined Universal in 1991 as Director of Marketing, where she developed branded video product lines. Her accomplishments included spearheading the marketing campaigns for major video releases including Jurassic Park, The Lost World: Jurassic Park, Casper, Babe, Apollo 13, The Land Before Time Series and The Mummy which generated promotional partnerships with brand leaders such as Pepsi, Jello, McDonalds, Tropicana, Discover Card, Hershey and Polaroid. Prior to joining Universal, Ms. Di Nonno has served in marketing positions with corporations including ABC Television Network and Lancome Cosmetics. Ms. Di Nonno holds a Bachelor of Arts degree from Boston University. She is active with trade associations including the Promotions Marketing Association, The Marketing Society for the Cable and Telecommunications Industry, Women In Film, Women in Cable and Telecommunications, Independent Feature Project/West, and serves on The Venice Family Clinic’s Art Walk Event planning committee. Ms. Di Nonno has been profiled in Brandweek Magazine’s Brand Builders series. Ms. Di Nonno is a frequent presenter at entertainment and technology conferences and seminars. Gene Falk, Senior VP, Showtime Digital Media Group, Showtime Networks: Mr. Falk, a 20 year veteran of the entertainment industry, most recently served as Senior Vice President and General Manager, Direct to-Home (DTH), for Showtime Networks Inc. In this capacity, he was responsible for a wide range of innovative marketing and distribution programs designed to expand Showtimes’s customer base, and bring its programming to an ever-widening base of American consumers. Prior to that, Mr. Falk served as Vice President, Sales and Affiliate Marketing for Showtime Event Television (SET), Showtime’s pay-per-view division which develops sports and entertainment events for distribution to the pay-per-view universe and beyond. In this capacity Mr. Falk was responsible for overseeing sales and marketing activities for some of the most successful pay-per-view events, including a series of boxing matches featuring Mike Tyson, Evander Holyfield, and Julio Cesar Chavez that attracted new audiences for pay-per-view events. - more - Gene Falk/Page Two Before that, he worked at HBO in various capacities that involved the marketing, distribution, and sale of programming content. He began his career at Doyle, Dane & Bernbach as an Account Executive. Mr. Falk has previously served on the Board of the Satellite Broadcasting and Communications Association (SBCA), the T. Howard Foundation for diversity in the satellite industry, and the Pennsylvania Cable Television Association. He is currently one of the chairs of the board of GLAAD, the Gay and Lesbian Alliance Against Defamation, and also serves on the board of the Michael Palm Foundation. Mr. Falk is the recipient of numerous CTAM Marketing Awards, and was twice named by Wideband magazine as one of the most influential executives in the industry. Mr. Falk is a graduate of Williams College and has an MBA from the Wharton School of the University of Pennsylvania. He will continue to work out of the company’s New York Corporate Headquarters. Chris Swain is a founder of Spiderdance, Inc. – the leading provider of convergence technology and services to the television industry. As VP of Programming he develops and produces the company's interactive programs. These include "Weakest Link" for NBC, "History IQ" for The History Channel, and "webRIOT" for MTV. Other clients include: The WB, TBS, and Sony's Game Show Network. Prior to Spiderdance, Chris was a founding member of R/GA Interactive, a premiere New York design firm. At R/GA, he designed and produced over 150 interactive products for clients that include Disney, Microsoft, America Online, Warner Brothers, BBC, Children's Television Workshop, Discovery Channel, and FCB Advertising among many others. His projects include “Frank Lloyd Wright: Poetry of Structure” (the convergence companion piece to Ken Burns’ PBS documentary) and “Multiplayer Jeopardy!” for station.sony.com. His projects have received numerous honors including multiple Gold INVISION awards, Time Magazine's Best of the Web, the Digital Coast Award for Innovation, and IMIX’s Best of Show. Chris serves on the Board of Governors for the Academy of Television Arts & Sciences (Emmy's). He’s an active member of the faculty at the University of Southern California.