Wednesday, October 3 4:00 PM - 5:15 PM Track B: Is There a Winner in the Digital Revolution? An Entertainment and Technology Industry Roundtable With the consolidation in the entertainment content space, the failure of many companies and the downsizing of others, we look to experts in the field to help us understand what is actually going on. Is anybody a winner here? The marriage between the entertainment and technology industries has never been a complete success. One side has always been skeptical of the other. The technology industry loves to exist for its own sake and the entertainment industry is ultimately a bottom line industry. Only a computer geek could love his first 128K machine. And from the minute he went to work in the field, it has been a self-sustaining success, building platforms, experimenting and expanding applications. The entertainment industry on the other hand, requires stable platforms and massive markets to monetize its content. And that’s the rub. Entertainment and technology industries are uneasy partners and it is worth discussing. Sean Bailey, Co-Founder and Chief Creative Officer, LivePlanet Ben Tatta, Chief Operating Officer, Lagardère Active North America Michael Sagalyn, Executive Consultant, Digital Media National Practice, IBM Corp. Bob Ezrin, Vice Chairman, Clear Channel Internet (Renown Producer Pink Floyd, Kiss, Alice Cooper) Mark Mullen, Director, UltimateTV Planning, Microsoft Corp. Hassan Miah, Chairman & CEO, SloMedia Peter Clemente, CEO, Oddcast Michael Kline, Senior Manager, Deloitte Consulting, Moderator Benjamin K. Tatta is chief operating officer of Lagardère Active North America (LANA), a joint venture of Hachette Filipacchi Medias and its French parent company, Lagardère SCA. In this role, he oversees the development of all television, cable, interactive TV, wireless, broadband and Internet initiatives. Tatta focuses on expanding into new content categories and distribution platforms, as well as extending the reach of HFM's magazines. Tatta joined the company when it was formed in February 2001. Over the past 15 years, Benjamin Tatta has pioneered new media initiatives encompassing online programming, digital media, marketing, e-commerce and convergence for some of the industry's most respected players including USA Networks, ABC, IBM, and Concrete Media. >From 1998 to 2001, Tatta served as senior vice president of USA Networks' Interactive division and President of SCIFI.COM, where he led the formation and growth of USA Networks' Interactive unit, including the dramatic transformation and expansion of its flagship property, SCIFI.COM. Tatta was also responsible for directing the interactive and convergence strategies for USA's cable, film and television businesses including interactive programming, mergers and acquisitions, and digital distribution. Tatta developed over 30 new digital programs and doubled the traffic to SCIFI.COM. Under his management, SCIFI.COM received national acclaim as the third stickiest site on the Web (Media Metrix). At Concrete Media, Tatta developed and launched Bolt.com & GirlsOnFilm.com, two of the most successful content sites on the Web. In addition, he created content and eCommerce strategies for top Internet brands including Bertelsmann Online (BOL.com), Tripod.com, MTV.com, and Disney.com. Previously Tatta played a key role in the formation of the Internet consulting division of IBM. He developed partnerships with top media companies such as ABC, Viacom, Bertelsmann, and Time Warner. During his tenure at IBM, Tatta oversaw the expansion and development of over 25 new digital media businesses. Tatta began his career at ABC as regional sales manager for the magazine publishing division. After two years, Tatta was recruited to head the newly formed electronic publishing division at ABC. In this role, he was responsible for extending the distribution of ABC's print titles to digital media. Sean Bailey, Co-Founder and Chief Creative Officer, LivePlanet: Sean Bailey co-founded LivePlanet in June 2000 with Ben Affleck, Matt Damon and Chris Moore with a desire to create entertainment experiences that combine traditional media, new media and the physical world. As chief creative officer Sean oversees the creative direction of LivePlanet’s properties. He also manages the production and disposition of the properties. Prior to founding LivePlanet, Sean was a film producer and the founder of HorsePower Entertainment. Sean produced the film “Best Laid Plans” for 20th Century Fox, and co-wrote the screenplay “Solace” which sold to 20th Century Fox in 1998. He developed and produced television and film properties in partnership with Buena Vista Television including the Cable-Ace award-winning “Debt,” and the Emmy Award-winning “Win Ben Stein’s Money.” HorsePower also worked with a number of other television studios to produce the reality-based show “Be My Date” for Universal television and the drama “American Verdict” for MTM. Horsepower also created, packaged, developed and sold over a dozen feature film concepts to Paramount, 20th Century Fox, Sony Pictures, Columbia Pictures, and New Line Cinema. (HorsePower merged with Fusion Studios and Pearl Street Productions to form LivePlanet.) Prior to founding HorsePower, Sean worked at Edelman Public Relations where he arranged product placement deals and corporate sponsorships for Fortune 500 companies such as Kraft General Foods, Philip Morris, Harris Aerospace and the American Red Cross. Hassan Miah, Chairman & CEO, SloMedia: Hassan Miah specializes in developing Internet media and entertainment ventures. As a proven winner in the burgeoning digital entertainment economy, Miah is a highly visible personality in both Hollywood and Silicon Valley. He made the keynote speech at the first MP3 Summit. He has spoken at numerous new media conferences around the world. As a visionary, he is much respected by other digital moguls and he will be making an important keynote address about the future of digital entertainment at mb5 2000. Miah launched SLO Media at the end of 1999 with the goal of building a high profile boutique designed to provide all-around business acceleration for next generation entertainment companies. His role as Chairman of SLO Media allows him to work closely with all our portfolio companies, allowing him to pass along both his business experience and his vision of the future to SLO Media clients. Miah is also Chairman of Rapstation.com & mb5, and he sits on the board of Riffshare, Jaago and Quickflicks. In August of 1999, Miah, as President and CEO of Xing Technology Corporation, closed the sale of the company to RealNetworks. Xing was the leading provider of core MP3 technology and is the software used to produce the vast majority of consumer MP3 files. In turning around Xing and selling the company for more than $75 million (40 x earnings), Miah was one of the first major entertainment executives to grasp and then build value out of the increasingly lucrative MP3 technology. Miah is well known in the movie business as the department head of New Media at Hollywood's leading literary and talent agency, Creative Artists Agency (CAA), where he established the CAA/Intel Media Lab. This lab was praised as a creative endeavor that succeeded in uniting the entertainment and computer industries. Additionally, while working closely with Michael Ovitz, Miah was part of the CAA team that created Tele-TV, the largest ever investment in Interactive TV started by three regional bell companies. Prior to CAA, Miah was CFO of Pace Enterprises and a Management Consulting Partner at KPMG Peat Marwick. While at KPMG, Miah managed the acquisition of MCA/ Universal Studios by Matsushita, Polygram Records buyout of A&M Records, and MCA's acquisition of Geffen Records. While at CAA and KPMG, Miah was intimately involved in developing the business plans of major entertainment companies, music companies, and high profile actors, directors, writers and producers. Born & raised in Detroit, Michigan, Miah is a CPA and received an undergraduate business degree from University of Michigan and a MBA from Stanford Graduate School of Business. He is married with one daughter. Interests include horse riding & wine. He now lives just outside San Luis Obispo, California, in Edna Valley, where he enjoys the local wines and the equally abundant opportunities to exercise his horses. Michael Sagalyn, Executive Consultant, Digital Media National Practice, IBM Corp.: Michael Sagalyn is an Executive Consultant within the Digital Media National Practice. He develops and implements e-Business strategies for companies in the media and entertainment fields. For one of the largest publishing conglomerates in Italy, Mr. Sagalyn led a seven-person multinational IBM team that developed a company-wide approach to content management and distribution. For this publisher of books, newspapers, magazines, and Web content, the IBM team conducted a global survey of best practices; developed strategic rationales for content sharing across divisions; and assessed the existing IT architecture and infrastructure. Subsequently IBM designed a corporate information portal, which required a new IT architecture, new processes, and a new plan for managing organizational change. For the Web site of an internationally known weekly business magazine (circ.: 1 million), Mr. Sagalyn managed a programming team implementing enterprise Web content management software from Open Market, Inc. During the year-long effort, Sagalyn defined business requirements, and ultimately delivered a complex, highly customized application on time and on budget. The resulting solution achieved dramatic new efficiencies. For a national arts & crafts retailer, Mr. Sagalyn helped establish an e-Commerce Web site for the sale of art prints. He developed metadata requirements, created a logical content model, and assisted with technology selection, implementation, and testing. Through Use Cases and LOVEM process modeling, Mr. Sagalyn developed a content ingest workflow capable of delivering 10,000 new images per month into a Net.Commerce/ Oracle transaction system. Mr. Sagalyn conducts e-Business strategy workshops for media companies. His clients have included a national weekly news magazine (circ.: 1.5 million+), and a Chicago-based newspaper. The workshops assess marketplace position, generate critical success factors, name key stakeholders, identify prioritized e-Business initiatives, and conclude with an action plan. Mark Mullen, Director, UltimateTV Planning, UltimateTV, Microsoft Corp.: Mark Mullen works on strategic planning and positioning for the UltimateTV service from Microsoft. In this position, Mark is responsible for branding and messaging, as well as participating on the leadership team that determines the services and features of UltimateTV. Before the launch of UltimateTV, Mark led the WebTV Studio in the development and design of all content and programming. Prior to joining Microsoft, Mark was the Executive Producer and Broadcast Creative Director at Kirshenbaum, Bond & Partners West where he focused on branding campaigns. Before that, he was Global Director of Media at Nike where his responsibilities included extending the Nike brand through all forms of media, and helping to define the concept of "entertainment retail" including Niketown stores and special venues such as The Olympic Games and World Cup. Mark’s extensive background in new media includes creating award winning interactive entertainment at Rocket Science Games where he served as Executive Producer. He also spent time as a producer for George Lucas' special effects group, Industrial Light + Magic, helping to define the digital production processes in use today. Previously, Mark was with McCann Erickson Worldwide contributing to accounts including Coca-Cola, GM, and AT&T. Michael Kline, Senior Manager, Deloitte Consulting: Michael is a Senior Manager in the Communications practice at Deloitte Consulting and one of the leading strategy practitioners in the firm's media and entertainment practice area. In his work at Deloitte Consulting, Michael has developed frameworks for assisting music, film, media, and advertising companies think through the impact of technology and industry trends on their businesses. Prior to his work at Deloitte Consulting, Michael was the Senior Vice President of Strategy and Product Development at AdStar.com, where he was responsible for developing an electronic marketplace for the buying and selling of classified ads. Michael also successfully started up Recycler.com, one of the first online publishers of classified advertising, and now part of Tribune Company. In addition, Michael was a Director of Strategic Development at Times Mirror, where he evaluated new media opportunities and diversification strategies for the company. Peter Clemente currently serves as Chief Executive Officer of Oddcast, Inc. (www.oddcast.com), the leader in providing interactive media solutions to media and entertainment companies, portals, community sites and other consumer-oriented businesses online. Oddcast’s revolutionary software applications harness the power of networked media for entertainment, business, educational, ecommerce and communication purposes, advancing The Digital Lifestyle. Peter has more than 15 years of experience in the field of strategic consulting and consumer-oriented market research beginning with his pioneering use of the Internet and online information services in the late 1970s. His professional experience includes more than 10 years as a new media strategist with a focus on consumer online behaviors, interactive entertainment, and online marketing. Peter’s experience as an Internet evangelist culminated in his authorship of the book, State of the Net: The New Frontier, published by McGraw-Hill in 1998. The book has been credited with helping to launch a number of high profile Internet start-ups, including firms founded by former executives at Microsoft, Intel, and Xerox PARC. Peter is also a contributing author in the book, Marketing on the Internet (J. Strauss and R. Strauss, Prentice Hall 1999) and E-Marketing (J. Strauss and R. Frost, Prentice Hall 2000). Over the past decade Peter has provided strategic consulting services to a broad range of blue-chip clients, including: AT&T, Sony, Disney, Warner Bros., Turner Broadcasting, Microsoft, American Express, Visa, Fox, Chancellor Media, Discovery Channel and Proctor & Gamble, and Web-based firms including Amazon.com, CDnow, Netscape, Shockwave and Atom Films. His notoriety in the entertainment industry has earned him keynote and featured speaker roles at major industry conferences such as @dTech, Internet World, the National Association of Broadcasters Conference, Consumer Electronics Show, Herring on Hollywood, Digital Hollywood, and the Interactive Music Expo. His international exposure includes speaking engagements at Internet World Tokyo, the International Music Conference in Oslo, and the International Multimedia Forum in Geneva. Peter has appeared on TV programs such as CBS MarketWatch, ZDTV, and the McNeil Lehrer Report, and dozens of radio programs such as NPR, C/Net, CBS News, and others. He is frequently quoted in a variety of trade and mass market publications including the New York Times, Red Herring, The Wall Street Journal, BusinessWeek, USA Today, Variety, Industry Standard, Brill’s Content, Advertising Age, Entertainment Weekly, the San Jose Mercury News, and was named one of the "Top 10 Pioneers in Digital Entertainment" by the San Diego Union-Tribune. Recently, he was profiled in Adweek magazine where he was named one of the leading visionaries in online marketing. Prior to his current role at Oddcast, Peter served as Vice President of Cyber Dialogue, an eCRM (customer relationship management) company, where he founded and directed the company’s Media and Entertainment practice. Peter also served as President and co-founder of TARGA Information Services, a boutique market research firm, Director of the Emerging Technologies Research Group at FIND/svp, and Director of Information Services at IDC/LINK. Peter is a graduate of Fordham University in New York, where he received a BA in Political Science and Philosophy in 1981.