Tuesday, October 2 9:00 AM - 10:15 AM Track A: Networking the Digital Home and the Residential Gateway - The TV Hub, Computer Hub, Telecommunications Hub This session will address the key concepts in establishing the home as a media center by focusing on three primary technologies as the core home-media hubs: the telecommunications, the computer and the television. These are the concepts behind the idea of “technology convergence.” While each technology will not move forward along a completely distinct road or even make irrelevant the other, there are fundamentally different mind-sets and market strategies at work in each which we will explore. Which will be the most practical approach to creating the home network? Will it be wireless or will all new homes be built with crawl spaces for wiring behind walls or in the ceiling? These are the “crude” questions for our industry experts who are in the forefront of developing never-endingly “elegant” solutions. Steve Dusse, Director of Business Development, Ucentric Systems Jeff Luther, Director, Broadband Applications Product Management, National Consumer Organization, Sprint Keith Laepple, Group Manager, Evangelism, Microsoft eHome Division Jonathan L. Prial, Director of Marketing and Strategy, IBM Pervasive Computing Division Gastao DeFigueiredo, Senior Manager, Strategic Sales Developmemt, Broadband, Sun Microsystems Allan McLennan, EVP of Business Development & Marketing, LumenatiNetTV Peter Kempf, Vice President, Business Development, Conexant Systems (HomePlug Powerline Alliance), Moderator Jeff Luther is director, Broadband Applications Product Management for the National Consumer Organization of Sprint. In this role he has responsibility for the definition and implementation of products and services that either enable or enhance Sprint’s core residential broadband access products — Sprint ION“, Sprint FastConnect and Sprint Broadband Direct. Luther’s team looks at solutions in four key areas. Luther has worked at Sprint since 1996 in a variety of Internet-related product management and product development roles. He helped launch the Sprint Internet Passport residential ISP service and the Sprint ION residential service. Prior to joining Sprint, Luther was a marketing director with PSINet and worked in product management roles with a wireless interactive TV company (TVAnswer, later to become Eon). Luther has a BS in Economics/Management from Ithaca College and an MBA from the University of Maryland. Steve Dusse is Director of Business Development at Ucentric Systems' Northern California office. He is responsible for establishing strategic relationships with Ucentric partners in the hardware manufacturer and service provider areas. Prior to joining Ucentric, Steve was Director of Engineering at Phone.com, where he co-authored a patent on a Web-based provisioning system for cell phones. Prior to that, Steve was CTO at RSA Data Security, where for 11 years he was involved in the creation and marketing of Internet security standards. Steve has a hardware engineering degree from the Massachusetts Institute of Technology.   Jonathan L. Prial, Director of Marketing and Strategy, IBM Pervasive Computing Division: As Director of Marketing and Strategy for IBM’s Pervasive Computing Division, Jon Prial leads strategic planning, marketing communications and worldwide marketing programs for pervasive computing technologies, which extend real-time information and interactive Web-based services to smart devices (e.g. mobile phones, personal digital assistants (PDAs), networked vehicles, home appliances). Before his current role, Prial was Director of Integrated Solutions and Linux Marketing for IBM’s Software Solutions Division, with worldwide marketing responsibility for IBM’s cross-platform software strategy and the delivery of integrated solutions. Prial also led IBM’s marketing strategy for Linux. Prial joined IBM in 1978 as a programmer developing communications software products and in 1981 entered the sales organization holding various technical marketing, regional support and managerial positions. In 1990, Prial began marketing IBM's document management products, launching IBM Digital Library in 1995. After working as Executive Assistant to the General Manager of the Software Solutions Division, Prial was appointed Director of NT Solutions Marketing. Prial is currently on the Board of Directors of the WAP (Wireless Application Protocol) Forum. Prial has a BS in Mathematics and an MS in Computer Science from Rensselaer Polytechnic Institute. Keith Laepple, Group Manager, Evangelism, Microsoft eHome Division: Mr. Laepple has responsibility for developing technical strategies for home networking and consumer platforms. He works to develop partnerships and relationships within the industry, and is an industry spokesperson on home networking. Before assuming this role at Microsoft, he was technical evangelist for the company’s Windows embedded platforms and Windows consumer hardware platforms. He was a program manager in graphics and communications for Windows 95, and a program manager in graphics and power management for Windows 3.1. Mr. Laepple holds a B.S. in Computer Science from Virginia Tech. He is an experienced speaker at industry events, most recently at the Windows Hardware Engineering Conference, and at the Embedded Microprocessor Forum. Peter Kempf, Vice President, Business Development, Conexant Systems: Peter Kempf was appointed vice president, business development in May 2000. Kempf is responsible for mergers and acquisitions, partner development, program management, technology planning and market analysis within the personal computing division of Conexant Systems, Inc. Prior to joining Conexant, Kempf was a top management consultant at McKinsey & Company in London and Los Angeles. Before that, he worked for the mergers and acquisitions group at Morgan Stanley in New York. Kempf also has softwarehas software development experience in the aerospace industry. Kempf received a masters of science degree in electrical engineering from the University of Southern California and a masters of business administration degree from the University of California Los Angeles. He also earned a bachelor of science degree in electronic engineering from the University of Minnesota. Allan McLennan, Executive Vice President, Marketing and Business Development, Lumenati NetTV: With a combined background of more than 20 years total in the technology, entertainment and consumer product industries, Allan McLennan has been a key figure in the emerging broadband convergence market sector. Most recently, McLennan severed as Media Station’s senior vice president responsible for strategic market development. McLennan was instrumental at Media Station shaping the growth not only of Media Station and SelectPlay, but also the broadband entertainment on-demand media sector as a whole. Prior to Media Station, McLennan founded the Web Solutions Group, Jetpac Dynamics, working on Starbuck’s initial Internet strategy and Digital Motors/SF e-commerce technology suite. He was also a key contributor to the development of an alternative e-commerce Internet network, which was ultimately awarded a $5 million NIST grant. McLennan has spoken at over 30 industry conferences and trade shows around the world on topics of technology convergence. He also authored consumer and technology articles in the spring of 2001 for CTAM, CT magazine and industry journals for IEC (International Engineering Consortium). Further, McLennan was a key officer of Worlds Inc., a virtual 3D multi-user software company, working on projects including: Steven Spielberg's Starbright World, Cyber Oz City in Tokyo, and VISA's Interactive Bank. Before Worlds Inc., he spent ten years in the advertising agency market as a senior executive in creative development for a number of the world's most successful launches, including the introduction of the Lexus automobile. McLennan has a Bachelor degree in Telecommunications/Film and Television from University of Oregon and has conducted graduate work in media psychology. He is a director of mdg.org, an international multimedia industry trade association. A native of Oregon, McLennan resides in Mill Valley, CA with his family. Gastao De Figueiredo, Senior Manager, Strategic Sales Developmemt, Broadband, Sun Microsystems: Gastao De Figueiredo is responsible for the development of strategic relationships for Sun in the broadband market. He has been with Sun for the past 4 years, always involved in the development of new business strategies for the telecommunications market. He has also been responsible for several initiatives and deals in the network management, embedded systems and wireless market segments.Prior to joining Sun, Gastao was the Managing Director - Marketing and Technology for Digitro Technology Group - a Brazilian telecom equipment manufacturer, where he was responsible for strategic partnerships and all product and corporate marketing. Digitro was Brazil's leading supplier of carrier grade call center infrastructure, and intelligent network service processors to the national telecom operators.Gastao has over 10 years of experience in network operations and management in carriers as well as a consulting background. He holds a BS in Electrical Engineering from University of Brasilia - Brazil, and a Masters in Computer Science from University of Santa Catarina - Brazil.