Thursday, October 4 9:30 AM - 10:45 AM Track C: Peer to Peer as an Entertainment Business Strategy - Developing Business Models - Technology & Entertainment Companies Define a New Sector, Part II Peer-to-Peer is the perfect environment for content distribution. According to a JP Morgan report, the purchasing of various types of digital content (i.e. music, movies, publishing) will exceed $275 Billion by the year 2003. How can content companies best leverage a peer-to-peer model? It’s so unique, that it’s spawned words like viral marketing and turned community building in an entertainment industry nightmare. But now that people have had a taste of free content via Napster, Aimster and other P2P websites, are there any methods that content producers can employ in order to help facilitate the distribution of their content online? What are different encryption technologies available to protect the content? Will the market’s demand for content have a role in evolving current copyright law? Aron Campisano, CEO, Filmspeed Gregory Blatt, Executive Vice President Business Development, Burda Digital Jason Grosfeld, CEO, Softwax Gabe Zichermann, V.P. Marketing & Business Development, Trymedia Systems Michael Weiss, CEO, MusicCity Jeremy Toeman, co-founder, Mediabolic, Moderator Additional speakers to be announced Gregory Blatt, Executive Vice President Business Development, Burda Digital: Gregory Blatt recently joined the Burda Group, one of Europe's most innovative media companies, with activities in fifteen countries and over 150 media assets in publishing, printing, new media and broadcast. Mr. Blatt helps to lead the Burda Digital subsidiary that covers the new media space with activities such as investments, incubation, e-business consulting and development. He is also a Member of the Board of Burda Digital. Prior to joining Burda, Mr. Blatt served as Executive Board Member of the World Economic Forum - where he worked for ten years - and was the World Economic Forum's point of contact for new media companies. Mr. Blatt built relationships with leading Internet and technology firms worldwide. He will remain as a Senior Advisor to the World Economic Forum for the media, communications and entertainment industries. Jason Grosfeld founded Softwax in December 1999. Prior to founding Softwax, Jason was a private investor in Internet technology start-ups, focusing on digital music and film infrastructure products. Previously, Jason spent three years at HPB Associates, a New York City based private hedge fund, where he managed technology issues ranging from semi-conductor stocks to Internet companies. Jason got his start in the financial management business at BlackRock Financial Management, a venerable fixed-income money management firm based in New York. Featured in a July 24th article in Interactive Week Magazine entitled, "Napster Mirage," Jason has been coveted as a an industry leader within the P2P space. Jason is also featured in an upcoming P2P report being published by Forrester research, addressing the current and future landscape of peer-to-peer as a viable business platform. In addition, Jason has engaged Softwax in strategic advisory roles with both Sun Microsystems’ and Intel’s peer-to-peer research groups. Jason earned a bachelor’s degree in English from Amherst College. Gabe Zichermann, Vice-President of Marketing and Business Development Trymedia Systems, Inc.: As VP of Marketing and Business Development, Gabe Zichermann is responsible for directing the company’s worldwide strategic relations, product marketing and marketing communications activities. He brings to this role extensive experience in leading marketing teams in the fields of e-commerce and security. Zichermann is expert in entrenching key business practices and technologies in the business-to-business space. As the Product Line Manager for E-Commerce at Cisco Systems, Gabe helped drive the company’s first major e-commerce adoption milestone, taking net online annual revenue from approximately $100 million to over $1 billion. In his roles at Bay Networks/Nortel and Checkpoint Software, Zichermann led both e-commerce and channel management strategies aimed at increasing adoption of core technologies and services. Immediately prior to joining Trymedia, Zichermann was Director of Marketing for the Game and Web divisions of CMP Media, where he led marketing and strategic relations for two of the company’s fastest-growing groups. Zichermann holds a BIS from the University of Waterloo (Canada), and an MBA from Rollins College (Florida). Jeremy Toeman, co-founder, Mediabolic: Jeremy Toeman graduated from Carnegie Mellon University with a degree in industrial management and economics. While in school, he founded Focus Consulting, a Web development group that focused on user interaction and real-time publishing engines. He grew Focus Consulting from a solo operation to having 12 employees and a roster of clients that included Fortune 500 companies. After selling the Company, he created Palmtastik, the first-ever resource for PalmPilot users to incorporate business travel information and a true user community experience. Jeremy was involved in several other ventures, acting as a technical and strategic consultant as well as in full-time roles before co-founding Mediabolic. Jeremy also happens to be the biggest hockey fan in the state of California. Go Habs!