Monday, October 1 4:00 PM - 5:15 PM Session IV: HDTV Report: From Broadcasters to Home Use One of the major benefits of digital television will be its ability to carry substantial amounts of auxiliary data, both program-related and otherwise. This is a result of both the maturing of broadcast television technology as well as the increasing sophistication and demands of audiences. In this regard, TV data broadcasting can be considered the zero-point toward convergence of computing and broadcasting, allowing the embrace of an interactive television experience to be delivered over a diverse range of platforms. This panel will serve as an overview report of the DTV and HDTV industry as a whole, from the transformation of the TV station and it’s preparedness in delivering digital to the home market and how both the idea DTV is being accepted by the consumer as well as the reality of the consumer purchase Robert P. Seidel, Vice President, Engineering, CBS, New York William Reed, Vice President Marketing, 2netFX Teresa (Terry) Ragan, Director Product & Strategic Marketing, Discreet Gary Arlen, President, Arlen Communications Sony Electronics Corp., speaker to be announced Jeffrey Joseph, Vice President, Consumer Electronics Association, Moderator William Reed serves as Vice President of Sales and Marketing, bringing to 2netFX.com over eighteen years of successful sales, channel and Internet marketing experience. His professional experience includes Director of the Systems Business Unit for 8x8, Inc., the leading supplier of video compression and communications technology, where he worked closely with associate Samuel Wang to achieve a $20 million run rate in under two years. Mr. Reed was also: Vice President and founder of CDI, a marketing consulting firm whose customers included Novell, Micropolis, Creative Labs and others; Vice President and co-founder of Paradygm Concepts, Inc.; and Director of Marketing for Sigma Designs where he worked closely with associate Eric Yao to develop network video and streaming technologies in concert with leading network media companies. Reed is listed in Who's Who for Computers and Technology as well as Media and Communications. He is the recipient of numerous industry awards including the "Best of PR" award from High Technology News and the Top Ten Advertising Award from Cahners Publishing and McGraw Hill. Reed is a former SEAL-trained U.S. Navy Diver and holds a BBA in Marketing from San Diego National University. Teresa (Terry) Ragan, Director Product & Strategic Marketing, Discreet: Terry Ragan is Discreet director of product and strategic marketing. She is responsible for the planning, analysis, design, management, and execution of product and strategic marketing initiatives for Discreet's range of editing, effects, animation and infrastructure solutions. Prior to joining Discreet in 1998, Terry headed up marketing at Synapix, Inc., and also held positions at Avid Technology in Tewsbury, MA and in London, England as senior product manager and product marketing manager. Other roles included positions as senior systems engineer at INTERSOLV Corp. (formerly Index Technology) and as a systems engineer at General Electric. Terry has a Bachelor of Science in Electrical Engineering from Worcester Polytechnic University and a Masters in Business Administration from Northeastern University. She is a member of the American Marketing Association and the Institute of Electrical and Electronics Engineers (IEEE).