Digital Hollywood, May 2-5, 2011 Ritz Carlton Hotel, Marina del Rey, California The Track I. The Advertising & Commerce Track – The Digital Upfronts - AdvUp The Complete Agenda Monday, May 2nd 11:30 AM – 12:30 PM SmPh-TbLT-2, AdvUp-1 The Facebook Factor – A Discussion of Facebook as an Entertainment Product and Communications Platform – Building Buzz, Building Community, Building Brand Loyalty, Building a Commerce Engine Mitch Feinman, General Manager, Stargreetz Chris Carvalho, Chief Operating Officer, Kabam, Inc. Dilip Venkatachari, CEO and co-founder, Compass Labs Mike Doernberg, Chief Executive Officer, ReverbNation Lisa Marino, Chief Executive Officer, RockYou Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator For Session Description & Speaker Bios Click Here 1:00 PM – 2:15 PM Track II: AdvUp-2 Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Benjamin Chen, Chairman/CEO, Mochila Jeff Hochberg, VP of Sales, Audience Targeting Product Suite, AOL James Colborn, Director, Microsoft Advertising Jeremy Hlavacek, VP of Strategic Partnerships & Client Services, Varick Media Management James Semenak, Principal Industry Consultant, Media and e-Business Consulting, Teradata Corporation Scott Lippstreu, Principal, Deloitte Consulting LLP, Moderator For Session Description & Speaker Bios Click Here 2:30 PM – 3:30 PM Track II - AdvUp-3 Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games Adam Weiler, Director of Media Research, DraftFCB/MC Media Scott Donaton, president-CEO, Ensemble Louisa Shipnuck, Director, Marketing and Strategy, Verizon Digital Media Services Chris Tolles, CEO, Topix Simon Hayhust, Sr. VP Promote Marketing, Autonomy Jason Gruber, Global Director, Business Development, Microsoft Simon Kelly, Chief Operating Officer, Story Worldwide Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator For Session Description & Speaker Bios Click Here 3:45 PM – 5:00 PM Track II – AdvUp-4 Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile Holly Brown, Chief Innovation Officer, R2integrated Graham Mudd, Vice President Media and Search, comScore Jennifer Cooper, Director, Media and Entertainment Strategy, Adobe Eric Forst, Head, West Coast Business Development, Visible Technologies Kyle Johnson, Director of Media Products, Compete Ben Carlson, President and Co-creator, Fizziology Patrick Hayes, Vice President, CSMG Global, Moderator For Session Description & Speaker Bios Click Here Track III - SmPh-TbLT-5, AdvUp-5, TV-2011-3 The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce Gregg Spiridellis, Co-founder & CEO Guy, JibJab Media Michael Lazerow, CEO, Buddy Media Harry Kargman, founder and CEO, Kargo Marc Ruxin, Chief Innovation Officer, Universal McCann Sandy Jen, Co-Founder and Engineer Chief, Meebo Marcelino Ford-Livene, General Manager, Interactive Content and Advanced Advertising Development, Digital Home Group, Intel Corporation Lizzie Widhelm, Regional VP, National Advertising Sales, Pandora Patrick Kennedy, President and CEO, Sidebar, Moderator For Session Description & Speaker Bios Click Here 5:00 PM End-of-Day Poolside Reception Open to all attendees Tuesday, May 3rd SuperSessions 9:00 AM - 10:15 AM Track I: AdvUp-6 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands Angela Courtin, EVP, Convergence, Aegis Media North America Scott Kurnit, Chairman, CEO and Founder, AdKeeper Anna Kassoway, Vice President of Global Marketing & Creative Solutions, Vibrant Daniel Olson, Managing Director, Wunderman Microsoft, speaker to be announced Doug Scott, President, OgilvyEntertainment, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-6, ViDeo-6 Maximizing Content Value - From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription Brian Lakamp, EVP, Digital Medi, Premiere Radio Networks Ed Bunnell, SVP Content & Programming, FOX Sports Interactive Media Greg Letourneau, CEO, Knowlera Media Stephen Baker, Chief Revenue Officer, RAMP, Moderator 10:45 AM - Noon Track II: AdvUp-7, ViDeo-8 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Beth Greve, National Head of Display, Automotive Vertical, YouTube and Google Charley Shoemaker, Director, Video Product Leadership, The Nielsen Company Suzanne McDonnell, Senior Vice President, Digital Fusion, MTV Networks Digital Brad Elders, Vice President of Video Sales, AOL Nick Barrionuevo, Microsoft Tod M. Sacerdoti, CEO & Founder, BrightRoll, Inc. Jeff Mischka, Principal, Deloitte Consulting LLP, Moderator For Session Description & Speaker Bios Click Here 2:15 PM – 3:30 PM Track III: AdvUp-8 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment Mike Wiese, Director of Branded Entertainment, JWT Lewis Henderson, CEO, Davie Brown Entertainment Jeff Joaquin, Vice President of Business Development, Clear Channel Outdoor - Western Region Jay Samit. CEO, SocialVibe Erin Foxworthy, Entertainment Category Director, Microsoft Advertising Debbie Menin, Entertainment Practice Head, AOL Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track I: AdvUp-9 Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Chip Meehan, West Regional Vice President Spotlight Integrated Media Sales, Comcast Spotlight Jim Turner, Senior Vice President, Product Management, Canoe Ventures David Prager, founder, Revision3 Kashif Ali, Director, Business Development, Advertiser and Publisher Solutions (APS), Microsoft Bill Stratton, Media Consultant, SAS Institute Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-10, H2.0-11 The Personal Brand – Media Celebrity, Actor, Musician, Author, Director – from Celebrity to Brand Relationships; from Blog to Digital Platform Monetization Kevin Frazier, co-host The Insider Rick Sanchez, News Anchor Steven D. Binder, Co-Executive Producer, NCIS Cristian Cussen, Managing Director of Business Development, Ning Shira Lazar, EP/Host of What's Trending on CBSNews.com Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator Additional speakers to be announced For Session Description & Speaker Bios Click Here Track III: HGmz-5, AdvUp-11 The Kids Revolution - Brands, Games, Education and TV – from iPads to TVs Cynthia Neiman, Marketing and Product Development, Mattel, Inc. David Lord, President and CEO, Knowledge Adventure Matthew Warneford, CTO, Dubit Limited Kenneth Locker, Kids Digital Media Specialist Hemanshu (Hemu) Nigam, founder, SSP Blue, former Chief Security Officer for News Corporation Don Levy, Vice President, Marketing and Communications, Sony Pictures Digital Entertainment (SPDE), Moderator For Session Description & Speaker Bios Click Here Tuesday, May 3rd 5:00 PM at the Ritz Carlon End-of Day Poolside Reception Digital Hollywood Wednesday, May 4th 9:00 AM - 10:15 AM Track I: AdvUp-12 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Nick Troiano, President, BlackArrow Keith Bonnici, Vice President, Corporate Development, Evolve Media Corp. Richard Fisher, President and CEO, PRN Raj Amin, CEO and co-founder, HealthiNation Michelle Cox, Vice President, Marketing Communications & Sales Development, Metacafe Michael Knott, VP/EP, Parents TV, Meredith Video Studios Michael Griffin, Executive Vice President of Marketing and Strategic Development, EyeWonder Steve Robinson, President & Founder, Panache, Moderator For Session Description & Speaker Bios Click Here 10:45 AM - Noon Track II: H2.0-14, AdvUp-13 Media, Entertainment and Brand Ubiquity – Sports, Comedy, Reality & News – TV, PC, The Tablet, The Smartphone – Understanding the Content and Commerce Equation Aaron Lassila, Director, Global Media Sales, Electronic Arts Lori H. Schwartz, Chief Technology Catalyst, NA, McCannWorldgroup Andrew Solmssen, General Manager and EVP, Possible Worldwide Michele DiLorenzo, CEO/founder, JumpTime Daniel Blackburn, VP of Mobile, LEVEL Miriam Alexander, Insights and Metrics Consultant, Qlipso Arlene Zeichner, Principal, Selavy Associates, Moderator For Session Description & Speaker Bios Click Here 12 Noon - 1:45 PM Special Workshop - AdvUp Hosted by Parks Associates A Multifaceted View of Advanced Advertising: Consumers, Brands, Technology, Services, and Content 12:30 PM - 1:45 PM Track I: AdvUp-14 Branded Media Marketing – Across Platforms - TV, Film, Broadband, Mobile, Games and Music – Reinventing the Commerce & Media Model Christian Busch, General Manager, Alloy Digital, a division of Alloy Media + Mktg Bruce Gersh, President-CEO, FishBowl Worldwide Media Richard Shore, President, RedLever Christina Martin, CEO, Backstage Artist Lounge Jeffrey Thompson, EVP, Business Development & New Media Strategy, Spark Alliance Marketing Chris Fenton, GM, North America, DMG Neil McGinness, CEO, Weekly World News, Moderator For Session Description & Speaker Bios Click Here Track IV: ViDeo-21, TV-2011-20, AdvUp-15 TV, Movies & Video – Downloads, Streaming, DVDs – Everywhere Video to the Consumer Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company Kate Neligan, Vice President, On Demand & Digital Marketing, LIONSGATE Marc Sokol, Executive Vice President, Marketing and Business Development, NeuLion Jim Funk, Vice President, Business Development, Roku Ajay Dugar, Director, Business Development, Content, DTS, Inc Kirt McMaster, CEO, SYN Steve McKay, CEO, Entone, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track I: AdvUp-16, ViDeo-23, TV-2011-23 Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Nick Roveta, Product Director, goviral Drew Lewis, New Media Director, Wunderman Adam Kasper, EVP/Head of Digital Investments, Havas Harry Kargman, founder and CEO, Kargo Steve Moriya, VP West Coast Sales, Dailymotion Steve Woolf, Vice President of Content, blip.tv David E. Leibowitz, Managing Partner, CH POTOMAC, Moderator For Session Description & Speaker Bios Click Here Special Workshop 2:15 PM - 3:30: AdvUp-17 Branded Advertising Strategies – Content and Platform Integration Doug Greiff, Chief Creative Officer, HIP Entertainment Group Justin Archer, VP, Group Creative Director, Moxie Interactive Jim Stanley, VP of Products & Marketing, Zoove Roger Katz, founder and CEO, Friend2Friend Jim Knopf, Head of Entertainment, Specific Media Tom Ellsworth, CEO, GOTV Karl House, VP, Sales, Deca Chase Norlin, CEO, AlphaBird Anthony Bontrager, President & CEO | Soda Media, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track I: AdvUp-18, H2.0-17 TV Programming, Video and Brands - Managing Product in the New Hollywood - TV-Mobile-PC & Social Media Fernando Rodriguez, Chief Executive Officer, Terra USA Alison Provost, CEO, Touchstorm Kevin Silverman, VP of Digital, Questar Entertainment/New Dimension Media Sue Norton, SVP & Head of Television, Lonely Planet Television Adam Ware, President and CEO, Mnet Media Marcia Zellers, Director, FIDM Digital, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-19, SmPh-TbLT-12 iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform Sid Gorham, EVP, Strategy & Business Development, Media-Sync Dan Neumann, Emerging Platform Strategist, Organic Craig Etheridge, VP of Mobile Advertising Sales, Gannett Digital Network Paul Kultgen, Director Mobile Media & Marketing, The Nielsen Company, Kelvin Rowlette, General Manager, July Systems Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation Tanya Davies, Director of Ad Sales, Jumptap Lauren Cole, President, Cole Media, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Special Workshop, ViDeo-25, AdvUp-20 Internet Video and Advertising Strategies – Relationships between Content, Advertisers and Technology Graham Sharp, CEO, Xtranormal Maryse Thomas, CEO, POKEWARE Ben Crawford, CEO, CentralNic Brent Horowitz, VP of Business Development, FreeWheel Jake Engwerda, Director of Business Development, MediaMind Keith Nissen, Principal Analyst, In-Stat, Moderator For Session Description & Speaker Bios Click Here Wednesday, May 4th 5:00 PM – The Ritz Carlton End-of Day Poolside Reception Thursday, May 5th Strategic Investigation - Drill Down Day 9:30 AM - 10:45 AM Track I: AdvUp-21, HGmz-6 Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest Lee Clancy, SVP Product Management & GM Direct Revenue, IMVU Inc. Steve Klebe, Vice President of Business Development and Strategy, BilltoMobile Brian McKelvey, CEO, Worlize Paul Rothkopf, Director of Advertising Sales - Exent Will Axelrod, CEO, Liquid Advertising Sean Spector, founder, GameFly Maura Sparks, President, KissAppGames Bob Holmes, CEO, Sudden Industries, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-22, H2.0-18, SmPh-TbLT-13 The Social Media Primer – Using Twitter – The Real Time Web – Content, Communication, Advertising Richard Jalichandra, President & CEO, Technorati Media Mari Ghuneim, Vice President, Bravo Digital Media Dounia Turrill, Senior Vice President, Client Insights, The Nielsen Company Michael Weiss, Partner/CEO, imagistic Ben Straley, CEO, Meteor Solutions Sean Casey, Founder and CEO, SocialGuide.com Ben Wiener, CEO, WDCW Marissa Gluck, founder, Radar Research, Moderator For Session Description & Speaker Bios Click Here Track IV - AdvUp-23, SmPh-TbLT-14 The Entertainment App Primer: A Basic Users Roundtable – Benefits of Apps, Development of Apps, Marketing of Apps Dr. Natalie Petouhoff, Chief Strategist, Digital Communications, Social Media, Measurement and ROI practice, Weber Shandwick Pavan Mandhani, CEO, Mobifusion Adam Blum, CEO, Rhomobile Mark Adams, VP North America, Accedo Broadband Arlo Gilbert, CEO and founder, iCall Gary Yentin, Consultant, Global Media and Entertainment, Moderator For Session Description & Speaker Bios Click Here 11:05 AM - 12:20 PM Track I: AdvUp-24 Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting Michael Benedek, President, Data Division, AlmondNet Andrew Lerner, Co-Founder, Trust Metrics Nick Pahade, CEO, TRAFFIQ David Kopp, SVP Advertising & Network Services, Healthline Networks Justin Merickel, Vice President of Marketing and New Product Development, Efficient Frontier Shaukat Shamim, CEO & Co-Founder, Buysight Jeff Smith, CMO & SVP of Client Services, Vizu Corporation Daina Middleton, Chief Executive Officer, Performics, Moderator For Session Description & Speaker Bios Click Here Track II - AdvUp-25, H2.0-19 Marketing Primetime Hollywood Content – Using Twitter, Facebook, Smartphone and Tablets – Building Audience – Building Buzz - Understanding the Metrics and Measurement of Success Jarrod Moses, Founder and CEO, United Entertainment Group (UEG) Will Price, CEO, Widgetbox Sheldon Owen, SVP & General Manager, EpicSocial Eddie Rehfeldt, Vice President Experience Design, WE Studio D, Waggener Edstrom Worldwide Ross Glick, CEO, iNDELIBLE Sam Decker, Founder & CEO, Mass Relevance Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator For Session Description & Speaker Bios Click Here Track III: ViDeo-28, TV-2011-27, AdvUp-26 All Video-All the Time: Content & Advertising - Next Generation in Media Technologies – Broadband and Mobile Zvika Netter, CEO, INNOVID Michael Shehan, CEO, SpotXchange AJ McGowan, CTO, Unicorn Media Jonathan Cobb, GM and CTO, Mobility and Monetization Solutions, Limelight Networks Will Bunker, CEO & co-founder, vChatter Dan Greenberg, CEO, Sharethrough Roy Baharav, Co-Founder and CEO, SeamBI Luke McDonough, Co-Founder and CEO, RealGravity Allison Dollar, CEO, Interactive TV Alliance, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-27 Advertising Innovation! Ad Targeting and Hypertargeting, In-Video, In-Game, Social Networks and Blogs Dennis Franczak, President & CEO, Fusideas Aaron Lassila, Director, Global Media Sales, Electronic Arts Greg Kahn, Executive Vice President, Business Development Director, Optimedia Ari Jacoby, CEO and Co-Founder, Solve Media Greg Davis, General Manager, Total Immersion Bryan Gernert, CEO, Resonate Wes Nichols, co-founder and CEO, MarketShare David Bloom, Principal, Words & Deeds, Moderator For Session Description & Speaker Bios Click Here 12:50 PM - 2:00 PM Track I: AdvUp-28 Twitter, Facebook & Social Media - Transforming Video - Transforming Marketing, Transforming the World Leonard Brody, President, Clarity Digital Group Pauline Malcolm-John, EVP of Strategic Partnerships, WeeWorld.com Steve Smith Jr., Senior Director of Sales, yfrog Kamal Kaur, President and General Manager, RadiumOne Clay McDaniel, Manging Director and Founder, Spring Creek Group. Markus Almer, President and co-founder, Almer/Blank Soniya Monga, Global Marketing Solutions at LinkedIn, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-29, H2.0-20 Marketing Primetime Hollywood Content, Part II – Using Twitter, Facebook, Smartphone and Tablets – Building Audience – Building Buzz - Understanding the Metrics and Measurement of Success Eric Litman Chairman and CEO, Medialets Sheigh Crabtree, VP of Audience Development, Perfect Market Dan Pellegrino, SEO Channel Lead, Rise Interactive Jordan Glazier, Chief Executive Officer, Eventful Kai Buehler, Chief Executive Officer, U.S. Operations, mobile messaging solutions (mms) Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-30 Content, Commerce, Aggregation and Syndication Strategies Across Platforms: Broadband, Mobile and TV Dan Aronson, Founder, Chairman, and CEO, Fandor Dimitri Villard, CEO, Peer Media Technologies Martin Kristiseter, VP of Mobile Solutions, Marketron Greg McAllister, Director of Sales, West, ADTECH Tim Street, Vice President Mobile Video, mDialog Jordan Berman, Founder & CEO, OFC: Office Entertainment Network Daniel Punt, VP of Business Development, AnyClip, Ltd. Robert Gonsalves, Consultant in Online Operations, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-31 Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce Jack Krawczyk, Sr. Product Marketing Manager | Ads & Publisher Tools, StumbleUpon Matt Goddard, CEO, R2integrated Jani Penttinen, Co-Founder and CEO, Xiha Stephanie Piche, CEO, Executive Producer Mingle Media TV Network David Barad, VP of Marketing, Fan Appz Nicole Skogg, CEO, SpyderLynk Kris Duggan, CEO and founder, Badgeville Laura Allen Phillips, Research Analyst, Parks Associates, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track I: H2.0-21, AdvUp-32, SmPh-TbLT-15 The Facebook Factor – A Discussion of Facebook as a Product and Communications Platform – Building Buzz, Building Community, Building Brand Loyalty, Building a Commerce Engine Jeff French, CEO, Loud Door/Big Prize Dr. A.K. Pradeep, CEO, NeuroFocus Jennifer Sullivan, President, Membrain Licensing, LLC Evan Bailyn, President, First Page Sage Luigi Picarazzi, President, Digital Media Management Linda Sherman, Co-Founder, The Courage Group, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-33, SmPh-TbLT-16 Personalized Media: Entertainment & Commerce - Social Television, Video, Music and Communications Mark Anderson, CEO, HipLogic Mark Vrieling, CEO, SCREENPLAY, INC. Yosi Glick, CEO and co-founder, Jinni Gabe Adiv, Founder & CEO, TuneUp Media Dirk Brown, Chairman & CEO, Pandoodle Corp. Nick DeMartino, former, Senior Vice President, American Film Institute, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-34, SmPh-TbLT-17 Advertising, Commerce & Content Innovation on Tablets and SmartPhones – the Immersive or Location-Based Commerce and Communication Experience Kenneth M. Harlan, co-founder and President, MobileFuse Joel Roodman, Managing Partner, Angry Villagers John Clancy, CEO, Azuki Systems Mark Dixon, Vice President, Mobile, JiWire Srini Dharmaji, CEO and Founder, GoldSpot Media Glenn Pingul, VP of Products & Mobile Strategies, Globys David C. Tice, Vice President and Group Account Director, Media Team, Knowledge Networks, Inc., Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-35 Social Media, Brands and Target Markets, Part II: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce Julie Craft, VP, Business Development, Heyzap Michael Palmer, Executive Producer, Clevver Media Cliff Boro, Co-Founder and CEO, KidZui Jennifer Kelton, Founder and CEO, Badonlinedates.com Mark Simpson, Founder and President, Maxymiser Jimmy Hendricks, CEO and Co-Founder, Deal Current Shawn Schwegman, Chief Marketing Officer, ChaCha Chas. Salmore, CEO, MWKS, Moderator For Session Description & Speaker Bios Click Here