Digital Hollywood, October 17-20, 2011
Ritz Carlton Hotel, Marina del Rey, California
The Track
I. Hollywood, Kids & Games – HGmz

The Complete Agenda
Pre-Day Events - The Strategic Sessions
Monday, October 17th
10:00 AM - 11:15 AM
Track I: SmPh-TbLT-1, HGmz-1, Ballroom Terrace
iPad-Tablet-SmartPhone-PC-Game - TouchIt - Roundtable on the Immersive Consumer Experience
Chris Petrovic, GM, Digital Ventures, GameStop
Jon Kiachian, Senior Director of Touch Marketing, Atmel Corporation
Bryan Hoadley, Executive VP and General Manager, Movea
Jim Gable, Head of Kylo, Hillcrest Labs
Aron Levitz, Director, Content Acquisition and Entertainment, Research in Motion (RIM)
Joyce Schwarz, Author and Business Development Advisor, JCOM, Moderator
For Session Description & Speaker Bios Click Here

1:00 PM - 2:15 PM
Track III: SmPh-TbLT-3, HGmz-2, Screening Tent II
Smartphone and Tablet Apps as the Next Platform for Communication, Information, Entertainment and Commerce
Johann Jungwirth, President & CEO of Mercedes-Benz R&D NA, Inc.
Alex Barkaloff, Executive Producer, Lionsgate Digital
Nash Parker, Director, Emerging Technology & Innovation, Alcatel-Lucent
Diana Helander, Group Product Marketing Manager, Adobe Flash Platform, Adobe
Howard Tiersky, President, Moving Interactive, Inc.
Sharalyn Hartwell, Executive Director, Magid Generational Strategies™
Carlos Lamadrid, President, Lamadrid Associates, LLC, Moderator
For Session Description & Speaker Bios Click Here

2:30 PM - 3:30 PM
Track III - H2.0-3, SmPh-TbLT-4, Screening Tent II, Poolside
Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices
Matt McMahon, VP Mobile, Fox Digital Entertainment
Alex Limberis, COO, VP, Business Development, Next Issue Media
James (Jimi) Crawford, Engineering Director, Google Books
Pallavi Shah, General Manager, BookPrep Business, Hewlett-Packard
Ricky Liversidge, Vice President Product Marketing, Media Solutions, Adobe Systems
Russell P. Reeder, President and CEO, LibreDigital, Inc., Moderator
For Session Description & Speaker Bios Click Here

5:00 PM - End-of-Day Poolside Reception
Open to all attendees

Tuesday, October 18th
9:00 AM - 10:15 AM
Track III: HGmz-3, Salon III
The Gaming Addiction - Social Gaming, Apps and Game Networks - Tablets, SmartPhones, PCs and Consoles
Don Daglow, CEO and Creative Director, Daglow Entertainment LLC
Rob Oshima, Head of Business Development, PlayFirst, Inc
Jeff Pray, VP/Director, Starcom USA
Randy Shaffer, Western Regional Sales Manager, Advertising Business Group, Interactive Entertainment Business, Microsoft Corp
Adam Boyes, President, Beefy Media
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator
For Session Description & Speaker Bios Click Here


2:15 PM - 3:30 PM
Special Workshop A
: HGmz-4, The Admiralty
Social Gaming & Virtual Commerce: Tablets, SmartPhones, PCs and Consoles
Richard Borenstein, Strategic Partnerships, Zong
Martin Rae, President, Academy of Interactive Arts & Sciences
Roger Pavane, Senior Vice President, PaymentOne
Greg Fischbach, Founder and Managing Partner, HamptonFarms Venture
Jeff Ulin, Executive Vice President, Autumn Games
Chris Davis, SVP, Global Sales, Gaia Interactive
Kevin Henshaw, VP of Business Development, IMVU, Inc.
David Traub, VP Business Development, DigitalSportsMedia, Moderator
For Session Description & Speaker Bios Click Here

Track III: HGmz-5, AdvUp-11, Salon III
The Kids Revolution - Brands, Games, Education and TV - from iPads to TVs
David Lord, President and CEO, Knowledge Adventure
John Roberts, Senior Vice President, Digital Content & Cross-platform Entertainment, The Hub, a Discovery-Hasbro joint venture
Mark Blecher, SVP, Marketing, Hasbro Studios, formerly SVP & GM of Digital Gaming and Media, Hasbro
Cynthia Neiman, Vice President, Digital, Mattel
Stuart Drexler, Chief Creative Officer, Mister Game
Jennifer Rodriguez, Content Manager, PBS KIDS Ready to Learn
Don Levy, Vice President, Marketing and Communications, Sony Pictures Digital Entertainment (SPDE), Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Thursday, October 20th
Strategic Investigation - Drill Down Day
9:30 AM - 10:45 AM
Track I:
AdvUp-21, HGmz-6, Salon I
Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest
Stewart Putney, CEO, Moblyng
Will Akerlof, President, Liquid Advertising
Maura Sparks, founder, KissAppGames
Chris Seth, Executive Vice President and General Manager, Stardoll
Juston Brommel, Chief Marketing Officer, Xfire
Thomas Lee, Chief Revenue Officer, iQU
Julie Craft, VP, Business Development, Heyzap
Bob Holmes, CEO, Sudden Industries, Moderator
For Session Description & Speaker Bios Click Here


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