The Complete Track
Monday, May 5 - Thursday, May 8th
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Reinventing Advertising: Content, Commerce & Communications
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This is a Flip-Book of the Reinventing Advertising Track of Digital Hollywood Program - when the Image comes up on your computer, click on the right edge of the page and it will function like a magazine. When speakers are posted, they will appear in this booklet.
"Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium"
Advisory Committee
Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company
Bruce Eskowitz, President, Global Venues and Properties, Live Nation
Shahid Khan, Partner, Interactive Broadband Consulting, LLC
Duane Dahl, President/Chief Executive Officer, PerfectMatch.com
Blake Krikorian, CEO, Sling Media
Tracy Dolgin, president and CEO, YES Network
Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Larry Tanz, CEO, LivePlanet
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable
Gary Little, General Partner, Morgenthaler Ventures
John Zagula, Partner, Ignition Partners
David Ernst, Executive Vice President, Director, Futures & Technologies, Initiative Worldwide
Tom Meyer, president, Davie-Brown Entertainment
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group
Neil McGinness, Vice President Entertainment & Comedy, IMG Media
Robert Hollander, President, Brand Sense Partners
Daren Gill, VP, Business Development, ChoiceStream
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Maria Mandel, Partner, Director of Digital Innovation, Digital Innovation, OgilvyInteractive, New York
Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning Rentrak Corporation
Jonathan Epstein, President & CEO, Double Fusion
Mitch Oscar, Executive Vice President, Carat Digital
Garry Kitchen, CEO, Skyworks
Michael Kassan, Media and Entertainment Consultant
Jeff Binder, President, Broadbus Technologies
Larry Gerbrandt, SVP/General Manager, Nielsen Analytics, a division of VNU MMI
Josette Bonte, VP Content & IPTV, Ovum
John MacDonald, General Manager, FINE LIVING TV Network
Aditya Kishore, Media & Entertainment Strategies, Yankee Group
Josh Rose, SVP, Creative Director, Deutsch
Ed Forman, COO & Executive Vice President, ICTV
William Ganon, VP Advertising Revenue & Strategy, MediaFLO USA div., QUALCOMM
Hilmi Ozguc, CEO, Maven Networks
Jerrold T. Brandt, Content Services Group, Intel Corp.
Robert Flynn, CEO, Zetools
Mike Alvarez, Vice President, Lifetime Partnerships, Lifetime Television
Scott L. Brown, SVP Strategic Relationships, Marketing & Technology, Nielsen Media Research
Jeff Shultz, CEO, CONCERT.TV
Dan O’Brien, Chairman & CEO, Gotuit Media Corp.
Leland Lai, Director, Business Development, Terayon Communication Systems
Stuart Lipson, Vice President, Content Solutions, SeaChange International
Davina Kent, Director, Advertising and Research Sales, TiVo
Jack Zhang, Sr. Technology Advisor, Arbitron, Inc.
Eric Healy, Senior Vice President, Director, Mullen Interactive
The Goal: "The Reinventing Advertising Consortium" is a group to help facilitate the understanding of content, commerce and communications across the mass media markets, TV, Cable, Satellite, Telco, Broadband, Mobile, Podcasting & Games. To that end, "The Consortium" will not only convene at trade events such as Digital Hollywood, Building Blocks or CES, but will also reach out and hold "Creative Retreats" for Executives and Producers in Media, Entertainment and Technology to help broaden and enhance the reach and future of Advertising. To that end, we will be holding a VIP Dinner of the Advisory Committee of the "Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium."
See Entire Digital Hollywood Agenda - Click Here
Monday, May 5th
1:00 PM – 2:15 PM
Track II - Reinventing Advertising
Deconstructing Advertising: Making Choices in a Universe of Limitless Choice: Broadband, Social Networks, Mobile, TV, Cable, Games, VOD & ITV
Stephanie Sarofian, SVP, Managing Director, Brand Content Platform, D I G I T A S
Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company
Ramiro Sanchez, Director - Reuters Consumer Media
Michael Kurtzman, Managing Director, Sybase 365
Wing Pepper, EVP, Global Account Director on Microsoft, MRM Worldwide
Adam Stewart, Vertical Director, Media & Entertainment Group, Google
Gary Hebert, Senior Product Planner, Windows Media Center, Microsoft
Charlie Symmons, Senior Manager, Information Management Accenture Media & Entertainment Industry Group, Moderator
For Session Description & Speaker Bios Click Here
2:30 PM – 3:30 PM
Track II - Reinventing Advertising
Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year!
Anand Rajaraman, co-founder, Kosmix
Brad Davis, Senior Vice President, Advertising Sales, Disney Online, The Walt Disney Company
Sherwood Stranieri, Director of Natural Search, SMG Search, Starcom MediaVest Group
Marc Ruxin, SVP, Director, Digital Strategy and Innovation, McCann Worldgroup
Christoph Stadeler, Chief Executive Officer, MRM McCann Relationship Marketing GmbH
Todd Herman, Managing Director, Mediagasm, LLC, Moderator
For Session Description & Speaker Bios Click Here
3:45 PM – 5:00 PM
Track II - Reinventing Advertising
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Alistair Sutcliffe, Vice President, comScore, Inc.
Dave Osborn, VP Video Measurement and Media Products, Nielsen Online
Konrad Feldman, co-founder & CEO, Quantcast
Yaakov Kimelfeld, Digital Research & Analytics Director, MediaVest
Mark Donovan, CMO, M:Metrics
Bill Tancer, GM, Global Research, Hitwise
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speaker Bios Click Here
Tuesday, May 6th
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Alan Cohen President, Initiative West and Worldwide Innovation
Sean Finnegan, Chief Media Officer, Vibrant Media
John Lisko, Executive Communications Director, Saatchi & Saatchi LA
Peter Hoskins, CEO, maniaTV
Dr. Kiumarse Zamanian, Vice President, Media’s Evolution Advertising Platform, Glam Media
Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator
For Session Description & Speaker Bios Click Here
12:30 PM – 1:45 PM
Track II:
Advertising Strategies in the Diversified Digital Culture: Broadband, Cable, Satellite, Games, Mobile and Social Networks
Bruce A. Haymes, Senior Vice President - Product Leadership Group, The Nielsen Company
David Getson, CEO, g-NET Media
Jonathan Haber, Director, Innovations, Initiative West
Kyle Acquistapace, Executive Vice President, Director of Media Planning, Deutsch Los Angeles
Sean Ryan, EVP of Sales, maniaTV
Brad Berens, Ph.D., Chief Content Officer & Editor at Large, NA, ad:tech & iMedia, Moderator
For Session Description & Speaker Bios Click Here
2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Xavier Kochhar, Business Development, Corporate Alliances, The Walt Disney Company
Joseph Eibert, Executive Director, Warner Bros. Home Entertainment
Hank Wasiak, co-founder, The Concept Farm
Todd Steinman, Chief Operating Officer, M80
Matti Leshem, founder and CEO, Protagonist
James Heckman, Chief Strategy Officer and Board Advisor, Zazzle
Michael Kassan, Principal, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here
Track IV:
Widgets as a Platform: Content, Advertising, Communications
Ken Barbieri, Director of Business Development, Washingtonpost.Newsweek Interactive
Jia Shen, CTO and Co-founder, RockYou!
Keith Rabois, VP Strategy & Business Development, Slide
Don Pillsbury, Vice President of Business Development, Gydget
Benjamin Chen, Chairman and CTO, Mochila
Hooman Radfar, CEO & Co-founder, Clearspring Technologies
Will Price, CEO, Widgetbox
Satya Patel, Principal, Battery Ventures, Moderator
For Session Description & Speaker Bios Click Here
3:50 PM - 5:00 PM
Track II:
Advertising and Technology - Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management
Justin Townsend, CEO and Co-Founder, IGA
Pallavi Shah, Digital Media Strategist, Hewlett-Packard
Scott Ferris, Senior Vice President & General Manager, Publisher & Emerging Media, Atlas, a division of aQuantive
Chet Kanojia, Chief Executive Officer, Navic Network
Nash Parker, Director Media Strategy, Alcatel-Lucent Americas
Gordon Bellamy, Director of Business Development, Double Fusion
Keith Kocho, founder, ExtendMedia, Moderator
For Session Description & Speaker Bios Click Here
Wednesday, May 7th
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model
Lisa Black, Senior Vice President, Digital Media, Si TV
Michael Eaton, Senor Vice President, Marketing, National CineMedia, LLC
Paul Levine, SVP, Corporate Strategy, Development and Extended Platforms, National Geographic Global Media
Matt Bromberg, CEO, Major League Gaming
Matthew Ringel, Vice President, Sales and Strategic Partnerships, Premier Exhibitions, Inc.
Murthy Nukala, founder and CEO, Adchemy
Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media, Moderator
For Session Description & Speaker Bios Click Here
12:30 PM - 1:45 PM
Track III:
Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile
Amy Carney, President, Advertiser Sales, Sony Pictures Television
David Stengle, Vice President of Distribution, BlackArrow
Mitch Oscar, Executive Vice President, Director of CaratDigital, Carat North America
Scott Ferris, Senior Vice President & General Manager, Publisher & Emerging Media, Atlas, a division of aQuantive
Lon Otremba, CEO, Access 360 Media
Jeff Shultz, founder & CEO, CONCERT.TV
Darcy Lorincz, CEO, Origin Digital
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here
Track IV:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Tim Vanderhook, president and co-founder, Specific Media
Brett Brewer, President and Director, Adknowledge.com
Brian Steel, CEO, VoloMedia
Jim Benton, VP Sales, AdBrite
Ben Weinberger, Chief Executive Officer, Digitalsmiths
Tony Nethercutt, VP of Sales, AdMob
Rich Astley, Group Media Director, MEC Interaction
Scott Cohen, CEO, Dimestore Media, Moderator
For Session Description & Speaker Bios Click Here
2:15 PM - 3:30 PM
Track II:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Troy Young, CMO, VideoEgg
Tom Wilde, CEO, EveryZing
Sanjay Desai, Product Marketing, Brightcove
Samantha Skey, EVP, Strategic Marketing, Alloy Marketing
Brett Wilson, Co-founder and CEO, TUBEMOGUL
Bill Hildebolt, President ExpoTV
Lauren Cole, President, Lauren Cole Media, Moderator
For Session Description & Speaker Bios Click Here
3:50 PM - 5:00 PM
Track II:
Broadband Advertising: The Power Surge – Video, Social Networks, Communities and Search
Adam Broitman, Director of Emerging and Creative Technology, Morpheus Media
Jayant Kadambi, co-founder and CEO, YuMe
Mariana Danilovic, EVP Business Development, NTN Buzztime, Inc.
Warren Tomlin, Chief Creative Officer, Fuel Industries
Matt Kaplan, Vice President of Creative and Client Services, PermissionTV
Carla Bourque, VP of Media & Entertainment, Nielsen Online
Darren Paul, Managing Partner, Night Agency
Andrew Susman, CEO and Co-Founder, Studio One
Networks
Rebecca Coleman, Senior Vice President, Director, Client Services. WhittmanHart Interactive, Moderator
For Session Description & Speaker Bios Click Here
Thursday, May 8th
9:30 AM - 10:45 AM
Track IV:
Advertising in Social Media, Mobile, Search, P2P and other Web Based Services
Stephanie Grossman, founder and CEO, digital SIDEBAR
Chase Norlin, Chief Executive Officer, Pixsy Corporation
Rob Crumpler, President and Chief Executive Officer, BuzzLogic
Trey Shelton, founder and CEO, Music Interactive
Peter Hershberg, Managing Partner - Reprise Media
Dustin Engel, Director of Consumer Strategy & Research, Range Online Media
Robb Lewis, Vice President of Products, Retrevo
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here
11:05 AM - 12:20 PM
Track II:
Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
Sean Ryan, President and Founder of Meez,
Bob Haukoos, Media Director, Tuesday Creative
Tom Walker, Executive Director, Firstborn Los Angeles
Jeff Burkett, Director of Advertising Innovations, Washingtonpost.Newsweek Interactive
Reuben Steiger, CEO, Millions of Us
Brian Hecht, CEO, KikuCall
Mike Chapman, editorial director, eMarketer, Moderator
For Session Description & Speaker Bios Click Here
12:50 PM - 2:00 PM
Track III:
Social Networks - The Future of Advertising, Marketing and Brand Building
Rebecca Weeks, Director of Business Development, Real Girls Media
Mica Scalin, Social Media Manager, Showtime Networks
Michelle Madhok, CEO, SheFinds.com and MomFinds.com
Todd Greene, COO and Co-founder, Trusted Opinion
Geoff Cook, CEO, MyYearBook
Josh Walker, Chief Executive Officer, CityVoter, Inc.
Ryan Okum, President, StreetWise Concepts +Culture
Eric Brunker, Director of Business Development, Sentient Services, Moderator
For Session Description & Speaker Bios Click Here
2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Jeff Nolan, Vice President of Software-as-a-Service, NewsGator
Steve Tomlin, CEO and Founder, Chumby
Alex Bard, President & CEO, Goowy Media
Gary Baker, founder and CEO, ClipBlast!
Jennifer Cooper, co-founder and CEO, MixerCast, Inc
Eric Hertz, Chief Executive Officer, Zumobi
Michael Dever,co-founder and Chief Energy Officer, YouChoose.net
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speaker Bios Click Here
Track III:
Social Media, Web Applications, Advertising and Commerce: Monetizing the Interactive Experience
Jim Greer, co-founder and CEO, Kongregate
Jason Feffer, CEO, founder, Sodahead
Sam Altman, Founder and CEO, Loopt
Lisa Stone, co-founder, BlogHer
Paul Hurley, founder and CEO, Ideeli.com
Marcia Canady, VP of Marketing & Sales for V:social
Stephen M. Layne, General Manager, SportsPower Division, The Active Network
Marissa Gluck, Founder and Managing Partner, Radar Research, Moderator
For Session Description & Speaker Bios Click Here
Track IV:
Contextual Media, Search, Ad Serving Networks & Advertising Applications in Broadband and Mobile
Ariel Maislos, founder & CEO, Pudding Media
Yosi Glick, CEO and Co-founder, Jinni
Dr. David Saad, founder, Chairman, and CEO, Clupedia
David Wolf, President and Founder, Syntryx Executive Solutions
Lauren Bigelow, General Manager, North America Weeworld.com, WeeWorld
Gregory E. Wester, VP, Product and Strategy, Voodoovox
Vivek Veeraraghavan, founder & CEO, AdBidCentral
Matt Booth, Senior Vice President and Program Director, Interactive Local Media, The Kelsey Group, Moderator
For Session Description & Speaker Bios Click Here
See Entire Digital Hollywood Agenda - Click Here