The Complete Track
Monday, June 11 - Thursday, June 14th
Reinventing Advertising – Transforming Communications, Content and Commerce
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"Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium"
Advisory Committee
Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company
Bruce Eskowitz, President, Global Venues and Properties, Live Nation
Shahid Khan, Partner, Interactive Broadband Consulting, LLC
Duane Dahl, President/Chief Executive Officer, PerfectMatch.com
Blake Krikorian, CEO, Sling Media
Tracy Dolgin, president and CEO, YES Network
Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Larry Tanz, CEO, LivePlanet
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable
Gary Little, General Partner, Morgenthaler Ventures
John Zagula, Partner, Ignition Partners
David Ernst, Executive Vice President, Director, Futures & Technologies,
Initiative Worldwide
Tom Meyer, president, Davie-Brown Entertainment
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group
Nicholas Longano, Chief Marketing Officer, Massive Inc.
Neil McGinness, Vice President Entertainment & Comedy, IMG Media
Robert Hollander, President, Brand Sense Partners
Daren Gill, VP, Business Development, ChoiceStream
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Maria Mandel, Partner, Director of Digital Innovation, Digital Innovation, OgilvyInteractive, New York
Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning Rentrak Corporation
Jonathan Epstein, President & CEO, Double Fusion
Mitch Oscar, Executive Vice President, Carat Digital
Garry Kitchen, CEO, Skyworks
Michael Kassan, Media and Entertainment Consultant
Jeff Binder, President, Broadbus Technologies
Larry Gerbrandt, SVP/General Manager, Nielsen Analytics, a division of VNU MMI
Josette Bonte, VP Content & IPTV, Ovum
John MacDonald, General Manager, FINE LIVING TV Network
Aditya Kishore, Media & Entertainment Strategies, Yankee Group
Josh Rose, SVP, Creative Director, Deutsch
Ed Forman, COO & Executive Vice President, ICTV
William Ganon, VP Advertising Revenue & Strategy, MediaFLO USA div., QUALCOMM
Hilmi Ozguc, CEO, Maven Networks
Jerrold T. Brandt, Content Services Group, Intel Corp.
Robert Flynn, CEO, Zetools
Mike Alvarez, Vice President, Lifetime Partnerships, Lifetime Television
Scott L. Brown, SVP Strategic Relationships, Marketing & Technology, Nielsen Media Research
Jeff Shultz, CEO, CONCERT.TV
Dan O’Brien, Chairman & CEO, Gotuit Media Corp.
Leland Lai, Director, Business Development
, Terayon Communication Systems
Stuart Lipson, Vice President, Content Solutions, SeaChange International
Davina Kent, Director, Advertising and Research Sales, TiVo
Jack Zhang, Sr. Technology Advisor, Arbitron, Inc.
Eric Healy, Senior Vice President, Director, Mullen Interactive

The Goal: "The Reinventing Advertising Consortium" is a group to help facilitate the understanding of content, commerce and communications across the mass media markets, TV, Cable, Satellite, Telco, Broadband, Mobile, Podcasting & Games. To that end, "The Consortium" will not only convene at trade events such as Digital Hollywood, Building Blocks or CES, but will also reach out and hold "Creative Retreats" for Executives and Producers in Media, Entertainment and Technology to help broaden and enhance the reach and future of Advertising. To that end, we will be holding a VIP Dinner of the Advisory Committee of the "Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium."

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Monday, June 11
1:00 PM – 2:15 PM
Session A:
Deconstructing Advertising: Making Choices in a Universe of Limitless Choice: Broadband, Social Networks, Mobile, TV, Cable, Games, VOD & ITV
Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Adam Stewart, Vertical Director, Media & Entertainment Group, Google
Davina Kent, Vice President, National Advertising Sales, TiVo
Tom Grayman, Director, Brand and Consumer Research, Spike/IFILM/Gaming, MTV Networks Entertainment Group
Esther Franklin, Senior Vice President/Director of Consumer Context Planning, Starcom USA
Hamet Watt, CEO, NextMedium
Karsten Weide, Program Director, Digital Media & Entertainment, IDC, Moderator
For Session Description & Speakers Bios - Click Here

2:30 PM – 3:30 PM
Session B:
Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year!
Dave Vockell, VP, Ad Strategy, Yahoo!
Kenneth O. Lipscomb, CEO, FourSpots
Peter Pham, Vice President, Business Development, Photobucket
Don Loeb, Vice President, FeedBurner
Philip N. Kaplan, Chief Strategy Officer, Internap
Mark Friedler, Publisher, GameDaily, part of AOL Games
Chad Kinzelberg, Director, Scale Venture Partners, Moderator
For Session Description & Speakers Bios - Click Here

3:45 PM – 5:00 PM
Session C:
Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Jay Stockwell, Senior Vice President, Sales, Nielsen BuzzMetrics
Andrew Bernstein, President, TNS Media Intelligence/Cymfony
Will Hodgman, President & CEO, M:Metrics
Larry Gerbrandt, Senior Vice President/General Manager, Nielsen Analytics
Yaakov Kimelfeld, Digital Research & Analytics Director, MediaVest
Brian Shin, founder and CEO, Visible Measures Corp.
Erin Hunter, EVP, comScore, Inc.
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speakers Bios - Click Here

Tuesday, June 12th
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Alan Cohen, Executive Vice President, Managing Director, Innovations and Entertainment, Initiative
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Michael Pond, Media Analyst, Nielsen//NetRatings
Keith Tomatore, Vice President of Sales Development and Operations, and Manager of Newsweek and Budget Travel, Washingtonpost.Newsweek Interactive
Jeremy Lockhorn, Director, Emerging Media and Video Innovation, AvenueA - Razorfish
Kevin J. McGurn, Vice President, Advertising, >nbbc, NBC
Saleel Sathe, Group Product Manager, Microsoft adCenter
Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator
For Session Description & Speakers Bios - Click Here

12:30 PM - 1:45 PM
Track II:
Advertising Strategies in the Diversified Digital Culture
Josh Rose, SVP, Creative Director, Deutsch
Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research
Jodie McAfee, Senior Vice President, The Media Group
Elias Plishner, Senior Vice President, Digital Communications, Universal McCann
Art Sindlinger, VP/Media Director, Starcom USA
John Montgomery, CEO, MindShare Interaction
Jeffrey A. Dachis, CEO & Senior Partner at Bond Art and Science, Moderator
For Session Description & Speakers Bios - Click Here

2:15 PM – 3:30 PM
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Michael Sakin, Vice President, National Advertising Sales, Western Region, Screenvision
Dan Poling, Director Product Planning, Microsoft eHome
Sam Bergen, Digital and Emerging Media Strategist, Saatchi & Saatchi LA
Jonathan Epstein, CEO, Double Fusion
Betsy Scolnik, President, National Geographic Digital Media
David Kang, Senior Vice President and General Manager of Subscription Services, Rodale, Moderator
For Session Description & Speakers Bios - Click Here

Track III
Advertising and Technology - Games, Intertactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management
Robert Scheffler, Distinguished Member of the Technical Staff, Motorola Connected Home Solutions
Jay L. Sampson, Vice President, North American Sales, Massive, Microsoft Corporation
Brandon Berger, Director Digital Innovation, MDC Partners
Jack Perry, Founder & CEO, TitanTV Media
Chet Kanojia, Chief Executive Officer, Navic Networks
Ed Forman, COO & Executive VP, ICTV Inc.
Gordon Bellamy, executive consultant, MTV Networks, Moderator
For Session Description & Speakers Bios - Click Here

3:50 PM - 5:00 PM
Track II:
Advertising Applications in User Generated Media and Social Networks
Mort Greenberg, Vice President, Sales, Metacafe
Todd Herman, General Manager, Global Media Strategy, MSN Media Network
Gary Hall, President, Pringo.com
Shahi Ghanem, CEO, Brickfish
Scott Swanson, Vice President of Network and Partner Development, ViTrue
Manish Madhvani, co-founder & Partner, GP Bullhound, Moderator
For Session Description & Speakers Bios - Click Here

Wednesday, June 13
Digital Hollywood Seminars
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging, Mobile, Music and Games – Reinventing the Commerce & Media Model
Daphne Kwon, CEO, ExpoTV
Fernando Espuelas, CEO and chairman, VOY
Ross Cox, Sr. Director of Entertainment of Products, Cartoon Network
Chris Petrovic, VP, Business Development, Playboy Entertainment Group
Brian Murphy, CEO, Fearless Entertainment
Toby Rowland, Director & co-Founder, King.com
Shergul Arshad, VP, Business Development, StyleFeeder
Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media, Moderator
For Session Description & Speakers Bios - Click Here

Track III:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Keith Richman, CEO, Break.com
C.J. Ketter, founder and CEO, LIME
Dr. Hossein Eslambolchi, CEO, Divvio
Evan Berg, Senior Director of Corporate and Business Development, Brightcove
Kris Jacob, EVP of Business Development, Sales and Marketing, PodShow
Nancy Dunn, Vice President, Advertising Strategy, ClipSyndicate
Tom Wilde, CEO, PodZinger
Bart Feder, President/CEO, The FeedRoom, Moderator
For Session Description & Speakers Bios - Click Here

12:30 PM - 1:45 PM
Track III:
Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile
Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television
Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab
Dean Scheu, Director of Business Development, Charter Media, West/Midwest Division
Vicki Lins, VP Marketing and Communications, Comcast Spotlight
Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation
Eric Picard, Director of Advertising Strategy and Emerging Media Planning, Microsoft
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speakers Bios - Click Here

2:15 PM - 3:30 PM
Track II:
Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution
John Harran, Executive Director, Business Development, TBS, Inc.
Josef Mandelbaum, President & CEO, American Greetings Intellectual Property Group
Chris McAndrews, President of National Geographic Digital Media
Michael Weiss, President & CEO, StreamCast Networks
Dr. Lars Buttler, CEO, Trion World Network
Jason Henderson, Games Product Manager, Verizon Communications
Keith Kocho, Founder, ExtendMedia Corporation
Brian Glicklich, Senior Vice President of Digital Media for Premiere Radio Networks, Moderator
For Session Description & Speakers Bios - Click Here

3:50 PM - 5:00 PM
Track I:
Programming, Content & Advertising Innovation: Cable, VOD, DTV, IPTV & Broadband
Richard Glosser, Executive Director of Emerging Media and Partner Integration, CondeNet
Scott Sternberg, CEO, Scott Sternberg Productions
Stephen Macias, SVP, Corporate and Marketing Communications, here! Networks
Ron Frankel, president and CEO, Synacor
Sangita Verma, CEO and Founder, TAG Networks (formerly TV Head)
Seth Haberman, Founder-Chariman/CEO, Visible World
Josette Bonte, Vice President, Digital Media, Cookie Jar
Seth Shapiro, Principal, New Amsterdam Media Inc, Moderator
For Session Description & Speakers Bios - Click Here

Track II:
Broadband Advertising: The Power Surge – Video, PODs, Social Networks, Links & Banners - Entertainment, Digital Publishing, Communities and Search Engines Emergence
Brad Davis, Senior Vice President, Online Sales and Western Multimedia Leader, Disney Online
Nicholas D. Troiano, Vice President of Sales and Business Development, Maven Networks
Brady Gilchrist, EVP of Strategy, Fuel Industries
Michael Lundgren, Applied Technology Group, Creative Technology Director, VML
Ben Trenda, VP of West Coast Sales, Advertising.com
David Berkowitz, Director, Emerging Media, 360i
Marc Ruxin, SVP, Director, Digital Marketing, MCCANN Worldgroup
Warren Lee, Principal, Canaan Partners, Moderator
For Session Description & Speakers Bios - Click Here

Thursday, June 14
9:30 AM - 10:45 AM
Track IV:
Advertising in P2P, Search and other Web Based Services
Jonathan Lee, VP, Business Development, MediaDefender, Inc.
Aaron Martens, CEO and co-founder, BrightSpot
Dominique Benoit, VP Sales and Marketing, SBK Interactive
James L. Benton, Vice President of Sales, AdBrite
Allan Klepfisz, CEO, Brilliant Digital Technologies /QTRAX
Les Ottolenghi, President & Co-Founder, INTENT MediaWorks
John Desmond, Vice President, MediaSentry Services
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speakers Bios - Click Here

11:05 AM - 12:20 PM
Track II:
Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
Baris Karadogan, Partner, ComVentures
Rob Crumpler, President and Chief Executive Officer, BuzzLogic
Jason Spero, Vice President of Marketing, AdMob
Jason Klein, President and co-founder, Special Ops Media
Louis Moynihan, Director, Strategy and Development, Pheedo
Paul Bowlin, Regional Sales Director, SpotXchange, Booyah Networks
Marissa Gluck, Founder and Managing Partner, Radar Research, Moderator
For Session Description & Speakers Bios - Click Here

12:50 PM - 2:00 PM
Personalized and Innovative Mobile & Broadband Services: Advertising and Content
Ed Anuff, CEO and co-founder, Widgetbox
Michael Chang, Founder/Vice President of Marketing, Greystripe
Fabrice Sargent, CEO, Cellfish
Adi Sideman, CEO, Oddcast
Matt Colebourne, CEO, coComment
Jack Philbin, President, Vibes Media
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speakers Bios - Click Here

2:15 PM - 3:30 PM
Track I:
Social Networks - The Future of Advertising, Marketing and Brand Building
Ray Doustdar, President & co-founder, TeamDating
Brian Fitzgerald, President, Gorilla Nation
Jamie Tedford, founder, Brand Networks, Inc.
Rebecca Weeks, Director of Business Development, Real Girls Media Network, Inc.
Kevin McKiernan, president, Creative License
Liddy Manson, COO, Freewebs
Evan Schumacher, Chief Executive Officer, Going.com
J. Sibley Law, President and Founder of Saxon Mills, LLC, Moderator
For Session Description & Speakers Bios - Click Here

Track III:
Personalized Music and Video Experience - Mobile and Broadband - Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising
Peter Csathy, CEO SightSpeed
Stephen Murray, co-founder, President of Entertainment and Chief Creative Officer for BurnLounge
Scott Fedewa, Executive VP & Executive Producer, LiveNation.com
Adam Zbar, co-founder and CEO, Zannel, Inc.
Michael Papish, CEO, MediaUnbound
Matt Gore, VP of Marketing, Paltalk
Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator
For Session Description & Speakers Bios - Click Here

See Entire Digital Hollywood Agenda - Click Here