The Complete Track
Monday, October 29 - Thursday, November 1st
Scroll Down for Listings of Seminar Sessions and Speakers
Advertising 2.0 - Reinventing Advertising: Content, Commerce & Communications
Monday, October 29th
Special VIP Consortium Dinner – The Advertising Transformation
Hosted by: Adobe Systems & EyeWonder:
Dinner Speakers
John Vincent, CEO, EyeWonder
Craig Barberich, Sr. Business Development Manager, Adobe
Jeff Minsky, Director, NEXT, OMG Digital
Bant Breen, president, Futures Marketing Group, Interpublic Group
Mike Salerno, VP, Strategic Planning, Turner Broadcasting
Brad Berens, Chief Content Officer & Editor at Large, iMedia, Moderator - for Dinner Invitation - email Mark Kapczynski markkap@eyewonder.com
Hosted by: Adobe Systems & EyeWonder
"Advertising 2.0 - Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium"
Advisory Committee
Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company
Bruce Eskowitz, President, Global Venues and Properties, Live Nation
Shahid Khan, Partner, Interactive Broadband Consulting, LLC
Duane Dahl, President/Chief Executive Officer, PerfectMatch.com
Blake Krikorian, CEO, Sling Media
Tracy Dolgin, president and CEO, YES Network
Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Larry Tanz, CEO, LivePlanet
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable
Gary Little, General Partner, Morgenthaler Ventures
John Zagula, Partner, Ignition Partners
David Ernst, Executive Vice President, Director, Futures & Technologies, Initiative Worldwide
Tom Meyer, president, Davie-Brown Entertainment
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group
Nicholas Longano, Chief Marketing Officer, Massive Inc.
Neil McGinness, Vice President Entertainment & Comedy, IMG Media
Robert Hollander, President, Brand Sense Partners
Daren Gill, VP, Business Development, ChoiceStream
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Maria Mandel, Partner, Director of Digital Innovation, Digital Innovation, OgilvyInteractive, New York
Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning Rentrak Corporation
Jonathan Epstein, President & CEO, Double Fusion
Mitch Oscar, Executive Vice President, Carat Digital
Garry Kitchen, CEO, Skyworks
Michael Kassan, Media and Entertainment Consultant
Jeff Binder, President, Broadbus Technologies
Larry Gerbrandt, SVP/General Manager, Nielsen Analytics, a division of VNU MMI
Josette Bonte, VP Content & IPTV, Ovum
John MacDonald, General Manager, FINE LIVING TV Network
Aditya Kishore, Media & Entertainment Strategies, Yankee Group
Josh Rose, SVP, Creative Director, Deutsch
Ed Forman, COO & Executive Vice President, ICTV
William Ganon, VP Advertising Revenue & Strategy, MediaFLO USA div., QUALCOMM
Hilmi Ozguc, CEO, Maven Networks
Jerrold T. Brandt, Content Services Group, Intel Corp.
Robert Flynn, CEO, Zetools
Mike Alvarez, Vice President, Lifetime Partnerships, Lifetime Television
Scott L. Brown, SVP Strategic Relationships, Marketing & Technology, Nielsen Media Research
Jeff Shultz, CEO, CONCERT.TV
Dan O’Brien, Chairman & CEO, Gotuit Media Corp.
Leland Lai, Director, Business Development, Terayon Communication Systems
Stuart Lipson, Vice President, Content Solutions, SeaChange International
Davina Kent, Director, Advertising and Research Sales, TiVo
Jack Zhang, Sr. Technology Advisor, Arbitron, Inc.
Eric Healy, Senior Vice President, Director, Mullen Interactive
The Goal: "The Reinventing Advertising Consortium" is a group to help facilitate the understanding of content, commerce and communications across the mass media markets, TV, Cable, Satellite, Telco, Broadband, Mobile, Podcasting & Games. To that end, "The Consortium" will not only convene at trade events such as Digital Hollywood, Building Blocks or CES, but will also reach out and hold "Creative Retreats" for Executives and Producers in Media, Entertainment and Technology to help broaden and enhance the reach and future of Advertising. To that end, we will be holding a VIP Dinner of the Advisory Committee of the "Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium."
See Entire Digital Hollywood Agenda - Click Here
Monday, October 29th
1:00 PM – 2:15 PM
Deconstructing Advertising: Making Choices in a Universe of Limitless Choice: Broadband, Social Networks, Mobile, TV, Cable, Games, VOD & ITV
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Adam Stewart, Vertical Director, Media & Entertainment Group, Google
Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Tom Bosco, Head of Sales, MySpace TV
Joe Franzetta, Executive Vice President and General Manager, Broadband Television Business Unit, TANDBERG Television
Karen Bressner, Senior Vice President of Advertising Sales, Tivo
Feisal Nanji, Sector Resident, Global Media & Entertainment Sector, Ernst & Young, Moderator
For Session Description & Speaker Bios Click Here
2:30 PM – 3:30 PM
Track I: Hollywood 2.0 – Platforms and Programming
Advertising and Monetizing: Mashup, Viral & Episodic Video Phenomenon
Timothy Shey, founder & Head of Network Development, Next New Network
Scott Roesch, GM, AtomFilms, MTV Networks
Chris Dorr, VP Video, Sony Connect
Jane Hu, Vuguru / Tornante
Kourosh Taj, Co-President & Head of Programming, No Good TV
Zach Posner, Head of Interactive and Business Development, National Lampoon
Ben Relles, founder, barelypolitical.com (Obama Girl)
Bambi Francisco, CEO, co-founder Vator, Moderator
For Session Description & Speaker Bios Click Here
Track II: Reinventing Advertising
Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year!
Dalton Caldwell, founder and CEO, imeem
Jim Louderback, CEO, Revision 3
Donald Loeb, Google
Greg Fawcett, VP, Business Development, IMG World
Peter Pham, Vice President, Business Development, Photobucket
Kevin Lange, Director, SMG Search
Marc Ruxin, SVP, Director, Digital Marketing, MCCANN Worldgroup
Chi-Hua Chien, Associate, Accel Partners, Moderator
For Session Description & Speaker Bios Click Here
3:45 PM – 5:00 PM
Track II: Reinventing Advertising
Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Yaakov Kimelfeld, Digital Research & Analytics Director, MediaVest
Mark Schulze, Vice President, Partner Development, Quantcast
Erin Hunter, EVP, comScore, Inc.
Kanishka Agarwal, Vice President, Mobile Media, Nielsen Mobile
David Graves, Chairman and Founder, PermissionTV
Will Hodgman, President & CEO, M:Metrics
Tim Napoleon, Product Line Director, Media & Entertainment, Akamai
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speaker Bios Click Here
Tuesday, October 30th
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Jeremy Lockhorn, Director, Emerging Media and Video Innovation, AvenueA - Razorfish
Walker Jacobs, Senior Vice president, Turner Entertainment New Media Ad Sales
Arnie Gullov-Singh, Vice President, Advertising Technology Group, Fox Interactive Media
Michael Pond, Media Analyst, Nielsen//NetRatings
Scott Schiller, Senior Vice President & Chief Revenue Officer, Glam Media, Inc.
Federico Grosso, Senior Vice President, Business Development, blinkx
Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator
For Session Description & Speaker Bios Click Here
12:30 PM – 1:45 PM
Track II:
Advertising Strategies in the Diversified Digital Culture: Broadband, Cable, Satellite, Games, Mobile and Social Networks
Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research
Josh Rose, SVP, Creative Director, Deutsch
Mark Kapczynski, VP & GM In-Stream Solutions, EyeWonder
Cathy Tankosic, Executive Vice President, Magna Global Entertainment
Elias Plishner, Senior Vice President, Digital Communications, Universal McCann
Drew Reifenberger, Senior Vice President and General Manager, Super Deluxe, Turner Broadcasting
Warren Lee, Principal, Canaan Partners, Moderator
For Session Description & Speaker Bios Click Here
2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
John McCarus, VP Director Brand Content, DIGITAS
Daryl Evans, Vice President of Advertising & Marketing Communications, AT&T Wireless
David Goodrich, West Coast Digital Media Director, NEXT, OMG Digital
Todd Steinman, COO, M80
David Lang, Director of Programming, MindShare Entertainment
Eric Hadley, CMO, Heavy Corporation
Jim Heckman, Chief Strategy Office, Zazzle
Michael Kassan, Principal, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here
3:50 PM - 5:00 PM
Track II:
Advertising and Technology - Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management
Justin Townsend, CEO and Co-Founder, IGA Worldwide
Jack Perry, Founder & CEO, TitanTV Media
Pallavi Shah, Digital Media Strategist, Hewlett-Packard
Brandon Berger, Director Digital Innovation, MDC Partners
Ravi Medikonda, Director of Service Provider Marketing, Juniper Networks
Jeff Hasen, Chief Marketing Officer, h i p c r i c k e t
Keith Kocho, Founder, Extend Media, Moderator
For Session Description & Speaker Bios Click Here
Session Workshop B:
Widgets as a Platform: Content, Advertising, Communications
Martin Green, Vice President, Business Development, meebo.com
Michael Luna, CTO, Openwave Systems
Chris Cunningham, Vice President of Global Sales, Freewebs
Dan Strauss, Vice President, Fox Interactive Media Labs
Levy Cohen, Chief Executive Officer and Founder, Collarity
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speaker Bios Click Here
Wednesday, October 31st
Digital Hollywood Seminars
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging, Mobile, Music and Games – Reinventing the Commerce & Media Model
Steve Livingston, Chief Marketing Officer, mBlox
Chris Petrovic, Vice President, Digital Media, Playboy
Mike Sepso, chairman and co-founder, Major League Gaming
Guy Borgford, Senior Marketing Director, Advertising Sales, RealNetworks
Kenetta Bailey, SVP, Marketing, WE TV
David Getson, CEO, g-NET Media
Andrea Gingold, VP of Marketing, Screenvision
Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media, Moderator
For Session Description & Speaker Bios Click Here
Track III:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Erick Hachenburg, CEO, Metacafe
Tara Walpert, President, Visible World
Kris Jacob, EVP, Business Development, Sales and Marketing, PodShow
Stephen Baker, CRO, EveryZing
Christine Engelbrechtsen, Head of Interactive Advertising and Marketing, Lime
Tom Wang, Vice-President of Product. Break.com
Scott Cohen, President, VideoAdGames, Moderator
For Session Description & Speaker Bios Click Here
12:30 PM - 1:45 PM
Track III:
Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile
Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab
Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation
Jeff Shultz, Co-Founder, CEO, CONCERT.TV
Mitch Oscar, Executive Vice President, Director of CaratDigital, Carat North America
Lon Otremba, CEO, Access 360 Media
Charles “Chip” Meehan, Vice President of Advertising Sales, Comcast Spotlight
Dean G. Scheu, Jr., President & CEO, HSI Communications, Inc.
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here
2:15 PM - 3:30 PM
Track II:
Subscription, Download & Advertising Models in Broadband: Entertainment, News & Information Content Distribution
Mariana Danilovic, Vice President of Business Development, MediaZone
Dr. Lars Buttler, CEO, Trion World Network
Jason Henderson, Games Product Manager, Verizon Communications
Michael Weiss, President & CEO, StreamCast Networks
Richard M. Anderson. President & CEO, Zip.tv
Brendan Hart, Director of Marketing, National Geographic Digital Media
Lewis Rothkopf, VP of Business Development, Paltalk
Lauren Cole, President, Lauren Cole Media, Moderator
For Session Description & Speaker Bios Click Here
3:50 PM - 5:00 PM
Track II:
Broadband Advertising: The Power Surge – Video, PODs, Social Networks, Links & Banners - Entertainment, Digital Publishing, Communities and Search Engines Emergence
Jason Klein, President and co-founder, Special Ops Media
Aaron Broder, co-founder & CEO, Gorilla Nation
Michael Lundgren, Applied Technology Group, Creative Technology Director, VML
Eric Druckenmiller, Media Director, Deep-Focus
Adam Broitman, Director of Emerging and Creative Strategy, Morpheus Media
Josh Crandall, Managing Director, Media-Screen LLC
David Berkowitz, Director, Emerging Media, 360i, Moderator
For Session Description & Speaker Bios Click Here
Track IV:
In-Store Digital Media Solutions: Branding, Communication & Commerce: Evaluation, Development & Deployment
Dave Adams, Manager, Strategic Planning of Best Buy Co, Inc.
Ali Diab, Co-Founder and President, Products & Technology, Ripple
David Brewster, Senior VP, Marketing and Creative Services, PlayNetwork
Jim Taylor, Senior Vice President & General Manager, Sonic Solutions
David Wolf, Partner, Media & Entertainment, Accenture
Anthony Bay, co-founder and chairman, MOD Systems, Moderator
For Session Description & Speaker Bios Click Here
Thursday, November 1st
9:30 AM - 10:45 AM
Track IV:
Advertising in P2P, Search, Social Media and other Web Based Services
Chase Norlin, CEO, Pixsy
Thom Kozik, President, US Wazap!
Allan Klepfisz, CEO, Brilliant Digital Technologies /QTRAX
John Desmond, Vice President, MediaSentry Services
Les Ottolenghi, President & Co-Founder, INTENT MediaWorks
Ronny Golan, Co-Founder & Co-CEO, HIRO Media
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here
11:05 AM - 12:20 PM
Track II:
Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
Jayant Kadambi, CEO and Founder, YuMe
Karen Feldman, Global Media & Entertainment Leader, Institute for Business Value, IBM
Lissette Fernandez, Interactive Strategy Director, VENABLES BELL & PARTNERS
Tony Nethercutt, VP of Sales, AdMob
Louis Moynihan, Director of Strategy and Development, Pheedo, Inc.
Paul Bowlin, Director of Online Video Advertising, SpotXchange, Booyah Networks
Jonathan Weitz, Principal, IBB Consulting, Moderator
For Session Description & Speaker Bios Click Here
12:50 PM - 2:00 PM
Track III:
Personalized and Innovative Mobile & Broadband Services: Advertising and Content
David Skinner, President, WHITTMANHART Interactive
Mike Fitzsimmons, CEO, Delivery Agent
Jonathan Cobb, Founder and CEO, Kiptronic
Venkatarangan Thirumalai, Chairman, Vishwak Solutions Pvt. Ltd.
Jordan Greene, VP of Mobile Marketing, MindMatics
Shergul Arshad, VP, Business Development, StyleFeeder
Michael J. Pinto, Managing Principal, mCapital, LLC, Moderator
For Session Description & Speaker Bios Click Here
2:15 PM - 3:30 PM
Track I:
Social Networks - The Future of Advertising, Marketing and Brand Building
Justin Cooper, Chief Innovation and Marketing Officer, Passenger
Alex Blum, CEO, KickApps
Rebecca Weeks, Director of Business Development, Real Girls Media Network, Inc.
Mark Sigal, co-founder and CEO, vSocial, Inc.
Matt Palmer, Executive Vice President and General Manager, Stardoll
Ray Doustdar, President, TeamDating.com
Ben Pashman, Vice President Business Development, Gigya
Brian Solis, Principal, FutureWorks, Moderator
For Session Description & Speaker Bios Click Here
Track IV:
Contextual Media & Advertising Applications in Social Networks and User Generated Media - Broadband and Mobile
Jim Kaskade, CEO, Eyespot
Troy Young, CMO, VideoEgg
Doug McFarland, Chief Executive Officer, ScanScout
Ben Weinberger, Chief Executive Officer, Digitalsmiths
Amir Ashkenazi, CEO and Co-founder, adap.tv
David Kim, SVP of Business Development and GM of Performance Marketing, Tumri
Stephen Stokols, CEO, WooMe
Mike Vorhaus, Managing Director, Frank N. Magid Associates, Moderator
For Session Description & Speaker Bios Click Here
See Entire Digital Hollywood Agenda - Click Here