Complete All-Event Advertising Track
Monday, October 23 - Thursday, October 26th
Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile
For Full Track & Speaker Information - Scroll Down Page

The Consortium Dinner
Wednesday, October 25th - 6:45 PM - The Loews Hotel
"Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium"
Advisory Committee
Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company
Bruce Eskowitz, President, Global Venues and Properties, Live Nation
Shahid Khan, Partner, Interactive Broadband Consulting, LLC
Duane Dahl, President/Chief Executive Officer, PerfectMatch.com
Blake Krikorian, CEO, Sling Media
Tracy Dolgin, president and CEO, YES Network
Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Larry Tanz, CEO, LivePlanet
Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable
Gary Little, General Partner, Morgenthaler Ventures
John Zagula, Partner, Ignition Partners
David Ernst, Executive Vice President, Director, Futures & Technologies,
Initiative Worldwide
Tom Meyer, president, Davie-Brown Entertainment
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group
Nicholas Longano, Chief Marketing Officer, Massive Inc.
Neil McGinness, Vice President Entertainment & Comedy, IMG Media
Robert Hollander, President, Brand Sense Partners
Daren Gill, VP, Business Development, ChoiceStream
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Maria Mandel, Partner, Director of Digital Innovation, Digital Innovation, OgilvyInteractive, New York
Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning Rentrak Corporation
Jonathan Epstein, President & CEO, Double Fusion
Mitch Oscar, Executive Vice President, Carat Digital
Garry Kitchen, CEO, Skyworks
Michael Kassan, Media and Entertainment Consultant
Jeff Binder, President, Broadbus Technologies
Larry Gerbrandt, SVP/General Manager, Nielsen Analytics, a division of VNU MMI
Josette Bonte, VP Content & IPTV, Ovum
John MacDonald, General Manager, FINE LIVING TV Network
Aditya Kishore, Media & Entertainment Strategies, Yankee Group
Josh Rose, SVP, Creative Director, Deutsch
Ed Forman, COO & Executive Vice President, ICTV
William Ganon, VP Advertising Revenue & Strategy, MediaFLO USA div., QUALCOMM
Hilmi Ozguc, CEO, Maven Networks
Jerrold T. Brandt, Content Services Group, Intel Corp.
Robert Flynn, CEO, Zetools
Mike Alvarez, Vice President, Lifetime Partnerships, Lifetime Television
Scott L. Brown, SVP Strategic Relationships, Marketing & Technology, Nielsen Media Research
Jeff Shultz, CEO, CONCERT.TV
Dan O’Brien, Chairman & CEO, Gotuit Media Corp.
Leland Lai, Director, Business Development
, Terayon Communication Systems
Stuart Lipson, Vice President, Content Solutions, SeaChange International
Davina Kent, Director, Advertising and Research Sales, TiVo
Jack Zhang, Sr. Technology Advisor, Arbitron, Inc.
Eric Healy, Senior Vice President, Director, Mullen Interactive

The Goal: "The Reinventing Advertising Consortium" is a group to help facilitate the understanding of content, commerce and communications across the mass media markets, TV, Cable, Satellite, Telco, Broadband, Mobile, Podcasting & Games. To that end, "The Consortium" will not only convene at trade events such as Digital Hollywood, Building Blocks or CES, but will also reach out and hold "Creative Retreats" for Executives and Producers in Media, Entertainment and Technology to help broaden and enhance the reach and future of Advertising. To that end, we will be holding a VIP Dinner of the Advisory Committee of the "Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium," on Wednesday, October 25th at 6:45 PM - at the Loews Hotel.

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The Track
Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile
Monday, October 23rd
1:00 PM – 2:15 PM
Session A:
User Generated Content - Part I: An Internet, Communications and Advertising Transformation
Steven Starr, founder & CEO, Revver
Todd Herman, General Manager, Media Experiences, MSN Entertainment
Hunter Walk, Product Manager, Google Video
Alex Welch, CEO, Photobucket
Greg Kostello, CEO, vMix Media Inc.
Dmitry Shapiro, founder and CEO, Veoh Networks
Chris Marlowe, Editorial Director, Digital Media, The Hollywood Reporter, Moderator
For Session Description & Speaker Bios Click Here

2:35 PM – 3:45 PM
Session A:
Web 2.0 - The Next Iteration: How Next Generation Personalized Media is Rewiring the Web
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User Generated Media, Programmable Web, Podcasting, Mashups & Blogging - Transforming and Disassembling the World of Traditional Media, Communications & Advertising
Erik Flannigan, Vice President, Programming for Moviefone, AOL Music, AOL Radio and AOL Television, AOL LLC
Dan Monahan, Global Infotainment Segment Manager, Mobility Products Group, Intel, Inc.
Kris Jacob, EVP of Business Development, Sales and Marketing, PodShow
Greg Morrow, President and co-founder, PureVideo Networks
Six Apart, speaker to be announced
Tim Chang, Principal, Gabriel Venture Partners
For Session Description & Speaker Bios Click Here

Session C:
User Generated Content - Part II: An Internet, Communications and Advertising Transformation
Robert Levitan, CEO, Pando
Keith Richman, CEO, Break.com
Thomas McInerney, co-founder and CEO, GUBA
Steve S. Jang, VP, Marketing and Business Development, imeem, inc.
Anthony Batt, CEO and co-founder, Buzznet
Robert C. Raciti, Ph. D., Senior Vice President, GE Commercial Finance _ Global Media & Communications (GM&C), Moderator
For Session Description & Speaker Bios Click Here

4:10 PM – 5:15 PM
Session C:
Advertising NEXT: Pods, Social Nets, Blogs, Ims, Broadband and Mobile, - It's the Breakthrough Year!
Murgesh Navar, founder and CEO, Podbridge
Henry Copeland, founder, BlogAds
Don Loeb, Vice President, Business Development, Feedburner
Ian Wessman, Director of Creative Technology, Saatchi & Saatchi LA
Nancy Dunn, Vice President, Advertising Strategy, ClipSyndicate
Martin Green, Senior Vice President, CNET Networks Community
Andreas Stavropoulos, Managing Director, Draper Fisher Jurvetson, Moderator
For Session Description & Speaker Bios Click Here

The Agenda
Day One
Tuesday, October 24

9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Alan Cohen, Executive Vice president, Managing Director, Initiative Innovations
Reggie Bradford, CEO, ViTrue, Inc.
David Tochterman, Executive Vice President/Executive Producer, ChannelBlast
Daren Gill, Vice President of Business Development, Entertainment, ChoiceStream
Greg Foster, Vice President of Corporate Development, TBS, Inc.
Doug Scott, Executive Director, Branded Content and Entertainment, Ogilvy & Mather, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track I:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Jordan Levin, co-founder, Generate, former CEO of The WB
Jordan Hoffner, Head of News and Premium Content Partnerships, Google Video
Shawn Gold, CMO & Head of Marketing and Content, MySpace.com
John Penney, Senior Vice President, New Media Business Planning, HBO, Inc.
Albie Hecht, founder & CEO, Worldwide Biggies Inc.
Joe Michaels, Director, Business Development, MSN Entertainment, Microsoft
Ira Rubenstein, Executive Vice President, Sony Pictures Digital, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Joey Carson, CEO, Bunim/Murray Production
Tom Meyer, President of Davie-Brown Entertainment (DBE)
Carla Sinatra, Vice President, Plum TV
Barry Layne, Executive Vice President, National Lampoon
Eric Person, Director, Interactive, The Cimarron Group
Suzanne Kolb, Executive Vice President, Marketing and Communications, E! Networks
Michael Kassan, Principal, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Games - Crossover into Music, TV, Cable, Broadband & Movies - Advertainment & Custom Branded Experience
Gordon Bellamy, executive consultant, MTV Networks
Don L. Daglow, President and CEO, Stormfront Studios
Doug Booms, Senior Director of Business Development, Double Fusion
Dr. Lars Buttler, CEO, Trion World Network
Kevin Kraff, Director, Global Brand Management, THQ
David Getson, CEO, g-NET Media
Russell G. Weiss, Partner, Morrison & Foerster LLP, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Podcasting, Games and Mobile
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Peter Kang, Creative Director, Interactive and Emerging Technology, Saatchi & Saatchi LA
Rob Petty, CEO, ROO
Walter Schild, founder & CEO, Genex
Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research
Fred Smith, CEO, IdeaCast
Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management, Moderator
For Session Description & Speaker Bios Click Here

Wednesday, October 25
Digital Hollywood Seminars
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging, Mobile, Music and Games – Reinventing the Commerce & Media Model
Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media
Lisa Black, Senior Vice President, Digital Media, Si TV
JD Heilprin, Executive Vice President, Control Room
Chris Petrovic, VP, Business Development, Playboy Entertainment Group
Jeff Shultz, Co-Founder, CEO, CONCERT.TV
Adam Stewart, Vice President, National Sales, Western Region, Screenvision
Adrian Sexton, Partner, TAG Strategic, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Jay Adelson, CEO, Revision 3
Jon Vlassopulos, Vice President, Business Development, Strategic Planning and New Media, Endemol USA
Scott Roesch, VP and GM, AtomFilms
Henk van Niekirk, Vice President, CNET Networks Entertainmen
Sue Cross, Vice President, AP's Online Services, Associated Press
Richard Sussman, Director of Media and Entertainment, Nielsen//NetRatings
Stephen Condon, Vice President, Marketing, Entriq, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Track III:
Rethinking Advertising: VOD, DVR, Broadband & Mobile - New Video Platforms, New Video Paradigms
Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company
Will Griffin, CEO, DoD™
Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning, Rentrak Corporation
Dean Scheu, Director of Business Development, Charter Media, West/Midwest Division
Braxton Jarratt, SVP Marketing and Business Development, TANDBERG Television
Andrew Ward, VP of Strategic Alliances, Comcast Spotlight
Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
TV & Interactivity: Evolving Content & Business Models: Content, Commerce and Branded Entertainment
Edward Skolarus, Vice President, Business and Operations, FOX Reality
Jim Turner, Vice President, Interactive, A&E Television Networks
Chris Lucas, Vice President/Executive Producer, Digital Media, Showtime Networks
Michael Bonner, Vice President, New Media, NBC Univesal Cable
Stephanie Quay, Site Director, TV.com, CNET Networks Inc.
Lydia Loizides, Vice President, Director, Media and Technology Experience Analytics for The Consumer Experience Practice, Interpublic Media
Turner Entertainment, speaker to be announced
Jeff Binder, President, Broadbus Technologies, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM

Track II:
Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution
Dave Williams, CMO, Atom Entertainment & GM, Shockwave.com
John Jones, Senior Vice President, Programming, MusicNet
Stuart Snyder, General Manager, GameTap, a TBS Entertainment Network
Ted May, Vice President, Content and Value Added Services, Synacor
Jeff Lanctot, VP/General Manager, Avenue A | Razorfish
Don Kosak, Chief Technology Officer, Lycos
Lisa Osborne, Production Manager, AFI Digital Content Lab, American Film Institute, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track II:
Broadband Advertising: The Power Surge –
Video, PODs, Social Networks, Links & Banners - Entertainment, Digital Publishing, Communities and Search Engines Emergence
Mark Spates, Vice President, Brands, Heavy.com
Mark Larkin, Executive Producer, CNET Broadband and Webcasting, CNET Networks Inc.
Jason Oberfest, Managing Director, Product Strategy, LA Times
Charlie Whittingham, Vice President, Sales, Advertising.com
Gary M. Bishop, Deputy Director, Strategic Outreach Directorate, U.S Army Accessions Command
Andy Beers, Andy Beers and Associates, Ltd, Moderator
For Session Description & Speaker Bios Click Here

Thursday, October 26th
11:05 AM - 12:20 PM
Track II:
Advertising Innovation! OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
Nicholas Longano, President - New Media, Massive Incorporated
Jeff Herrmann, Vice President, Nielsen Media
Lawrence Braitman, Chief Executive Officer, Adify
Josh Crandall, Managing Director, Media-Screen
Chet Kanojia, CTO, Navic Networks, Inc.
Craig Besnoy, Vice President, Business Development, Imaginova Corp.
Omar Hamoui, Founder & CEO, AdMob
Peter Daley, Equity Research Analyst, Digital Media, Rutberg & Company, LLC, Moderator
For Session Description & Speaker Bios Click Here

12:50 PM - 2:00 PM
Track IV:
Personalized Video and Broadband Media: ITV, Broadband, Social Networks & Mobile - Content, Communication & Commerce
Ron Stevens, CEO, Pixpo
Chris Williams, co-founder & CEO , FanLib
Mark Ghuneim, Chief Executive Officer, Wiredset
Michael Papish, President & CEO, MediaUnbound
Mihai Crasneanu, founder and CEO, glowria
Allison Dollar, founder & CEO, Interactive Television Alliance, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track II:
Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting
Mark Moore, CEO and co-founder , One True Media
Robin Hopper, founder and CEO, iUpload
John Detwiler, founder & Chief Executive Officer, MoQvo
Andrew Littlefield, President and CEO, Doppelganger
Steve Wax, Partner, Campfire Media
Sean Downey, Vice President of Sales, VeriSign Information Services
Lincoln Silver, VP Internet Marketing, Jingle Networks
Nick Desai, chairman and founder, Juice Wireless, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Personalized Music and Video Experience – Mobile and Broadband - Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising
Rajeev Raman, CEO, MyWavez
Zaw Thet, CEO & co-founder, 4INFO
Joel Smernoff, President and COO, Paltalk
Brad Inman, founder and CEO, TurnHere
Mariana Danilovic, VP Business Development, MediaZone-
Louisa Shipnuck, Global Media and Entertainment Industry Leader, IBM Institute for Business Value (IBV)
Steve Bradbury, Vice President, Business Development, GoTV Networks, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Building Brands, Hollywood Style - Word of Mouth and Community Marketing
Sara Francis, Senior Account Executive, Deep Focus
Stacy Melle, Vice President, Marketing, NBC Universal Cable
Mathieu Nouzareth, President, BOONTY Inc.
Clarke De Pastino, Vice President, Entertainment & Lifestyle, Streetwise Concepts and Culture
Yael Elish, President and CEO, eSnips
Pete Snyder, CEO, New Media Strategies
Marissa Gluck, founder and Managing Partner, Radar Research, LLC, Moderator
For Session Description & Speaker Bios Click Here


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