Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 9:00 AM - 10:15 AM Track II: The Rush to Mobile Video: Establishing and Monetizing a Revolutionary Entertainment and Communications Medium Mobile communications has effectively and successfully integrated itself into our daily lives as the primary personal and business communications vehicle and daily usage is only accelerating. With every new feature and service provided, the acceptance and adaptation of mobile as the broadband, audio, video and text based consumer information and entertainment accessory is continually reinforced. The entertainment, information and technology industries have effectively joined forces in providing the consumer with one of the most readily adapted and embraced consumer products ever devised. The question of whether the consumer is willing to accept video as a mobile service is no longer in question. In the coming year, the industry will experiment with new and enhanced products and services, with video, audio and text features and it will be the consumer who will sort out the hits from the misses. Video and broadband is now the dominant vision for the future of mobile consumer adaptation. George Linardos, Head of Branded Content and Aggregators, Forum Nokia, Americas Bernard Gershon, Senior Vice President/General Manager, ABC News Digital Media Group Michael Boyd, Senior Director, Business Development, QUALCOMM MediaFLO Matteo Montan, Head of Global Products, Buongiorno Spa Michael Arrieta, Senior Vice President, Sony Pictures Digital Sales and Marketing Paul Nakayama, Sr. Director, Content Programming, Amp'd Mobile Ken Rutkowski, founder, KenRadio Broadcasting, Moderator George Linardos, Head of Branded Content and Aggregators, Forum Nokia, Americas: As Head of Branded Content and Aggregators for Forum Nokia, Americas, George Linardos is responsible for content partnerships with leading brands, media and aggregators, driving the content strategy in the Americas region and ensuring these companies are integrating their content portfolios into the Nokia Preminet Client mobile delivery platform. Previously, Mr. Linardos was Sr. Business Development Manager, Branded Content for Nokia, similarly charged with driving content deals and partnerships for Preminet and Forum Nokia with major media and entertainment companies. Mr. Linardos came to Nokia from Macromedia, where he was Director of Programming. Prior to joining Macromedia, George formed and ran the New Media division of HSI Productions Inc., one of the largest television commercial and music video production companies in the world. At HSI, he oversaw a diverse slate of forward thinking ventures in the areas of Internet content, videogames, and branded entertainment. George was originally a feature film executive and producer for Academy Award winning filmmaker Oliver Stone and then in partnership with actor-filmmaker Ben Stiller. Some of the projects he helped develop and produce include “The People vs. Larry Flynt,” “Zoolander,” and the Emmy and Golden Globe winning HBO film “Indictment: The McMartin Trial.” Bernard Gershon, Senior Vice President/General Manager, ABC News Digital Media Group: Senior Vice President/General Manager, ABC News Digital Media Group: Bernard Gershon is senior vice president and general manager of the ABC News Digital Media Group. In this role, he is responsible for developing revenue opportunities and distributing ABC News content to all digital media platforms including broadband, wireless, cable, IPTV and VOD. Most recently, Mr. Gershon has been instrumental in delivering ABC News content and the 24-hour news channel, ABC News Now, to new digital platforms including digital cable, broadband, VOD and wireless, and on devices like the the Sony Playstation Portable© and Apple’s iPod©. In March 2003 he created ABC News Live, the Web’s first 24/7 streaming news network, and in July 2004, Peter Jennings re-launched the channel as ABC News Now with the start of his gavel-to-gavel coverage of the Democratic convention. Today, ABC News Now is available on digital cable as part of Verizon’s FiOS expanded basic package, and to over 35 million Internet homes through ABC News On Demand and AOL, in addition to Comcast.net, SBC Yahoo! DSL, Bell South DSL and Verizon FiOS customers. In 2002, Mr. Gershon introduced ABCNEWS.com’s first standalone subscription service, “ABC News On Demand,” which offers the latest ABC News video content from programs like “Good Morning America,” “World News Tonight” and “Nightline.” Mr. Gershon joined ABCNEWS.com in 1999 as vice president and general manager. Under his leadership, ABCNEWS.com marked several important milestones-- its first two years of profitability and numerous prestigious awards for online journalism, including the RTNDA Edward R. Murrow award for Overall Excellence. Acknowledged within the industry as a pioneer in streaming media, as early as 1995, Mr. Gershon started ABC’s first streaming media Internet site—ABCRadioNet.com. Mr. Gershon started the first regularly scheduled online web cast with ABC News’ Sam Donaldson, and expanded that offering with the Internet-only web cast, "Political Points,” co-produced with the New York Times. He also oversaw the creation and development of the Internet-exclusive investigative series, "Internet Exposé," hosted by ABC News' Chris Wallace. Mr. Gershon was named #9 on Streaming Media Magazine’s Top 50 Most Influential figures in streaming media in 2003. Previously, Mr. Gershon was vice president of ABC News Radio, responsible for all information programming produced for the ABC Radio Networks’ 140 million weekly listeners. During his tenure, the ABC News Radio staff received the RTNDA’s Edward R. Murrow award for Overall Excellence for four consecutive years. Before joining ABC News in 1993, Mr. Gershon was associate director, news and programming for WCBS NewsRadio 88. He also served as news director of WOR Radio, New York. Michael Boyd, senior director of programming for QUALCOMM MediaFLO, is responsible for managing all aspects of content provider partnerships. Boyd has 15 years of experience in wireless communications, focusing on wireless content over last five years. Before joining QUALCOMM in 2003, Boyd served as CEO of Wireless Multimedia Solutions and as VP of business development at Summus, Inc. From 1989 through 1996, he held multiple management positions at IBM, receiving a "General Manager’s Award" for launching the first PCMCIA Wireless Modem. Boyd holds a BS degree in electrical engineering from North Carolina State University and an MBA from the University of North Carolina at Chapel Hill. QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM. Michael Arrieta, Senior Vice President, Sony Pictures Digital Sales and Marketing: As Senior Vice President of Sony Pictures Digital Sales and Marketing, a division of Sony Pictures Digital, Michael Arrieta is responsible for extending Sony Pictures Entertainment properties into the digital marketplace through digital sales, licensing, distribution, marketing and integrated promotions. In this role, Arrieta oversees online promotion via SonyPictures.com, mobile entertainment, and the digital sale of the studio’s film and television programming via emerging outlets worldwide. Since he joined Sony Pictures in 1997, Arrieta has helped shape critical digital programs and has been a key driver in creating entirely new broadband business initiatives for emerging, newly empowered audiences. His leadership in the mobile entertainment arena has helped place the company at the forefront of the emerging mobile market. The division has developed an array of successful mobile entertainment offerings including games, ringtones, wallpaper, video products and other personalization products for such diverse properties as Spider-Man 2, "Wheel of Fortune," "Jeopardy!," and "Team McLaren Mercedes " Arrieta previously served as Senior Vice President, Strategic Alliances, for Sony Pictures Digital and was responsible for the creation and execution of all sales, licensing, acquisition and distribution efforts of Sony Pictures Entertainment in the digital marketplace. Prior to this, he served as Vice President of Operations and Co-General Manager of Sony Pictures’ Broadband Content Group where he oversaw the strategic development and operations for Sony Screenblast and the company’s creation of original programming for the broadband marketplace. An online entertainment industry expert, Arrieta has been central in focusing Sony Pictures' corporate development efforts in both traditional and digital media. He has helped identify and enable strategic opportunities for the company, including investments in important technology partners. Prior to joining Sony Pictures Entertainment, Arrieta worked for 20th Century Fox and Morgan Creek Productions, and served as a strategic consultant in the Entertainment Group at Price Waterhouse. Arrieta received his B.A. in economics and his M.B.A. from the University of California, Los Angeles. He resides in Los Angeles with his wife and two children. Matteo Montan, Head of Global Products of Buongiorno Group: Matteo Montan, 42, leads the international unit responsible for defining, developing and implementing the Group product offering (Global Products) and coordinates the senior management team responsible for the Group product strategy (Offering Team). A journalist, with a degree in Law, before joining B! in 2000 as editor-in-Chief, Mr. Montan has worked for leading Italian newspapers and magazines, being awarded in 1999 "Reporter of the Year". Ken Rutkowski is one of most broadly-informed and connected people in the media, entertainment and technology (MET) market. A true industry insider, Ken’s relationships span senior managers of leading technology companies to studio executives; from small software companies innovating the next generation of MET products/services to IT outsourcers and consultants. Part pundit, part matchmaker, part strategist – Ken helps start-ups to multi-national corporations understand the trends shaping their industries and connect with the people that matter. As pundit, Ken’s daily Internet and radio talk show, World Tech Round-Up, is a must-listen-to source of inside information for over 186,000 Internet listeners in over 40 countries – regularly scooping the major media and giving perspective to emerging trends, developments and industry maneuvers. His Daily Tech Clicks newsletter and IQ Report are distributed 5 days/week to the technology, entertainment and business elite. As matchmaker, Ken opens doors for clients across the media, entertainment and digital technology landscape. In 2000, he founded METal, a networking group of 100+ MET industry influencers that meet for breakfast and information sharing each Saturday in Los Angeles. Additionally, he co-hosts MET Salon, one of Los Angeles’ premier invitation-only networking events. As strategist, Ken helps clients utilize emerging technology developments to create new business models, identify revenue opportunities and out-maneuver competitors. Combining his deep understanding of MET convergence with an insider’s perspective of the problems facing the industry today, Ken crafts breakthrough strategies that leverage innovations in the digital economy. On an international level, Ken works with countries such as Finland, Australia and Holland – helping them fortify their technology outreach story and strategy. In his public role, Ken is a founding member of the Streaming Media Executive Committee and is on the board of several media, entertainment and technology companies. He is a much-sought-after speaker/moderator at conferences around the world. He regularly appears as a guest correspondent for Fox 11 KTTV and Fox’s Good Day LA – talking about everything from new tech gadgets to important websites.