Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 12:30 PM – 1:45 PM Track III: The PVR, DVR and VOD as a Disruptive Market Force: How Consumer Adaptation of Technology Determines the Future of Advertising and Programming Perhaps only coming in second to the impact of P2P technology is the double-barreled disruptive power of the DVR together with VOD. Since the introduction of TiVO six years ago, the DVR or PVR, has come to be known as the advertiser and TV network executive’s worst nightmare. While the industry seems to have dodged a bullet in the past few years, with the consumer proving to be more interested in surfing to additional programming than they were in zapping ads and recording programs as a viewing lifestyle, with the introduction of the combined assault of the server and set-top based on-demand programming and PVR combination, it would seem that the advertiser and programmer is facing a new Waterloo. How will the industry react to this new assault? The TiVO will seem like a minor distraction if the consumer chooses to fully embrace OnDemand TV viewing with completely personalized viewing options. We will not fully understand this phenomena for many years and we may not have good answers either, but in this session we will begin to probe the question. Tracey L. Scheppach, Vice President/Video Innovation Director, Starcom USA Santo Politi, Co-founder and General Partner, Spark Capital Mike Fidler, Chief Executive Officer, Digeo, Inc. Bill Niemeyer, Chief of Analysis and Research, BlackArrow Greg Weinstein, Director, On Demand Content & Development, MTV and Ad Lab Lucy Goldenhersh, Vice President, Distribution--New Technologies, Lifetime Entertainment Services Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator Greg Weinstein is MTV's Sr. Director, On Demand & Digital Content Management. In this role Mr. Weinstein oversees programming and creative direction for MTV, MTV2, MTV Tr3s, and mtvU On Demand. Under his direction, MTV On Demand traffic has increased over 500%. Mr. Weinstein also manages programming strategy for alternative platforms such as MTV's recent Hyper Distribution model with Google. Prior to joining MTV, Mr. Weinstein spent nine years at AETN working in a variety of capacities for The History Channel, A&E and, The Biography Channel. Most recently, he spearheaded content development and production for AETN's broadband, mobile, and VOD partnerships. Mr. Weinstein is a member of CTAM, the Producers Guild of America New Media Council, and has participated in multiple AdLab focus groups to test and study advanced media advertising solutions. Mike Fidler is chief executive officer of Digeo, Inc., bringing a strong background in consumer electronics and cable technologies. Fidler is responsible for setting the strategic direction of the company and implementing key initiatives to drive Digeo’s evolution from a successful technology start-up to a well-established company with clear leadership positions in software, silicon and hardware. Previously, Fidler was senior vice president of Sony Electronics' (SEL) Home Products Division, where he was responsible for directing the marketing of Sony's TV, home audio/video, and IT displays business. He also served as senior vice president, Blu-ray Disc Group, responsible for promoting the Blu-ray Disc format to relevant industries including motion picture studios, music labels, consumer electronics manufacturers, information technology companies, optical replication and post-production houses. Prior to that, Fidler served as senior vice president of the Digital Platform Division of America. Before joining Sony, Fidler held the positions of senior vice president, New Technologies and senior vice president, Marketing at Pioneer Electronics. Fidler is a founding member and vice president of the DVD Entertainment Group, an industry-funded nonprofit organization that provides updated information about DVD to media and retailers. He has served on various committees established by the Consumer Electronics Association (CEA) that focused on providing the necessary marketing support for launching new technology products. Fidler graduated from Pace University in New York with a Bachelor of business administration in marketing. Tracey L. Scheppach, Vice President/Video Innovation Director, Starcom USA: Tracey Scheppach is responsible for all strategic and operational oversight of Starcom’s Video Investment Group (VIG) and is charged with investing clients’ advertising dollars across emerging video contact points. She is also responsible for the agency’s TV 2.0 practice, a consulting function centered on evolutionary television platforms. Prior to Starcom, Scheppach was vice president of programming and research at OpenTV, a Liberty Media Corporation subsidiary. Working with Wink, Inc., a pioneer in the interactive television industry, she helped create branding campaigns with 60 advertisers – including Procter & Gamble – on over 100 brands across 28 U.S. networks. She oversaw the implementation of new product development on behalf of clients, such as General Motors and Discovery Networks, for future advertising research and measurement metrics. Scheppach oversaw global advertising strategy and research as the Monsanto Company’s marketing director. There, she developed and implemented communications strategies to secure global public acceptance of biotechnology. She received the Holmes Group’s SABRE Award for her work. Scheppach’s responsibilities encompassed television, print, online, public relations and more. Scheppach graduated from the University of Colorado in 1991 with a B.S. in finance and accounting. She became a licensed CPA In 1992. She earned her MBA from Northwestern University in 1999. Shahid Khan, Partner, Interactive Broadband Consulting, LLC: Shahid Khan is responsible for developing and leading major client engagements, particularly in the Content space, and is also responsible for the firm's PR and Thought Leadership. Shahid is a seasoned Business and Operations Strategist with strong technology underpinnings and expertise in the Media & Entertainment, Telecommunications and Information Technology industries. He is an acclaimed thought leader, who has been focused on the Digital Media and eBusiness for the last decade, as well as on how disruptive technologies such as internet, broadband, IP and mobile are impacting the Media Industry. He has spent his career of managing senior level executive relationships and working with clients to diagnose their strategic, operational and technological issues and develop innovative solutions to address them. Over the course of his career, Shahid has served leading Media firms such as Bertelsmann, Sony BMG, Warner Music Group, Thomson, Viacom, RIAA, etc. Prior to joining IBB Consulting, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting) in the Media & Entertainment Industry Practice, responsible for leading BearingPoint’s client relationships and engagements in the Entertainment and Information Services industry segments, and for leading the development of the firm’s Solutions and Thought Leadership in the Digital Content space. Previously, Shahid was a Client Services Partner at IBM Global Services (IGS), where he led the activities of the various arms of IGS focusing on East Coast based Publishing and Entertainment clients. Shahid has also worked at ZEFER, Deloitte Consulting and McGraw Hill, where he participated in and managed Business Strategy, Process Reengineering and IT projects. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers and articles on topics pertinent to the Media & Telecoms Industry. He is a frequent speaker at leading industry conferences, often quoted in industry publications. Shahid serves on the Board of two technology firms in the mobile and enterprise software space, as well as non-profit organizations that focus on literacy and entrepreneurship. Santo Politi is a founder and General Partner of Spark Capital. Mr. Politi most recently was a General Partner at Charles River Ventures with an investment focus on media and entertainment infrastructure. His investments at CRV include Big Band Networks, Broadbus Technologies and Groove Mobile. Prior to joining Charles River in early 2001, Mr. Politi served as President of New Media for Blockbuster Entertainment Inc. (NYSE:BBI), where he was responsible for establishing a new operating division focused on extending the company beyond its brick and mortar retail stores into digital broadcast and video on demand. Before his work at Blockbuster, Mr. Politi co-founded BT Venture Partners, an early-stage venture capital firm affiliated with Bankers Trust. Some of his successful investments at BT Venture Partners include Aether Systems, Inc. (NASDAQ:AETH), Novatel Wireless, Inc. (NASDAQ: NVTL) and Digital Think (NASDAQ:DTHK). Mr. Politi has held various engineering and management positions with the Video Systems Division of Matsushita Electric Industrial in Osaka, Japan; Panasonic Broadcast and Television Systems Company and Weston Instruments, a subsidiary of Schlumberger Industries. Mr. Politi holds an MBA in Finance from The Wharton School at the University of Pennsylvania, an MS in Electrical Engineering from NJIT and BS degrees in Electrical Engineering and Physics from Bogazici University in Istanbul, Turkey. Mr. Politi is fluent in Japanese, conversational in Spanish and French and is a native Turkish speaker. He is also the recipient of the EMMY Excellence in Technology Award as part of the Panasonic M.A.R.C. team.