Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 2:15 PM – 3:30 PM Track I: The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Joey Carson, CEO, Bunim/Murray Production Tom Meyer, President of Davie-Brown Entertainment (DBE) Carla Sinatra, Vice President, Plum TV Barry Layne, Executive Vice President, National Lampoon Eric Person, Director, Interactive, The Cimarron Group Suzanne Kolb, Executive Vice President, Marketing and Communications, E! Entertainment Michael Kassan, Principal, Media Link, LLC, Moderator Joey Carson, Chief Executive Officer, Bunim-Murray Productions: With unparalleled experience in business, finance and entertainment production, Joey Carson serves as Chief Executive Officer of Bunim-Murray Productions. In this role, he guides the L.A-based company known for its successful reality TV shows, as it expands into scripted series and innovative programming: from brand-driven entertainment to custom-designed product that holds equal promise for television, the Web and emerging platforms such as mobile wireless. Carson joined Bunim-Murray in 2001 as Chief Operating Officer, entering the company after it had earned acclaim for producing MTV’s "The Real World" for over a decade as well as "Road Rules," "Making the Band" and other popular unscripted television series. Early in his tenure he launched a number of production management initiatives that generated a string of unscripted entertainment "firsts": the first reality sitcom ("The Simple Life" for Fox), the first reality feature film (The Real Cancun with New Line) and the first real-life daytime drama strip (Emmy award-winning "Starting Over," syndicated by NBC Universal). In 2006, the company has continued to thrive, producing projects for primetime and cable television platforms, including the 18th season of The Real World (MTV), the 14th season of The Real World/Road Rules Challenge, the fifth installment of The Simple Life (E!), One Ocean View (ABC) and Bad Girls Club (Oxygen). Over the course of his career, Carson has been involved with over $1 billion of television production and finance, spanning network, cable and first-run syndication. Prior to joining Bunim-Murray, Carson oversaw production and finance for Fox’s 20th Television and served as a financial analyst and production accountant for Sony Pictures Entertainment. A graduate of Texas A&M University, Carson sits on the Board of Directors of WPTE, which created, owns and operates the increasingly popular World Poker Tour, now in its fourth season, remaining among the highest rated television programs on cable and has led to a boom in the game across the country. Additionally, Carson is a member of the Academy of Television Arts & Sciences, the Museum of Television & Radio and the Hollywood Radio & Television Society. A member of the United States Tennis Association, he is one of the country’s top ranked players in his age division. Tom Meyer, president, Davie-Brown Entertainment: Tom Meyer was named President of Davie-Brown Entertainment (DBE) in January 2005. A full service entertainment marketing consultancy firm with unparalleled outreach, DBE specializes in strategic marketing, product placement and integration, branded entertainment, promotions, and celebrity/buzz marketing for top global brands. The company is currently celebrating its 20th year in business. An entertainment-marketing veteran, Mr. Meyer has continuously been at the forefront of the hugely popular and successful branded entertainment business having created and implemented significant marketing opportunities and campaigns for dozens of multi-million dollar consumer companies within the various platforms of the industry. His most recent successful deals include a Pepsi and Frito-Lay tie-in with Star Wars Episode III: Revenge of the Sith and telecommunication giant SBC's tie-in with The Incredibles. As President, Mr. Meyer manages DBE's day-to-day business, as well as charting overall entertainment strategy for clients and the agency. Specifically, he oversees entertainment-marketing opportunities in film, television, video gaming and other ancillary markets for the company's roster of top-notch clients, including Pepsi, Hewlett-Packard, Cisco, Miller Brewing and PlayStation, among others. Mr. Meyer joined DBE from 7 years at Paramount Pictures where he quickly rose through the ranks, culminating as director of theatrical marketing for the company's worldwide marketing partnerships group. In this position, Mr. Meyer was responsible for securing, coordinating and managing major corporate tie-ins for Paramount's filmed and entertainment properties. During his stint, he also developed the groundbreaking Rugrats/Mercury Villager campaign, which featured the first-ever automotive animated commercial. Mr. Meyer began his career in TV news. Raised in New Orleans and Denver Mr. Meyer received his Bachelor's degree in Speech Communications from Colorado State University in 1987 and went on to earn his MBA with a concentration in Marketing from his alma mater in 1992. He currently resides in West Los Angeles. Carla Sinatra, Vice President, Plum TV: Prior to joining Plum TV, Carla was Vice President, NBC Business Development from 1999 to 2003. In this role, she was responsible for developing and executing NBC’s strategy and transactions across its properties, specifically in new media. She headed NBC’s Interactive Television team creating up to 800 hours a week of ad supported programming. As a leader in this field, Carla has spoken at numerous conferences and is a trusted source of information for industry media. Carla joined NBC after a tenure at Viacom, Inc., where she served as Director, Business Development, Corporate Planning & Development, New Media. While at Viacom, she led new media business development and strategic planning processes with the Paramount, Blockbuster, Simon & Schuster, Showtime, MTV Networks, and Sundance Channel interactive groups. Prior to this, Carla was at Showtime Networks, Inc., where she held the positions of Director, Business Development, New Media and Manager, Business Development and Strategic Planning. Previously, Carla served as Vice President and Founder of Telegraphics, Inc., a Scottsdale, Arizona-based proprietary synchronized voice and data modem technology firm. She has also worked for Polo Ralph Lauren Corporation, Bankers Trust Company and the Press Office of United States Senator Alfonse D’Amato over the course of her career. Carla received a Master of International Management from Thunderbird, The American Graduate School of International Management in 1993, and a Bachelor of Arts in International Business-Government from Skidmore College in 1989. She currently resides in New York City. Eric Person, Head of Interactive, Brand Experience, The Cimarron Group: 20th Century Fox, BobandDavid.com (Bob Odenkirk and David Cross), Disney Theatrical Productions, DreamWorks SKG, Fox International, Hollywood Media District, IFC Films, Independent Feature Project LA (IFP/LA), InnerSpark, JoinArnold.com (Arnold Schwarzenegger), JuliaSweeney.com (Julia Sweeney), Lotus Cars USA, MichaelDouglas.com (Michael Douglas), RayRomano.com (Ray Romano), Schwarzenegger.com, Universal CityWalk, Universal Studios Theme Parks, Warner Bros Online. Multi-talented, Eric Person has extensive experience in Internet site planning, design, management and implementation. At The Cimarron Group, his focus has been primarily on entertainment Web sites, including his award winning work on the official site for Warner Bros. Poseidon, DreamWorks SKG's Road to Perdition, Manic for IFC, and Governor Schwarzenegger's official campaign. More recently, he is completing projects for Universal CityWalk, Santa Barbara Visitors & Conventions Bureau, and Happy Feet for Warner Bros. International. Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a internationally recognized leader in the area of media and entertainment. Mr. Kassan has acted as a development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, TV Guide, FBC (Fact Based Communications), Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group, BNC, Cimarron Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan has acted as a director and advisor to many charitable and community organizations, including The Hollywood Radio and Television Society, and previously serving on The Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan has served on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center.