Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Monday, October 23 1:00 PM – 2:15 PM Track I: User Generated Content - Part I: An Internet, Communications and Advertising Transformation What’s the real future of entertainment, user generated media or traditional TV comedies or sitcoms? What, in greater number of hours per week, will capture the consumer’s interest and committed time, traditional entertainment or user generated media? These are questions that entertainment, media and advertising executives are very much asking themselves. In the past year, the MySpace web experience has revolutionized the world of entertainment, information and communications. The world of social communities, once thought to be a thing of the past has exploded and is once again on the front pages of our newspapers and magazines. There are web pages and web experiences for every human nuance and niche. Every family communicates through photo sharing and movie sharing websites. The blogging and social networking worlds have become the new “major media networks.” Is it a fad or is it the future of our collective lives? In this session we will explore user generated media as a phenomenon, as a business and as a communications and entertainment medium. Bill Jeffries, Vice President, Network Development, Revver Hunter Walk, Product Manager, Google Video Todd Herman, General Manager, Media Experiences, MSN Entertainment Alex Welch, CEO, Photobucket Greg Kostello, CEO, vMix Media Inc. Dmitry Shapiro, founder and CEO, Veoh Networks David Card, VP & Senior Analyst, Jupiter Research, Moderator Hunter Walk, Product Manager, Google Video: Hunter is a Business Product Manager responsible Google Video's partner content efforts. Since joining Google in 2003, he has also helped manage product and sales efforts for Google's contextual advertising business. Prior to this, as a founding member of the product and marketing team at Linden Lab, Hunter helped build the noted virtual world Second Life. Earlier, he was a management consultant and he also spent a year at Late Night with Conan O'Brien, broadcasting to an audience of insomniacs, truckers and college students. Hunter has a BA in History from Vassar and an MBA from Stanford University. He lives in San Francisco with his wife and likes citrus fruit. Bill Jeffries, Vice President, Network Development, Revver: Bill is vice president of network development. Prior to Revver, Bill was the director of business development for ValueClick Search, where he was largely responsible for the growth of ValueClick_s paid search network. Previously, he was the founder and CEO of Digital Boardwalk, an Internet and wireless services firm that developed e-business solutions for numerous Fortune 500 companies including OfficeMax and DirecTV as well as online ventures like eToys, Broadband Sports and YouBet. Prior to forming Digital Boardwalk, Bill founded Jeffries Technologies, Inc., a systems integrator and value-added reseller. Bill was named by the Los Angeles Business Journal on its list of "Who's Who In High Tech" as an industry leader in the Southern California high tech market place. Bill holds a bachelor’s degree in business administration from the University of Southern California. Greg Kostello, CEO of vMix Media Inc.: As CEO and Founder of vMix, an online community for the distribution of video content, Greg Kostello brings over 20 years experience in technology development and management. Previously, Mr. Kostello was President of Vivendi-Universal Net Technologies where he integrated the advances made in technology from MP3.com into the music industry’s commercial systems. Previous to the sale of MP3.com to Vivendi-Universal in 2001, Mr. Kostello was Executive Vice President of Technology for MP3.com where he was instrumental in growing its website into the Number 1 music community on the Internet with over 30 million registered visitors. He also cofounded DigitalStyle, a leading Web graphics tools vendor specializing in Java-based animation, acquired by Netscape/AOL in 1997. His extensive knowledge and expertise within the technology industry also includes past positions at leading companies such as Apple Computer and Netscape. Mr. Kostello has also founded or participated in five other early stage startups. Greg Kostello graduated from UC Irvine with a degree in Information and Computer Science. He served on the UCSD Connect Leadership Council from 1999-2001. Todd Herman, Director of Media Strategy, is responsible for the strategy, implementation and communication of advertising sales for MSN Video. Mr. Herman began working in streaming media in 1996, shortly after its inception, while working at the forefront of the Hot Talk Radio movement. In 1998, he co-founded and served as CEO of theDial, (now Loudeye Radio), a seminal Internet Radio Pioneer. theDial provided private labeled audio and Internet radio technology to offline music service providers and top 100 web properties; theDial was the first company to welcome multiple Fortune 500 companies to Internet Radio advertising. As President of Mediagasm, LLC, he consulted media and technology companies on crossing online and broadcast advertising models, his clients included Microsoft, Windows Media, MSNBC.com and Ads.com -an early pioneer in serving Television advertising online- where he conceived his three C's of streaming media for consumers: control, condense & combine. He sits on the board of the International Webcasters Association and is a contributing author to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons). Before co-founding theDial, Mr. Herman worked in most every facet of radio including several years as a nationally known radio talk show host. Todd Herman is an exciting, provocative speaker on media, advertising, pop culture and the Internet as the entertainment delivery device of the future -- and the present. Dmitry Shapiro, Chief Executive Officer, Veoh: Dmitry Shapiro is a world recognized thought leader and visionary in electronic communications, peer-to-peer networking, online community, and computer security. Mr. Shapiro is a frequent speaker at major technology and business events, and is widely quoted in the press, including InfoWorld, PCWorld, Computer World, eWeek, Internet World, and other publications. Prior to founding Veoh Networks in 2004, Mr. Shapiro founded Akonix Systems, Inc. Under his vision and leadership, Akonix Systems pioneered the technologies that are now standard corporate requirements for IM and P2P management. With over 1,000,000 enterprise seats deployed, Akonix's P2P management solution is the world's corporate standard in P2P security. Akonix's products are deployed at media companies such as MTV, Fox News, 20th Century Fox, Viacom, and Disney as well as hundreds of other recognizable brand names across all major vertical markets. Prior to founding Akonix, Mr. Shapiro led technology development for CollegeClub.com, at that time the world's largest community of college students, which provided innovative real-time communications to its community of over four million users. CollegeClub.com was a recognized pioneer in integrating presence, Instant Messaging, and other collaborative technologies into a comprehensive communications infrastructure. His visionary work on presence integration into web infrastructures has been the basis for the "Who's Online" functions now implemented across major industries, including e-commerce, call centers, online personals, and others. Before CollegeClub.com, Mr. Shapiro led the Internet technology group at Fujitsu Business Communication Systems. Prior to that, Mr. Shapiro was a key player in Fujitsu's systems engineering team where he helped lead Fujitsu's entry into the Computer Telephony Integration space. Mr. Shapiro holds a BS in Electrical Engineering degree from the Georgia Institute of Technology. In his spare time, Mr. Shapiro is a hobbyist videographer, activist, and philanthropist. Alex Welch, CEO of Photobucket: Alex is Co-Founder and CEO of Photobucket. As CEO he is responsible for developing and driving the overall vision and strategy of the company. In 2003, Alex and his Co-Founder Darren Crystal, observed that ecommerce and social networking users were in need of an easy-to-use centralize "hub" to store and publish images onto sites like eBay and MySpace. Alex and Darren have spent three years building, tuning, and enhancing the application and core infrastructure. Prior to Photobucket, Alex was a software engineer at Level 3 Communications in Broomfield, Colorado where he was responsible for developing advanced networking software & services. This experience provided him the fundamentals for building a leading & robust networking infrastructure like the one Photobucket is built on. Alex received his BS degree from Colorado State University, with an emphasis in Computer Information Systems. He lives in Palo Alto, California with his wife and dog.