Sunday, January 7
1:00 PM - 2:00 PM
DH14: Session B:

Digital Rights Management: Monetizing, Managing & Maximizing Digital Content: Part I
Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And the Internet is at the crossroads of content distribution - from business to business transactions, to the unique massive challenge of business to consumer information that the entertainment and media industries produce and distribute every day. In this two-part workshop we will try to understand the problems of content management and the needs of the respective sectors of the industry, explore case histories, understanding how some of the larger institutions have faced up to their problems, take a close look at some of the problem solving and management tools at our disposal.
Talal Shamoon, Senior Vice President, Media, InterTrust
Bob Griffin, CEO, eMotion
David Leibowitz, Chairman, Verance
Scott Searle, Chairman & Founder, LockStream Corp.
Dave Riss, Vice President of Engineering, Content Security Solutions, Convera
Kal Abdalla, Director of Integration Services, Entertainment and Media, Vigilinx
Troy Davis, Internet Services Manager, Loudeye, Moderator

Robert Griffin, President and CEO, eMotion:Mr. Griffin joined PNI in January 1998. He is a senior executive with more than 20 years progressive consulting and management experience. He has been involved with building and leading consulting and systems integration organizations, corporate and enterprise business re-engineering, and executive leadership since 1973. During his 16 years at Digital Equipment Corporation, Mr. Griffin was the Vice President and CIO for the Accounts Business Unit, a $2 billion division that focused on Digital's largest corporate clients. Prior to that he held the position of Eastern Region Vice President for Digital Consulting, responsible for a 700 person organization with over $250 million of annual billings. In 1993, Mr. Griffin was selected to build the World-wide Media Business Segment, part of Digital's new Customer Business Unit. Mr. Griffin managed a worldwide organization that worked with Clients, Partners and Chief Executives to develop and deliver solutions, strategies and programs focused on the Media industries. In 1995, as an executive vice president and corporate officer for Norstan Communications, Mr. Griffin was recruited to build a Systems Integration Division focused on providing a full suite of integrated solutions around voice, video and data. During his tenure at Norstan Mr. Griffin's division grew in revenue 50% quarter over quarter. Mr. Griffin was one of the founding partners of Internet Business Advantages, Inc., a professional services company with the focus on creating business advantages using Internet technology within and between companies, organizations, and individuals. Mr. Griffin did his undergraduate studies in Business Management at Franklin Pierce College in New Hampshire.
He has completed the Advanced International Management Program at INSEAD in Fontainebleau, France.

Scott Searle is founder and Chairman of the Board and serves as Chief Software Architect of LockStream. Mr. Searle has been involved in the development of some of the world's most successful software products, including Microsoft Office, Microsoft Outlook Express, Metrowerks CodeWarrior, Apple MacOS 7, Microsoft Test and Microsoft Project. Mr. Searle is responsible for daily management of the business and its development team














Talal Shamoon, Senior VP, Media, Intertrust: Talal Shamoon has served at InterTrust as Senior Vice President, Media, since February 1999. Dr. Shamoon joined InterTrust in June 1997 as a member of the research staff of STAR Lab. Previously, he had been at NEC Research Institute in Princeton, an advanced research facility of NEC focused on computer science and physics. His work there focused on multimedia security, signal processing and data compression. Dr. Shamoon holds a Ph.D, M.Eng and B.S. degrees in electrical engineering from Cornell University.











David E. Leibowitz is Chairman of Verance. Mr. Leibowitz brings more then 20 years of experience in copyright, media, communications, and technology matters, as well as business issues facing the entertainment, new media, consumer electronics and computer industries. Verance, successor company formed from the merger of ARIS Technologies, Inc. and Solana Technology Development, Corp., is an industry leader in proprietary audio watermarking systems and solutions that identify, authenticate and protect intellectual property and other content in physical carrier, broadcast, online and other transmission environments. Its technology has been honored by Discover Magazine as Technology of the Year in the Sound Category and has been selected as the global industry standard for DVD Audio copy control and for Phase One of the Secure Digital Music Initiative. Mr. Leibowitz previously served as Executive Vice President and General Counsel of the Recording Industry Association of America (RIAA), responsible for business and legal issues facing the industry with particular emphasis on how to position the industry to utilize new physical and electronic format systems. Prior to that, Leibowitz was a partner in the Washington, D.C., law firm Wiley Rein & Fielding, handling domestic and international business, legislative and regulatory matters pertaining to the entertainment and communications industries. Earlier in his career, Leibowitz served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office, implementing provisions of the Copyright Act of 1976, developing U.S. government policy positions, and representing the Copyright Office and the United States Government in numerous Congressional hearings United Nations conferences, and other domestic and international fora.

Troy Davis, Internet Services Manager, Loudey: Troy Davis has expertise in Internet routing and network engineering, infrastructure deployment, and day-to-day service management. As Chief Packet Pusher at Loudeye Technologies, Mr. Davis manages Internetoperations, including service hosting and media delivery. He has contributed technical and business knowledge to the launches of Loudeye's Media Syndicator and Media Subscription services.Prior to Loudeye, Mr. Davis co-founded and was CEO of Nack.Net, Inc., a Unix and Internet consultancy. He created the company's core Unix access service, which was instrumental to its success; in August, 1999, Loudeye acquired Nack.Net's assets. Previously, Mr. Davis was a network engineer at RealNetworks, where he implemented an automated, distributed, stress testing tool for RealServer.It reduced testing time from hours to minutes and contributed to the 250% performance increase in RealServer 7.0.

Kal Abdalla, Director of Integration Services, Entertainment and Media, Vigilinx: Kal Abdalla is tasked to help grow Vigilinx's security practice in the entertainment and media arena. Mr. Abdalla's previous work in this field includes leading the security effort on Enron Broadband Services' Entertainment on Demand product with Blockbuster Video. Other areas of involvement included leading the security effort of EBS's live video streaming, store and forward video streaming and secure video transport.