Saturday, January 6 10:30 AM - 11:30 AM DH1: Session A: Enhanced TV Content: Leveraging and Merging the TV and Internet Medias - Entertainment, Sports, News and Finance The definitions are confusing, but whether it’s Interactive TV programming or Internet/TV companion programming, it is all part of the evolution of what is being called Enhanced TV, and its day is coming. Within the next year, every TV show will have a significant Internet presence and it may even come in the form of real-time companion programming. In this session we bring together the brand name programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space. What is this process really all about? Can you effectively mix entertainment with marketing? What about building a community with programming that keeps an audience coming back? What does it mean to be a TV/Internet hybrid programmer? We are pleased to welcome a distinguished panel of experts. Marty Yudkovitz, President, NBC Digital Media and Executive Vice President, NBC Tracy Dolgin, President, Fox Sports Net Ben Tatta, Senior Vice President, USA Networks Interactive Sarah Cotsen, Vice President, Interactive Ventures, HBO Rod A. Nenner, Director Business Development, AOL Devices, America Online, Inc. Richard Glover, EVP, Internet Media, ABC Inc. & Walt Disney Internet Group Chris Swain, VP of Programming, Spiderdance, Moderator Martin J. Yudkovitz has been the President of NBC Digital Media, formerly NBC Interactive Media, since December, 1995. In July, 2000, he was also named an Executive Vice President of NBC. He is responsible for devising NBC’s new media strategy, developing new growth business and ventures and supervising NBC’s established Internet interests, which include NBCi, MSNBC, CNBC.com, Polo.com, the NBC Internet Strategic Investment Portfolio and the Enhanced Broadcasting Group. Yudkovitz has helped shape NBC’s rapid development of interactive and multimedia businesses on the Internet, in enhanced broadcasting and its array of minority investments in a variety of strategic Internet companies. He was a principal architect of NBC’s initial strategic alliance with Microsoft and the subsequent arrangement with Microsoft to create MSNBC Cable and MSNBC.com, as well as the network’s industry-leading joint venture with CNET Inc. to acquire and operate the Snap Internet portal service and the subsequent creation of NBCi. He has also led NBC into a variety of other new media ventures, including a partnership with Polo Ralph Lauren to create Polo.com; enhanced broadcasting partnerships with companies such as Intel, Wink Communications and Microsoft’s WebTV for Windows; and NBC’s equity investments in over 50 companies. Previously, Yudkovitz had been Senior Vice President, Strategic Development. His other positions at NBC have included Vice President of Business Affairs for NBC’s 1992 Olympics Unit; First General Counsel and Vice President of Business Affairs at CNBC; and Senior Counsel to NBC’s 1988 Seoul Olympics Unit in NBC Sports. Yudkovitz joined NBC in January 1984 in the Law department, where he concentrated on commercial and contract matters. Yudkovitz received his juris doctorate from Columbia University in 1979. He earned a bachelor’s degree in political science from Rutgers University in 1976. He lives in New Canaan, Connecticut, with his wife, Carolyn White, and their two sons, Alex and Daniel. Sarah Cotsen, Vice President, Interactive Ventures, HBO: Sarah Cotsen was named vice president, interactive ventures in August 1999. Cotsen is responsible for the strategic planning, development and day-to-day operations of HBO’s consumer Websites as well as HBO’s interactive television ventures and broadband strategies. Before joining HBO, Cotsen was vice president of corporate development, BMG Entertainment NA, where, since 1998, she was responsible for the company’s strategic business planning and the restructuring of its entertainment division. Prior to joining BMG, Cotsen worked at Turner Broadcasting System, Inc. from 1994 to 1998, where she was the vice president, general manager of Turner Online for Turner Entertainment Group. She managed all online strategic planning and development of the Websites for Turner Entertainment Group, which includes TBS Superstation, Turner Network Television and Cartoon Network. Cotsen launched Spiv, Turner’s first original entertainment Website. Additionally, she wrote the business plan for Cartoon Network Online, the Web extension of the popular Cartoon Network television brand. Prior to joining Turner, Cotsen worked at Johnson & Johnson in marketing on Sesame Street Vitamins and at Lazard Freres & Co. in mergers & acquisitions. Cotsen holds a BA in Economics from Dartmouth College and a MBA from Harvard Business School. Chris Swain, Vice President of Programming, Spiderdance, Inc.: As VP of Programming Chris is responsible for the development and production of Spiderdance's sync-to-broadcast programs. Spiderdance provides convergence technology and content services to broadcasters and advertisers. Clients include TBS Superstation (Time Warner), MTV (Viacom), The History Channel (A&E), and Game Show Network (Sony). Prior to joining Spiderdance, Chris was a founding member of R/GA Interactive, a premiere New York new media firm. As Executive Producer, he produced and designed over 100 interactive products for clients that include Disney, Microsoft, America Online, BBC, Intel, AT&T, Discovery Channel, Ticketmaster, Kodak, and FCB Advertising among many others. His projectsinclude "Frank Lloyd Wright: Poetry of Structure" (the convergence companion piece to Ken Burns’ PBS documentary) and "Multiplayer Jeopardy!" for station.sony.com. Chris’ projects have received numerous honors including multiple INVISION awards, Time Magazine's Best of the Web, the Digital Coast Award for Innovation, and IMIX’s Best of Show. Chris serves on the Board of Governors for the Academy of Television Arts & Sciences (Emmy's). He’s an active member of the faculty at the USC Schoolof Cinema. Tracy Dolgin, President, Fox Sports Net: Tracy Dolgin was named President of Fox Sports Net in May 2000. Fox Sports Net is a 24-hour national sports cable network that includes 21 regional sports channels across the country. As President, Dolgin oversees all operating areas of Fox Sports Net including marketing, advertising, on-air promotion, programming, production, operations and advertising sales. Under Dolgin's guidance, Fox Sports Net has expanded its distribution to more than 70 million U.S. television homes in less than three years; dramatically increased network advertising sales; and improved its programming to include a revamped national sports news program and the production of regional news shows. In addition to Dolgin's Fox Sports Net responsibilities, he continues to oversee several strategic relationships that overlap with Fox Sports including marketing, on-air graphics, media relations and new media. He reports to David Hill, Chairman & CEO, Fox Sports Television Group and Jeff Shell, President and Chief Executive Officer, Fox Cable Networks Group. Prior to joining Fox Sports Net as Chief Operating Officer in 1997. Mr. Dolgin led Fox Sports' integrated marketing effort since its 1994 inception. He developed the Emmy Award-winning "NFL on Fox...Same Game, New Attitude" marketing campaign; the "NHL on Fox...Right On The Edge" effort; and orchestrated the most comprehensive marketing campaign in the history of Major League Baseball. Each initiative was the most aggressive effort ever put forth by a network to promote a league broadcast partner, and combined to feature over 100 of today's greatest NFL, NHL and Major League Baseball stars. Dolgin came to Fox Sports from his position as Executive Vice President of Marketing, Fox Broadcasting Company, which he had held since December 1992. In that position he managed all FOX marketing activities, including promotion, advertising and publicity. Before joining FOX, Dolgin was Senior Vice President of Marketing at HBO Video in New York. Dolgin joined HBO Video as Marketing Manager in 1986, when it was known as Thorn EMI-HBO Video, and remained with the firm as it became HBO-Cannon Video and then HBO Video in 1988. He left HBO Video in April 1992, and was involved in the development of The Advantage, a syndicated advertising firm. Dolgin received a bachelor's degree in industrial-labor relations from Cornell University, and a master's degree in business administration from Stanford University. He and his wife Judy reside in Brentwood, Calif., with their two daughters and son. Rod A. Nenner is the Director for Business Development for the AOLTV at America Online, where he currently is responsible for managing relationships with Broadcast & Cable Networks, Content Providers, and Advertisers for the recently launched AOLTV service. Mr. Nenner has also served the Company as Director of Sales for AOL Devices where he developed sales strategies for new Internet devices and related products. Prior to joining America Online in 1999, Mr. Nenner was Vice President of Business Development for MRI International working with National Accounts on developing nontraditional media purchasing including reciprocal barter transactions. From 1989 to 1998, he was Director of New Business at Atwood Richards, Inc. an international corporate reciprocal trade firm, structuring media trades both in the US and abroad. Mr. Nenner holds a Masters Degree from the London School of Economics and Political Science in London, England and is a graduate of Cornell University. He lives in Virginia with this wife and two sons.