Monday, January 8 10:30 AM - 11:30 AM DH17: Session A: Evaluating the Enhanced TV Experience - Balancing Net Content, User Involvement vs. the Integrity of the TV Show The combination of TV and the Net, more than anything else, is about brand building - brand building from scratch or in the case of ETV, extending an already existing powerful public profile. It is the responsibility of the ETV team to not only satisfy the current fan base of the TV show by offering up what they might already expect to find on a companion ETV product, but to also find ways of introducing new ideas and extending the TV show, bringing new experiences to light - in other words, experimenting in a new medium. In this session, we will hear the experts discuss how to maintain the integrity of the original program while at the same time balance it with the value added by the new technologies. Rod A. Nenner, Director Business Development, AOL Devices, America Online, Inc. Eric Shanks, Vice President, Enhanced Programming, Fox Television Group Nick DeMartino, Director of Strategic Planning, AFI Madeline Di Nonno, Vice President, Marketing Alliances, Odyssey, A Henson and Hallmark Entertainment Network Shari Glusker, Manager of Interactive Services, WebTV Networks Alex Thompson, CEO, Mixed Signals Todd Tarpley, Vice President, A&E Television Network Interactive, Moderator Madeline Di Nonno, Vice President, Marketing Alliances, Odyssey: Madeline Di Nonno is Vice President, Marketing Alliances for Odyssey, A Henson and Hallmark Entertainment Network. She is responsible for the development and execution of all marketing alliances and corporate partnerships, with an emphasis on on-air and off-channel marketing programs. She also spearheads Odyssey’s interactive initiatives and web-site, odysseychannel.com. Ms. Di Nonno joined Odyssey Network after serving eight years at Universal Studios Home Video. As Vice President, Strategic Marketing, she was responsible for strategic alliances and added-value marketing programs to leverage Universal’s home video products. She also launched Universal’s DVD product line and was responsible for the division’s web-site and internet-related activities. She joined Universal in 1991 as Director of Marketing, where she developed branded video product lines. Her accomplishments included spearheading the marketing campaigns for major video releases including Jurassic Park, The Lost World: Jurassic Park, Casper, Babe, Apollo 13, The Land Before Time Series and The Mummy which generated promotional partnerships with brand leaders such as Pepsi, Jello, McDonalds, Tropicana, Discover Card, Hershey and Polaroid. Prior to joining Universal, Ms. Di Nonno has served in marketing positions with corporations including ABC Television Network and Lancome Cosmetics. Ms. Di Nonno holds a Bachelor of Arts degree from Boston University. She is active with trade associations including the Promotions Marketing Association, The Marketing Society for the Cable and Telecommunications Industry, Women In Film, Women in Cable and Telecommunications, Independent Feature Project/West, and serves on The Venice Family Clinic’s Art Walk Event planning committee. Ms. Di Nonno has been profiled in Brandweek Magazine’s Brand Builders series. Ms. Di Nonno is a frequent presenter at entertainment and technology conferences and seminars. ERIC SHANKS, Vice President of Enhanced Programming, Fox Television Group: Emmy Award-winning Eric Shanks has served as Vice President of Enhanced Programming for the Fox Television Group since the department’s inception in September of 1999. As head of the newly created department, Mr. Shanks is responsible for overseeing the development and creation of interactive television, complementing Fox Entertainment Group’s programming, specifically for Fox Sports, Fox Broadcasting Company and Fox News networks. As such, he will oversee all operations associated with the department, developing and executing technologies that reinforce the specific brand strategy of the respective programming networks and at the same time enhance the traditional telecast viewing experience for the consumer. In addition to working with the company’s largest networks, he also works closely with other applicable domestic Fox and News Corporation divisions to increase their interactive elements and technologies. Mr. Shanks is not only responsible for developing the technology for enhanced television, but directing its creative content as well. One of the first projects from his department will involve an upcoming Fox Sports national broadcast and the offering of additional camera-angles. In his short tenure in the position, Mr. Shanks has emerged as a leader in the enhanced television field and has participated on several industry panels such as Red Herring’s "Herring on Hollywood" and the American Film Institute’s "Enhanced TV Workshop." He also is a Board member for the iMIX organization and is a mentor for the AFI. Upon spearheading Fox’s advancement in interactivity, Mr. Shanks previously served as Graphics Producer for Fox Sports since 1997. As such, he was responsible for the look and design of the division’s studio and game graphics. His credits include Super Bowls XXXI and XXXIII, the 1996 and 1998 World Series, and the 1995 and 1996 Stanley Cup Finals. He was instrumental in the implementation of real-time 3-D graphics for all studio and game remote broadcasts, as well as the creation of many of Fox Sports’ graphic enhancements. His signature work on these national sports broadcasts earned him three coveted Sports Emmy Awards. Mr. Shanks joined FOX Sports in 1994 for the network’s inaugural season of the NFL coverage. From 1994 to 1995, he served as broadcast associate on the Dick Stockton/Matt Millen NFL production crew, where he was responsible for each broadcast’s research, statistics and graphics presentation. A year later, he filled the same role for the NHL on FOX’s lead broadcast team of Mike Emrick and John Davidson, holding that position until 1996. He began his sports television career as a broadcast associate at CBS Sports in 1993. A native of Indiana, Mr. Shanks attended Indiana University and currently resides in Los Angeles with his dog, S.I.D. In his spare time, he enjoys attending sporting events, woodworking, cooking and watching recently released films. Todd Tarpley, Vice President, A&E Networks, manages the company's four major websites: A&E Online (www.AandE. com), The History Channel Online (www.HistoryChannel.com), Biography Online (www. Biography.com) and History Channel Traveler Online (www.HistoryTravel.com). In addition, he oversees The History Channel's site on AOL (keyword "History Channel"). Mr. Tarpley is also responsible for the company's new online initiatives. Mr. Tarpley is based in New York. Since October of 1995, he had served as Manager of New Media. Mr. Tarpley joined A&E in 1993 as a consultant for The History Channel, and then became Manager, Research and Planning for The History Channel later that year. Prior to joining A&E, Mr. Tarpley was a production assistant on projects for Lifetime, ABC, NBC and HBO. Shari Glusker, Manager of Interactive Services, WebTV Networks: As the Manager of Interactive Services within the Network Media Group at WebTV, Shari oversees the support and development of television services that extend and enhance the businesses of broadcasters and advertisers. Her team is working to define and drive revenue-generating features in WebTV products that go beyond current ATVEF ITV capabilities while continuing to support on-going ITV efforts. Prior to joining WebTV Networks, Glusker spent 18 years overseeing the creation of video applications and programming. Her experience ranges from leading development in the interactive TV space as Manager of the ITV Design Team at Silicon Graphics, to gambling game development as Director of Game Development at Silicon Gaming, to production of TV commercials and Network IDs as Senior Producer at Colossal Pictures and a Producer at Pacific Data Images. Her career experience has allowed her the opportunity to work with every major advertiser, network and channel in the U.S, giving her a unique perspective as WebTV creates new opportunities for the interactive television medium. Glusker holds a degree in Design and Product Design from Stanford University. Alex Thompson, President and Chief Executive Officer, Mixed Signals Technologies: Alex Thompson founded Mixed Signals Technologies in 1997, and currently serves as President and Chief Executive Officer. Thompson's extensive experience in engineering and digital video processing crafted the vision for Mixed Signals’ innovative product line. With a background education in Electrical Engineering from The University of Maryland, Thompson was selected by Wright Patterson Air Force Base to lead a graduate program in Human Factors Engineering at The University of Dayton to develop next-generation equipment for advanced fighter aircraft. After leaving that project in 1988, Thompson began work in the film and television industry, creating custom physical, optical and digital effects systems for film, TV and the developing multimedia industry. In 1995, Power Computing, a leading provider of computer equipment for video editing and digital effects processing, recruited Thompson to lead the development and deployment of their high-end systems. After Apple Computer purchased Power Computing in 1997, Thompson relocated to Los Angeles from Silicon Valley and founded Mixed Signals Technologies. Thompson, a noted and respected industry speaker, was recently chosen by MIT's Technology Review as one of the Nations’ Top 100 Technology Innovators. Nick DeMartino is Associate Director of the American Film Institute (Strategic Planning) and Director of the newly established AFI New Media Ventures division. DeMartino is responsible for creating and managing the components will become the "virtual AFI," including strategic partnerships with national corporations, especially those in technology and new media; operation and expansion of AFI Online, the institute's award-winning web site; the launch of www.AFIfilm.com, a new venture being produced in association with Intertainer, Inc.; enhanced and digital broadband television programming, teaching and production; and distance learning applications and alliances, including the recently announced relationship with Fathom.com, a learning portal developed by Columbia University and other educational and cultural institutions. Before his elevation to the Senior Vice President role, DeMartino served as Director of Strategic Planning for the American Film Institute since January, 1995, responsible for AFI's continuing expansion into digitally based information and education. He has created and managed AFI’s partnership programs with high technology companies including Intel Corporation, Apple Computer, Inc., Compaq Computer Corporation, Softbank/Ziff-Davis, and Internet startup FasTV and many others. Most recently he headed negotiations to productize AFI's short film library, forging an agreement with Intertainer, Inc., an on-demand broadband company. DeMartino has defined a new form of creative collaborative R&D between Hollywood and Silicon Valley with such programs as the AFI-Intel Enhanced Television Workshop, the California Digital Arts Workshop, the AFI Computer Media Salons, the AFI Millennium Council, and AFI’s Advanced Technology Programs. He was named one of twenty leaders in broadband technology in August, 1999, by the Los Angeles Business Journal. He made the top technology list of that publication in 1995, as well. DeMartino spearheaded the launch of AFI's World Wide Web site (http://www.afionline.org) in October, 1995. AFI is exploring a wide range of content publishing collaborations centered around its web and broadband production capabilities. In addition, DeMartino is responsible for AFI's online distance learning initiatives. He joined AFI in 1990 to direct the Cinetex trade show, conference and film festival. Prior to joining the AFI, DeMartino held a number of positions at the Labor Institute of Public Affairs, a media production and distribution unit for organized labor. He developed and managed a $20 million advertising and communications program, teleconferences, training programs and a cable television service. As an independent consultant and documentary television producer, DeMartino has produced television documentaries on such subjects as nuclear power, the abortion debate, prime time television comedy and other issues. He was a programming and educational consultant to Charles Dolan's Cablevision Systems. He is the author of two books on communications technology, and has been a consultant on emerging technology to broadcasters, producers, music companies, and nonprofits. DeMartino holds a Bachelor of Arts degree from the University of Louisville and a Master of Arts in Media Studies from Antioch College. Rod A. Nenner is the Director for Business Development for the AOLTV at America Online, where he currently is responsible for managing relationships with Broadcast & Cable Networks, Content Providers, and Advertisers for the recently launched AOLTV service. Mr. Nenner has also served the Company as Director of Sales for AOL Devices where he developed sales strategies for new Internet devices and related products. Prior to joining America Online in 1999, Mr. Nenner was Vice President of Business Development for MRI International working with National Accounts on developing nontraditional media purchasing including reciprocal barter transactions. From 1989 to 1998, he was Director of New Business at Atwood Richards, Inc. an international corporate reciprocal trade firm, structuring media trades both in the US and abroad. Mr. Nenner holds a Masters Degree from the London School of Economics and Political Science in London, England and is a graduate of Cornell University. He lives in Virginia with this wife and two sons.