The Web, Social Networks and the Net Economy
Tuesday, August 15th
9:00 AM - 10:15 AM
User Generated Content
10:45 AM - Noon
Web 2.0 - The Next Iteration
12:30 PM – 1:45 PM
Social Networking in Mobile
2:15 PM – 3:30 PM
Internet Video, Advertising & Marketing
Targeted Search: Aggregating Markets
3:50 PM - 5:00 PM
Desktop Browser & Search
Wednesday, August 16th
9:00 AM - 10:15 AM
The Broadband Video Tipping Point
10:45 AM - Noon
Alternative Media & Advertising
3:50 PM - 5:00 PM
VoIP and Web Phone Applications
The Craigslist Effect
Thursday, August 17th
9:30 AM - 10:45 AM
Exploring the Web: The Ajax, Mashups
11:05 AM - 12:20 PM
Blogs, Mashups, Social Media
Expanding the Horizons of Search and Personalization
12:50 PM - 2:00 PM
Personalized Video Media
Advertising NEXT
2:15 PM - 3:30 PM
Personalized Mobile Experience
Micropayments & MicroEconomies
Vlogs - Broadband and Mobile Video Blogging

Mobile Entertainment: Film, TV, Music & Games - Content & Technology

Tuesday, August 15
9:00 AM - 10:15 AM
Embracing the Connected Consumer
10:45 AM - Noon
Mobile Video & TV that Make the System Go
12:30 PM - 1:45 PM
The Rush to Mobile Video
Social Networking in Mobile
Ubiquitous Video to the Consumer
2:15 PM – 3:30 PM
Mobile Commerce and Content
3:50 PM - 5:00 PM
Mobile Music: New Platforms + New Technology
Strategies in Wireless Devices and Services
Thursday, August 17
2:15 PM - 3:30 PM
Personalized Mobile Experience

Reinventing Adverting & Commerce: TV, Broadband, Mobile, Social Networks
Tuesday, August 15
12:30 AM - 1:45 PM
Hollywood and the Digital Consumer
2:15 PM – 3:30 PM
Internet Video, Advertising & Marketing
Targeted Search: Aggregating Markets – Content and Advertising
3:50 PM - 5:00 PM
Advertising Strategies in the Diversified Digital Culture
Wednesday, August 16
9:00 AM - 10:15 AM
The Future of Enhanced Advertising
10:45 AM - Noon
Alternative Media & Advertising
12:30 PM - 1:45 PM
Reinventing Advertising
3:50 PM - 5:00 PM
Broadband Advertising
Thursday, August 17
12:50 PM - 2:00 PM
Advertising NEXT
2:15 PM - 3:30 PM
Building Brands & Social Networking

OnDemand Content & Technology
Tuesday, August 15
9:00 AM - 10:15 AM
The TV and Set-top as the Consumer Gateway to Entertainment & Information
10:45 AM - Noon
Television 2.0: Cable, Telco, Satellite & Broadband
12:30 PM – 1:45 PM
Hollywood and the Digital Consumer
Wednesday, August 16
9:00 AM - 10:15 AM
The Broadband Video Tipping Point
The Networked Entertainment Home
10:45 AM - Noon
Bridging TV and Broadband
12:30 PM - 1:45 PM
Movies & OnDemand Content
2:15 PM - 3:30 PM
Digital Music & its Transformation
Enabling OnDemand Delivery of Content
Thursday, August 17
9:30 AM - 10:45 AM
DTV, Broadband, Set-Top
Video Distribution Across Platforms
All Video-All the Time
11:05 AM - 12:20 PM
PVR, DVR and VOD as Market Force
12:50 PM - 2:00 PM
Personalized Video Media


Digital Music: Mobile, Broadband, Radio, Pods & TV
Tuesday, August 15th
3:50 PM - 5:00 PM
Mobile Music: New Platforms + New Technology
Wednesday, August 16th
9:00 AM - 10:15 AM
The Piracy Freight Train: As Entertainment, The Law & The Technology Collide
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
Digital Music & its Transformation
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home
Thursday, August 17
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:15 PM
Music Industry Innovates and Morphs
2:15 PM - 3:30 PM
Personalized Mobile Experience


Next Event: Building Blocks 2008
Date: August 5-7, 2008
Location: Marriott, San Jose, San Jose, California

Digital Hollywood, Inc. is pleased to announced that the CEA Consumer Electronics Association, producer of CES, the largest trade show in the United States has joined Digital Hollywood in the sponsorship and production of Building Blocks 2008 and each year into the future. Our two organizations are now in the process of developing next year's great program. Please feel free to contact me with your thoughts. Victor Harwood, President, Digital Hollywood, Inc., vharwood@digitalhollywood.com

"Where Content is King and Technology Rules"

Building Blocks 2008
is the Premier Event for Transforming Entertainment, Consumer Electronics, Social Media & Web Application Technologies & the Global Communications Network: TV, Cable, Telco, Consumer Electronics, Mobile, Broadband, Search, Games and the Digital Home.

"Disruptive Thinking - Change Agents That Transform the World"

What follows is an archive of the Building Blocks event which took place in August, 2006

Archive of the 2006 Event

Special Pre-Day Event
Monday, August 14th, 3pm - 6pm
Sun Microsystems, Inc.
Strategic Technology Roundtable & Reception
A University Project Event
Held at the Computer History Museum - Click Here for Information
Open to all Building Blocks Attendees

3:00 PM - 6:00 PM
Welcome by:
Jane Kagon, Director, UCLA Extension's Department of Entertainment Studies and Performing Arts
Victor Harwood, President, Digital Hollywood

Opening Roundtable
EduTopia
Milton Chen, Director, George Lucas Educational Foundation
Google in the Classroom
Cristin Frodella, Academic Relations, Google, Inc.
Entertainment Visions
Marilyn Friedman, Director of Special Projects, Dreamworks Animation

4:10 PM - 5:00 PM
The Creativity Forum
Patrick McKertcher, Director, Knowledge Web Project - Machinima
Warren Stringer, CTO, Muse, Inc. - Hacking the Social Media Supercomputer
Dan Costa, co-founder, Campus Moviefest - Student Cinematics and Creativity

5:00 PM - 6:00 PM
Sun Technology Forum
Jeffrey Kesselman, Lead Architect, Sun Gaming Office SunGrid, Sun Microsystems - Project Darkstar, Sun Game Server
Dan Hushon, CTO, Sun Microsystems - SunGrid
Hanxi Chen, Senior Engineer, Sun Microsystems - Thumper
Paul Byrne, Senior Staff Engineer, Sun Microsystems - Project Looking Glass
Kevin Roebuck, Academic and Research Group, Sun Microsystems - Education Commons

The Agenda
Building Blocks Supersessions
Tuesday, August 15
9:00 AM - 10:15 AM
Track I:
User Generated Content: An Internet, Communications and Advertising Transformation
Scott Roesch, Vice President & General Manager, AtomFilms
Peter Chane, Senior Business Product Manager, Google Video
Jason Zajac, GM Social Media - Search & Marketplace, Yahoo! Inc.
Andrew Anker,
Executive Vice President, Corporate Development Six Apart & General Manager, VOX
Oliver Luckett, co-founder, Senior Vice President of Network Development, Revver
Erik Hawkins, CEO, PureVideo (StupidVideos.com, GrindTV.com)
Ken Rutkowski, founder, KenRadio Broadcasting, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Embracing the Connected Consumer - Entertainment and Technology - From the Digital Home to the Mobile Universe
Claudia Ceniceros, Senior Director Media and Content Strategy, Cisco Systems
Tom Flanagan, Executive Director, Broadband Strategy, Texas Instruments
Debbie Solomon, Senior Partner, Group Research Director, MindShare
Udo Eberlein, founder and President, Nero, Inc.
Cornelis (Koen) M. Huizer, Chief Technology Officer, Business Line Cluster Digital Video Set-Top Boxes, Business Group Home Entertainment Networks, Philips Consumer Electronics
Scott Smyers, Chairman, DLNA Board of Directors, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics
Stephen Condon, Vice President, Marketing, Entriq, Moderator
For Session Description & Speaker Bios Click Here

Track III:
The TV and Set-top as the Consumer Gateway to Entertainment & Information – Set-Top, Broadband, Guides & PVRs
Tara Maitra, VP and GM, Content Services, TiVo Inc
Andrew Solmssen, Executive Vice President, Schematic
Eric Cooney, President & CEO, TANDBERG Television
Chris Seymour, Director of Video Business Development, Motorola, Inc.
Mitch Oscar, EVP, Carat Digital, Carat North America
Mike Fidler, CEO, Digeo
Dr. Ken Morse, Vice President Client Architecture, Scientific-Atlanta, Inc.
Dave Rose, Global Director Home Solutions, ARM, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track I:
Web 2.0 - The Next Iteration: How Next Generation Personalized Media is Rewiring the Web -
Programmable Web, Podcasting, Mashups & Blogging - Transforming and Disassembling the World of Traditional Media, Communications & Advertising
Ty Ahmad-Taylor,
Senior Director, Interactive Products, Comcast Cable
Marcien Jenckes, VP and GM, AIM, AOL LLC
Baris Karadogan, Partner, ComVentures
Kevin Rose, founder and chief architect, digg, Inc.
Greg Kostello, CEO, vMix Media Inc.
Dan Nova, Managing General Partner, Highland Capital
Molly Wood, Executive Editor, CNET.com, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Launch at Building Blocks - Part I
Companies will be selected to present company products and business plans. This session is part of the Venture, Private Equity and M&A Consortium
Presentations by:
I. vMix Media Inc.: Presentation by: Greg Kostello, CEO of vMix Media Inc.
II. FilmLoop, Inc.: Kyle Mashima, Chief Executive Officer and co-founder, FilmLoop
III. Narrowstep™ Inc.: Presentation by: Carolyn Wall, President, Narrowstep, North America
IV. Exavio, Presentation by: Michael Moone, President and CEO, Exavio
V. Gas Station TV: Presentation by: Adam Bleibtreu, President, Gas Station TV
VI. Rights Group, LLC: Presentation by: Jed Alpert, CEO of Rights Group, LLC
Co-Hosts:
Peg Jackson,
Managing Director, NeoCarta Ventures,
Arthur C. Chang, President, Tipping Point Partners, LLC
For Session Description & Speaker Bios Click Here

Track III:
Television 2.0: Cable, Telco, Satellite & Broadband Redefine the Future of Entertainment and Communications
Tony Kern, Deputy Managing Partner, Technology, Media & Telecommunications and Americas Managing Partner, Media & Entertainment, Deloitte & Touche LLP
Philip R. Wiser, President and Chairman, Building B, Inc.
David Tochterman, Executive Vice President/Executive Producer, ChannelBlast
Larry Tanz, CEO, LivePlanet
Eric Mark, IBM Business Consulting Services (BCS)
Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Mobile Video & TV – Technology & Platforms that Make the System Go
Bob Shallow, Head, Music and Rich Media Business Unit, North America, Nokia
Dan Monahan, Global Infotainment Segment Manager, Mobility Products Group, Intel, Inc.
Rich Ferreira, Senior Director of Marketing, RMM Americas, BU Mobile and Personal, Philips
Gregory Berkin, co-founder, Think Mobile
Bhuvan Lall, President (Global), MCORP Global
Ralph Simon, Chairman Emeritas, Mobile Entertainment Forum – Americas & President/CEO, The Mobilium Group, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM

Track I:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Jennifer Feikin, Director, Google Video
John Penney, Vice President, Business Development, HBO, Inc.
Lewis Henderson, Senior Vice President, William Morris Agency
Chad Hurley, CEO & co-founder, YouTube
Michael Grasso, Assistant Vice President, Consumer Marketing, AT&T U-verse
Joe Michaels, Director, Business Development, MSN Entertainment, Microsoft
Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Social Networking in Mobile: Content, Communications and Monetizing
Michael Grossi, VP of Business Development, HELIO, Inc.
Shawn Conahan, CEO, Intercasting
Thomas V. Ryan, Senior Vice President, Digital & Mobile Strategy and Development, EMI Music
Jed Stremel, Director, Facebook
Chris Bull, Vice President, Marketing, AirPlay
Bryan Biniak, General Partner, Providence Ventures
Michael Wehrs, Chief Technical Evangelist, AOL Wireless
Dorrian Porter, CEO, Mozes, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III:
The Rush to Mobile Video: Establishing and Monetizing a Revolutionary Entertainment and Communications Medium
Jeremiah Zinn, Senior Director, Wireless Product Development, MTV Networks
David Bluhm, Chief Executive Officer, GoTV Networks
Ed Lang, Vice President, Sony BMG Digital Business Group
Paul Scanlan, co-founder & COO, MobiTV
Glenn R. Schuster, Director, Partner Programs Handheld GPU, NVIDIA
Sanjay Reddy, SVP, Business Development, Gemstar-TV Guide
Varsha Tagare, Senior Investment Manager, Intel Capital, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Ubiquitous Video to the Consumer: The Technology Enablers - Broadband, IPTV, Mobile & TV
Dr. Timothy Tuttle, Vice President, AOL Video, AOL, Inc.
Frank Nein, Industry & Technology Analyst/Consultant, Verizon (ANJ) Video/Broadcast Portal
Bill Correll, Director, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc.
Mike Afergan, Chief Technology Officer,
Akamai
Michael Gordon, co-Founder and Chief Strategy Officer, Limelight Networks
Pallavi Shah, Senior Director, Technology Commercialization, Hewlett-Packard
Nash Parker, Director Strategic Alliances, Alcatel
, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Track I:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Kris W. Jacob, Executive Vice President, Business Development, Podcast Network, PodShow, Inc.
Dmitry Shapiro, CEO, Veoh Networks
Ed Delfs, Vice President, National Advertising Sales and Operations, Real Networks
Keith Richman, CEO, Break.com
Greg Demetriades, CEO, WhiteBlox
Alex Welch, CEO, Photobucket
Pam Horan, President, OPA, Onlilne Publishers Association, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Launch at Building Blocks - Part II
Companies will be selected to present company products and business plans. This session is part of the Venture, Private Equity and M&A Consortium
Presentations by:
I. Songbird: Presentation by: Rob Lord, CEO, Songbird
II. Fabrik, Inc.: Presentation by: Mike Cordano is the CEO and a cofounder, Fabrik
III. Subculture: Presentation by: Christian Burkholder, CEO, Subculture
IV. Haystack.com: Presentation by: Jordan Garbis founder, Haystack
V. Cracked Entertainment,
Presentation by: Monty Sarhan, CEO & Editor-in-Chief, Cracked Entertainment
VI. Black Arrow, Inc.: Presentation by: Denny Wilkinson, President & CEO, Black Arrow, Inc.
Co-hosted by:
Sun Jen Yung, Managing Director, TD Securities
David Britts, General Partner, ComVentures
For Session Description & Speaker Bios Click Here

Track III:
Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and MVNO Options
Heidi Lehmann, VP of Content Acquisition and Strategy, Third Screen Media
Lee Hancock, CEO, go2
Nara Rajagopalan, Vice President, Mobile Edge, Openwave
Shaukat Shamim, SVP, Business Development, Rhythm NewMedia Inc.
Vince Shaw, Director, Deloitte Consulting LLP
Peter Levin, President, Bellrock Media / Co-owner, Chicago Rush / Partner, Palisades Baseball, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Targeted Search: Aggregating Markets – Content and Advertising
Ben Wright, Director, Channel Strategy and Development, Yahoo! Search Marketing
David Marks, CEO and co-founder, Loomia
Steven Marder, CEO, Eurekster
Brian Lent. CEO, Medio Systems
Bob Fogarty, VP, Sales and Business Development, PodZinger
Manish Chandra, CEO and founder, Kaboodle
Perry Solomon, Senior Director, Media Business Development, Fast Search & Transfer
Sharon Wienbar, Managing Director, BA Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
Desktop Browser & Search As Application Platform: Gateway to Information and Entertainment
Chase Norlin, CEO, Pixsy Corporation
Doug Leeds, Vice President, Products, Ask.com
Stephen Governale, Vice President, Director, SMG Search
Mike Lanza, CEO, Click TV
Avikk Ghose, Director, Business Development, Mercora
Brian Glicklich, Senior Vice President, Digital Media, Premiere Radio Networks, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace
Dr. Muzibul Khan, Vice President, Product Management and Engineering, Wireless Terminals Division, Samsung
Larry Moores, Senior Vice President, Global Business Division, WiderThan
Jamie Perlman, Business Development, SNOCAP, Inc.
Jim Hollingsworth, Sr. Vice President, Sales and Marketing, Gracenote
Ashok Narasimhan, Chairman, CEO & Co-Founder, July Systems
Mike Pinto, CEO, mobZilla
Daniel Harris, CEO MediaPass® Network, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Podcasting, Games and Mobile
Todd Herman, Director, Advertising & Business Strategy, MSN Video / TV / Movies / Radio, Microsoft Corporation
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Dave Williams, CMO, Atom Entertainment and GM, Shockwave.com
Jack Isquith, Executive Director of Music Industry Relations, AOL Music and the AOL Radio Network, AOL LLC
Chris Pizzurro, Vice President, Digital, New Media Advertising Sales and Marketing, Turner Entertainment
Walter Schild, Founder & CEO, Genex
Andrew Frank, Media Research Director, Gartner Research, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion
Bradford D. Duea, President, Napster
Jamie Rosenberg, Vice President, Premium Services, Danger, Inc.
Troy Evans, Senior Business Development Manager, Branded Content, Forum Nokia, Americas
Steve Schnier, Consumer Electronics Market Segment Manager, Wireless Networking Business Unit, Texas Instruments
Whitey Bluestein, Strategic Business Consultant
Eric Harber, Vice President of Corporate and Business Development, Qpass
Lauren Cole, President, Lauren Cole Media, Moderator
For Session Description & Speaker Bios Click Here

The Consortium Dinners:
6:30 PM - 8:00 PM
I. Hollywood and the Digital Consumer Consortium
Tuesday, August 15 - 6:45 PM - The Marriott San Jose
Dinner Hosted by:



II. OnDemand Content & Technology Consortium
Tuesday, August 15 - 6:45 PM - The Marriott San Jose
Dinner Hosted by:



III. Digital Rights, Content Rights & Piracy Consortium
Tuesday, August 15 - 6:45 PM - The Marriott San Jose
Dinner Hosted by:



IV. The Web, Social Networks & The Net Economy Consortium at Building Blocks
V. Venture, Private Equity and M&A Consortium;
VI. Reinventing Advertising
VII. Mobile TV, Video & Music Consortium
VIII. Digital Music Consortium

Wednesday, August 16
The Seminars
9:00 AM - 10:15 AM
Track I:
The Broadband Video Tipping Point: Availability of Vast Content and Portability - Broadband, ITV, Mobile & DTV
Jeff Karnes, Director of Multimedia Search, Yahoo! Inc.
Steve Banfield, SVP and General Manager, Sony Connect, Sony Digital Entertainment
Thomas McInerney, co-founder and CEO, GUBA
Robert Whitmore, CEO & co-founder, NPOWR Digital Media Inc. (stimTV™Network)
Theodore May, VP Content & Value Added Services, Synacor
Markus Almer, president and co-founder, Almer/Blank
Om Malik, Senior Writer, Business 2.0 magazine, Moderator
For Session Description & Speaker Bios Click Here

Track II:
The Networked Entertainment Home - the PVR/DVR – the Set-Top & PC Entertainment Server
Patrick Barry, Director, Digital Home, Yahoo! Inc.
John Gildred, Vice President of Engineering, Pioneer
Sandip H. Mandera, Product Manager, Digital Media Products and Infrastructure, Intel Corporation
Cornelis (Koen) M. Huizer, Chief Technology Officer, Business Line Cluster Digital Video Set-Top Boxes, Business Group Home Entertainment Networks, Philips Consumer Electronics
Ian Blaine, CEO, ThePlatform
Carl J. Rohling, Esq., V.P. Business Development. Radiotime
Dan Sokol, Analyst, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

Track III:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media
Patty Mitchell, Vice President Worldwide Sales, Six Apart (TypePad, Moveable Type & LiveJournal)
Lori H. Schwartz, VP, Director of Emerging Media, The Interpublic Group
Jonathan Anastas, Vice President, Marketing, Network LIVE
Adrian Sexton, Partner, TAG Strategic
Sue Cross, Vice President, AP's Online Services, Associated Press
Michael Kassan, Principal, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
The Piracy Freight Train: As Entertainment, The Law & The Technology Collide
Martha Nalebuff, Director, Intellectual Property Guidance, Microsoft Corp
Ian C. Ballon, Shareholder, Greenberg Traurig LLP
Michael Petricone, Vice President, Government Affairs, Consumer Electronics Association
David Mathias, Senior Manager, Strategy & Operations/TMT Practice, Deloitte Consulting LLP
Russell Frackman, Partner, Mitchell Slberberg & Knupp
Rajan Samtani, Director, Business Development, CONTENTGUARD, Inc.
David E. Leibowitz, Managing Partner, CH Potomac, Moderator
For Session Description & Speaker Bios Click Here

10:30 AM - Noon - Special Workshop
Open Entertainment – Networks, Devices, and Applications that Define the Consumer Experience
Hosted by:
Norman Liang, Business Development Manager, Technology Collaboration Solutions, IBM Corp.
Speakers:
Kurt Scherf,
Vice President, Principal Analyst, Parks Associates
Neil Edwards, General Manager, dot mobi
Mike Acton, Senior Architect, Highmoon Studios
Jussi Nevanlinna, Director, Product Marketing, Multimedia Experiences, Nokia
Steve Weinstein, CEO, Motionlabs
Brian Hofstetter, Director Connected Entertainment, Zoran Corporation
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track I:
Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting
Tom Merritt, Editor, CNET.com
Don Loeb, Vice President, Business Development, Feedburner
Bart Feder, CEO and President, The FeedRoom
Dr. Robert Arn, CTO, Itiva Digital Media
Aaron Cohen, CEO and founder, Bolt Media
Evan Berg, Senior Director of Corporate and Business Development, Brightcove
Bryan Kujawski, co-founder, 360i, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Launch at Building Blocks - Part III
Companies will be selected to present company products and business plans. This session is part of the Venture, Private Equity and M&A Consortium
Presentations by:
I. RallyPoint: Presentation by: Jeff Allen, CEO, RallyPoint and Managing Director, Rocket Ventures
II. TurnHere, Inc.: Presentation by: Brad Inman, Founder and CEO, TurnHere
III. MESoft, Inc.:
Presentation by: Mark Kapczynski, co-founder & CEO, MESoft
IV. Magnify Networks:
Presentation by: Steve Rosenbaum, CEO, Magnify Networks
V. Mediazone: Presentation by: Michelle M. Wu, Ph. D, Chief Executive Officer, Mediazone, US
VI. NBOR Corporation: Presenation by: Denny Jaeger, CEO & co-founder, NBOR Corporation
Co-Hosted by:
Keith Bencher, Vice President, Strategy & Development, CNET Games & Entertainment
Peter Levin, President, Bellrock Media / Co-owner, Chicago Rush / Partner, Palisades Baseball
For Session Description & Speaker Bios Click Here

Track III:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Matthew de Ganon, Vice President and General Manager, Consumer Application Software, The Weather Channel Interactive (TWCI)
Curt Hecht, EVP, Chief Digital Officer, GM Planworks
Stephanie Quay, Site Director, TV.com, CNET
Jen Soch, Vice President, Associate Director of Advanced TV, MediaVest USA
Geoff Allen, Chairman and Founder, Anystream, Inc.
Ed Forman, COO & Executive Vice President, ICTV Inc.
Jeff Binder, President, Broadbus Technologies, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
The Telco Advantage and the IPTV Digital Home: Gateway to Services - VOIP, Wireless Music, Broadband and Set-top
Jay Fausch, Senior Director of Strategic Marketing, Fixed Communications Group, Alcatel
J.D. Zeeman, Director, Digital Media, Global Communications Sector Services, IBM
Christopher Thompson, Vice President, Worldwide Marketing, Netopia
Marty Stein, Senior Director Marketing, Motorola, Inc.
John Connelly, EVP, Marketing, BigBand Networks
Ben Wagner, Director, Service Provider Strategic Marketing, Texas Instruments
Ben Mendelson, founder & President, Interactive Television Alliance, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Track I:
Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PODs, PVR, Broadband & Mobile
Chet Kanojia, CTO, Navic Networks, Inc.
Will Griffin, CEO, DoD™
Rob Petty, CEO, ROO
Braxton Jarratt, SVP, Business Development and Marketing, TANDBERG Television
Denny Wilkinson, President and Chief Executive Officer, BlackArrow INC
Terry S. Bienstock, CEO, World Extend, former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Movies & OnDemand Content - Via Broadband & PC - Via the Set-Top & Via Mobile: A Discussion of Technology & Content
Shravan K Goli, Director, Product Management for Video, Yahoo Media Group
Mary Coller Albert, Chief Marketing Officer, Movielink
Bruce David Eisen, President, CinemaNow, Inc.
Jim Funk, co-founder and Vice President of Marketing, Akimbo
Carl Crabill, Vice President of Sales & Marketing, MovieBeam
Brian Taptich, Vice President of Business Development, BitTorrent
Marcia Zellers, Director, AFI Digital Content Lab, American Film Institute, Moderator
For Session Description & Speaker Bios Click Here

Track III:
DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Don Leake, Program Director, Copy Protection Business Development, IBM Research
Henry Juszkiewicz, Chairman and CEO, Gibson Guitar Corp.
Talal G. Shamoon, Chief Executive Officer, Intertrust
Tom Jacobs, Director of Research, Sun Labs, Manager, Voodoo Sciences Research Department
Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.
Mark Heninger, founder & CMO, DreamTank
Richard LeVine, Senior Manager, Accenture, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Venture Funding and Leadership in the Entertainment & Technology Space: Games, Wireless & Broadband
David O. Higley, Managing Director & Head of Digital Media Technologies, UBS Investment Bank
Mike Buckley, Director of Strategic Investments, Intel Capital, Intel Corporation
Stefan Abbruzzese, Senior Managing Director, GE Commercial Finance, Global Media & Communications (GM&C)
Mark Stevens, Partner, Fenwick & West
Tim Chang, Principal, Gabriel Venture Partners
Sun Jen Yung, Managing Director, TD Securities
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I:
Connected CE Devices and Standards for the Digital Living Experience
Dr. Ken Morse, Vice President Client Architecture, Scientific-Atlanta, Inc.
Takashi Ishidoshiro, CTO, Buffalo
Chris Day, General Manager, Media Processing, Philips
Dr. Simon Milner, Vice President and General Manager,, Enterprise Business Unit, Communications and Consumer Business Group, Marvell Semiconductor
Ron Cates, Vice President, North American Sales & Marketing, Metalink
Jim Hillman, Vice President, Advanced Initiatives, Audio Entertainment Group, Plantronics
Daniel Putterman, president and CEO, Mediabolic, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Launch at Building Blocks - Part IV
Companies will be selected to present company products and business plans. Hosted by the Venture, Private Equity and M&A Consortium
I. FrameFree Technologies, Inc. Presentation by: Tom Randolph, President , FrameFree Technologies
II. ClipSyndicate: Presentation By: Sean Morgan, founder and CEO of ClipSyndicate
III: mSpot:
Presentation by Ed Ho, co-founder and Chief Technology Officer, mSpot Inc.
IV. POSTroller: Presentation by Tod M. Sacerdoti, founder and CEO, POSTroller Inc.
V. WideOrbit:
Presentation by: Eric R. Mathewson, founder and CEO, WideOrbit
VI. Teamdating: Presentation by: Ray Doustdar, President, Teamdating & Kipp Gillian, Chief Operating Officer and Co-Founder, Teamdating
Co-Hosted by:
Hassan Miah, Managing Director, Oris Capital
Tim Chang, Principal, Gabriel Venture Partners
For Session Description & Speaker Bios Click Here

Track III:
Digital Music & its Transformation: Downloads and Subscriptions in Mobile, Broadband, Pods & Digital and Internet Radio
Neil Smith, General Manager, AOL Music Now, America Online Inc.
Anu Kirk, Director of Product Management of Music, Rhapsody team, Real Networks
Ty Braswell, VP, Content Development, Music, Sony Digital Entertainment
Srivats Sampath, President & CEO, MERCORA
David Ulmer, Senior Director of Marketing, Digital Media Services, Motorola
Ted Cohen, Managing Partner, TAG Strategic, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Enabling OnDemand Delivery of Content: Implications of Expanded Bandwidth and Near to Unlimited Storage
Basil Badawiyeh, Vice President, On Demand Strategy, C-COR Inc.
Steve Lampen, Multimedia Technology Manager, Belden Electronics Division, Belden CDT
Yoav Tzruya, COO, Exent Technologies
Tom L Engdahl, CEO, Radiance Technologies
Darcy Lorincz, SVP & General Manager Global Rich Media, SAVVIS
Randall Crockett, Senior Vice President, DRM Networks
Michael Rolnick, Partner, ComVentures, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
VoIP and Web Phone Applications: Web 2.0 Implications for Communications, Advertising and Content
Shawn M. Lewis, Chief Technology Officer, VoIP, Inc.
Gunjan Bhow, Vice President, Marketing and Product Management, Actiontec Electronics
Scott Faber, Creator/Co-Founder and General Manager, Ether
Monty Sharma, VP Product Management and Marketing, Vivox
Michael Levit, Chief Marketing Officer, Paltalk
Alex Quilici, Vice President, AOL Voice Services, AOL
Antonette K. Goroch, Senior Analyst, Digital Tech Consulting, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Broadband Advertising: The Power Surge – Video, PODs, Social Networks, Links & Banners - Entertainment, Digital Publishing, Communities and Search Engines Emergence
Michael Jones, President, Userplane
Patrick Norton, Executive Producer, Ziff Davis
Craig Besnoy, Vice President, Business Development, Imaginova Corp.
Murgesh Navar, founder and CEO, Podbridge
Mike Burns, CEO and Chief Creative Officer, Fuel Industries
Charlie Whittingham, Vice President, Sales, Advertising.com
Allison Dollar, founder & CEO, Interactive Television Alliance, Moderator
For Session Description & Speaker Bios Click Here

Track III:
The Craigslist Effect: Transforming a Web-based Communications Relationship into a Commercial Personalized Information, Publishing and Advertising Enterprise
Walker Fenton, General Manager, Private Label Business, NewsGator
Bill Flitter, founder and CMO, Pheedo
Jeremy Stoppelman, co-founder and CEO, Yelp
Mike McGuire, Research Vice President, Mobile Device & Consumer Services, Dataquest
Eric Newman, Vice President & General Manager, Portal Solutions, Pluck Corp.
Howard Kaushansky, founder, President and CEO, Umbria, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Entertainment Expands the Digital Home: Device Interoperability, Sharing and Protecting
Jurgen Krehnke, Sr. Director, Regional Marketing, Consumer & Multimedia, Philips Semiconductors
Doug Glen, Chief Marketing Officer, Zetera Corporation
James M. Burger, Esq., Dow, Lohnes & Albertson; DVDA Board Member
Brett Marl, Vice President of Engineering, Network Magic
Scott Smyers, Chairman, DLNA Board of Directors, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics
Joe Menard, Corporate Vice President, Consumer Business, AMD
Ross Rubin, Director of Industry Analysis, The NPD Group, Moderator
For Session Description & Speaker Bios Click Here

Wednesday, August 16
5:30 PM – VIP Networking Cocktail Reception
Distributed Computing Industry Association (DCIA)
Space is Limited:
Please RSVP to Sari Lafferty (sari@dcia.info or 410-476-7965)
Click Here for Further Info

The Seminars
Thursday, August 17
9:30 AM - 10:45 AM
Track I:
DTV, Broadband, Set-Top and Interactive Content & Advertising Experience - Enabling Entertainment Choice via Interactive Guides and Gateways
Andy Addis, Executive Vice President, Hillcrest Labs
Jack Guedj, CEO, Magnum Semiconductor
Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television
Rolf Hartley, Senior Vice President and General Manager, Professional Products Group, Sonic Solutions
Colin Dixon, Senior Analyst & IPTV Practice Manager, The Diffusion Group
Trevor Cornwell, President and Chief Executive Officer, Broadband Television Network Corporation
Bill Niemeyer, Chief of Analysis and Research, DiMA Group,Moderator
For Session Description & Speaker Bios Click Here

Track II:
Video Distribution Across Platforms: Broadband, IPTV, Cable, TV and Mobile
Scott Crowder, Chief Operating Officer, Entriq
Norman Liang, Business Development Manager, Technology Collaboration Solutions, IBM Corp.
Mitchel
l J. Weinraub, Senior Director, New Media Initiatives and Implementation, Comcast
Courtney Jane Acuff, Associate Director, Denuo
John Delay, Director of Strategic Management, Networking Solutions, Harris Corp.
Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, Sun Microsystems, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III:
All Video-All the Time: Next Generation in Media Technologies – Creating and Maintaining a Rich Media Internet-Based Broadcasting Network
Mark Larkin, Executive Producer, CNET Broadband and Webcasting
Faraj Aalaei, CEO and co-founder, Centillium Communications
Samantha Stone, Vice President of Product Marketing, Maven Networks
Patrick Vogt, Chief Executive Officer, Viewpoint Corporation
Todd Johnson, VP of Broadband Content Services, VeriSign
Tony Greenberg, CEO, RampRate Sourcing Advisors/Research, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Exploring the Web:
The Ajax, Mashups, Streaming, Podcasting, Programmable Web Workshop
Examining the Power of a Dynamic Web Application and Suite of Services - Understanding the User, the Community and the Power of Interactive Experience
Stephen Benedict, Principal Product Manager, AIM, AOL LLC
David Dudas, co-founder and CTO, Eyespot
Greg Reinacker, founder and CTO, NewsGator Technologies
Kevin Rose, founder and chief architect, digg, Inc.
Ken Fromm, co-founder/Business Development, Loomia
Rob Lord, CEO, Songbird
Anil Dash, Vice President, Six Apart, Moderator
For Session Description & Speaker Bios Click Here

11:05 AM - 12:20 PM
Track I:
The PVR, DVR and VOD as a Disruptive Market Force: How Consumer Adaptation of Technology Determines the Future of Advertising and Programming
Tom Morgan, Chief Development Officer, BlackArrow
Don Bogue, Chairman and CEO, Command Audio
Jeff Shultz, CEO, CONCERT
Louisa Shipnuck, Global Media and Entertainment Industry Leader, IBM Institute for Business Value (IBV)
Sangita Verma, CEO & founder, TVHead
Beverly Zaslow, Vice President, Acquisitions & Business Development, ReelTime
Seth Shapiro, New Amsterdam Media Inc., (Two-time Emmy® Award winner), Moderator
For Session Description & Speaker Bios Click Here

Track II:
Blogs, Mashups, Social Media, Wikis, and RSS as Mass Media – Blog Movements as Agents of Change
Steve S. Jang, VP, Marketing and Business Development, imeem, inc.
Andy Steuer, founder and CEO, Fidelity Assets
Vassil Mladjov, founder and ceo, Blogtronix
Tom Gerace, CEO, gather.com
Seth Sternberg, co-founder, meebo
Robin Hopper, CEO and founder, iUpload
Dan Farber, Vice-president, Editorial, CNET Networks, Editor-in-Chief, ZDNet, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries
Billy McNair, co-founder and CEO, Peerflix
Don Kosak, CTO, Lycos
Srivats Sampath, President & CEO, MERCORA
John Jones, Senior Vice President, Programming, MusicNet
Chip Venters, Chief Executive Officer, Digital Containers
Les Ottolenghi, founder & CEO, INTENT MediaWorks
John Beezer, President, Shared Media Licensing
Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Expanding the Horizons of Search and Personalization – The Cross Platform Application – Mobile, Broadband, Computer & TV
Judith Goodwin,
Vice President, VFinity
Brady O. Bruce, Senior Vice President of Telecom Products and Services, Promptu
David Clarke, VP Business Development, Searchformedia
Mike Brady, Senior Director, Business Development, Fast Search & Transfer™
Sean Morgan, founder and CEO, ClipSyndicate
Stacey Renner, Vice President, Research & Marketing, WCSN, World Championship Sports Network
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speaker Bios Click Here

12:50 PM - 2:00 PM
Track I:
Personalized Video Media: ITV, Broadband, Podcasting & Blogs - Advertising and Content
Mihai Crasneanu, CEO, Glowria
Daren Gill, Vice President, Business Development, Entertainment Products Group, ChoiceStream
Jay Amato, Managing Partner, Personal Screen Media
Andrea Mitchell, founder/CEO, podcastGO
Chris Hock, Director of Product Marketing, Macromedia
Rochelle Grayson, Co-President, Elastic Entertainment, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Telcos, IPTV & the Technology Food Chain: From the Broadband Infrastructure to the Headend, ITV Services and the Set-Top
Adam Powers, CTO, Coaxsys
Marc Raygoza, CTO, Interactive Television Networks, Inc. (ITVN)
Ladd Wardani, president of Multimedia over Coax Alliance (MoCA™)
John J. Reed, Chairman of the Board, Bluestreak Network
Gary Sasaki, President, digdia
Anup Murarka, Director, Technical Marketing, Mobile and Devices, Adobe Systems Inc.
Ken Pyle, co-founder, Viodi, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Music Industry Innovates and Morphs: Radio, PODs, Blogs, P2P, Ad Revenue Concepts, Cable/TV Innovation
Morty Wiggins, President, 33rd Street Records, founder, Bayside Distribution and SVP, Tower Records
Brian O'Neal, Senior Director, Corporate Communications, StreamCastNetworks, Inc.
Stephen Murray, founder & President of Entertainment, BurnLounge
Jon Cohen, co-President, Cornerstone
Steve Skrzyinarz, CEO and founder, Soundflavor
Dave Jaworski, CEO, Passalong Networks
Kelli Richards, President, The All Access Group, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Advertising NEXT: Broadband, Mobile, Pods, Social Nets, Blogs and IMs - It's the Breakthrough Year!
Hans Chung, co-founder and VP of Marketing, CrispAds
Arthur Ceria, Executive Creative Director, OgilvyOne San Francisco
Cary Savas, President, EVB, Inc.
Samir Arora, CEO, Glam Media
Vivian Lin, President and Founder, Tangent Entertainment
Lincoln Silver, Vice President, Internet, Jingle Networks
Tejpaul Bhatia, President, Tej Media Networks, Inc., Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I:
Personalized Mobile Experience – Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising
Brett Crossley, VP of Sales and Marketing, Experience Group, Packet Video
David Ratner, Head of Digital Identity, Openwave Systems
Mark Pascarella, President, Gotuit Media Corp.
Atakan Cetinsoy, VP Business Products, MyStrands
Vincent John Vincent, President & founder, GestureTek, Inc.
Michael Papish, President & CEO, MediaUnbound
Nick Desai, founder, Chairman and Chief Creative Officer of Juice Wireless, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Micropayments & MicroEconomies - Establishing a New E-Commerce Gateway to the Future
Victoria Glickman Hodgkins, Director, Business Development & Marketing, Peppercoin
Leslie Poole, Chief Executive Officer, Javien Digital Payment Solutions
Craig McDonald, Vice President, Business Development, North America, Valista
Douglas Knopper, Chief Executive Officer, BitPass
Tom Meredith, President, P2P Cash
Peter H. Kang, Esq., Partner, Sidley Austin Brown & Wood LLP, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Building Brands & Social Networking- Word of Mouth and Community Marketing
Ian Schafer, CEO and Founder, Deep Focus
Hank Pronk, Senior Enterprise Sales Representative, GOT Corporation
Greg Wilfahrt, Executive Vice President, co-founder, SMS.ac
Michael Monello, co-creative Director, Campfire
Shital Mehta, Chief Creative Officer, Shanth Interactive
Anthony Batt, CEO and co-founder, Buzznet
Ira Becker, Senior Vice President and General Manager, 1UP Network, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Vlogs - Broadband and Mobile Video Blogging: Next Gen Entertainment and Journalism, Social Networking and Personal Communication
Mary Hodder, CEO & founder, Dabble
Tony Philipp, CEO & founder, UpSnap
Duane Kuroda, Vice President of Marketing, abazab
Paula Montondo, President, Blip TV
Chris O'Brien, CEO & co-founder, Motionbox
Kevin Sladek, co-founder, VideoEgg
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC, Moderator
For Session Description & Speaker Bios Click Here






Sponsor & Media Sponsor Links, Click Here

• Archive of 2006 Building Blocks Sponsor Listings














































From the 2006 Event
Special Events, Consortium Dinners at Building Blocks
I. The Web, Social Networks & The Net Economy Consortium at Building Blocks
II. Hollywood and the Digital Consumer: The Digital Home & Digital Distribution
III. Venture, Private Equity and M&A Consortium;
IV. Reinventing Advertising: Technology & Content in VOD, PVR, Broadband, Games, PODs & Mobile Consortium
V. OnDemand Content & Technology Consortium: Cable, Mobile, Broadband, Telco & Satellite;
VI. Mobile TV, Video & Music Content Development & Deployment Consortium;
VII. Digital Music Consortium: Technology & Content -Mobile, Broadband, PODs & TV
VIII. Digital Rights, Content Rights & Piracy Consortium;
IX. The University Project at Building Blocks;






Digital Rights, Content Rights & Piracy
Wednesday, August 16
9:00 AM - 10:15 AM
The Piracy Freight Train: As Entertainment, The Law & The Technology Collide
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
Digital Music & its Transformation
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home
Thursday, August 17
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:15 PM
Music Industry Innovates and Morphs

Hollywood and the Digital Consumer
Tuesday, August 15
9:00 AM - 10:15 AM
The TV and Set-top as the Consumer Gateway
Embracing the Connected Consumer
10:45 AM - Noon
Television 2.0: Cable, Telco, Satellite & Broadband
12:30 PM - 1:45 PM
Hollywood and the Digital Consumer
Ubiquitous Video to the Consumer
Wednesday, August 16
9:00 AM - 10:15 AM
The Networked Entertainment Home
10:45 - Noon
Bridging TV and Broadband
The Telco Advantage and the IPTV Digital Home
12:30 PM - 1:45 PM
Movies & OnDemand Content
2:15 PM - 3:30 PM
Connected CE Devices
Enabling OnDemand Delivery of Content
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home
Thursday, August 17
9:30 AM - 10:45 AM
DTV, Broadband, Set-Top
Video Distribution Across Platforms
All Video-All the Time
11:05 PM - 12:20 PM
The PVR, DVR and VOD as Disruptive Force
12:50 PM - 2:00 PM
Telcos, IPTV & the Technology


The Web, Social Networks and the Net Economy
Tuesday, August 15th
9:00 AM - 10:15 AM