Is Your Company a Building Block of the Industry?
Make Your Statement this August at Building Blocks 2008
Strategic Company Workshops at Building Blocks
Establish Your Company's Strategic Credentials at Building Blocks


If you wish to submit a speaker, you may follow the instructions on the Speaker Submission page click here. If you wish to make a session suggestion concerning one of the tracks below or submit a speaker now, please email (speakers@digitalhollywood.com) a speaker bio, a backgrounder on your company and include a 150 word description of the presentation that you would like to be considered for. Deadlines - there are no deadlines. We accept submissions year-round for our various events. If an event is filled, we compile wait-lists for all sessions.





The Event: Building Blocks 2008
Date: August 5-7, 2008
Location: Marriott, San Jose, San Jose, California

Digital Hollywood, Inc. is pleased to announce that the CEA Consumer Electronics Association, producer of CES, the largest trade show in the United States has joined Digital Hollywood in the sponsorship and production of Building Blocks in 2008 and each year into the future. Our two organizations are pleased to present the Agenda below. Speaker selection, special event creation and sponsorship opportunities are now in process.

Is Your Company a Building Block of the Industry?

"Disruptive Thinking - Change Agents That Transform the World"

Building Blocks 2008
The Summer Show
August 5-7, 2008
"The Platforms That Transform the Industry"

Building Blocks 2008 Agenda
Strategic Tracks and Special Events:
I. The Television - Hollywood 2.0 – Platforms and Content
II. The Mobile 2.0 -Personalized Platform
III. The Broadband and Social Media Platform
IV. Investment & Change: Media, Entertainment & Technology
V. The Advertising & Commerce Platform
VI. The Digital and Connected Home: The Transformation, The Technology and the Consumer
VII. Technology Innovation Redefining the Future

Tuesday, August 5th
9:00 AM - 10:15 AM
Track I:
Investment & Change: Media, Entertainment & Technology
The New Hollywood – Silicon Valley Investment Equation – Content Owners, New Platforms, VCs, Agents & Commerce
Alex Barkaloff, Executive Producer, Digital Media, LIONSGATE
Heather Gates-Massoudi, Director, Deloitte Services LP
Perry Simon, Sezmi Chief Content Officer, Sezmi
Mariana Danilovic, Managing Director, Hollywood Portfolio
Bambi Francisco, co-founder and CEO of Vator.tv
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Mobile 2.0 - Personalized Consumer Platform
The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience
Margo Epstein, Media Sales, Nokia Interactive Advertising
Shawn Molodow, Director Business Development, Content & Internet Services, Xohm, WiMAX from Sprint
Jeff Finkelstein, Senior Manager, Multimedia, Palm, Inc.
Greg Woock, co-founder and CEO, Pinger
Michael Dimelow, Director of Marketing, Media Processing Division, ARM
John Fogarty, Vice President of Mobile, Napster
Elgin Kim, Mobile Executive
Dave Ullmer, Senior Director, Entertainment Products, Motorola
, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Television - Hollywood 2.0 – Platforms and Content
Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications
John Penney, Head of Global Strategy, IMG Global Media
Sean Atkins, SVP, Digital Media, HBO
Stuart McKechnie, Director Strategic Marketing, Zoran
Peter Hoskins, CEO, maniaTV
Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM)
Mitch Oscar, EVP Televisual Applications, MPG
Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: The Digital & Connected Home:
Embracing the Personalized Consumer - Entertainment, Technology and Commerce – Making the Transition to the AlwaysOn Home
Scott Smyers, Senior Vice President, Network and Systems Architecture Division, Sony Electronics
Debbie Solomon, Senior Partner, Research Director, MindShare
Jim Strothmann, Director, Product Strategy & Management for Home Entertainment Initiatives, Service Provider Video Technology Group, Cisco
Brian Burch, Director of Marketing, HP Connected Entertainment, Hewlett Packard
Anu Kirk, Senior Director of Product Management, Real Networks
Jim Hollingsworth, Senior VP of Sales & Marketing, Gracenote
Patrice Lagrange, Senior Vice President, Products, Divx Inc.
Mary Francia, CEO & Managing Director, SeroWires, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track I:
The Broadband and Social Media Platform
Open Social Networking: Definition of an Industry
David Recordon, SixApart, Board Member, OpenID Foundation
Scott Kveton, VP of Open Platforms, Vidoop, Chair, OpenID Foundation
John McCrea, Vice President, Marketing, Plaxo (a part of COMCAST Interactive)
Kevin Marks, Developer Advocate, Google
Cody Simms, Senior Director of Product Management for the Yahoo! Open Strategy, Yahoo!
Marc Canter, CEO, Broadband Mechanics, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Mobile 2.0 -Personalized Platform
Mobile Video and Personalized Communication: The Establishment of a Personalized Entertainment Platform: Content & Commerce
Rick Bolander, Managing Director and founder, Gabriel Venture Partners
Dave Ullmer, Senior Director, Entertainment Products, Motorola
Bill Stone, CEO, Handango
Nicholas de Wolff, Chief Marketing Officer – Group Technology Marketing, Thomson Technology LLC
Frank Barbieri, CEO and founder, Transpera
Terry Hsiao, Founder, HookMobile
Rob Greenlee | Zune Podcast & Video Editor - Entertainment Marketing, Microsoft
Sharon Wienbar, Managing Director, Scale Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Television - Hollywood 2.0 – Platforms and Content
Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV
Steve West, Director, North American Strategy, Alcatel-Lucent
Mark Langford, Vice President, Marketing and Product Development, Technicolor Electronic Distribution Services
Dorian Simpson, Sr. Director, Product Management, Macrovision Solutions Corporation
Darcy Lorincz, CEO, Origin Digital
Ernie Sampera, Senior Vice President, Switch and Data
Pallavi Shah, Digital Media Strategist, Hewlett-Packard
Stephen Condon, former, Vice President, Worldwide Marketing, Verisign, Moderator
For Session Description & Speaker Bios Click Here

Track IV: The Digital & Connected Home:
The Connected TV and Set-top as the Consumer Gateway to Entertainment & Information – Set-Top, Broadband, Guides & PVRs
Tony Wan, Director of Product Management, Cisco
Venkat Krishnan, Senior Director of Worldwide IPTV and Strategic Market Solutions, SeaChange International, Inc.
Jonathan Symonds, VP of Product Management & Marketing, Media, 2Wire
Shawn G. DuBravac, Economist, Consumer Electronics Association
Brian Mathews, TV Segment Marketing Director, Xceive
Barry James Folsom, CEO, LeenbackTV
Jeffrey Binder, General Partner, Genovation Capital, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
Track I:
The Advertising & Commerce Platform
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Richard Alfonsi, Director, Online Sales & Operations, Google, Inc.
Stephen McKenna, Vice President, Media & Entertainment, Communications, Media, and Entertainment, Hewlett-Packard
Robert Daniel, SVP, Sales and Publisher Dept., ContextWeb
Philip Kaplan, founder and President, AdBrite.
Jon Rosen, Senior Vice President, Web Business Operations, Autobytel Inc.
William Ganon, Senior Vice President, Advertising Strategy, GoldSpot Media
Scott Cohen, CEO, Dimestore Media, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Broadband and Social Media Platform
The Personalized Web; The Personalized Application; Personalized Television; Personalized Social Experience
Shiv Singh, Director, Strategic Initiatives, Avenue A | Razorfish
John Bryan, VP/Head of Business Development, Stumbleupon
Mark Walsh, CEO, GeniusRocket
David Maher Roberts, CEO, Filter
Robin Sloan, Online Product Strategist, Current TV
Matthew Adell, Vice President of Music Services, Napster
Greg Fawcett, Special Advisor, The Associated Press
Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Mobile 2.0 -Personalized Platform
Personalized Media Platforms – Widgets, User Generated Media, News, Music & Blogs
Jessica Steel, Vice President, Business Development, Pandora
John Hanay, Director, ACCESS Products Competitive Analysis ACCESS Co., Ltd
Bryan Biniak, CEO, Jacked, Inc.
Leonard Brody, co-founder and CEO, NowPublic.com
Laura Froelich, VP, Marketing Innovation, CNET Networks
Jeremy Riney, CEO, Playlist.com
Todd Herman, Managing Director, Mediagasm, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: The Digital and Connected Home
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
JT Taylor, Director, Product Marketing, Cisco, Service Provider Video Technology Group
John Gildred, President, SyncTV and SVP, Pioneer
Richard Carriere, President, Nero, Inc.
Vic Odryna, Co-Founder and CEO, ZeeVee
Michael Spilo, VP, Engineering, Multimedia Products, NETGEAR
Jim Taylor, SVP and GM, Advanced Technology Group, Sonic Solutions
David Adams, VP Business Development, RallyPoint
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Track I:
The Advertising & Commerce Platform
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Adam Sah, Gadgets Product Development, Google
Federico Grosso, SVP, Business Development, Blinkx
Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company
Troy Young, CMO, VideoEgg
Kiumarse Zamanian, Vice President, Advertising Technologies, Glam Media
Julie Davenport, VP of Media and Marketing Solutions, CNET.com
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Broadband and Social Media Platform
Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon
Jason Oberfest, VP Business Development, MySpace.com
Marc Ruxin, SVP, Director, Digital Strategy and Innovation, McCann Worldgroup
David Aufhauser, Head of Digital Media, Bebo
Steve Jang, Chief Marketing Officer and Executive Vice President, Business Development, imeem
Patrick Crane, Vice President, Marketing and Advertising, LinkedIn
Aaron Barnes, Vice President of Sales & Business Development, Friendster
Tim Chang, Principal, Norwest Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Broadband and Social Media Platform
Widgets as a Platform: Content, Advertising, Communications
Keith Rabois, Vice President, Strategy & Business Development, Slide
Jennifer Cooper, co-founder and CEO, MixerCast, Inc
Alex Blum, CEO, KickApps
Ro Choy, Vice President of Business Development, RockYou
Michael Berkley, co-founder & CEO, SplashCast
John Soppe, Managing Director, King Digital, King Features Syndicate
Shawn Gold, Partner, SocialApproach, former CMO, MySpace, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Technology Redefining the Future
The Web, The Network, New Applications and Communicating in the Cloud
Sanjit Biswas, CEO, Meraki
Arun Saksena, Director, Cisco Systems
David Hatfield, Senior Vice President, Products, Marketing and Sales, Limelight Networks
Dwight Merriman, CEO & Co-Founder, 10gen
Michelle Munson, president and co-founder of Aspera, Inc.
John Keagy, CEO and Co-Founder, ServePath
Bruce Moxon, Vice President, Strategic Technology, NetApp
Rick Sizemore, Chief Strategy & Business Development Officer, MultiMedia Intelligence, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
The Advertising & Commerce Platform
Advertising in Social Media, Mobile, Search, P2P and other Web Based Service
Satya Patel, Principal, Battery Ventures
Roger Wood, SVP and GM, Americas, Amobee Media Systems
Chris Law, VP Product and cofounder, Aggregate Knowledge
Rory Cumming, CEO, ShopWiki
Todd Sims, Executive Vice President, Corporate & Business Development, Gigya
Rob Osborn, Director of eXplo, Gemini Mobile Technologies
Thomas F. Tafuto, Executive Creative Director /// Tribal DDB Dallas
David Berkowitz, Director, Emerging Media, 360i, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Television - Hollywood 2.0 – Platforms and Content
All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising
Chris Hock, Senior Vice President, Product Management, BlackArrow
Ron Eigen, Partner, Diligent
Brendon Mills, CEO, RipCode
Rajeev Raman, Chief Executive Officer and Founder, mywaves
Jackie Danicki, Director of Marketing, Qik
The Associated Press, speaker to be announced
Michael Goodman, Director, Digital Entertainment, Yankee Group, Moderator
For Session Description & Speaker Bios Click Here

Track III: Technology Redefining the Future
The Piracy Freight Train: As Entertainment, The Law & The Technology Collide
Donald Wong, VP & CTO Digital Media, EMC
John Petrocelli, Vice President, Internet TV, Sales and Business Development, Widevine
Leland Woo, Vice President, BAYTSP
Reed Stager, Chairman, Digital Watermarking Alliance, Executive Vice President, Digimarc Corporation
David Price, Head of Piracy Intelligence, Envisional
Samantha Murphy, the founder of SMTVMusic.com, Singer/Songerwriter and Partner of the Digital Freedom Campaign
Monte Cooper, Of Counsel, Orrick, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Technology Redefining the Future II
The Emerging Laws of Wikis, Blogs and Social Networks and Its Impact on Technology, Media and Entertainment
Charlene Li, Vice President, Principal Analyst, Forrester Research
Neel Chatterjee, Partner, Orrick
Brian Balfour, CEO, Viximo
Shergul Arshad, VP of Business Development, Stylefeeder
Noel Jamieson Chandler, CEO and co-founder, Mosio
Sam Thompson, Vice President, Progress Partners, Moderator
For Session Description & Speaker Bios Click Here

Tuesday, August 5th - Open to all Attendees
5:00 PM - 6:15 PM
End-of Day Reception
Hosted by Panache



6:15 PM - 8:00 PM
The Consortium Dinners - Sponsored
The Widgets, Social Media Dinner
The Advertising Dinner

Wednesday, August 6th
Special Session
8:00 AM - 9:00 AM
VALUING & MONETIZING CONTENT SYMPOSIUM
Hosted by: Media Valuation Partners, New Amsterdam Media & Global Capital Law
What impact do new distribution platforms and three-screen convergence have on the valuation of video content? Learn what key variables drive the revenue models that create value, and what issues need to be addressed to attract investment capital and grow viewership.
Larry Gerbrandt, Principal, Media Valuation Partners
Seth Shapiro, Principal, New Amsterdam Media
James C. Roberts III, Partner, Global Capital Law
For Session Description & Speaker Bios Click Here

9:00 AM - 10:15 AM
Track I:
Investment & Change: Media, Entertainment & Technology
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Roger Lee, General Partner, Battery Ventures
Richard Irving, Managing Partner, Pond Venture Partners
Harshul Sanghi, Managing Director, Motorola Ventures
David O. Higley, founder, Higley & Company LLC
Tara Lemmey, CEO, LENS Ventures
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: The Broadband and Social Media Platform
The Web: The All-Media, All-Consuming Phenomenon – PC, Mobile & TV
Zeeshan Zaidi, Chief Content Officer and Head of Business Development, Nabbr
Murgesh Navar, Founder, VoloMedia Inc.
Scott Lomond, President & Chief Operating Office, SightSpeed
Jonathan Cobb, founder and CTO, Kiptronic
Steve Rosenbaum, CEO, Magnify.net
Daniel O’Connell Offner, Partner, Nixon Peabody LLP
Daniel Harris, Chairman & CEO, MEDIAPASS Network, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Television - Hollywood 2.0 – Platforms and Content
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Steve Abraham, Global Leader, Media/Entertainment Industry, IBM Global Business Services
Robert E. Quicksilver, Chief Content Officer, Tidal TV
Sean Bunner, Operating Vice President of Advanced Services, HSN Home Shopping Network
Mark Dawson, Vice President, Programming Services, ActiveMedia Group
Daniel Leon, Head of Strategic Partnerships, Hiro-Media
Mike Vorhaus, Managing Director, Frank N. Magid Associates, Moderator
For Session Description & Speaker Bios Click Here

Track IV: The Digital & Connected Home:
Movies, TV & Video Programming to the Consumer – All Video All the Time: Broadband, IPTV, DVD & Mobile
Patrick Cosson, Vice President of Marketing, VUDU
Faisal Galaria, General Manager and VP of Corporate Development, Jaman
David Pederson, Vice President Corporate Marketing, Zoran Corporation
Anthony Wood, Founder & CEO, Roku
Dr. Akash R. Deshpande, CTO – ARC International
Steve Goldfine, Vice President, National Datacast
Kelli Richards, President, The All Access Group, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track I:
Technology Redefining the Future
The Digital Consumer: Digital Choice and Access to Digital Content - Balancing Consumer Rights with Technology, Regulation and Legal Principles
Fred von Lohmann Senior Intellectual Property Attorney Electronic Frontier Foundation
Michael Petricone, Senior Vice President, Government Affairs, Consumer Electronics Association
Joyce Schwarz, JCOM Emerging Entertainment Marketing
David L. Anderson, Partner, Nixon Peabody LLP
James M. Burger, Attorney at Law, Dow Lohnes, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track II: The Advertising & Commerce Platform
Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile
Cynthia Francis, founder and CEO, Reality Digital
R. Michael Leo, CEO and President, Operative
David Jensen, Partner, Digital Media / Digital Consumer, IBM Global Business Services
Matt Edelman, founder and CEO, PeopleJam
Misha Cornes, Group Director of Strategy, Method
Ivan Todorov, CEO, CTO and co-founder, BLITZ
Deepak Kamra, General Partner, Canaan Partners, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Television - Hollywood 2.0 – Platforms and Content
The Television, the PC, Online Video and the Digital Consumer Experience
William O. Leszinske, Jr., General Manager, Intel Consumer Electronics Group, Intel Corporation
Stephen Chao, co-founder & CEO, Wonderhowto.com
Andrew Susman, CEO and Co-Founder, Studio One Networks
Charlie Oppenheimer, CEO and President, Digital Fountain
Mark Evensen, VP Product Development, Entone, Inc.
Jim Jones, Managing Director, Scale Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

Track IV: The Broadband and Social Media Platform
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Jayant Kadambi, co-founder and CEO, YuMe
Philip Braden, Vice President, Product Management, ScanScout
Lon Otremba, CEO, Access 360 Media
Brad Jefferson, Chief Executive Officer & co-founder, Animoto
Brett Wilson, Co-founder and CEO, TUBEMOGUL
Jonthan Quello, Director, Interactive, Alloy Media + Marketing
Scott Ehrlich, CEO Digiworks, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
Track I:
Technology Redefining the Future
HyperTargeting & HyperSelecting: Advertising, Search, Content and Aggregation
Chris Tolles, CEO, Topix
Lewis Rothkopf, Vice President, Network Development, BrightRoll
Ben Weinberger, founder & CEO, Digitalsmiths
Roger Barnette, founder & President, SearchIgnite
Matt Shaw, Director of Sales, West Coast, AdMob
Bill Flitter, Founder/CEO, pheedo
Amy Lipton, Director of Global Marketing for IBM’s Digital Media and Media & Entertainment , Moderator
For Session Description & Speaker Bios Click Here

Track II: The Advertising & Commerce Platform
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Michael Pond, Senior Media Analyst, Nielsen Online
Jane Felice, Senior Client Service Director, Media and Entertainment, comScore
Alan Osetek, Executive Vice President, Sales and Marketing, Visual IQ
Ryan Burke, Director, Compete, Inc.
Patrick Morris, Business Development, Swarmcast
Kyle Mashima, Vice President, Strategic Development, Visible Measures
Bill Tancer, GM, Global Research, Hitwise
Tim Davis, Principal, Deloitte & Touche LLP, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Mobile 2.0 -Personalized Platform
Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options
Morgan Guenther, Chairman and Chief Executive Officer of AirPlay Network, Inc
Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox
Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas, Inc.
Myk Willis, Founder & CEO, Myxer Inc.
Scott Miller, Director, Product Management, Sybase 365
Jim Smith, Partner, Mohr Davidow Ventures, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Technology Redefining the Future
Networks, Devices, and Applications that Define the Consumer Experience
Eric Zetlin, Director of Business Development, MOD Systems
Tom Wilde, CEO EveryZing
Tom Flanagan, Director, Technical Strategy, Digital Signal Processing Systems, Texas Instruments
Tom Patterson, CEO, DigitalContainers
Gahan Richardson, Vice President of Business Development, Ubicom
Tom Paddock, Vice President of Audio Systems, Arc International
David E. Leibowitz, Managing Partner, CH Potomac, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
Special Presentation:
Investment & Change: Media, Entertainment & Technology
Demos at Building Blocks – Transformative and Disruptive Technology
Hosted by: Art Chang, founder and CEO, Tipping Point Partners
Dan Henderson, VP of Marketing, FastSoft
Michael Hoydich,
co-founder, uvLayer, division of unknown vector
Dave Balter, CEO/Founder, BzzAgent
Sangita Verma, CEO, TAG Networks
Brian O'Malley. Senior Associate, Battery Ventures
Torrey Loomis, President & CEO, Silverado Systems, Inc.
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Track I:
The Mobile 2.0 -Personalized Platform
Reinventing the Mobile Device and Mobile Network – Integrating the Full PC Experience into a Personal Communications Device
Rob Katcher, Senior Manager, Smartphones, Palm, Inc.
Mark Jacobstein, CEO, iSkoot
Dan Monahan, Global Internet Segment Manager, Ultra Mobility Group, Intel, Inc.
Jennifer Vancini, Sr. Director of Business Development, Symbian
Paul Zuber, founding Chief Executive Officer, Dilithium
Babak Jafarian, co-founder and Chief Strategy Officer, Ortiva Wireless
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Advertising & Commerce Platform
Branded Media Marketing – Technology, TV, Broadband, Mobile, Music and Games – Reinventing the Commerce & Media Model
Sanjay Desai, Vice President, Product Marketing, Brightcove
Ken Venturi, Chief Creative Officer and SVP of Media and Interactive, National CineMedia
Peter Lee, Chief Technology Officer/Chief Strategy Officer, Channel M
Chris Gillis, Director of Business Development, ARTISTdirect/MediaDefender
Michael Gorman, Vice President, Enterprise, ImageSpan
Matt Bromberg, CEO, Major League Gaming, Moderator
For Session Description & Speaker Bios Click Here

Track III: Technology Redefining the Future
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
Jason Henderson, Games Product Manager, Verizon Communications
Don L. Daglow, President and CEO, Stormfront Studios Inc.
Isaac Babbs, CEO, Tapatap, Inc.
Mark Pincus, CEO and co-founder, Zynga
Michael Chang, CEO, Greystripe
Gabriel M. Ramsey, Associate, Orrick
Brian O'Malley, Senior Associate, Battery Ventures
Todd Board, Senior Vice President, Ipsos MediaCT, Moderator
For Session Description & Speaker Bios Click Here

Track IV: The Advertising & Commerce Platform
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Deeje Cooley, Product Manager, Dynamic Media Organization, Adobe
Julian Zilberbrand, VP, Group Director, Technology, Mediavest Digital
Keith Richman, CEO, Break Media
Jim Larrison, EVP, Platform Sales and Services, Adify
John Gentry, President, Spot Runner
Cheryl Kellond, former VP Advertising, Yahoo!
Geoffrey Coco, Group Product Manager Video & Rich Media, Microsoft Advertising, Microsoft
Steve Robinson, President, Panache, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
The Television - Hollywood 2.0 – Platforms and Content
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Bahr Mahony, Director, Mobile Division, AMD
Chris Gardner, Chief Marketing Officer, ExtendMedia
Collin Keller, Director of Sales, PiCAST Streaming Solutions
Justin Chapweske, CEO, Swarmcast
John Bishop, Senior VP of Business Development and Strategy, Inlet Technologies
Scott Ryan, CEO, Asankya
Gary Sasaki, President, DIGDIA, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Television - Hollywood 2.0 – Platforms and Content II
IPTV and Internet TV Connectivity - Broadband, the TV, the Set-Top, the Server - Enabling Advanced Services - Content and Advertising
Brad Kayton, Chief Operating Officer, 4HomeMedia
Aaron Claessens, Global Strategic Technology Manager, IPTV, UTStarcom
Dan Lofgren, VP of Marketing and Product Management, TVU Networks
David Barron, Senior Vice President, Business Affairs, Administration and Market Development, Brisbane Digital Consulting Group
Colin Stiles, EVP of Sales and Marketing, Monsoon Multimedia
Steve Borelli, Vice President, Marketing and Business Development, Integra5
Jordy Koski, Director of Marketing, ExtendMedia, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Mobile 2.0 -Personalized Platform
Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising
Roland Deal, co-founder and VP of Marketing, Kadoink
Dhana Pawar, co-founder & VP of Products, Yojo Mobile
Derrick Oien, co-founder and President, Intercasting
Rich Begert, CEO, SinglePoint
Erik Schwartz, founder, Foneshow
Allen Scott, General Manager, NeuStar NGM
Steve Bair, Vice President of Business Development, Ad Infuse
Frank S. Riva, Senior Director, Marketing & Business Development, Apptera, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Technology Redefining the Future
Next Generation in P2P Technology: Music, TV and Content
Kristin Rolla, Director of Business and Content, AOL Television and Moviefone.com, AOL
Stephen Alstrup, CEO, Octoshape
Robert Levitan, CEO, Pando Networks
Bill Wishon, Director of Marketing, Kontiki
Scott Sahadi, CEO for ioko, North American Operation
Chunyan See, CEO, mBit
Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator
For Session Description & Speaker Bios Click Here

5:00 PM
End of Day Reception

Thursday, August 7th
9:30 AM – 10:45 AM
Track I:
Technology Redefining the Future
The Virtual World and Multiplayer Gaming Experience – Entertainment, Lifestyle and Commerce
Craig Sherman, CEO, Gaia Online
Andrew Schneider, co-founder and President, Live Gamer
Cary Rosenzweig, President & CEO, IMVU
Michael Wilson, CEO, Makena (There.com)
Dr. Lars Buttler, founder and the CEO, Trion World Network, Inc.
Karl Mehta, co-founder & CEO, Playspan, Inc.
David Traub, VP Business Development, DigitalSportsMedia, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Television - Hollywood 2.0 – Platforms and Content
Online Video: TV-Broadband Programming, Content & Advertising Innovation
Nada Usina, President, JumpTV
Darren Chuckry, COO, MEN7 / Bennett Group
Alx Klive, Founder, WorldTV
Chris Adams, CEO and President, View2gether
Joy Marcus, US General Manager, Dailymotion
Craig Calder, CMO, Real Time Content
Marcia Zellers, Media Industry Executive, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Advertising & Commerce Platform
The Performance-Based Advertising System – Technology Redefining Advertising Platforms - Part I
Chris Hansen, Vice President of Performance Marketing, 360i
Don Mathis, President, AzoogleAds, Epic Advertising, Inc.
Paul Edmondson, co-founder and CEO, YieldBuild
Assaf Igell, co-founder and Vice President, Syntryx Executive Solutions
Jodie McAfee, Managing Partner, Boomerang iTV, LLC
Alex Briele, Director, Business Development, MediaBank
Ron Yurman, President, Short Hills Media Group, Moderator
For Session Description & Speaker Bios Click Here

11:05 AM – 12:20 PM
Track I:
The Television - Hollywood 2.0 – Platforms and Content
Personalized TV: Exploring the True Power of IPTV
Nash Parker, Director Media Strategy, Alcatel-Lucent Americas
Thierry Fautier, Director Telco Solutions, Harmonic
Mike Savello, Vice President, Global Software Solutions, On2 Technologies
Gianluca Ferremi, Principal, WaterJug
Andy Addis, Executive Vice President, Marketing, Hillcrest Labs
Toby Morning, Senior Project Manager, Blue Monitor Systems
Stefan Bewley, Principal, Altman Vilandrie & Company, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Advertising & Commerce Platform
Advertising, Commerce and Technology - Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management
Scott Dunlap, CEO, NearbyNow, Inc.
Geoffrey Coco, Sr. Product Manager Video, Advertiser & Publisher Solutions, Microsoft
Aaron Lassila, Senior Director of Branded Entertainment, Double Fusion
Craig McDonald, Chief Operating Officer, Valista
Dan Flanegan, Mobile Marketing Evangelist, Air2Web
Yoav Tzruya, CMO, Exent Technologies
Dave Madden, Executive Vice President of Sales, Marketing and Business Development, WildTangent
David S. Klein, Executive Vice President, Centris, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Broadband and Social Media Platform
Broadband as a Strategic Technology Entertainment Platform: Content, Advertising and Branding
Ted May, VP of Content and Value Added Services, Synacor
Jill McNabb, Marketing Director, Naming Services, VeriSign, Inc.
Janice P. Anderson, Chairman and CEO, Muze Inc.
Pip Smith, CEO, Butterfly Communications Global Inc.
Marc Scarpa, CEO, SimplyNew
Mike More, CEO and Founder, Nabbr
Markus Almer, President and co-founder, Almer/Blank, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Technology Redefining the Future
Web 2.0 Infrastructure: The Enabling Tools, Applications and Services
Leon Levitt, Vice President, Digital Media, Cox Newspapers
Tom McGovern, co-founder and CEO, Snap.com
Carnet Williams, CEO and co-Founder, Sprout
Peter Coppola, Vice President, Product Management, Limelight Networks
Alex Blum, CEO, KickApps
John Ham, Founder, Ustream.TV
Krish Menon, Chief Technology Officer, The NewsMarket, Inc.
Reena A Jadhav, Founder, CEO, Nuresume, Moderator
For Session Description & Speaker Bios Click Here

12:50 PM – 2:00 PM
Track I:
The Broadband and Social Media Platform
Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network
Pete Kocks, President, Truveo and Vice President, AOL Video
Blake Cahill, Senior VP of Sales and Marketing, Visible Technologies
Mike Sommers, SVP, Products, KickApps
Edward Kim, Chief Executive Officer, Red Bricks Media
Mike La Rotonda, CEO, Votigo
Amra Tareen, founder and Chief Executive Officer, Allvoices,
Kathy Sharpe, CEO, Sharpe Partners and VideoThang, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track II: Technology Redefining the Future
Contextual Media, Search, Ad Serving Networks & Advertising Applications in Broadband and Mobile
Kevin Lee, Executive Chairman, Didit
Carlton H. Baab, President and CEO, TigerLogic
Joe Pulizzi, founder & Chief Content Officer, Junta42
Amit Sudharshan, Senior Program Manager, One Llama Media
Robert Bergquist, CEO and President, Widemile
G D Ramkumar (Ram), co-founder and CTO, SnapTell
Dr. David Saad, founder, Chairman, and CEO,Clupedia, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Advertising & Commerce Platform
Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
Carolyn Everson, Executive Vice President, Strategy and Operations, U.S. Ad Sales, MTV Networks
Alicia Morga, CEO, Consorte Media
Irene Gustaitis, SVP Media & Entertainment, NeuroFocus
Mike Fitzsimmons, CEO & Founder, Delivery Agent
Peter Leimbach, VP Multimedia Ad Sales ESPN
Jennifer Black, Vice President, Marketing, Local.com
Dan Adler, Founder and CEO, Fanista.com, Moderator
For Session Description & Speaker Bios Click Here

Track IV: The Advertising & Commerce Platform
The Performance-Based Advertising System – Technology Redefining Advertising Platforms - Part II
Payam Zamani, Chairman and CEO, Reply! Inc.
Moataz Rashad, Founder & CEO, VuFind
Bhaskar Ballapragada, CTO, AdOn Network
Claudio Marcus, Executive Vice President, Visible World Inc.
Jack Hallahan, VP of Advertising & Branding, MobiTV
Vivek Veeraraghavan, founder & CEO, AdBidCentral
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Track I:
Technology Redefining the Future
Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World
Greg Smith, CTO, Move Networks
Mark Pascarella, President, Gotuit Media Corp.
Thanasis Iatrou, President and Chief Executive Officer, Media Excel
Chase Norlin, CEO, Pixsy
Josh Kline, President & CEO, Secure Path Technology
Shelly Palmer, Managing Partner, Advanced Media Ventures Group LLC, Moderator
For Session Description & Speaker Bios Click Here

Track II: The Television - Hollywood 2.0 – Platforms and Content
Personalized Video, ITV and Broadband Media: Content, Technology and Advertising
Jordan Mauriello, Founder/Creative Director, moreYELLOW
Simon Steward, CEO, Vizimo
Alex Libkind, co-founder and COO, Zodiac Interactive
Meir Friedlander, CEO, Eyecon
Professor Larry Birnbaum, Beyond Broadcast Media Northwestern University
David C. Tice, Vice President and Group Account Director, Media Team, Knowledge Networks/SRI, Moderator
For Session Description & Speaker Bios Click Here

Track III: The Advertising & Commerce Platform
Social Media as a Content, Advertising and Commerce Platform
Todd Purgason, co-founder and Creative Director, Juxt
Brian Dunn, CEO, Brickfish
Brent Brookle, CEO, Treemo
Randy Paynter, CEO and founder, Care2
David Rubinstein, Vice President of Brand Engagement, ExpoTV
Michael Dever, co-founder and Chief Energy Officer, YouChoose.net
Jeff Cutler, Acting COO, VideoThang, LLC
David Spark, Owner, Spark Media Solutions, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Technology Redefining the Future
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Chase McMichael, Founder and Chairman, UNBOUND Technologies
Vikramaditya Jain, President & COO, Musicane
Vikas Gupta, Co-founder and CEO, Jambol
Derek Reisfield, CFO, Moblyng
Peter Kim, founder and President, Interpolls
Chris Cunningham, founder and CEO, appssavvy
Gerardo Capiel, Founder and CEO, Gydget
Brian Solis, Principal, FutureWorks, Moderator
For Session Description & Speaker Bios Click Here













Sponsor & Media Sponsor Links, Click Here





































































Event: Building Blocks 2008
Date: August 5-7, 2008
Location: Marriott San Jose Hotel, 301 South Market St., San Jose, California, Tel: 800-266-9432
Hotel Sleeping Room Reservation Information: Click Here
Registration: The All-Access Conference fee will be $635 per. To register, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here
Email Announcement List,
Click Here
Speaker Selection Info - Click Here
Conference Fees
$635 - All-Access Registration
Co-Located P2P Summit - Monday, August 4th - Click Here


Tuesday, August 5th - Open to all Attendees
5:00 PM - End-of Day Reception
Hosted by Panache































































Speaker Guidelines, Click Here
Exhibitor Information - Click Here


For Full Length Videos of selected conference sessions from recently held Digital Hollywood Spring - Click Here


Digital Hollywood Spring, Los Angeles May 4-7, 2009, Loews Santa Monica Hotel - Click Here
Advertising 2.0, June 10-11, 2009, New York City, A Co-Hosted IAC - Digital Hollywood Event - Click Here
Digital Hollywood Fall, Los Angeles, October 19-22, 2009, Loews Santa Monica - Click Here
2010 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 6-9, 2010, Las Vegas Convention Center, Click Here
Media Summit, New York - March 10-11, 2010 • McGraw Hill Building • Registration Click Here
TimeWarner Summit, Politics 2008, October 13-14, 2008, Time Warner Center, New York - Click Here
Building Blocks, August 5-7, 2008, San Jose, California - A Joint CEA - Digital Hollywood Event Click Here



Sponsor & Media Sponsor Links, Click Here