Tuesday, October 21st

Breakfast Event

9:00 AM - 10:15 AM

Track I: Marina Vista Room - Live Webcast from this Room

USC Annenberg Innovation Lab and The Edison Project--Reimagining The Entertainment Business


Jonathan Taplin, Director, USC Annenberg Innovation Lab

Erin Reilly, Creative Director + Research Fellow – USC Annenberg Innovation Lab, Executive Director – Blackstone LaunchPad @USC

Henry Jenkins, Provost's Professor of Communication Journalism and Cinematic Arts, USC's Annenberg School for Communication and Journalism

Geoffrey Long, Technical Director & Research Fellow,  USC's Annenberg School for Communication and Journalism

Jonathan Taplin is a Professor at the Annenberg School with areas of specialization in international communication management and the field of digital media entertainment. Taplin began his entertainment career in 1969 as Tour Manager for Bob Dylan and The Band. In 1973 he produced Martin Scorsese's first feature film, Mean Streets, which was selected for the Cannes Film Festival. Between 1974 and 1996, Taplin produced 26 hours of television documentaries and 12 feature films. His films were nominated for Oscar and Golden Globe awards and chosen for The Cannes Film Festival seven times.  In 1984 Taplin acted as the investment advisor to the Bass Brothers in their successful attempt to save Walt Disney Studios from a corporate raid. This experience brought him to Merrill Lynch, where he served as vice president of media mergers and acquisitions. In this role, he helped re-engineer the media landscape on transactions such as the  leveraged buyout of Viacom. Taplin was a founder of Intertainer and has served as its Chairman and CEO since June 1996. Intertainer was the pioneer video-on-demand company for both cable and broadband Internet  markets. Taplin holds two patents for video on demand technologies.  Taplin is a member of the Academy Of Motion Picture Arts and Sciences and sits on the International Advisory Board of the Singapore Media Authority and the Board of Directors of Public Knowledge. Taplin was appointed by Governor Arnold Schwarzenegger to the California Broadband Policy Task Force in January of 2007. He currently sits on Los Angeles Mayor Eric Garcetti's Council on Technology and Innovation.


Erin Reilly is Creative Director & Research Fellow for Annenberg Innovation Lab at USC's Annenberg School for Communication and Journalism and Executive Director of Blackstone LaunchPad @USC.  In her role, she oversees all aspects of lab programming, product design and mentoring students in developing applications and business ideas using digital media and how it impacts society. Her research focuses on new media literacies, transmedia play and learning, social entrepreneurialism, audience engagement and the future of media and entertainment.  Having received multiple awards, such as Cable in a Classroom’s Leaders in Learning, Erin is a recognized expert in the development of processes and resources for educators and students and conducts field research to collect data and help shape the field of digital media and learning.  Erin has successfully designed and implemented the Annenberg Innovation Lab’s CRUNCH Student Design Challenge.  This incubator supports student teams to learn new skills, meet industry leaders, and learn about what it takes to design new products, and in the past four years, two of the winning teams have gone on to accelerators and launch their startups. Erin has also developed the lab’s Think & Do ideation session to engage the wider community in re-envisioning the media and entertainment industry.  This ideation process was a finalist in the MIX prize awarded through Harvard Business Review and McKinsey.  Reilly is a graduate of Emerson College and has her Master of Fine Arts degree from Maine Media Workshops + College.  She is a member of the Academy of Television Arts & Sciences, the Vice President board member of NAMLE (National Association for Media Literacy Educators) and serves on advisory boards, such as PBS Emmy-award winning Sci Girls and National Assessment of Educational Progress where she is helping to develop the first technology and engineering literacy assessment. Erin consults with private and public companies in the areas of mobile, creative strategy and transmedia projects.

Henry Jenkins,  Chief Advisor & Senior Research Fellow:  Henry Jenkins is the Provost's Professor of Communication Journalism and Cinematic Arts at USC's Annenberg School for Communication and Journalism. He joined USC from the Massachusetts Institute of Technology, where he was Peter de Florez Professor in the Humanities. He directed MIT's Comparative Media Studies graduate degree program from 1993-2009, setting an innovative research agenda during a time of fundamental change in communication, journalism and entertainment.  As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture. His research gives key insights to the success of social-networking web sites, networked computer games, online fan communities and other advocacy organizations, and emerging news media outlets   Jenkins has also played a central role in demonstrating the importance of new media technologies in educational settings. He has worked closely with the John D. and Catherine T. MacArthur Foundation to shape a media literacy program designed to explore the effects of participatory media on young people, and reveal potential new pathways for education through emerging digital media. He is Principal Investigator on the Media Activism Participatory Politics project. His most recent books include Reading in a Participatory Culture: Remixing Moby-Dick in the Literature Classroom (with Wyn Kelley, Katie Clinton, Jenna McWilliams, Ricardo Pitts-Wiley and Erin Reilly) and Spreadable Media: Creating Meaning and Value in a Networked Society (with Sam Ford and Joshua Green).


Geoffrey Long, Technical Director & Research Fellow:  Geoffrey Long is a storyteller, scholar, designer and consultant exploring transmedia experiences, emerging entertainment platforms and the future of entertainment. Having previously been the Lead Narrative Producer for Microsoft Studios (where his projects included the Xbox One, SmartGlass, Quantum Break, Adera, Ryse, and Halo), in a think tank under Microsoft’s Chief Experience Officer and its Chief Software Architect, a researcher and Communications Director for the Singapore-MIT GAMBIT Game Lab, a magazine editor and an award-winning film producer, he now serves as the Technical Director and a Research Fellow for the Annenberg Innovation Lab at the University of Southern California.  Long is an alum of the MIT Comparative Media Studies program, an FoE Fellow with Futures of Entertainment, and a co-editor of the Playful Thinking book series from MIT Press. His writing has appeared in the extended edition of Spreadable Media by Jenkins, Green and Ford; The Comics Journal’s Guttergeek; and the Journal of Transformative Works and Cultures. His white paper How to Ride a Lion: A Call for a Higher Transmedia Criticism was published in 2011, and his MIT Master’s thesis, Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company was released in 2007. He has served on the editorial boards of Eludamos and the Journal for Transformative Works and Cultures, and he frequently speaks at such conferences as SXSW, the Game Developers Conference, the LA Film Festival, Storyworld, Transmedia Hollywood, Futures of Entertainment, SIGGRAPH, SCMS, and FuturePlay. His personal site can be found at www.geoffreylong.com.