Tuesday, September 20th
Special Day of Workshops
The Broadband Services Forum Presents
Open to all Conference Attendees
Limited Seating is First-Come-First-Served



Delivery, Development and Dynamics of Content in a Radically Changed Communications Environment
How new technology developments, relationships between content and service providers, and the way subscribers think, act and feel (i.e., buy!) will impact the entertainment industry ... beginning RIGHT NOW!

Three sequential segments examine the realities and possibilities of shifts in the telecommunications industry that will change the way entire generations receive, experience, and embrace new entertainment and communications experiences...and how the two become a blended concept. Moderated from the perspective of end users and the ways communications have shifted historically and how that impacts us today and tomorrow

Tuesday, September 20th
10:15 AM - 11:30 PM
Session 1:
Technology Providers Present New Developments for Delivery Vehicles
Significant changes are being made to network infrastructure, and significant consideration is being given to future development of the technology that will enable massive shifts in communication modes, reaching more subscribers in more ways than ever before possible. A combined panel of infrastructure providers, delivery device manufacturers, and "systems managers" (the way services are managed, delivered, billed, tracked) discuss what's coming, what's possible, and when it will all come together.
Participants will hear and discuss:
• The considerations developed for a content-aware network
• The dynamics of user interactivity and involvement on the network, and the impact on development, marketing, and billing for new service concepts
• Control points: where does digital rights management occur and what protection can be offered to content owners
• Delivery devices that make personalized entertainment experiences accessible and desirable in an always-on 24/7 world
Speakers
Yong-Sae Song, Director of Marketing, Redback
Erik Davis, Senior Vice President of Sales & Marketing, ExtendMedia
Scott Dougall, Director of Content Delivery Software, SkyStream
Derek Kuhn, Chairman, BSF, Moderator

12:30 PM - 2:00 PM
Session 2:
Service Providers Present the Work Done To Date, Delivery Concepts, New Business Models
Telecommunications service providers have made unprecedented shifts in the way they look at and are building their network infrastructure. In the industry's more than 100 year history, never has a change of this magnitude occurred. Now present the goals of the new network, the state and timeline for the roll-out, discuss business strategies, and then open the floor town-hall style to attendee challenges: from content providers, technologists and other service providers. Designed to be an interactive, energetic and even noisy session that will provoke controversy and potentially generate new concepts for and from presenters and participants.
Challenge session suggestions (and please bring your own ideas as well!):
• Their capabilities - your concepts: where shall the twain meet?
• Realistic timelines: how do the ideas presented meet your market schedules? What if it's too soon? What if it's too late?
• Do you feel your content is protected? What happens if it's not?
Speakers:
Dave Hook, Business Development Director, 21C Networks, BT
Mike Scott, Systems Development, 21C Networks, BT
Amy Friedlander, Sr. V.P., Programming, SBC
Josette Bonte, Ovum, Moderator

3:30 PM - 5:00 PM
Session 3:
Content Providers Explore How Current Capabilities and Future Plans Impact The Exploitation of Assets
Leading providers of content explore plans and analyze current capabilities that impact the consideration of content development, as well as generate sparks of creativity that will help turn existing and under-utilized assets into money makers. Another interactive session that demonstrates and facilitates the Broadband Services Forum's goal of collaboration, exploration and learning among its constituents.
In a session that explores users' traditional habits and future capabilities that leverage, and development that could change those habits, participants will:
• Learn how to use technology to get more out of existing content assets;
• Consider how to develop content for future multi-modal capabilities;
• Build business cases that include the seamless delivery of content from device to device, when the user wants, as the user is willing to pay for it
Steve McKay, CEO, Entone
Kristofer Alexander, Senior Media & Entertainment Services Manager, Akamai
Steve Curran, VP of Sales, ViewNow
Josette Bonte, Ovum, Moderator
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