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Monday, September 27 and Tuesday, September 28
Multi-Day Track
Branded Entertainment & Marketing: Film, TV, Music & Broadband
The Goal: To create a gathering place for an international community of creative, advertising and marketing executives in the field of Branded Entertainment & Marketing: Film, TV, Music & Broadband. At each Digital Hollywood we will attempt to facilitate the future of Branded Entertainment by bringing together the leading executives in seminars, working groups and VIP dinners. We welcome your comments and suggestions below.
Attendee Registration - Click Here
Monday, September 27th
2:15 PM – 3:30 PM
Entertainment Concepts in Branded & Integrated Entertainment - Film, TV, Music, Cable, Wireless, Games & Broadband
Charles Hirschhorn, founder & CEO, G4 TechTV
Larry Tanz, Chief Executive Officer, LivePlanet
Linda Yaccarino, Executive Vice president, Turner Entertainment Sales and Marketing
Allison Johnson, Senior Vice President, Corporate Marketing, Hewlett-Packard Company
Ken Solomon, President, FINE LIVING Network
Michael Kassan, Media and Entertainment Consultant, Moderator
For Session Description & Speaker Bios Click Here
Tuesday, September 28th
9:00 AM - 10:15 AM
Branded Media Marketing - TV, Film, Wireless, Music and Broadband
Chris Fralic, Entertainment Strategic Partnerships, eBay, Inc.
Dotty Ewing, Senior Vice President of Marketing & Promotion, Playboy
Neil McGinness, Vice President, National Lampoon
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC
Bill Stratton, Vice President, Business Development, Turner Network Sales (TNS)
Steven Yee, Vice President and General Manager, AOL Movies and Moviefone, America Online, Inc.
Douglas Scott, Senior Vice President & General Manager, Bragman Nyman Cafarelli, Moderator
For Session Description & Speaker Bios Click Here
9:15 AM - 5:00 PM - Exhibits Open
10:45 AM - Noon
Music Industry - Brand Extension in Games, Wireless, Broadband and TV
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Jason Hirschhorn, Senior Vice President, Digital Music and Media, MTV Networks
Rob Weiss, Head of Programming, FUSE Music Network
Alberto Moriondo, Worldwide Director, Content & Applications Personal Communications Sector, Motorola
Tommy Tallarico, President, Tommy Tallarico Studios, Inc.
Patrick Mahoney, Analyst, Consumer Technologies & Services, The Yankee Group, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here
12:30 PM - 1:45 PM
Broadband Advertising - Merging Commerce and Content: From Feature Film and TV Tie-ins to Search Engines
Josh Rose, Senior Vice President, Director, iDeutsch, Deutsch, Inc.
Andy Beers, Director MSN Video, Microsoft Corp.
Christopher Heldman, Vertical Director, Entertainment & Education, Google
Caroline H. Little, CEO & Publisher, Washingtonpost.Newsweek Interactive
Peter Glusker, Senior Vice President, Viacom Digital Media Group
Jim Banister, President, Spectrum MediaWorks
Susan S. Bratton, Senior Vice President, Sales and Marketing, Maven Networks, inc., Moderator
For Session Description & Speaker Bios Click Here
2:15 PM - 3:30 PM
Games & Hollywood: From Feature & TV Crossover Development to Merchandising and Brand Extension
Bill Nielsen, Director, Xbox Marketing, Microsoft
Joel Schlader, Senior Specialist, Interactive Marketing and Games, Chrysler Group
David Anderson, Director of Licensing and Business Development, Activision
Steve Raab, Senior Vice President, Marketing, ESPN Videogames
Scott Nocas, Marketing & Business Development, U.S. Army Game
Matt Ringel, President, Games Media Properties, Moderator
For Session Description & Speaker Bios Click Here
Return to DH Fall Agenda - Click Here
This Form is for Comments Only - Attendee Registration - Click Here
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