Celebrity & Brand Accelerate Content & Commerce

Investment in Strategic Collaboration

 

Digital Hollywood Fall

Monday, October 20th - Thursday, October 23rd

The Agenda

The Strategic Sessions - Let's Get Started!

Monday, October 20th

10:00 AM - 11:15 AM

Track I: Ballroom Terrace - Live Webcast from this Room

Native Advertising: Digital Advertising Industry Gets Serious About Better Advertising

Tim Waddell, Director of Product Marketing for Advertising Solutions, Adobe

Debbie Menin, Head of Video Business Development, Federated Media

James De Julio, President, Co-founder and Chief Product Officer, Tongal

Aron Levitz, SVP, Wattpad

Mitchell Reichgut, CEO, Jun Group

John Kottcamp, Chief Marketing Technologist, Moderator

For Session Information and Speaker Bios - Click Here

 

Track II: Poolside Tent I

The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising
Christopher Gebhardt, Executive Vice President, Participant Media/Tag

Larke Paul, Senior Director, Creator Program & Partnerships, Defy Media

Rachel Ball, Manager, Content Partnerships, YouTube

T.J. Marchetti, CMO, AwesomenessTV

Matthew Patrick, Director of Media Strategy, Jammer

Adam Goldstein, Director of Business Development, ZEFR

Jay Baage, Executive Director, Ayzenberg Group, Moderator
For Session Information and Speaker Bios - Click Here


11:30 AM - 12:30 PM

Track I: Ballroom Terrace - Live Webcast from this Room

Broadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks

Ted Mico, COO/Worldwide, Mirriad

Peter Isacksen, executive producer, Content & Co

Ashley Kaplan, Head of Content, Fullscreen

Oren Katzeff, Head of Programming, Tastemade

Dan Weinstein, President and Founding Partner, Collective Digital Studio (CDS

Steve Alperin, Chief Business Officer, Vocativ

Ann Greenberg, Founder & Chief Tinkerer, Sceneplay, Moderator
For Session Information and Speaker Bios - Click Here


12 Noon - 1:00 PM Marina Vista Room - Live Webcast from this Room

The TV/Film/Video - Developing Strategies and Partnerships - Developing Hollywood Content as Brand and Franchise

Liz Coughlin, EVP, Head, MATTER West

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP), producers of “America's Funniest Home Videos,”

Brendan Burch, CEO, Co-Founder and Executive Producer, Six Point Harness (6PH), Fox's Cosmos: A Spacetime Odyssey

Mike Rotman,  New Media Producer, Director, TV Writer

Nicholas Reed, Academy Award Winner, The Lady in Number 6: Music Saved My Life, Moderator
For Session Information and Speaker Bios - Click Here


1:00 PM - 2:15 PM
Track II: Ballroom Terrace - Live Webcast from this Room

Big Data Revolution for Digital Marketing: From TV Networks and Studios to Games and the Scalable Web

Alex Mannella, Partner, PwC

Vincent Bruzzese, CEO, C4 R&D

Richard S Maraschi, Global Solutions Leader, Big Data & Analytics IBM

Gina Casagrande, Evangelist, Content & Conversion, Adobe

Rob Gabel, co-founder and CEO, Tubular Labs

Scott Campbell, Industry Principal, Media, Industry Value Engineering, SAP America Inc., Moderator

For Session Information and Speaker Bios - Click Here

 

Track III: Poolside Tent II

Big Media & Viral Experiences  - The Creativity Challenge - Social - Mobile – Web – Entertainment Content and Advertising – Aspiring to Greatness

Marcin Janowski, Head of Marketing and Publicity, International Film Trust

Chris Hewish, SVP Digital, DreamWorks

John Montgomery, CEO and Chief Innovation Officer, Threshold Interactive

Kirstin Benson, West Coast Editorial Director WhoSay

Sophie Nicolaou, VP of Marketing and Communications, Main Street Films

Eric Moro, ‎Director of Programming, Entertainment, Wikia

Jennifer Cooper, Director, Industry Strategy, Media, Entertainment, Social & Gaming, Adobe Systems

Sun Jen Yung, Managing Director, Headwaters MB, Moderator
For Session Information and Speaker Bios - Click Here


2:30 PM - 3:30 PM
Track III - Tent II

Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication - Video Across Platforms

Robert (Leo) Rodgers, MBA, Sr. VP & Label Liaison, Bungalo Records/UMGD

David Reitman, Managing Director, David Reitman Consulting, Inc.

Octavio Flores, Country Manager Mexico, paysafecard.com

Ken Goldstein, Board of Directors, Good Men Media, Inc. and Thrift Books LLC

Jeremy Levine, SVP of Digital Sales, Live Nation

Tim Sovay, SVP of Entertainment and Sports, theAudience

Rory J. Cutaia, CEO & Chairman, bBooth

Peter Woelflein, Senior Manager, Sports & Entertainment Valuation, Deloitte, Moderator
For Session Information and Speaker Bios - Click Here


3:45 PM - 5:00 PM
Track II - Poolside Tent I

Social Advertising - Driving Brand Awareness, Boosting Campaign ROI and Direct Response Initiatives

Ashley Heron, Executive Vice President, HYFN

Marc Landsberg, CEO, Social Deviant

Stephanie Shkolnik, Director of Social Media, Digitaria

Marc Karzen, CEO, RelishMIX

Charlie Fiordalis, Managing Director of Digital, Media Storm

‎Rebecca Beacham, Account Director, Beeby Clark+Meyler

Tania Yuki, Founder and CEO, Shareablee, Moderator

For Session Information and Speaker Bios - Click Here

 

Track III - Poolside Tent II

Cross Platform Content: Branding, Programming and Packaging

Producing Quality Content

Ernie Capobianco, CEO, Sq1

Jim Cannella, Director, Marketing & Strategic Alliances, The Recording Academy (The GRAMMYs)

Mike Davis, Chief Operating Officer, Brand Arc

Mike Wallen, EVP Content & Development, Omelet

Jonathan Lowe, Vice President, Marketing, AEG Sports

Jonah Minton, SVP Sales, Fullscreen

Jennifer Kavanagh, EVP and GM, US, Beamly, Moderator
For Session Information and Speaker Bios - Click Here


Tuesday, October 21st
The SuperSessions
9:00 AM - 10:15 AM
Track III: Salon III

Maximizing Content Value - From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription

Daren Gill, Product VP, Advanced Search & Recommendations, Rovi

Eric Harrison, President, Nimia

Adam Sexton, General Manager, Baseline

Tyler Winton, Sr. Director, Client Services, Digitalsmiths

Straith Schreder, Director of Brand Marketing, BitTorrent

Tim Mahlman, Co-Founder, Vidible

Art Chang, Founder and CEO, Tipping Point Partners, LLC, Moderator
For Session Information and Speaker Bios - Click Here


10:45 AM - Noon
Track III: Poolside Tent I

Video Intelligence: Strategizing Cross Platform Advertising: Maximizing Revenue in Ad Networks, Syndication, Insertion and Live Streaming

Gregg Colvin, Chief Operating Officer, Universal McCann

Neil Patel, SVP Content Strategy, Martin Agency
Scott Wensman, Group Media Director, Team One

Tony Chen, Founder, Channel Factory

Lisa Moriwaki, Director of Digital, Media Storm

Andy Volanakis, COO, Pixable

Mark Lush, Principal, Deloitte Consulting LLP, Moderator
For Session Information and Speaker Bios - Click Here


12:30 PM - 1:45 PM
Track II: Salon II

Hollywood Brand Power: Strategic Concepts in Celebrity and Creativity Across Platforms

Brad Spahr, Vice President, Sony Music

Justin Hochberg, CEO, Just Entertainment

Aaron Meyerson, President, bBooth (former President of Programming and Development, CBS Television)

Bill Sanders, SVP, Personal Brand Management, PMK*BNC

Melinda Moore, President, Moore Media Ventures (Advisor for Breakr & BOOMiO)

Dominic Sandifer, President of GreenLight Media & Marketing

Alex Ben Block, Senior Editor, The Hollywood Reporter, Moderator
For Session Information and Speaker Bios - Click Here

 

Track V: The Ballroom Terrace - Live Webcast from this Room

Women - Building the Brand - Understanding Lifestyle, Authenticity, Purpose & Resolve

Michele Turner, CEO, Dictionary.com

Nina Simosko, Strategy, Planning & Operations, Nike

Mia Goldwyn, Chief Content Officer, StyleHaul

Devery Holmes, President & CEO, Spark Marketing (Managing Brands, American Airlines, IHOP, Samsung, BMW, Heineken

Jennifer Romolini, editor-in-chief and VP of Content,

HelloGiggles

Karla Ballard, SVP, TAG division, Participant Media

Sue Cross, founder and principal, Cross Media, former SVP, The Associated Press, Moderator

For Session Description and Speaker Bios - Click Here


The ThinkTanks

2:00 PM - 2:45 PM - The Director’s Room

Content & _____ Are King: Identifying the value proposition that makes content so valuable.

Steve Bradbury, Chief Operating Officer, Zazoom Media Group

For Session Information and Speaker Bios - Click Here

 

2:15 PM - 3:30 PM

Track III: Poolside Tent II

The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment

Randy Shaffer, West Region Sales Director, Xbox Advertising

Simon Kelly, Co-CEO and Chief Enthusiasm Officer, Story Worldwide

Charles Riotto, President & CEO, LIMA

Chris Denson, Director, Ignition Factory, Omnicom Media Group

Christian Hughes, Principal & President, Cutwater

Jamie Reilly, Chief Creative Officer, Kastner & Partners

Tom Flanagan, (former) EVP, Entertainment, Leo Burnett, Moderator

For Session Information and Speaker Bios - Click Here


3:50 PM - 5:00 PM

Track I: Salon I - Live Webcast from this Room

Leveraging Content and Celebrity For Cross-Platform Success: Brands and Entertainers Collaborate

Jen O'Connell, Head of U.S. TV, CORE Media Group

Christina Martin, CEO, Backstage Artist Lounge

Adam Smith, Regional Vice President & National Automotive Sales, Vevo

Jon Housman, Chief Executive Officer, Ora.TV

Jeff Rose, CEO, The Rose Group

Steven Masur, Senior Partner, Cowan DeBaets Abrahams & Sheppard LLP, Moderator

For Session Information and Speaker Bios - Click Here

 

Track II: Salon II

Hollywood Rules: Tech is Good, But Content and Brand are Great! Producing on All Platforms

Kesila Childers, Vice President of Digital Media, Bunim/Murray Productions

Matthew Evans, SVP, Digital, Nickelodeon

Katie Lavin, VP, Digital Marketing, Twentieth Century Fox

Sebastien Perioche, Chairman/CEO, Eurocinema

Melanie Reardon, Senior Director of Development, Jupiter Entertainment

Jay Samit, Serial Entrepreneur & Author, Moderator
For Session Information and Speaker Bios - Click Here

  


Digital Hollywood - Day Three
Wednesday, October 22nd
9:00 AM - 10:15 AM
Track I: Ballroom Terrace Live Webcast from this Room

Innovation in Video Advertising: Enhancing Brand Experience - Maximizing Revenue in Syndication, Ad Insertion and Live Streaming

Cory Klippsten, Chief Business Officer, Fuisz Interactive Media

Frank Sinton, CEO, Beachfront Media

Nikao Yang, Senior Vice President of New Business Development and Marketing, AdColony

Yahav Isak, SVP of Operations, Publicis Life Brands Medicus

Joseph Dumont, co-founder, Pandoodle

Lauren Cole, President, Cole Media, Moderator
For Session Information and Speaker Bios - Click Here


10:45 AM - Noon
Track II: Salon III

Media, Entertainment and Brand Ubiquity - Understanding the Programming, Marketing and Commerce Equation - TV-Broadband-Mobile

Will Campbell, President, Quantasy

Moksha Fitzgibbons, EVP, Sales and Marketing, Complex Media

Gary Reisman, CEO & co-founder, LEAP Media Investments

Addison McCaleb, founder & CEO, MediaHound

Dave Weinberg, CEO, loop88

Max Gottlieb, Founder, Lovvvit

Jeetendr Sehdev, Celebrity Branding Authority, Moderator
For Session Information and Speaker Bios - Click Here


12:30 PM - 1:45 PM
Track III: Salon III

Branded Media Marketing - Across Platforms - Leveraging Image, Content and Celebrity - TV, Film, Broadband, Tablets and SmartPhones

Andy Marks, President, Marks Entertainment + Media

Russell Maitland, SVP of Advertising Sales, Z Living

Bree McAlister, Digital Branded Content, Done + Dusted

Frank Nein, President, 9Sight2020.com

Adam Cassels, Chief Marketing Officer, Audience Entertainment

COLIN LANGE, Founding Partner, CEO, Monaco Lange

Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator

For Session Information and Speaker Bios - Click Here

 

Track VI: Plaza Room
Branded Advertising Strategies - Content and Platform Integration

Nicholas Davison, Director of Web Development, Digitaria

George Leon, Senior VP of Media & Account Management, Hawthorne Direct

Corey Weiss, Business Development, ipsy

Brad Davis, Partner, Frequency Group

Luke Stepleton, Co-Founder, 3BlackDot

Kai Hasson, Creative Director, Portal A

Robert Gonsalves, Consultant in Online Operations, Moderator

For Session Information and Speaker Bios - Click Here


Track VII: The Ballroom Terrace - Live Webcast from this Room

Women in Advertising - Innovation in Cross Platform Strategies: The Business of Monetization

Monica Lay, Senior Product Marketing Manager for Advertising Solutions, Adobe

Gillian Gutierrez, Engagement Director, Huge

Daiga Atvara, CCO, Digitaria

Jane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM)

Tara Maitra, Senior Vice President, General Manager, Content & Media Sales, Tivo

Suzanne Hader, Chief Digital Officer, SelectNY

Susan Brazer, CEO, LionShare Media, Moderator

For Session Information and Speaker Bios - Click Here

 

2:15 PM - 3:30 PM
Track IV: Salon III

Content for the New Platforms: Custom Programming and Branded Advertising

Adam Graves, EVP of Client Service, Threshold Interactive

Larry Laboe, President of Production, SXM

Ryan McConville, SVP, Business Development & Partnerships, Kargo

Stacy Wormser, Sales Lead for the West Coast, Stumbleupon

Paul Frank, Executive Vice President, Series Development & Acquisitions, BabyFirst

Anthony Layser, Head of US Content Development, Dailymotion

Greg Letourneau, CEO, Knowlera Media

Bob Gold, Principal, Bob Gold & Associates, Moderator

For Session Information and Speaker Bios - Click Here


Track V: Poolside Tent II

Music Branding and Commerce: from Apps to Live Events

Robert (Leo) Rodgers, MBA, Sr. VP & Label Liaison, Bungalo Records/UMGD

Wade Lagrone, Founder and CEO, RABBL

Colin Jeffery, Executive Creative Director, David&Goliath

Eric Foster White, CEO & Founder, ShowMobile

Anthony Manzo, CTO, Wedshare

Ty Roberts, Co-founder and Chief Strategy Officer, Gracenote

Adrian Sexton, ‎Chief Digital Officer, New Medici, Moderator
For Session Information and Speaker Bios - Click Here


3:50 PM - 5:00 PM
Track II: Poolside Tent I

Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication - Video Across Platforms

Greg Galloway, CEO, iflixtv, LLC

Tina (Ialongo) Hoover, VP Marketing & Interactive Experiences at Scientific Games

Jeff Roach, Chief Strategy Officer, Fuel Youth

Jonathan Tavss, President, Scarlet Strategic

Messiah Jacobs, founder and President, Four Screens Production

Arlene Zeichner, Principal, Selavy Associates, Moderator
For Session Information and Speaker Bios - Click Here


Thursday, October 23rd 
11:05 AM - 12:20 PM

ThinkTank II - Plaza Room

Marketing Primetime Hollywood Content - Using Twitter, Facebook, Smartphone and Tablets

Jason Klein, CEO & co-founder, ListenFirst Media

James Thomas Sr., President BEM Media Group and The Red Letter Agency PR Firm

Marsha R. Levine, President, A List Entertainment

Jenna Broughton, Customer Relationship Manager, Union Metrics

Kelli Richards, President & CEO, The All Access Group LLC

Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
 For Session Information and Speaker Bios - Click Here

 

12:50 PM - 2:00 PM
ThinkTank I: Admiralty Room

Twitter, Facebook & Social Media - Transforming Marketing, Transforming the World

Carolyn Fox, Digital Director, National Geographic Society

Lawrence Mak, Senior Manager of Product Marketing, Adobe

Phil Pallen, Brand Strategist

Behnam Karbassi, Founder / CEO, No Mimes Media

Johnny Miller, Founder, Manumatix

Marco Hansell, CEO, twtMob

Adam Mischlich, President & CEO. MOVEMENT Public Relations, Moderator

For Session Information and Speaker Bios - Click Here


ThinkTank III: Ballroom Terrace

The Power of YouTube: Unlocking the Power of Advertising and Programming

Marcelo Camberos, CEO, ipsy

Mike Pusateri, Founder, CEO, Bent Pixels

Juan Bruce, CEO and Co-Founder, Epoxy

Marc Hustvedt, Head of Digital, REACH Agency

Scott Meldrum, Executive Director for Interactive, WONGDOODY

Rob Ciampa, Chief Marketing Officer, Pixability

Adam Pincus, Executive Vice President, Programming & Production, GroupM Entertainment NA, Moderator
For Session Information and Speaker Bios - Click Here


2:15 PM - 3:30 PM

ThinkTank I: Admiralty Room

The Facebook Factor - A Discussion of Facebook and other Social Media Platforms as a Product and Communications Platform

Dhruv Joshi, President, Social Rockfish

Rebecca Coleman, partner and co-founder, Something Massive

Newton Lee, Editor-in-Chief of ACM Computers in Entertainment

Daniel Bornstein, Vice President of Global Advertising Sales, deviantART

Juston Brommel, Serial Entrepreneur, investor, and Advisor

Dr. Gigi Johnson, Exec. Director, Maremel Institute, Moderator

For Session Information and Speaker Bios - Click Here

 

ThinkTank II: Plaza Room

Advertising Innovation! Ad Targeting and Hypertargeting, Mobile, Social Networks and Video Ads

Tom Chamberlin, VP, Business Development, FaceCake Marketing Technologies, Inc.

Eugene Lee, co-founder and CEO, ChannelMeter

Daniel Loesch, Head of Business Development, Peel

Eric Dahan, CEO, InstaBrand, Moderator

For Session Information and Speaker Bios - Click Here

 

ThinkTank III: Director’s Room

Content for the New Platforms: Custom Programming, Product Placement and Branded Advertising

Stephanie Piche', founder and Executive Producer of Mingle Media TV Network

Rick Keppler, president, Keppler Entertainment

Ken Mayer, Chairman and CEO, GTV

Burnes Hollyman, President, GHOST MACHINE TM

Alex McAfee, CEO, Seek Retreat

Allison Dollar, CEO, ITV Alliance, Moderator

For Session Information and Speaker Bios - Click Here