Tuesday, March 28 - Thursday March 30th
Multi-Day Track and VIP Dinner
Branded Entertainment. Advertising & Integrated Marketing: Film, TV, Music, Games, Broadband & Mobile
For Full Track & Speaker Information - Scroll Down Page

The Consortiums at Digital Hollywood
"Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium Dinner - Wednesday, March 29th - 6:45 PM - The Loews
Advisory Committee Dinner Hosted by Zap2it - A Tribune Media Services Company


Advisory Committee
Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company
Bruce Eskowitz, President, Global Venues and Properties, Live Nation
Shahid Khan, Partner, Interactive Broadband Consulting, LLC
Duane Dahl, President/Chief Executive Officer, PerfectMatch.com
Blake Krikorian, CEO, Sling Media
Tracy Dolgin, president and CEO, YES Network
Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Larry Tanz, CEO, LivePlanet
Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable
Gary Little, General Partner, Morgenthaler Ventures
John Zagula, Partner, Ignition Partners
David Ernst, Executive Vice President, Director, Futures & Technologies,
Initiative Worldwide
Tom Meyer, president, Davie-Brown Entertainment
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Albert Cheng, SVP of Distribution Strategy & Operations, ABC Cable Networks Group
Nicholas Longano, Chief Marketing Officer, Massive Inc.
Neil McGinness, Vice President, National Lampoon
Robert Hollander, President, Brand Sense Partners
Daren Gill, VP, Business Development, ChoiceStream
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Stacy Jolna, Senior Vice President, General Manager, TV Guide Television Group
Rick Ehrman, Vice President, Business Development, ShopNBC
Maria Mandel, Partner, Director of Digital Innovation, Digital Innovation, OgilvyInteractive, New York
Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning Rentrak Corporation
Jonathan Epstein, United Talent Agency
Mitch Oscar, Executive Vice President, Carat Digital
Garry Kitchen, CEO, Skyworks
Michael Kassan, Media and Entertainment Consultant
Jeff Binder, President, Broadbus Technologies
Larry Gerbrandt, SVP/General Manager, Nielsen Analytics, a division of VNU MMI
Josette Bonte, VP Content & IPTV, Ovum
John MacDonald, General Manager, FINE LIVING TV Network
Aditya Kishore, Media & Entertainment Strategies, Yankee Group
Josh Rose, SVP, Creative Director, Deutsch
Ed Forman, COO & Executive Vice President, ICTV
William Ganon, VP Advertising Revenue & Strategy, MediaFLO USA div., QUALCOMM
Hilmi Ozguc, CEO, Maven Networks
Jerrold T. Brandt, Content Services Group, Intel Corp.
Robert Flynn, CEO, Zetools
Mike Alvarez, Vice President, Lifetime Partnerships, Lifetime Television
Scott L. Brown, SVP Strategic Relationships, Marketing & Technology, Nielsen Media Research
Jeff Shultz, CEO, CONCERT
Dan O’Brien, Chairman & CEO, Gotuit Media Corp.
Kanaiya Vasani, Vice President, Product Marketing, Terayon Communication Systems
Stuart Lipson, Vice President, Content Solutions, SeaChange International
Davina Kent, Director, Advertising and Research Sales, TiVo
Jack Zhang, Sr. Technology Advisor, Arbitron, Inc.

The Goal: "The Reinventing Advertising Consortium" is a group to help facilitate the understanding of content, commerce and communications across the mass media markets, TV, Cable, Satellite, Telco, Broadband, Mobile, Podcasting & Games. To that end, "The Consortium" will not only convene at trade events such as Digital Hollywood or CES, but will also reach out and hold "Creative Retreats" for Executives and Producers in Media, Entertainment and Technology to help broaden and enhance the reach and future of Advertising. To that end, we will be holding a VIP Dinner of the Advisory Committee of the "Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium at Digital Hollywood," on Wednesday, March 29th at 7:00 PM - at the Loews Santa Monica Beach Hotel.

Return to DH Spring Agenda - Click Here

Attendee Registration - Click Here


The Track - Sessions and Speakers
Reinventing and Branded Advertising & Integrated Marketing: Film, TV, Music, Games, Broadband & Mobile
Tuesday, March 28th
10:45 AM - Noon
Track I:
Traditional Media and New Media M&A Convergence - The Broadband Effect
Michael Montgomery, President & Head of Media Banking, Montgomery & Co.
Allen Z. Sussman, Partner, Morrison & Foerster LLP
Keith Bencher, Vice President, Strategy & Development, CNET Games & Entertainment
Peter Levin, President, Bellrock Media / Co-owner, Chicago Rush / Partner, Palisades Baseball
Sun Jen Yung, Managing Director, TD Securities, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
Track II:
Game Power - Entertainment as Franchise - Crossover into Music, TV, Cable, Movie, Mobile, Advertainment & Custom Branded Experience
Salli Frattini, Senior Vice President/Executive in Charge of Production, MTV: MUSIC TELEVISION
Don L. Daglow, President and CEO, Stormfront Studios
Nicholas Longano, President - New Media, Massive Incorporated
David Getson, CEO, g-NET Media
Jon Goldman, CEO, Foundation 9 Entertainment
Jeff Green, Editor-in-Chief, Computer Gaming World, , Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Chris Di Cesare, Director of Entertainment Marketing, Microsoft
Larry Tanz, CEO, LivePlanet
Joey Carson, CEO, Bunim/Murray Production
Tom Meyer, President of Davie-Brown Entertainment (DBE)
Robert Riesenberg, president & CEO, Full Circle Entertainment
David L. Kang, Media and Entertainment Consultant
Michael Kassan, Principal, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Mobile Games: In-Game Advertising & the Custom Branded Experience
Minard Hamilton, Executive Vice President of Sales and Brand Partnership, JAMDAT Mobile Inc.
Jonathan Epstein, United Talent Agency
Steven Hoffman, North American Studio Head - Games & Mobile Entertainment, Infospace, Inc.
Julian Corbett, Vice President of Business Development and Brand Partnerships, In-Fusio
Bas Verhart, founder & CEO, Media Republic (Amsterdam, the Netherlands)
David Bloom, Principal, Words & Deeds, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Games and Mobile

David Ernst,
Executive Vice President, Director, Futures & Technologies, Initiative Worldwide
Barry Frey, SVP, Cablevision Advanced Platforms
Todd Herman, Director, Advertising & Business Strategy, MSN Video / TV / Movies / Radio, Microsoft Corporation
Walter Schild, Founder & CEO, Genex
Lee Hancock, Chief Executive Officer and founder, go2
Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management, Moderator
For Session Description & Speaker Bios Click Here

Track III.
Search as Gateway to the Video and E-Commerce - The Integrated Consumer Experience of Choice, Quality and Global Integration
Brian Lent, CEO, Medio Systems
Perry Solomon, Senior Director, Media Business Development, FAST Search & Transfer
Brian Kalinowski, Chief Operating Officer, Lycos
Steven Marder, CEO, Eurekster
Suranga Chandratillake, co-founder, blinkx
Brian Glicklich, Vice President Interactive Services, Premiere Radio Networks, Moderator
For Session Description & Speaker Bios Click Here

Wednesday, March 29
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging, Mobile, Music and Games – Reinventing the Commerce & Media Model
Neil McGinness, Vice President, National Lampoon
Maria Thomas, Vice President and General Manager, NPR Digital Media
J.D. Heilprin, Executive Vice President, Network LIVE
Jason Brown, Executive Vice President, National Advertising Sales, Screenvision
Stephen Smyth, Vice President, Mobile and Emerging Media, Reuters
Chris Petrovic, VP, Business Development, Playboy Entertainment Group
Mike Ripka, Vice President, Futures Group, Millward Brown, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track III:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
John Harran, Director Business Development, Turner Broadcasting System, Inc.
Patricia Karpas, VP and General Manager, AOL Television Ventures
Rob Glidden, Industry Manager, Broadband Media, Sun Microsystems, Inc
Len Mead, Director, Programming & Acquisitions, ESPN
Oren Katzeff, Business Development Manager, Yahoo!
Todd Tarpley, President, Tarpley Media, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Track III:
Rethinking Advertising: VOD, DVR, Broadband & Mobile - New Video Platforms, New Video Paradigms
Larry Gerbrandt, SVP/Senior Corporate Analyst, Nielsen Analytics
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Mitch Oscar, Executive Vice President, Carat Digital
Braxton Jarratt, Senior Vice President, Marketing and Business Development, TANDBERG Television
Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track II:
Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution
David Payne, Senior Vice President, General Manager, CNN.com
Josh Goldman, Chief Executive Officer, Akimbo
Ron Frankel, Chief Executive Officer, Synacor
Sue Cross, Vice President, AP's Online Services, Associated Press
Brad Singer, Executive Vice President, Products and Markets, PaymentOne
Marcia Zellers, Director, AFI Digital Content Lab, American Film Institute, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track II:
Broadband Advertising Power Surge – Video, Links & Banners - Entertainment, Digital Publishing and Search Engines Emergence
Maria Mandel, Partner, Director of Digital Innovation, Digital Innovation, OgilvyInteractive, New York
Simon Assaad, co-CEO, Heavy.com
John Ferber, Chief Product Officer, Advertising.com
Rob Petty, CEO, ROO
Jen Soch, Vice President, Associate Director of Advanced TV, MediaVest USA
Rick Hack, Entertainment & New Media Marketing Specialist, CBS Radio
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC, Moderator
For Session Description & Speaker Bios Click Here

The Consortiums at Digital Hollywood
"Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium Dinner - Wednesday, March 29th - 6:45 PM - The Loews
Advisory Committee Dinner Hosted by Zap2it - A Tribune Media Services Company


Thursday, March 30
11:05 AM - 12:20 PM
Track II:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Greg Verdino, Senior Vice President, Sales & Marketing, ROO
Shawn Conahan, founder, Chairman and CEO, Intercasting Corp
Hilmi Ozguc, CEO, Maven Networks
Steven Starr, founder, Chief Executive Officer, Revver
Darcy Lorincz, SVP & General Manager Global Rich Media, SAVVIS
Greg Demetriades, CEO, WhiteBlox
Adam Gerber, Vice President, Ad Products & Strategy, Brightcove
Keith Richman, CEO, Break.com
Scott Ehrlich, CEO, Red Tie, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III:
DTV, Broadband, Set-Top and Interactive Content & Advertising Experience - Enabling Entertainment Choice via Interactive Guides and Gateways
Seth Haberman, founder & President, Visible World
Jodie McAfee, Vice President, Business Development, Turner Media Group
Aslam Khader, VP, Marketing and Strategy, Ensequence
Colin Dixon, Senior Analyst & IPTV Practice Manager, Specialty: Enhanced TV Applications
David Jensen, Vice President of Business Development, Zetools
Bill Niemeyer, Chief of Analysis and Research, DiMA Group,Moderator
For Session Description & Speaker Bios Click Here

12:50 PM - 2:00 PM
Track III:
Personalized Video Media: ITV Advertising and Content
Dan O'Brien, President & CEO, Gotuit Media
Greg Morrow, President, PureVideo
Dr. Eyal Bartfeld, President & CEO, Integra5
Kanaiya Vasani, Vice President, Product Marketing, Terayon Communication Systems
Mark Jeffery, Senior Director, Product Marketing, ICTV
Jay Schiller, Vice President, Business Development, Atlas On Demand
Pat Dunbar, co-founder and President, DiMA Group and the ID!A Program, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Broadband Games Expand – From the Casual to the Massively Multiplayer Universe
Ralph Rivera, VP & GM, AOL Games
David Laux, Global Executive, Games & Interactive Entertainment, IBM
Scott Cohen, President, Game Trust, Inc.
Andrew Sispoidis, co-founder, IGA WorldGroup
Cam Daly, Director, Shockwave.com Game Studio,
AtomShockwave
Kenneth LeDrew,
Director, eCommerce, Sulake Corporation Ltd
Matthew Bromberg, President and Chief Operating Officer, Major League Gaming Inc., Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track II:
Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting
Mike Tatum, Vice President, Strategy and Development, CNET Networks
Patty Mitchell, Vice President Worldwide Sales, Six Apart (TypePad, Moveable Type & LiveJournal)
Chase Norlin, founder, Pixsy
Richard Sharp, CEO, PodChannels, Inc.
Michael W. Geoghegan, President, Willnick Productions, Inc.
Mike Markson, Vice President Marketing, Topix.net
Michelle Robertson, Chief Marketing Officer, Musicane
Brian Glicklich, Vice President Interactive Services, Premiere Radio Networks, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Building Brands, Hollywood Style - Word of Mouth and Community Marketing
David Reis, CEO, DEI Worldwide
Scott Holmes, Managing Partner, UNITED^FUTURE, WONGDOODY
David Brody, Director, Marketing and Creative, Virgin Digital
Todd Steinman, Partner and Chief Operating Officer, M80 Services
Betsy Green, CEO, Media Matchmaker
Chris M. Williams, co-founder & CEO, FanLib
Bryan Kujawski, co-founder, 360i, Moderator
For Session Description & Speaker Bios Click Here

Return to DH Spring Agenda - Click Here

Attendee Registration - Click Here