Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Wednesday, August 16 12:30 PM - 1:45 PM Track III: DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries. Don Leake, Program Director, Copy Protection Business Development, IBM Research Henry Juszkiewicz, Chairman and CEO, Gibson Guitar Corp. Talal G. Shamoon, Chief Executive Officer, Intertrust Tom Jacobs, Director of Research, Sun Labs, Manager, Voodoo Sciences Research Department Jonathan Lee, Vice President of Business Development, MediaDefender, Inc. Mark Heninger, founder & CMO, DreamTank Richard LeVine, Senior Manager, Accenture, Moderator Donald E. Leake, Program Director for Copy, Protection Business Development, IBM Research Division: Don Leake brings over 35 years of IBM experience in the IT industry to his current position of program director for copy protection business development, IBM Research Division. Leake is responsible for promoting the use of IBM’s extensive menu of content protection technologies in IBM’s products and industry initiatives as the use of rich digital media becomes pervasive in IT applications. IBM’s content protection technologies include encryption, watermarking, fingerprinting and software tamper resistance. Leake also works closely with the Media and Entertainment Industry, in its transition to digital, through his participation in standards organizations, consortia, alliances and multi-company working relationships. As such, Leake is currently the IBM representative to the 4C group, the Copy Protection Technical Working Group, the Pro-MPEG Forum, and formerly was the IBM rep to the Secure Digital Music Initiative. Previously, Leake managed the marketing, sales and customer support functions for the group in IBM that develops MPEG and set top box chips. In this role, Leake was responsible for establishing IBM leadership in the digital media chip business. Prior to that, Mr. Leake held a number of marketing and product planning management positions in IBM’s high-end and mid-range systems development organizations, including managing product planning for IBM’s largest commercial processors. He holds Batchelor of Science degree in Mathematics and Masters of Science degree in Statistics from Penn State University. Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.: Jonathan is an industry expert in Internet/New Media applications and services. As a former applications developer, he has extensive knowledge in both the technical aspects as well as business related issues in emerging technology companies. Jonathan has spent several years with the Skechers USA Internet/E-Commerce Department, pushing the cutting edge of technology, lifestyle, and design. He has also been on the executive management of two successful start ups including his current position at MediaDefender, Inc. He completed his undergraduate studies at the University of California, San Diego, and received his MBA from the University of Southern California Marshall School of Business. MediaDefender, Inc. is the premier Internet Piracy Prevention (IPP) service provider. Their goal is to stop the spread of pirated material over the Internet and Peer-2-Peer Networks. Part of their strategy involves manipulating search results and serving decoys or corrupted content, aimed at frustrating the pirates and illegal users of the P2P networks. They have launched extremely successful anti-piracy campaigns in the music and movie industry, with a leading 95% effectiveness rating. Their customers include every major record label and movie studio, as well as a generous mix of independent record labels, software, and anime companies. Jonathan is prepared to talk about the current state of DRM and illegal file sharing on the Internet and Peer-2-Peer networks, as well as the historical development of these networks and their wider impact on business, society, and culture. He can also comment on the specific nuances the various content holders (movies, music, video games, software, anime) face in tackling their anti-piracy issues. Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp., grew up in Rochester, NY. With a passion for music and superior academic skills, he enrolled at the General Motors Institute in Flint, MI, a five year co-op engineering college. Sponsored by GM's Delco division, he gained experience in a variety of different jobs at Delco's 6,000-employee electronic components plant in Rochester. Putting his musical skills to work, he worked his way through school playing guitar - a Gibson, of course - in various rock bands playing for parties and weddings. After graduating with honors, he worked at Delco Products for two years as product manager while studying for an MBA in night school at the University of Rochester. He completed his MBA at Harvard University on a General Motors Fellowship. Juszkiewicz then joined the New York firm of Neiderhoffer, Cross and Zeckhauser, Inc., a pioneer in the area of middle-market deals, where he rose to the position of executive vice president of mergers and acquisitions. He left the firm in 1981 and, with two former Harvard classmates (David Berryman and Gary Zebrowski), acquired Phi Technologies of Oklahoma City. Within one month he turned the struggling technology firm into a highly profitable company. In 1986, Juszkiewicz and his partners acquired the faltering Gibson guitar operation from the Norlin corporation. Juszkiewicz's aggressive management style again effected an immediate turnaround, and Gibson became profitable within a month's time. With creative and innovative marketing tactics he concentrated on the consumer rather than the retailer - a reflection of his personal experience as a guitar player. Refocusing the company on achieving the highest possible standards of quality and customer service, he drove Gibson from the brink of closing to a company that has regained worldwide respect with annual average growth of 20 percent over the last decade. Juszkiewicz began fulfilling his vision of Gibson as a full-line, global musical instrument company by acquiring other instrument companies, establishing a Gibson-owned European distribution center with joint-venture distributors, and acquiring manufacturing facilities in China. He dedicated a standalone division to R&D, resulting in the 2003 introduction of the world’s first digital guitar, which represents the biggest advance in guitar technology since the invention of the electric guitar over 70 years ago. In 2004 he took Gibson into the consumer electronics market with the award winning Wurlitzer digital jukebox, the most comprehensive home music system ever made. Today, the Gibson family of brands includes Epiphone fretted instruments and amplifiers, Dobro® resonator guitars, Flatiron mandolins, Slingerland drums, Steinberger basses, Tobias basses, Kramer guitars, Maestro effects, and Baldwin, Hamilton and Wurlitzer pianos. Henry Juszkiewicz resides in Nashville, Tennessee, with his wife Catherine and three children. Richard LeVine, Senior Manager, Global Architecture and Core Technologies, Accenture: Rick LeVine is an Experienced Senior Manager in Accenture’s Global Architecture and Core Technologies organization.He is Accenture’s thought leader in the Digital Rights Management space, and is driving significant IPTV and Digital Convergence work. Mr. Levine has held V.P. of Engineering and C.T.O. positions in the software industry, and has led technology and business partnerships between Fortune 200 Technology firms. He has nearly two decades deep technology, product creation and delivery, architecture, and management experience. He has earned a Masters in Computer Science, and a 2003 MIT Sloan Master of Science in the Management of Technology degree. Rick is also the author of several published Digital Rights Management and Security Patents