Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Tuesday, August 15 2:15 PM – 3:30 PM Track II: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and MVNO Options As hundreds of millions of consumers nationally and billions worldwide make and rely on mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting in a world of MVNO, Mobile Virtual Network Operators which may typically be a branded form of mobile access for the consumer to web based content access to the consumer which the service provider may enhance or simply enable. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Heidi Lehmann, VP of Content Acquisition and Strategy, Third Screen Media Lee Hancock, CEO, go2 Nara Rajagopalan, Vice President, Mobile Edge, Openwave Shaukat Shamim, SVP, Business Development, Rhythm NewMedia Inc. Vince Shaw, Director, Deloitte Consulting LLP Peter Levin, President, Bellrock Media / Co-owner, Chicago Rush / Partner, Palisades Baseball, Moderator Vince Shaw, Director, Deloitte Consulting LLP: A Director in Deloitte Consulting’s Technology, Media and Telecommunications (TMT) practice, Vince Shaw has over 22 years of experience in the area of Telecommunications and Media Revenue Stream Systems and Operations, and is a leader in Deloitte’s Wireless Telecommunications, Ordering and Billing systems and practice. He has had responsibility for major client engagements covering all phases of the revenue stream from product initiation through sales, billing and collections, including start-up ventures, M&A, and Tier One Telecommunication and Media enterprises. Most recently, Vince has been a leader in our MVNO implementation practice. Vince has also had responsibility for some of our largest systems implementation and IT strategy engagements as well as key process improvement and operational design engagements in North America, Europe and Latin America. Vince is a frequent speaker at industry events and is the leader or our Consulting Practice’s North American Revenue Assurance practice for the Telecommunications industry segment. Vince’s Industry experience also includes manufacturing, banking, insurance, securities, defense and distribution. Jonathan Sacks, President & Chief Executive Officer, Hands-On Mobile: A veteran media executive, Jonathan Sacks was formerly president of AOL Interactive Services, where he oversaw operations and media programming for the 30 million member Internet giant. Prior to joining America Online in 1998, Sacks was president of the Hub, a joint venture between AOL and New Line Cinema. At the Hub, Sacks led the production of original music and entertainment programming for young adults. Prior to that, Sacks was president of IDG Books Worldwide where he developed the highly successful "Dummies" series of how-to guides for computers, operating systems, and the internet, and he was CEO and publisher of InfoWorld Publishing Company. Earlier in his career, Sacks was variously editor-in-chief, publisher, or columnist for several technology publications, including PC Computing, Corporate Computing, and InfoWorld. Nara Rajagopalan is the VP of Openwave's Mobile Edge business unit. Prior to joining Openwave, Mr. Rajagopalan served as Vice President of Technology in the Chief Technology Office at Lucent. In this role, he was responsible for creating and executing Lucent’s software strategy around management infrastructure and convergence. Prior to Lucent, Mr. Rajagopalan served as VP of Engineering at CoSine Communications, an IP Routing and Services Platform company, where he managed the software engineering teams that developed security and management software. In his earlier roles, Mr. Rajagopalan worked for other telecommunication and software firms and managed software engineering teams that developed telecom and enterprise software. Heidi Lehmann, VP of Content Acquisition and Strategy for Third Screen Media: Lehmann serves as chair of the Ad Standards Committee for the Mobile Marketing Association. Prior to joining TSM, she was partner and managing director of the marketing technology consultancy, Emerging Interest, where she was responsible for strategy and operations of the firm’s Advertising Road Show, a program that brought marketing technology innovators together with marketing decision-makers. She has held senior business development and sales positions with Artificial Life, a natural language and artificial intelligence "bot" company; Kaon Interactive; and Autosite.com. Lehmann also developed the "Poison Cocktail Club," in collaboration with MIT’s Center for Educational Computing Initiatives. She earned a Bachelor of Arts from Hood College and a certificate in film production management from UCLA. Lee Hancock, Chief Executive Officer and founder, go2: Lee Hancock, CEO and founder of go2, is a veteran and pioneer in the Location-Based Services (LBS) industry. A catalyst in technological advancement, Hancock has been developing go2’s technological and patent efforts since 1995. And In 1998, he co-founded inBuilding Systems Corp., a provider of high-speed Internet access for multi-tenant office buildings, a business that was sold in 2000. In addition to his strong technology background, Hancock headed the corporate department of Allen, Matkins, Leck, Gamble and Mallory, a 200 person California law firm, where he practiced from 1988 to 1998. Hancock specialized in tax law, mergers and acquisitions, and venture capital financings for high technology companies. Hancock also sits on the board of directors of Inabled Online Corp., a digital directories company in San Diego, Calif. Shaukat Shamim, SVP, Business Development, Rhythm NewMedia Inc.: Shaukat was most recently Chief Technology Officer at Neocarta Ventures, a $300 million early stage investment firm. Prior to NeoCarta, Shaukat pioneered the development of the instant messaging platform, Yahoo Messenger, which has developed into one of the world's largest online communities. Shaukat was responsible for the architecture, product vision and long-term product roadmap for Yahoo Messenger and played key roles in the industry wide coordination over IM standards. Shaukat has also held senior technical and management roles at Symantec. Shaukat received his Bachelor’s degree in Computer Science from the University of Texas at Austin. Peter Levin, President, Bellrock Media, Inc.: Levin is a veteran of the entertainment and sports industries. Beginning his career in the mailroom at Creative Artists Agency (CAA), Levin worked directly for the chairman and co-founder of the agency, Michael S. Ovitz, in the Corporate Advisory Group working with clients such as Matsushita Electric Industry Company, Sony, Nike, Coca-Cola and Credit Lyonnais amongst others. In 1996, Levin joined The Walt Disney Company in the Corporate and Strategic Planning Groups and later joined Disney Online as a senior producer. Leaving Disney in 1998, Levin became managing director of investment and consulting vehicle, Lynx Technologies. Lynx’s investments included Applied Semantics (sold to Google 4/03), Gamespy Industries (sold to IGN 12/03) and Ask.com (sold to IAC 3/05). Prior to his position at Bellrock, Levin was co-founder, and remains a partner with Quattro Media. Levin serves on the Board of Directors of Double Fusion, Phonebites, GamearraY and the Arena Football League. He is also on the Advisory Boards of Impact Mobile, MESoft, and The East/West Sport Summit. Levin is founder & co-owner of the Chicago Rush of the Arena Football League and a partner in Palisades Baseball, which owns and operates three Minor League Baseball franchises.