Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Tuesday, August 15 12:30 PM – 1:45 PM Track II: Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Jennifer Feikin, Director, Google Video John Penney, Vice President, Business Development, HBO, Inc. Lewis Henderson, Senior Vice President, William Morris Agency Chad Hurley, CEO & co-founder, YouTube Michael Grasso, Assistant Vice President, Consumer Marketing, AT&T U-verse Joe Michaels, Director, Business Development, MSN Entertainment, Microsoft Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures, Moderator Jennifer Feikin, Director of Video and Multimedia Search Partnerships, Google Video: Jennifer manages partnerships with Google Video content providers and industry organizations, and she helps drive the development of the product. She joined Google from AOL Time Warner's Strategic Development group. Prior to AOL, Ms. Feikin worked in Hollywood in theatrical business affairs at 20th Century Fox, Fox Searchlight Pictures and Morgan Creek Productions. She began her career as a management consultant at McKinsey & Company in New York. She holds a J.D. from Harvard Law School and a B.A. from Duke University. Joe Michaels is Director of Business Development / Entertainment and Video Services for MSN, charged with the ramp up of strategic growth in entertainment-related partnerships for the MSN network and its customers. MSN.com is a world leader in delivering compelling programmed content experiences to consumers. Michaels drives entertainment deals and opportunities covering MSN Video, Movies and TV and other areas of entertainment. He has been at Microsoft since 2001 and in his previous position as senior business development manager at MSN Video, negotiated digital media deals with numerous television networks, Major League Baseball Advanced Media, Mark Burnett Productions, and many other major media companies. Before joining Microsoft, Michaels co-founded Nexchange Corporation, an online affiliate marketing company. Michael Grasso is assistant vice president, Consumer Marketing, for AT&T U-verse. Mr. Grasso is responsible for the marketing of AT&T U-verse. In his previous position, Mr. Grasso oversaw consumer promotions, marketing communications and advertising initiatives designed to acquire and retain customers for local and long distance voice services, high-speed Internet services, SBC | DISH Network satellite TV entertainment, Cingular Wireless, and Wi-Fi services. As a driver of the national consumer marketing strategy, Mr. Grasso’s areas of focus included general market, multicultural and college segments with diverse approaches for multiple customer sales points including AT&T call centers, retail locations and the online sales channel. He has built industry leading strategic joint marketing relationships and programs that have helped re-position AT&T companies as leading communications and entertainment providers. These opportunities include the following launches: SBC blue room music initiative (http://blueroom.sbc.com); Project DU blogging aggregator geared toward tech-savvy consumers (www.projectdu.com); national marketing campaigns with Disney/Pixar for "The Incredibles" theatrical & DVD releases and Twentieth Century Fox’s "Fantastic Four"; a multi-year Eric Clapton initiative; and title sponsorships of events such as the Austin City Limits Music Festival and Lollapalooza 2005. His organization has also developed marketing relationships with multiple leading brands including DELL, HP, Harry & David, MGM Studios, P&G, Best Buy and Upromise. Mr. Grasso was previously responsible for overseeing the SBC Long Distance product line, now part of the AT&T family of companies, and its launch in several states in the companies’ traditional service territory. He previously directed the product development and rollout for the SBC Yahoo! suite of Internet services. Mr. Grasso has worked in multiple other business units over his 14 year career with the new AT&T companies, including Emerging and Multicultural Market Development, Industry Marketing, Corporate Finance and Information Technology. Mr. Grasso holds a Bachelors degree in Computer Science and Applied Statistics from St. Mary’s University in San Antonio, Texas and a Masters degree in Telecommunications Management from Washington University in St. Louis, Missouri. Chad Hurley, CEO & co-founder, YouTube: Chad is CEO of YouTube and co-founded the company in February 2005. Chad is responsible for guiding YouTube’s trajectory into one of the most highly trafficked Web sites, serving billions of videos around the world. He is also in the process of building out a world-class management, sales and marketing team to further cement YouTube’s position as the leading video entertainment destination on the Internet. Chad’s goal for the company is to keep the process of watching and sharing video effortless for everyone. He is responsible for the clean, simple interface that lets the community easily interact and share video across the globe and is also behind YouTube’s distinctive logo. Prior to YouTube, Chad was the first user-interface designer at PayPal, where he played a fundamental role in the early development of the payment service. He designed the first PayPal logo, which is still used today. Following the eBay acquisition, Chad consulted for several technology companies as well as for the producers of the hit movie "Thank you for Smoking." He received a B.A in Fine Art at Indiana University of Pennsylvania. John Penney, Vice President, Business Development, HBO: John Penney is vice president, Business Development, for Home Box Office, responsible for strategic planning and development of HBO’s new business opportunities. He joined HBO in this position in August 2003. Before joining HBO, Penney worked as executive vice president, Licensing & Business Development, for ACTV, Inc., overseeing the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data, and mobile computing environments. From 1999 to 2000, he worked at Scient, Inc. as managing director, Media & Entertainment, responsible for creating and marketing strategy blueprints for the digital migration of major entertainment content and distribution companies. Penney worked at Viacom, Inc. from 1997 to 1999 as vice president, Planning and Development, managing the formation and implementation of domestic and international corporate business strategies. Prior to his tenure at Viacom, Penney was a securities analyst at Sanford C. Bernstein & Co., Inc. and a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, most recently with AT&T, providing strategic guidance to senior management around the company’s roll-out of its IPTV service. He holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University. Ira Rubenstein, Senior Vice President, Sony Pictures Digital Sales and Marketing: Ira Rubenstein has built a career on identifying and implementing new marketing tactics for entertainment properties through interactive, online and mobile initiatives. As senior vice president of Sony Pictures Digital Sales and Marketing, a division of Sony Pictures Digital, he is responsible for overseeing the division’s efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile entertainment and personalization products and innovative strategic partnerships. Under Rubenstein’s leadership, SonyPictures.com has generated online awareness for the studio’s film, television, and home entertainment properties by driving traffic with partnership marketing, media buys, community building, e-commerce, auctions, games and original content. Rubenstein is also responsible for extending Sony Pictures properties into the burgeoning mobile marketplace. The group has developed an array of successful mobile entertainment offerings including games, ringtones, wallpaper and other phone candy for such diverse properties as Spider-Man 2, "Wheel of Fortune," "Jeopardy!," Q*Bert and Snoop Dogg Boxing. Previously, Rubenstein directed Sony Pictures Integrated Network’s brand integration and sponsorship strategies and was also responsible for overseeing the production and creative direction for SonyPictures.com. Beginning in 2000, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment’s on-demand movie initiative to offer theatrically released motion pictures via digital delivery for broadband Internet users. From concept to working technical trials, Rubenstein directed the project (developed under the name Moviefly), which ultimately became Movielink, a groundbreaking partnership among five studios. Prior to the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive, charged with the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites including Stuart Little, Men in Black, Air Force One, As Good As It Gets and The Mask of Zorro. Recognition for his work includes honors such as Webby awards, a Gold Clio and The Hollywood Reporter Key Art award. Before joining Columbia TriStar Interactive, Rubenstein served as manager of media research and interactive marketing for Twentieth Century Fox. Rubenstein holds a B.A. in Management Science from the University of California at San Diego and an M.F.A. from the Peter Stark Motion Picture Producing Program at the University of Southern California.