Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Tuesday, August 15 3:50 PM - 5:00 PM Track III: Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Podcasting, Games and Mobile A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. Todd Herman, Director, Advertising & Business Strategy, MSN Video / TV / Movies / Radio, Microsoft Corporation Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company Dave Williams, CMO, Atom Entertainment and GM, Shockwave.com Walter Schild, Founder & CEO, Genex Jack Isquith, Executive Director of Music Industry Relations, AOL Music and the AOL Radio Network, AOL LLC Chris Pizzurro, Vice President, Digital, New Media Advertising Sales and Marketing, Turner Entertainment Andrew Frank, Media Research Director, Gartner Research, Moderator Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Jack Isquith, Executive Director of Music Industry Relations, AOL Music and the AOL Radio Network, AOL LLC: As Executive Director of Music Industry Relations for AOL Music and the AOL Radio Network, Jack Isquith manages AOL’s relationships with more than 100 labels, managers, and artists. In this capacity, he and his team are responsible for securing and developing exclusive music programming for AOL's network of leading music properties available on the AOL service and on the Web on properties including aolmusic.com, Winamp, Netscape Music, CompuServe Music, and AIM Music. Mr. Isquith is also Executive Producer for AOL Music’s popular original music programs AOL Music Sessions, intimate in-studio performances and interviews, and AOL Music LIVE! events, exclusive live concerts. In a year since taking on the executive production of AOL Music’s events, Mr. Isquith has helped secure such A-list artists Usher, Rod Stewart, Avril Lavigne, and Toby Keith and execute productions that are played in excess of one million times in one week following each show. For the Sessions program, Mr. Isquith has focused the team on bringing in top-level talent and capturing performances that showcase unique takes on artists’ strengths in an intimate setting. Prior to joining AOL Music, Mr. Isquith served as the first head of Talent & Label Relations for CDNOW, an e-commerce music website where he directed the companies efforts to acquire exclusive content and develop programming. Mr. Isquith had transitioned to the online space building upon a career spanning more than 15 years in the music industry where he was a recognized leader in artist management and marketing for leading artists and labels. Mr. Isquith attended the London School of Business and holds a Bachelor of Arts degree from the State University of New York, Albany. Dave Williams, CMO, Atom Entertainment and GM, Shockwave.com: Dave is a 15+ year marketing and online media veteran with extensive experience successful online ventures. He holds a dual role at Atom Entertainment, both as corporate CMO and General Manager of the games business unit which includes shockwave.com and addictinggames.com. Atom Entertainments games and film sites together attract a monthly audience of over 30 million users and generate revenue from a mix of advertising sales and ecommerce/subscriptions. Prior to joining Atom Entertainment, Dave was a General Manager at Real Networks, where he led product management and marketing for all of Real’s music services, including Rhapsody, RadioPass and Rollingstone.com. As a VP of Product Management at listen.com he led the design, development and launch of the ground breaking music subscription service, Rhapsody, which led to the company’s acquisition by RealNetworks in 2003. Prior to entering the online entertainment industry in 1999, Dave held senior marketing roles at CitySearch and DoubleClick during both company’s start up phases. He also spent several years in product management at beverage company Cadbury Schweppes, and began his career in marketing at the ad agency DDB Needham. Todd Herman, Director of Media Strategy, is responsible for the strategy, implementation and communication of advertising sales for MSN Video. Mr. Herman began working in streaming media in 1996, shortly after its inception, while working at the forefront of the Hot Talk Radio movement. In 1998, he co-founded and served as CEO of theDial, (now Loudeye Radio), a seminal Internet Radio Pioneer. theDial provided private labeled audio and Internet radio technology to offline music service providers and top 100 web properties; theDial was the first company to welcome multiple Fortune 500 companies to Internet Radio advertising. As President of Mediagasm, LLC, he consulted media and technology companies on crossing online and broadcast advertising models, his clients included Microsoft, Windows Media, MSNBC.com and Ads.com -an early pioneer in serving Television advertising online- where he conceived his three C's of streaming media for consumers: control, condense & combine. He sits on the board of the International Webcasters Association and is a contributing author to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons). Before co-founding theDial, Mr. Herman worked in most every facet of radio including several years as a nationally known radio talk show host. Todd Herman is an exciting, provocative speaker on media, advertising, pop culture and the Internet as the entertainment delivery device of the future -- and the present. Chris Pizzurro, Vice President, Digital, New Media Advertising Sales and Marketing, Turner Entertainment: Chris Pizzurro is vice president of Digital, New Media Advertising Sales and Marketing, Turner Entertainment. Within this role, he is charged with setting digital sales strategy and driving significant incremental ad revenue in VOD, wireless and broadband areas across all entertainment platforms. He is based in New York and reports to Chris Eames, senior vice president of New Media Advertising Sales and Marketing, Turner Entertainment. In late 2005, the New Media Ad Sales and Marketing division was created within Turner Entertainment with the goal of securing Turner’s leadership position with advertisers in new and emerging technologies, focusing on bringing to the marketplace a dedicated resource that embraces change, shares in risks, and experiments in new advertising models. Prior to joining this new division, Pizzurro worked as vice president of market strategy, where he developed and directed the strategic multimedia marketing efforts in support of the entire portfolio of TBS, Inc. networks, including entertainment leaders TNT, TBS and Cartoon Network as well news giants CNN and CNN Headline News. In 2001, Pizzurro was tapped to develop the company’s advertising sales efforts on behalf of its digital media offerings. He served as liaison to advertising agencies, investors and consumers as well as to cable and satellite operators, introducing the company’s digital media products, part of the ongoing innovation that is synonymous with TBS, Inc. Pizzurro also contributed to such projects as the company’s Media at the Millennium“, a multi-phase research mechanism that provides new insight into national television media buying. Throughout his tenure, Pizzurro has also been instrumental in supporting the division’s presidents and working with senior executives to develop initiatives and efforts for national sales as well as the company’s distribution arm, Turner Network Sales. In addition, Pizzurro also contributed to sales and marketing of the naming rights for the Atlanta-based Philips Arena. Pizzurro joined TBS, Inc. in 1996 as director of multimedia marketing in the sports division, for which he was charged with developing interactive sales presentations for the Goodwill Games. These efforts led to his promotion to vice president in 1998. Turner Broadcasting benefited from Pizzurro’s abilities even before he joined the company. As the founder of Vision Media, an interactive multimedia production company, Pizzurro counted TBS, Inc. among his many clients, which also included other major outlets such as IBM and Rainbow Networks. As the company’s creative director, Pizzurro worked on re-branding efforts for SportsChannel and affiliate marketing for Bravo. A leader in the television industry’s effort to establish standards for digital media content, Pizzurro is an active member of the Cable Advertising Bureau On-Demand Advisory Board, the CTAM On-Demand Consortium, as well as a member of Innovation in Digital Advertising (ID!A). Pizzurro also serves as a Governor of the National Academy of Television Arts and Sciences, NY (NATAS). Pizzurro earned a bachelor of fine arts from Syracuse University. Andrew Frank covers marketing and advertising technology trends as a research director with Gartner Research's media industry team. Mr. Frank has over 25 years of experience in entertainment technology and business. He has spent the past 12 years focused on innovation in interactive marketing and Internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies. Andrew’s coverage includes search engine marketing, online marketing, analytics and metrics, customer engagement, ad serving, PVR and VOD advertising, in-game advertising, mobile advertising, and digital ad networks in general. Walter Schild, Founder + Chief Executive Officer, Genex: As founder and CEO of Genex, Walter Schild has built the company on the vision that Internet-based solutions can decisively enhance communication between businesses and their customers. Schild formed Genex in 1995 to help large organizations more effectively and efficiently maximize online business opportunities. Under Schild's leadership, Genex has evolved continuously, and it now ranks as one of the largest independent Internet consulting and development firms in Southern California and one of the top 50 in the nation according to AdWeek and Advertising Age Magazine (2006). Genex was founded without venture capital as an independent, grassroots organization. >From the beginning, Schild emphasized conducting business efficiently by lowering costs and building direct client relationships. This strategy has enabled the company to focus on high-value, long-term client associations. At the same time, Genex has maintained an environment of small, integrated groups of individuals working efficiently and cost-effectively to develop and deliver innovative solutions. The benefits of this model have been consistently proven over the years. Genex has successful long-term relationships with clients such as CitiStreet and American Honda Motor Company. The company's revenue has grown tenfold in five years, and that growth continues. In September 2001, Deloitte & Touche ranked Genex eighth among the region's 50 fastest growing companies. The company has also joined the ranks of the Inc. 500—Inc. Magazine's roster of the fastest growing private companies in the U.S. Before founding Genex, Schild spent three years as chief technology officer of Alan Lithograph (now Insync.Media). Prior to that, he was a successful advertising consultant, with clients that included The Los Angeles Times and Quiksilver. Schild is a Seybold Fellow for Ziff-Davis/Comdex and has spoken at Internet World, Broadband Media Conference, Ad:Tech, California Technology Forum, Sterling Commerce Conference, Global Customer Conference, and Seybold Seminars.